Submitted to: Prof.

Waseem Zafar
Submitted by: • MUHAMMAD Yasir (13809)
• Ahmad Latif (13763)
Subject: Communication and
Presentation Skills
Class: BSCS (B)
Date: 2/6/2020
1. What is COMMUNICATION?
“The term communication has been defined at various levels. As it comes from the Latin word
communicate, meaning to share, to impact, or to commune. Its literal meaning is giving or sharing
important to us.”

2. What are the two agents of communication?

“The two Agents communication agents involved in the communication process are the sender (S)
and the receiver (R). Both the communication agents exert a reciprocal influence on each other
through interstimulation and respect.”

3. What is formulation and how it is related to message?

“The formulation is the process in which the sender forms the content of the message to be sent.
The formulation depends on the level of experience, intelligence, knowledge, and purpose of the
sender. The content once formed, is called the message.

4. What is FEEDBACK?
“The transmission of the receiver response to the sender is called feedback. Feedback is essential,
as it measures the effectiveness of communication. When a message is sent the communication
cycle is complete only when there is a response from the recipient of the message. Otherwise
message needs to be re-sent.”

5. What is CONTEXT?
“Context is the situation or setting within which communication takes place, or the circumstances
that surround a particular piece of communication. Context plays a very important part in how a
message is encoded and decoded.”

6. What is EXTERNAL STIMULI?

“Stimuli is the plural of stimulus which means prompt. What prompts a sender to transmit his
message is its stimulus. The external stimuli may be a letter, memo, note, electronic mail, fax, telex,
telephone call, a meeting or even a casual conversation.”

7. What is INTERNAL STIMULI?

“The internal stimuli have a very complex influence on how a person, sender or receiver, translate
ideas into a message. When a person encodes, his own view of the world affects the choices he
makes in language, his way of communication is influenced by his attitude opinions, emotions past
experience, likes and dislikes, job status, education and confidence in communication skills.”

8. What is ENCODER OR SENDER?

“Communication begins with the sender. A person who sends a message is called the Encoder. He
may be a writer or a speaker depending on whether his message is written or oral. The role of a
sender is very important. He tries to choose symbols—usually words—which express his message
correctly so that the receiver may understand it and react according to his desire.”
9. What is MESSAGE?
“The message is idea or felling which the sender wants to transmit to the receiver in order to
achieve understand. It makes a connection between sender and receiver of the message. No
message can achieve its purpose unless it has unity of thought, consistency in expression and
emphasis on the main point.”

10. What is MEDIUM OR CHANNEL?

“A communication medium or channel is the means or technique used to convey a message. It
may be a conversation, letter, telephone call, radio or television program. The sender should
choose a channel that suits his communication purpose, needs of the message and the needs of the
receiver.”

11. What is DECODER OR RECEIVER?

“The receiver of the message is the reader or listener also known as the decoder. When a message
is received, the receiver assigns certain message to it. This is called DECODING. The factors that
affects the decoding of a message are knowledge, experience and attitude.”

12. What is EXTRAPERSONAL COMMUNICATION?

“Communication between human beings and non-human entities is extra personal. For example,
when your pet dog comes to you wagging its tail as soon as you return home from work, it is an
example of extra personal communication.”

13. What is INTRAPERSONAL COMMUNICATION?

“Intrapersonal communication takes place within individual. We know that the brain is linked to
all pars of the body by an electrochemical system. For example, when you begin to feel hot this
information is sent to the brain and you decide to turn on the cooler responding to instruction sent
from the brain to the hand.”

14. What is INTERPERSONAL COMMUNICATION?

“Communication at this level refers to the sharing of information among people. To compare it with
other form of communication, such as intrapersonal communication etc.
Interpersonal communication differs from other forms of communication in that there are few
participants involved, they are in close physical proximity to each other, many sensory channels are
used and feedback is immediate. Also, the roles of the sender and receiver keep alternating. This
form of communication is advantageous because direct and immediate feedback is possible.”

