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KASHMIR
MOVIE
TONE
PRESENTS

KASHMIR MERI JAAN

3 DAYS NATIONAL FESTIVAL FOR
KASHMIR ART, CRAFT & MUSIC
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NEW DELHI

MUMBAI

CHENNAI

BENGALURU

ABOUT KASHMIR MOVIE TONE

KASHMIR MOVIE TONE is a leading Kashmir-based event
management / Production company specializing in design and technical
production. Providing the full spectrum of event/film production
services - from design, lighting and audio visual, to set and staging,
locations. Decor and styling – KASHMIR MOVIE TONE also works with
India’s finest venues and caterers, as well as a broad mix of marketing,
PR and communications companies to play a part in maximum events
annually.

Whether it's large-scale awards shows, banquets, conferences,

exhibitions, experiential events and brand activations, or more intimate
media launches, fashion shows, weddings and receptions, event
concept's in-house team of producers, designers, technicians, and
operational staff work closely and cohesively to create inspiring events
boasting superior technical precision.
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KASHMIR MOVIE TONE is fast emerging film and television production

house specializing in the content creation, creative execution and
timely delivery. Our core team has worked with all leading channels like
doordarshan, utv, star plus, colors, sony, sab tv, zee tv, sahara samay,
sahara one & pogo, for fiction & non fiction programs.

KASHMIR MOVIE TONE has made a special mark on the Indian

film & television production scene with its wide range of media-related
production services, including television software, documentaries, ad-
films, corporate films, event videos, promotional vignettes and media
consultancy services. We have also developed series of documentaries
on various social issues.

Our reputation is founded on delivering broadcast quality productions

and we have built an enviable and loyal client list over the years.

KASHMIR MOVIE TONE is a team of producers and designers who

come from a variety of backgrounds, from visual merchandising, PR and
Marketing, to theatre design and stage management. This equips their
team with the skills and broad range of experience required to develop
creative design concepts and carry out all aspects of event production
in the most efficient way.

Working for some of the world's best known brands, corporate and
companies as well as private clients, KASHMIR MOVIE TONE
approaches each project differently to achieve an end result that suits
the needs of the client, all the while enjoying the constant challenges
the industry generates.

Creativity, insight and discipline have always remained our pillars of

strength. Our enviable stature has been achieved through careful
planning, disciplined action and specialization, which is reflected at all
stages. In the constantly changing world of entertainment, we have
discovered that certain factors for success remain the same and they
are: conceptualization, sharp focus on content, efficient management
of the talent pool & driving channel profits.
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The company is a new age film and television production house with its
state of the art studio & post-production facility. Our core team
consists of in-house production coordinators, finance controller,
managers, & production crew. KASHMIR MOVIE TONE has a
professional talent pool which comprise of directors,
cinematographers, creative directors, writers, music directors, concept
developers, editors, graphic designers & project managers. We believe
in being an integral part of our clients’ success stories by offering
concept & creative media services. We have conceived & developed
innovative films & television programmes for some of the leading
institutions & corporate entities in India as well as abroad.

KASHMIR MOVIE TONE has an undeniable reputation as one of

the industry's leaders in event production. By being approachable,
flexible, transparent and reliable, their clientele have faith that their
event will not only meet expectations, but have a strong chance of
actually exceeding them.

Originating as a specialist event lighting company, KASHMIR MOVIE

TONE continues to remain at the forefront of lighting innovation within
the events industry. Their team of highly-skilled lighting designers
combines creativity with advanced technical ability to subtly
complement or completely transform any space.

KASHMIR MOVIE TONE audio department have a great deal of

experience dealing with the acoustic complexities of the different event
spaces we work in. We consistently design comprehensive systems in
order to provide high-end solutions for a variety of challenging live
environments.

We also understand that, whilst sound quality is of utmost importance,

the look and style of an event is equally important to a client.

KASHMIR MOVIE TONE provides video services ranging from content

design to creative projection, boasting an in-depth knowledge of the
latest technologies which allows us to interpret your ideas and deliver
visually innovative display and control solutions.
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KASHMIR MOVIE TONE creates exceptional stage design, sets and

unique furniture. From bespoke product displays and custom made
bars, to runways and large projection surrounds, everything is built and
constructed on-site in their workshops by a team of carpenters, set
builders and scenic artists.

KASHMIR MOVIE TONE works with the finest entertainment providers

in the country to ensure every event features a unique, memorable
performance that fits fluidly within the event.

