Useful links suggested by the tutor:

https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-
marketing-plan-and-budgeting-templates/

https://www.marketingsociety.com/blog-post/fenton-orangutans

https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-case-studies/

https://www.smartinsights.com/online-pr/influencer-marketing/how-to-use-social-influencers-to-
promote-your-retail-business/

https://www.warc.com/content/paywall/article/bestprac/how-to-work-with-influencers/111229

https://www.theguardian.com/media/2020/feb/12/ofcom-to-be-put-in-charge-of-regulating-internet-
in-uk

https://www.bbc.co.uk/programmes/p08sq5w2?
fbclid=IwAR3i2sUAcyInu4MNFNA0BeBJqp1H7_Htq_DSG1kdd3QhpuoC2YJZZ2nPulw

https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-brand-
positioning/111559

https://www.warc.com/content/paywall/article/Rebooting_brand_strategy_for_the_digital_age/10988
2

https://www.warc.com/content/paywall/article/bestprac/what-we-know-about-combining-tv-with-
digital-media/107300

https://www.semrush.com/blog/measure-your-digital-content-performance/?
kw=&cmp=UK_SRCH_DSA_Blog_Core_BU_EN&label=dsa_pagefeed&Network=g&Device=c&utm_conte
nt=484278210425&kwid=dsa-
1053501813547&cmpid=11776881484&agpid=113846077825&BU=Core&extid=150539948286&adpos=
&gclid=Cj0KCQiA34OBBhCcARIsAG32uvNP5FGn6aKpKw3b6SkA8p3-
v9QBnArgd4u8YOL4eLVUVPrVWjKGYW4aAqnNEALw_wcB

https://www.custora.com/

https://www.youtube.com/watch?v=I-G6FyCb48Q