15. What is MASS COMMUNICATION?

“Mass communication is meant for large audience and requires a medium to transmit information.
There are several mass media such as journals, books, television and newspaper. The audience is
heterogeneous and anonymous and thus the approach is impersonal.”

16. What is FLOW OF COMMUNICATION?

“Information flows in an organization both formally and in informally. Formal communication refers
to communication that follows the official hierarchy and is required to do one’s job. In other words,
 it flows through format channels – the main lines of organizational communication. Inter--
operational and external – operational communication is format .”

17. What is VERTICAL COMMUNICATION?

“Vertical communication consist of communication up and down the organization’s chain of
command. Vertical communication can be classified as downward communication and upward
communication according to the direction of its flow.”

18. What is DOWNWARD COMMUNICATON?

“Downward communication flows from a manager down the chain of command. When managers
inform, instruct, advise, or request their subordinates, the communication flows in a downward
pattern. Downward communication can take any form – email, memos, notices, face – to – face
interactions, or telephone conversation.”

19. What is UPWARD COMMUNICATION?

“Upward communication keeps managers aware of the business operations as well as of how
employees feel about their jobs, colleagues and organization in general. Managers also rely on
upward communication for making certain decision or solving problems concerning the
organization.”

20. What is HORIZONTAL COMMUNICATION?

“Horizontal or lateral communication takes place among peer groups or hierarchically equivalent
employees, i.e. employees at the same seniority levels. Such communication is often necessary to
facilitate coordination. lateral communication enables the sharing of information with a view to
apprising the paper group of the activities of a department.”

21. What is DIAGONAL COMMUNICATION?

“Diagonal or cross – wise communication flows in all directions and cuts across the various
functions and levels in an organization. For example, when a sales manager communicates directly
with the Vice President (Production), who is not only in a different division, but also at a higher level
in the organization, they are engaged in diagonal communication.”

22. What is IMPORTANCE OF COMMUNICATION?

“Communication is essential for the existence of our society and it plays a prominent role in the
functioning of different professional organizations. In fact, communication has a vital role to play
in today’s technical and professional world as it helps people seek required information and take
important decision.”

23. What is COMMUNICATIVE SKILL – LSRW?

“Communication means to convey thoughts, feeling etc. to the desired audience. There is no fixed
way in which this can be achieved. One can put across one’s thoughts by taking or speaking,
listening, as well as by writing and even through appropriate body language. The following sections
introduce he four major formal communication skills, i.e. listening speaking, reading, and writing
(LSRW).”
24. What is LISTENING?
“Listening in relation to communication refers to the ability to understand an oral message. The
listener is required to understand what he/she has heard. The ability to listen attentively and
assimilate the information is very important, in order to communicate effectively.”

25. What is SPEAKING?

“Effective speaking is the most frequently required skill in professional as well as social sphere. It
involves the ability to express one’s message effectively to the audience through spoken words.
Messages can be delivered face – to – face or through electronic devices.”

26. What is READING?

“Reading is a complex skill to include as it required decoding and comprehending the written
message. In order to comprehend the content and language pattern of the written text, the reader
has to develop different skills such as vocabulary, fast reading whereas intensive reading includes
through reading and inferential skills.”

27. What is WRITING?

“Written communication is the second form of communication which is transmitted through words.
When you put a graphic element on a piece of paper, it becomes a written document. In the
professional world, effective writing skills are required to write document such as reports, letters,
memos and emails. Written communication is more important than oral communication because it
is a permanent of your transactions. It can be referred to at any time.”

28. What is FORMAL AND INFORMAL COMMUNICATION?

“Communication can be both formal and informal. The formality or informality of communication
depends in one’s relationship with the sender or receiver. Both formal and informal
communication modes are equally important and the mode used is decided by the relationship,
purpose and occasion.”

29. What is WRITTEN COMMUNICATION?

“The written mode of communication has several advantages, as it is very convenient to send
lengthy message with a lot of information that cannot be shared orally. In written communication,
the response can be well prepared because the medium gives ample time to the receiver to analyze
the message and its implications.”