Delivering events is all about experience. As a company we produce the

best events and we have been operating for over 25 years, that is a
good amount of experience that we have gained.

Ranging from simple pa system requirements for speeches, to hugely

elaborate celebratory events for thousands of people. We produce
major conference and awards events, build exhibition stands, and
design beautiful interiors for private events.

Our “make it happen” attitude combined with strengths that lie in the
passion and drive of our teams to always go that little bit further are
recognized and something we remain proud of.

So, for location to studio shoots, documentary to corporate production,

or full events to live streams - we have it covered, we have the
experience - but more importantly - we have the desire to work to
make you (or your clients) shine.

CONCEPT NOTE
JAMMU & KASHMIR is the jeweled crown of India with its extravagant
beauty. It presents the distinction of multifaceted and unique cultural
blend, making it distinct from the rest of the world, not only from the
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different cultural forms and heritage, but from geographical, ethical,

social entities forming a distinct spectrum of diversity & diversion.

Art & Craft of Jammu Kashmir is unique in the whole Indian Sub
Continent as it comes from various cultural backgrounds. The costumes
have exceptional embroidery work. The weather of this place mostly
remains cool, so its influence can be seen on what people wear.
Modern trends saw a decline in the use of ethnic outfits. However there
has been a revival in recent years as these cultural outfits have become
a part of modern fashion and are worn by people across the world.

The Art & Craft of Jammu Kashmir has recognition all over the world
and everyone in the Union Territory is affiliated to this occupation in
one way or another and is a major economic sector.

Globally Art & Craft is a Billion Dollar industry and with this festival we
can create a platform for people from Art & Craft Industry and also for
Young Artisans.

Art & Craft Festivals have always been a glamorous event which boosts
visibility and promotion of brands associated. The festival will provide a
platform to Creative Artisans to display their art & creativity.

We intend to collaborate with Designers & Artisans from Jammu

Kashmir who have a line of Art & Craft that represents the Art & Craft
of the Region using luxury fabrics like Pashmina and Silk. The Festival
will have the production crew support from the Art & Craft institutes
and Mizrab School of Academy. The Artisan student will get a chance to
intern with this project and get a real understanding about the work.

We are also showcasing products from different backgrounds

(Pashmina Fabric, Walnut Wood Furniture, Paper Machee etc.) as the
main focus lies in presenting the Art & Craft from the region who get a
chance to interact with the potential investors in same products.
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With this festival we will work for the revival & promotion of our Art &
Craft, our culture & Heritage and our Tourism Industry. This in turn will
create the Brand of Jammu Kashmir, a Brand that will be of long lasting
nature.

#KashmirMeriJaan is a Festival to promote Jammu Kashmir as an

International Tourism Destination. This campaign will also highlight the
love for the people of Jammu Kashmir. The idea of this campaign is to
bring positive opportunities for Jammu Kashmir, to raise awareness
about Kashmir as a Peaceful International Tourist Destination and to
showcase the rich art & craft of Jammu Kashmir.

#KashmirMeriJaan will be kick-started at the Historical India Gate New

Delhi. By this campaign we aim to deliver the message of Peace, Unity
and Brotherhood. Jammu Kashmir has incomparable natural beauty. Its
beauty has the potential to pull people from across the oceans. The
people of Jammu Kashmir have made a global impact in varied fields,
such as manufacturing, sports, tourism, art & craft, education etc.
Jammu Kashmir is also known for its rich culture & traditions, but the
current phase of unrest is taking away its charm.

#KashmirMeriJaan will be hosted at 4 Metro Cities

1. New Delhi.
2. Mumbai.
3. Chennai.
4. Bengaluru.

This campaign aims to initiate strong relationships with the rest of the
country and also to increase the flow of tourism. Since, the Union
Territory of Jammu Kashmir is expecting for a warm and positive winter
season, in terms of tourism, as compared to the summer season that
went by relatively cold. So, to kick-start a fresh new season with a
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positive hope, we will host this Festival to attract maximum tourists

towards Jammu Kashmir.

The entire campaign will be monitored and organized by KASHMIR

MOVIE TONE.

ENGAGEMENT (Regional & National)

With this Festival, we are creating the first of its kind platform for the
Artisans/Artists and Art Industry in Kashmir, attracting commercial
tourism across the world towards Kashmir, first hand exposure to
Artisans from our Valley and boost the art & craft of our Union Territory
which will help getting due recognition to our artisans and create
business employment opportunities for people from various craft
related backgrounds.