30. What is INTERNAL COMMUNICATION?

“Communication within an organization is known as internal communication, which is usually
formal. The interaction take place through present formats and are usually not unplanned.
Internal communication helps in achieving an organization’s goals by informing the members of the
general and specific objectives of the organization, either at the macro or at micro level.”

31. What is EXTERNAL COMMUNICATION?

 “All official technical or professional communication with people outside the organization is known
as external communication. This mode is equally important, as it helps in achieving an
organization’s goals by coordinating with external agencies. External communication refers to
interaction with shareholders, regulation, vendors, services companies, customer and the general
public e.g., the process of auditing.”

32. What is VERBAL COMMUNICATION?

“It is a communication which involves the use of words. Whether we write or speak, we use
words. It is oral and written communication.”

33. What is NON – VERBAL COMMUNICATION?

“Communication without the use of words is called non – verbal communication. We express our
feelings of happiness, anger, liking, disliking etc. through the movements of our body and facial
expression etc.”

34. What are the ADVANTAGES AND DISADVANTAGES OF ORAL COMMUNICATION?

ADVANTAGES
-----------------------------------------------
• Fastest form of communication; saves time and
money.
• More effective communication systems.
Gesture, tones and facial expression make
communication more impressive and effective.
• Helps in improving the motivation of people
and generating a sense of participation.
DISADVANTAGES
-------------------------------------------
• No documentary proof of oral communication
and as such the impact of verbal communication
is purely temporary.
• There is every possibility that spoken words are
not clearly heard or understood, or may be taken
in some other sense.
• Where the message to be conveyed is too
lengthy, oral communication is not suitable.

35. What are the ADVANTAGES AND DISADVANTAGES OF WRITTEN COMMUNICATION?

ADVANTAGES DISADVANTAGES
------------------------------------------------- --------------------------------------------
• Written communication process possesses the • It is not flexible and may result in red –
quality of getting stored for future reference. tapism.

• Written communication is more orderly; and it • Everything cannot be put into writing.
is binding upon the subordinates and their
superiors. • Written communication cannot remain
confidential because it passes through many
• Written communication becomes essential to hands.
pass on to other correct and accurate
information.
36. What are FORMAL NETWORK MODES?
“Five commons communication networks exist in formal communication in an organization – chain,
Y, wheel, circle and all – channel.”

37. Define THE CHAIN NETWORK?

“The chain network represents a vertical hierarchy in which communication can flow only upward
or downward. This network is used in direct line of authority communication, with no deviations.”

38. Define THE Y – NETWORK?

“The Y – Network is in fact a multi – level hierarchy and a combination of horizontal and vertical
flow of communication. If we turn the Y upside down, we see two subordinates reporting to one
senior, with two levels of authority above the latter.”

39. Define WHEEL NETWORK?

“The wheel network refers to several subordinates reporting to a superior This is a combination of
horizontal and diagonal flow of communication. But here, though the subordinates are of equal
rank, all of them report to one superior, and without any interaction between themselves.”

40. Define CIRCLE NETWORK?

“The circle network allows employees to interact with adjacent members but no further than that
look at that three – level hierarchy. There is vertical communication between superiors and
subordinates, and horizontal communication only at the lowest level.”

41. Define ALL CHANNEL NETWORK?

“The all – channel network, which is the least structured, enables each employee to communicate
feely with all others, there are no restrictions on who can communicate with whom, all ae equal, as
no one employee formally or informally assumes a leading role. Hence, everybody’s views are
equally and openly shared.”

42. What are PRINCIPLES OF BUSINESS COMMUNICATION?

“To compare effective written or oral message, we must apply certain communication principles.
These principles provide guidelines for choices of content and style of presentation, adapted to the
purpose and receiver of your message. These principles are called SEVEN C’s. They are
completeness, consideration, concreteness, clarity, courtesy, and correctness.”

43. Define COMPLETENESS?

“A message must be complete in every respect. A message is complex when it contains all the
facts the reader or listener needs for the reactions you desire. Both the sender and the receivers
differ in their mental filters. Complete message is more likely to bring the desired results without
the expense of additional message.”

44. Define CONCISENESS?

 “A letter must be as simple and brief as possible. Time is valuable for both the writer and the
reader. One should not beat about the bush in a business letter. Vague words and roundabout
ways of expressions should be avoided. Completeness should never be sacrificed for brevity. The
writer should strictly adhere to the purpose of the message without repetition. The writer should
avoid long introductions, unnecessary explanations, excessive adjectives and preposition.”

45. Define CONSIDERATION?

“One correspondence expert says, “When writing a letter put yourself in your correspondent’s
shoes, sense his feelings and anticipate his reactions”. The reader should know that the writer is
aware of and is doing something for the reader’s needs and problems. A successful letter will
naturally concentrate on the reader’s interest and take into account his problems, and convenience.
Consideration comes from courtesy.”

46. Define CONCRETENESS?

“It means giving the fullest possible information consisting of facts and figures, corrected
information, suggestions, experimental results, etc. It is very important in sales letters, letters of
communication, etc. The idea of the information you write in your letter must be unchangeable.
One must be firm in one’s opinions.”

47. Define CLARITY?

“One of the most important elements in effective communication is clarity. Clarity means that’s
your message is understandable to your receiver. It involves the way you put words together in a
sentences as well as the general structure and organization of the message. Clarity can be attained
only when we have a clear idea of what we want to say. In order to lend clarity to your
communication you should choose precise, concrete and familiar words.”

48. Define COURTEST?

“Commercial correspondence must be courteous. Courtesy costs nothing. In business, courtesy is a
must. Courteous letter win friends, enroll new customers, retain old ones and win similar other
favors. They also win sympathy, respect and mutual understanding. A discourteous letter is
probably more detrimental than personal discourtesy because a written word is permanent.”

49. Define CORRECTNESS?

“A good letter is always correctly written and is always in correct form. The letter must be free
from mistakes, error of production, miss – spelling, grammatical incorrectness, etc. The
information you write must be accurate. Inaccuracy destroys confidence, whatever is stated in
aletter should be capable of being believed by the reader.”

49. What is META – COMMUNICATION?

“Meta – communication is an implied meaning conveyed by the choice of words, tone of voice,
fumbling, silence or omission. It is a message communication not by words, but along with words.
Meta – Communication can be intentional or unintentional. For example, consider the following
statement; “Try to reach the airport well on time.”
50. What is PARALANGUAGE?
“Meta – Communication also occur through the use of paralanguage. Paralanguage includes pitch,
loudness of voice and speech such as “er”, “ah” and “uh”, which show hesitation or caution.”

51. What is KINESIC COMMUNICATION?

“Kinesics communication is the message conveyed through non – verbal acts in the form of body
movements such as gestures, winking, smiling, posture or style of dressing and grooming, which
send out a message that support of contradictions the verbal message. Kinesics communication is
also known as body language or body talk.”

52. What is LEAKAGE?

“A non – verbal message conveyed through body movements is known as leakage. A successful
receiver is able to observe and interpret the leakage.”

53. Define EMBLEMS?

“When the movements of body parts represent ideas visually, the communicative act is
emblematic, meaning it reflects the meaning non – verbally through a physical image. For instance,
a circle made with the thumb and index finger with the rest of the fingers stretched out straight, act
as an emblem for the “Okay” sign in America.”

54. Define ILLUSTRATOR?

“Illustrator are movements of hands and arms for representing the size, shapes, frequency or speed
of something. For instance, widely stretched arms show enormity of size. According to Ekman, a
speaker uses illustrator when he or she is enthusiastic or fully involved in the subject being
discussed. In such a state, the speaker involuntarily dramatizes ideas by using the movements of
arms to focus on an idea or an event.”

55. What is BODY MANIPULATOR?

“These are acts of touching one’s own body or an object for no reason. Examples includes=
fidgeting with jewelry or touching one’s buttons. These are unintentional acts. However, some
consider them to be clues of nervousness, anxiety or boredom.”