The Festival will involve and engage people from Jammu Kashmir, New
Delhi, Mumbai, Chennai and Bangalore through live shows and with
rest of the country & world with online and offline mediums. The
Festival aims to deliver an impactful message to the world community.

With people participating through Social Media, this Festival will be

extended on various digital platforms too, and it will be digitally
enabled through a micro site kashmirmerijaan.com powered with
social sharing features.

This micro site will Live stream the events as well as encourages people
to share their ideas. Besides sharing the ideas, one can see the
suggestions from others on the micro site. These ideas will be shared
on our social media platforms like Twitter, Facebook, Instagram etc.
using the #KashmirMeriJaan
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This festival will also have a photo feature which will highlight the
exotic locales of Jammu Kashmir to create curiosity among people and
promote tourism. The Social media official pages/handles of
#KashmirMeriJaan will gear up fans from day 1.

The idea behind teaming up with Social Networking Websites like

Twitter, Facebook, and Instagram is to create the buzz around the
#KashmirMeriJaan Festival.

This social integration coupled with the micro site & Live streaming will
ensure that the festival reached out to both online and offline
audiences. Using these mediums, we are urging the world to come
experience the love of Kashmiri’s and enjoy the breath taking and
beautiful locales of the Union Territory of Jammu Kashmir.

MARKETING & PROMOTIONS

MARKETING STRATEGY The sponsoring brand gets global
visibility everywhere during the festival, in pre/post promotions, press
conferences, hoardings in the region, on every print media (newspapers
& magazines), digital media (Radio/TV)

SOCIAL MEDIA MARKETING STRATEGY The Festival and

the associated partners will get a huge promotional value through our
official social media partners like Facebook, Twitter, Instagram,
YouTube, etc. There will also be the collaboration of leading Social
Media blogs and Online Magazines who will be promoting the brands
with their million plus subscribers.

ASSOCIATION BENEFITS The association with

#KashmirMeriJaan gets the Multi-Dimensional visibility of the brand,
which means the brand is talked about by people who are from all
walks of life. There are possibilities of promoting the brand by celebrity
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faces on the stage in front of the audience which include a lot of people
from Jammu Kashmir, New Delhi, Chennai, Bengaluru, Mumbai and rest
of the world through online and offline mediums.

FLOW OF THE FESTIVAL

Stalls will Food Stalls will

open at be open from
10Am 10Am to 10PM

Musical
Event will
Awards
Ceremony on
Live
start at 6PM Day 3 6PM Art

Stand-up
Magic Show Comedy

Kashmiri
Fabric Show
Laser Light
Wazwan Show
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Fun Zone Rain Dance

Product Kashmir Theatre

Exhibition Tourism Plays

OUTCOME
Over the years our industrial sector is losing its value because it has
been hit with controllable factors like government regulations and
uncontrollable factors like natural calamities. We voice for the revival of
Industrial Sector as it is this sector that facilitates growth in economic
sector. Saints have given us a sector of arts & handicrafts. We have to
revive this unique industry as it represents our identity on international
platforms.

Our identity is our culture, the richness of our hundreds of years old
culture has been remained unsung even when it has been promoted a
lot. We intend to bring together all the faces of the society and work
together as representatives of our rich culture and promote our
identity.

We are a team that is expanding with only one motive “Serve The
Common” and our members are from the morally educate, experienced
in all walks of life, socially committed and mentally upfront
backgrounds who have a developed vision of every sector and are
working in full passion and dedication for creating a positive and lasting
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impact on our current situation. We have a team of Change Makers of

the current times and they have collaborated with us in our service to
our land. Our team is in work mode that is of tireless nature to collect
narratives of our common people and give them a representation as
per their aspirations and satisfaction.

VENUE & FESTIVAL SETUP

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ARTISANS | ARTISTS | POETS

S.no ARTIST | ARTISAN NAME ADDRES
| POET
1. PAPER MACHIE MR. GULZAR KAMANGAR
AHMAD PORA
SRINAGAR
2. THANTUR MR. ASHRAF JAMIA MASJID
(COPPER SMITH) WANI NOWHATTA
SRINAGAR.
3. TILLA WORK – MR. MEHRAJ UD NOWHATTA
DIN SRINAGAR

4. WALLNUT WOOD MR. SUHAIL NOWSHERA

MAKER SRINAGAR
5. INSTRUMENT MR. GHULAM GASI
MAKER NABI SHEIKH MOHALLA
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SRINAGAR
6. SHAHTUS MAKER MR. SHABIR HAWAL
AHMAD SRINAGAR
7. KASHMIRI MR. NAZIR JAMIA MASJID
NAQASH – AHMAD SRINAGAR

8. HONEY MAKER MR. KHURSHID KHREW,

AHMAD SRINAGAR.
9. SARANGI PLAYER MR. MEHRAJ UD RAINAWARI
DIN SRINAGAR.