56. What is FACIAL EXPRESSION?

“The most expressive part of our bodies are our faces. Our faces reflect our thoughts and feelings.
Smiling, frowning, blushing, paleness and so on reveal positive and negative feelings. These are
emotional expressions that shows on the face.”

57. What are REGULATORS – EYE MOVEMENTS?

“Eye – movements such as squinting, winking and staring are called regulators. Eye contact, a smile
or a frown is a strong message of interest, involvement, acceptance, rejection or annoyance. Other
people notice these are form impressions about the person communicating based on these.”

58. Define POSITIVE GESTURES?

 “Positive gestures are body signals that male the communicator looks relaxed, confident and polite.
Positive listening gestures include leaning a little towards the other person, tilting the head,
making eye contact and gently nodding as a sign of agreement or understanding. Such gesture
encourages the speaker to a great extent. Positive speaking gestures include keeping the hands
open and avoiding clutching or folding them across the chest.”

59. Define NEGATIVE GESTURE?

“Negative gestures involve certain body movements, postures, gestures or non – verbal activities
such as shaking, tapping one’s feet, looking at the watch and so on. Putting one’s hands in the
pockets is also a negative gesture. If you put one hand in your pocket, it is usually suggesting
arrogance. If you out both, it might show nervousness.”

60. Define NOISE?

“Any interference in the message sent and the message received leads to the production of noise.
Noise is defined as any unplanned interference in the communication environment which affects
the transmission of message. Noise does not mean sound, but a break or disturbance in the
communication process. If noise occurs because of technological factors, it is not too much of a
problem as it can be removed by correcting the technological faults.”

61. Define LIMITED VOCABULARY?

“Inadequate vocabulary can be a major hindrance in communication. At times we find ourselves
searching for the exact word or phrase that would be appropriate for what we are trying to
express. On the other hand, if you have a varied and substantial vocabulary, you can create a
favorable impression on your listeners."

62. What is Listening?

“To listen is to plat thoughtful attention to what someone is saying. It is deliberate act of attentively
hearing a person speak. Listening is more than hearing, hearing involves the ears, but listening involves
the ears, heart and mind.”

63. Write the types of Listening?

There are 7 types of listening are given below:

 Appreciative Listening.
 Active / Empathic Listening.
 Comprehensive Listening.
 Critical Listening.
 Superficial Listening.
 Content Listening.
 Focused Listening.

64. What is the goal of Critical Listening?

“The goal of critical listening is to evaluate the message at several levels:
The logic of the arguments, strength of the evidence and validity of the conclusion; the implications of
the message for you and your organization.”
65. Write down the main purpose of Focused Listening?
“The main purpose of focused listening is to get some specific information that might be used to take
a decision. This is the most common type of listening that we practice in non-formal oral
communicative situations.”

66. Write the four good reasons of Purpose of Listening?

The four good reasons for purpose of listening are given below:

 To Gain New Information and Ideas.

 To Question and test Evidence and Assumptions.
 To Be Inspired.
 To Improved Your Own Communication.

67. What is Acceptance in Reflecting Hidden feelings?

“In reflecting hidden feelings, the acceptance is conveyed more by one’s manner and tone than by
words.”

68. What you have to do as a Good Listener?

“As a good listener we should crossing and re-crossing your legs, slumping, or raising your brows can be
misinterpreted by the speaker and interrupt the flow of thought.”

69. What is the process of Listening?

“Listening is an integrate process, which consists of the following phrases:
Undivided attention, hearing, understanding, interpreting, evaluating, empathizing and
conceptualizing.”

70. Write different parts of process of Listening?

There are 7 different types of the process of listening are given below:

 Undivided Attention.
 Hearing.
 Understanding.
 Interpreting.
 Evaluating.
 Emphasizing.
 Conceptualizing.

71. What is Barriers to Good Listening?

“Listening is a voluntary behavior that can be easily affected by internal or external factors that can act
as barriers to good listening is known as barriers to good listening.”

72. Reason why hearing faster than speaking?

“Hearing faster than speaking because humans normally talk at nearly 120 to 125 words per minute,
but the brain is capable of receiving 500 to 600 words per minute. The listener’s brain, therefore, must
deal with gaps between words and this gap tends to be filled by other thoughts and images.”

73. What is Note-Taking process?

 “Note-taking is a process of summarizing information from spoken material. This skill requires
adequate practice. As a student, you do this exercise daily when you attend your classes.”

74. What do you mean by Signposting?

“Signposting tell our audience where we are in our presentation. When we say, There are four
advantages, as I had already said. Having discussed the first two of them, let me move on to the third
advantage.”

75. What is Presentation?

“A presentation is a live mode of sharing information with a select audience. It is a form of oral
communication in which a person shares factual information with a particular audience. To get a clear
idea of presenting as a distinct communicative activity.”

76. Write the Essential Characteristics of a Good Presentation?

A good presentation has the following characteristics.

 Clear structure with an introduction, discussion and conclusion.

 Recognize and matches the audience needs, interest and level of understanding.
 Facts and figures are visually representation in tables, graphs and charts.
 Humor and anecdotes may be employed to create a good relationship and connection.
 Speaks clearly and logically and use the body of language effectively.
 Questions are given serious attention.

77. What is the Importance of Oral Communication?

“We may not all be professional public speakers but we may have to make a presentation at some point
of time or the other. Whether one is a student, a professional engineer, an academician, or a business
executive, one may have to make oral communication.”

78. Write down the 3 major elements of Presentations?

The three major elements of presentation are given below:

 The Presenter.
 The audience.
 The specific content and definite objective to be achieved.

79. Difference between Presentation and Lecture?

PRESENTATION LECTURE
----------------------------------------------- ---------------------------------------------------

• A presentation is not a lecture. • A lecture is not a presentation.

• A presentation has a well-defined format. • A lecture has well-defined educational objectives.

• Presentation at least initially when the • Lectures are two-way communication process.
audience listens, watches and takes notes.
 • It is conduct by the teacher.
• It is conduct by 3 or more than students.

80. Define Source Credibility?

“We are most likely to believe the first statement of each pair because it is spoken by a person who is
reputed in the field. Hence, we are convinced that whatever he says is true.” The attribute that makes
us feel convinced is known as source credibility.”

81. Write down the steps of Preparation of Presentation?

A presenter should undertake the following steps to prepare for the presentation:

 Identify the purpose and goal of the presentation.

 Analyze the audience and their needs.
 Collate the relevant information.
 Design and organize the information.
 Time the presentation.
 Decide on the medium of presentation and visual aids.
 Become familiar with the location of the presentation.

82. What should the speaker do at the end of the Presentation?

The speaker must do;

 Repeat the main idea of the presentation.

 Restate the most important points with supporting information.
 Thank the audience and invite question.

83. Write the advantages of Flip Charts?

The advantages of Flip Charts are as follows;

 The advantages of using flip charts is that they can be readily generated.
 They can also be prepared in advance for presenting complex diagrams, bars charts and graphs.

84. What is the four modes of Delivery?

The four modes of delivery that can be used for making presentation are as follow:

 Extemporaneous.
 Impromptu.
 Manuscript/Reading.
 Memorization.

85. What is the Disadvantages of Memorization?

Disadvantage of memorization are as follows;

 It requires too much of time.

 No flexibility or adaptation is possible during the speech.
 Even our memory skills may fail us.
 There are chances of making it a dull.

86. Write the 5 tips for Effective Presentations and Speeches?

The five tips for effective presentation and speeches are given below:

 Be clean with your purpose.

 Know your audience.
 Keep enough time for preparation.
 Keep animations to minimum.
 Listen to questions carefully and answer them completely.

87. Does the thought of speaking in front of an audience make you nervous?
“The symptoms of stage fright are racing heart, sweating, dry mouth, shaky hands, and legs, knocking
knees, blinking eyes, painting back, queasy stomach and loss of memory.”