10. POET MR. AZIZ HAJI RAJORI KADAL

SRINAGAR
11. POET MR. GHULAM HAWAL
RASOOL SRINAGAR
HAWALA
12. POET HAQ SAHAB TANGMARG
BARAMULLA
13. POET MR. MUZE KOL KHAN SAHIB
BUDGAM
14. ARTIST MR. MOMIN NAWAKADAL
ZAHOOR SRINAGAR
15. ARTIST MR. BAKTAWAR FATEH KADAL
ALI SRINAGAR
16. ARTIST MR. UMER BASANT BAGH
MEHRAJ SRINAGAR
17. ARTIST MR. MOHAMMAD BANDIPORA
SAMI
18. ARTIST MISS FARZANA KHANKAH
SRINAGAR
19. ARTIST MISS MAJEET ALOOCHI
KAUR BAGH
SRINAGAR
20. ARTIST MR. IBRAHIM HMT
SRINAGAR
21. ARTIST MR. HILAL CHANPORA
MUSTAFA SRINAGAR
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22. ARTIST MR. IBRAHIM BEMINA

SRINAGAR
23. ARTIST MR. SABIR CHANAPORA
SRINAGAR
24. ARTIST MR. SIKANDER HABBA KADAL
FAROOQ SRINAGAR
25. ARTIST MR. AIJAZ CHATTABAL
SRINAGAR
26. ARTIST MR. ABDUL BASIT BEMINA
SRINAGAR
27. ARTIST MR. FAIZAN SRINAGAR
28. ARTIST MR. FAISAL SRINAGAR
29. ARTIST MR. NASIR SRINAGAR
30. ARTIST MR. FIRDOUS SRINAGAR
31. ARTIST MR. UMER SRINAGAR
KHANYAR
32. ARTIST MR. MASLAM SRINAGAR
33. ARTIST MR. ADNAN BEMINA
SRINAGAR
34. ARTIST MR. UBAID NATIPORA
SRINAGAR
35. ARTIST MR. SHOIB BEMINA
MEHRAJ SRINAGAR
36. ARTIST MR. YAWAR CHANAPORA
SRINAGAR
37. ARTIST MR. KISWAH BEMINA
TAIMOOR SRINAGAR
38. ARTIST MISS NAGINA HYDERPORA
NAAZ SRINAGAR
39. ARTIST MR. TALIB BILAL BEMINA
SRINAGAR
40. ARTIST MISS NIMRA SRINAGAR
BILAL
41. ARTIST MR. SHAKIR PARIMPORA
SRINAGAR
42. ARTIST MR. FAIZAN CHATTABAL
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SRINAGAR
43. ARTIST MR. SAQIB NATIPORA
SRINAGAR
44. ARTIST MR. NAVI SINGH ALOOCHI
BAGH
SRINAGAR

IMPACT ON TOURISM
KASHMIR MERI JAAN is a Global Networking Campaign for Kashmir
Tourism with different states of our Country and with different
countries by inviting the embassies to this festival. The idea of this
festival is to bring positive opportunities for Jammu Kashmir, to raise
awareness about Kashmir as a Peaceful International Tourist
Destination.
KASHMIR MERI JAAN will be kick-started at the Historical India Gate in
New Delhi in the month of January 2020. By this festival we aim to
deliver the message of unity peace love & brotherhood.

Jammu Kashmir has incomparable natural beauty. Its beauty has the
potential to pull people from across the oceans. The people of Jammu
Kashmir have made a Global Impact in varied fields such as
manufacturing, sports, tourism, art & craft, education etc. Jammu
Kashmir is also known for its rich culture and tradition, but the current
phase of unrest is taking away its charm.

This festival will be hosted at New Delhi, Bengaluru, Chennai &

Mumbai. The festival aims to initiate strong relationships with the rest
of the country and also to increase the flow of tourism. Since Jammu
Kashmir is expecting for a warm and positive winter in terms of tourism
as compared to the summer season that went by relatively cold. So to
kick-start a fresh new season with a positive hope, we will host this
Festival to attract maximum tourists towards Jammu Kashmir.
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The ongoing heart-wrenching unrest in Kashmir Valley has not only

affected the businesses but has also created some notions in the hearts
of the rest of the countrymen regarding peace & safety in Jammu
Kashmir. Through our Festival we wish to break the barriers and wrong
notions towards this beautiful land of Jammu & Kashmir and its ever
wonderful people in our own little way.