88. Define Genuine Questions?

“A question may be asked to get more information or to seek clarification regarding a particular point.
This sort of question is not meant to embarrass the speaker but intends that he or she should
elaborate or explain what has already been discussed.”

89. Define Interview?

“An interview is a psychological and sociological instrument. It is an interaction between two or more
persons for a specific purpose, in which the interviewer asks the specific questions in order to assess
his/her suitability for recruitment, admission or promotion.”

90. Why the Interview Conducted?

Interviews may be conducted for various reasons.
 To select a person for a specific task.
 To collect information.
 To counsel.
 To monitor performance.
 To exchange information.

91. Write the 5 types of Interview?

The following 5 types of interview are given below:

 Job interviews.
 Information interviews.
 Termination interviews.
 Media interviews.
 Evaluation interviews.

92. Define Disciplinary Interviews?

“In disciplinary interviews, a supervisor tries to correct the behavior of an employee who has ignored
the organization’s rules and regulations.”

93. What is the key that helps to success in Preparation for Interview?
“The key to success in an interview is not one’s experience, grades, extracurricular activities, but one’s
attitude. To rise above others with better experience, grades or skills, a highly positive work attitude is
needed.”

94. Write 5 tips for Face-to-Face Interviews?

The five tips for face-to-face interviews are given below:

 Be well prepared.
 Known yourself.
 Know about the company.
 Be smart, clean and well groomed.
 Be yourself, be honest.
 Riphah International
University

Q.1 (a): Multiple choices.    10 marks

i. The response to the sender’s message is called? _____

a. Medium b. Decoding c. Feedback d. Encoding
ii. Communication from subordinates to their officers is? _______
a. Downward b. Upward c. Horizontal d. Diagonal
iii. Consideration comes from? _______
a. Courtesy b. Brevity c. Clarity d. Correctness
iv. The ratio of time spilt between speaking and listening should be? _______
a. 20/60 b. 30/70 c. 40/80 d. 45/754
v. The percentage of working time business executive spend in listening is? _______
a. 30 to 70% b. 40 to 50% c. 40 to 60% d. 20 to 80%
vi. A mental make – up of the receiver of the message is termed as? _______
a. Stimulus b. signal c. barrier d. filter
vii. Listening, to a large extent, depends on a person’s? _______
a. Desire to know b. Interest in others c. Taste for gossip d. Closed mind
viii. Reading out a presentation is? _______
a. Allowed b. Not Allowed c. Helpful d. Dull
viii. A main purpose of _______ question is to objectively measure the features of background of
the interview.
a. Sharp b. Difficult c. Irrelevant d. Experience
ix. The purpose of conflict resolution interview is to bring the two parties _______ together
a. Closer b. Epart c. To share d. To fight
x. A _______ interview is more than a chance to work out the interview jitters
a. Mock b. Persuasive c. Job d. Information

Q.1 (b): True/False         10 marks

i. Both formal and informal communication modes are equally important. T/F
ii. We should use active voice than the passive voice way of expression. T/F
iii. Non – Verbal form of communication includes Time Language. T/F
iv. People should to speak from a raised platform at a distance of 25 feet or more. T/F
v. Emotions are not an integral part of our personal encounters. T/F

Q.1 (c): Fill in the Blanks 05 marks

i. The listener should also be familiar with the ________ of the language.
ii. Informal communication within any set – up is known as the? ________
iii. Communication is not complete unless the message is ________ and understood by receiver.
iv. The presenter must define the ________and________ of presentation at the very outset.
v. Open – Minded questions encourage a speaker and help the listener gain more? ________

(Section-II)
Subjective 25 Marks

Q.1: What is formal and informal communication?          05 marks

Q.2: What are principles of business communication? 05 marks
Q.3: Write different parts of process of Listening?                  05 marks
Q.4: Write down the 3 major elements of Presentations? 05 marks

Q.5:  What is the key that helps to success in Preparation for Interview.?             05 marks