OUR MISSION:
BEST ART, CRAFT, MUSIC ACADEMY IN J&K
To train aspirants having an imaginative bent of mind in all creative and
technological aspects of Art, Craft, Film, Television, Radio, Music
Production, Audio Engineer, Theatre Performance and Indian Music.
We help creative individuals make innovative projects which not only
entertain the masses but also have a meaningful social impact on the
lives of common people, thereby improving the quality of media and
entertainment.

Unite the resourceful individuals having dreams in their eyes & passion
in their hearts looking for the right tools & techniques to turn their
vision into reality. To make KASHMIR MOVIE TONE as the excellent
training centre for Art, Craft, Languages, Films, Music & Performing
Arts. Our Vision is to create Actors, Film Makers, Film Directors,
Cinematographers, Script Writers, Film & Video Editors, Audio
Engineers, Music Directors, Sound Recordists, Classical & Playback
Singers for the Film industry.

The classes at KASHMIR MOVIE TONE will be conducted by competent

in-house faculty members who passionately teach the craft through
practical, theory classes, games, exercises and extensively filmed
practicals. In addition, there will be a roster of Bollywood celebrities,
which comprises the schools visiting faculty, who will share with
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students their invaluable on-the-job experiences and tips to success.

Above all, each student will receive individual guidance and counseling
from the country’s most successful, trained teacher, throughout the
programme.

Courses
DIPLOMA PROGRAMME
DURATION: 3 months (Full Time)

AGE CRITERIA: 15 years and above

Admission subject to Auditions and Interviews. No direct admission

SCHEDULE:
Monday to Friday
8.30 am to 5:00pm
Saturday is a half day

TUITION FEE:
On request

PART TIME COURSE

NO OF SESSIONS: 20
DURATION: 1 Month
TUITION FEE:
Music, Acting and Dance: Rs 25,000
Only Music & Acting: Rs 20,000
PER SESSION DURATION:
1 hour Dance + 1 hour Acting + 1 hour Music
AGE CRITERIA: 15 years and above
SCHEDULE:
Monday to Friday – 5:30 pm to 8:30 pm
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Direct Admission. No audition and interviews to be conducted

CUSTOMIZED WORKSHOPS
PERSONAL COACHING
CORPORATE WORKSHOPS
COACHING FOR SPECIFIC PROJECTS

WEEKEND WORKSHOP
LEVEL 1
NO OF SESSIONS: 8

DURATION: 1 Month

TUITION FEE:
Music, Acting and Dance: Rs 12,500
Only Music: Rs 10,000

PER SESSION DURATION:

1 hour Dance + 2 hours Music & Languages

AGE CRITERIA: 15 years and above

SCHEDULE:
Saturdays – 3:00pm to 6:00pm
Sundays – 3:00pm to 6:00pm

Direct Admission. No audition and interviews to be conducted

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CHILDREN’S WORKSHOP
The Children’s workshop at KASHMIR MOVIE TONE follows the
‘Play-way’ style of teaching by engaging them in play-like situations to
develop their imagination and creative skills. Children are taught not
only to use their minds but also their bodies thereby imparting in them
expressive abilities and self-confidence. The workshop aims to train
them not only for stage, but for leadership in life as well. These
workshops for Music, Acting and Dance is for Children of the age group
6 to 14 years and will be held in Srinagar.

NO OF SESSIONS: 8
TUITION FEE: Rs 7,500
PER SESSION DURATION: 2 hours
LOCATION: Srinagar
AGE CRITERIA: 6-14 years
SCHEDULE:
Sat & Sun only – 11:00am to 1:00pm
Direct Admission. No audition and interviews to be conducted
The Academy’s visual arts offerings include:

 Acting

 Music Direction

 Singing

 Filmmaking

 Screenwriting

 Cinematography

 Digital Editing

 Documentary Filmmaking

 Producing
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 3D Animation & Visual Effects

 Photography

 Broadcast Journalism

 Game Design

CAREER OPTIONS

 Actor

 Director- Fiction/Non-Fiction

 Script Writer

 Asst. director

 Post Production Supervisor

 Cinematographer/ Videographer

 Lighting Director

 Video Editor

 Line Producer

 Short Film Maker

 Executive Producer

 Production Controller

 Film Researcher and Critic