Business Insight Decision Problem

""Restrictions and Challenges

posed by the CoVid-19
Pandemic"

Nationwide lockdown
Transportation restrictions
Panic Buying
Reduction of commercial
demand, rise in domestic
demand
Taking care of main stakeholders:
Customers and Farmers
Issues with maintaining the
workforce
Complying with the Standard
Operating Procedures
 Learnings from the Project Group 3
Using market leader position for:
Diversifying Product Mix
Expansion into newer markets
Staying at the top with low marketing expenditure
Umbrella marketing strategy
Simple but intelligent advertising
Shifting from entertainment>>>news channels &
Doordarshan
Use of low-budget integrated marketing channels
'Essential' product tag for countering issues of supply
chain
Constant Pricing based on a healthy financial and
cooperative structure
Fast decision making by keeping farmers as Board
members. For example- Inventory handling

Ali|Anju|Devyani|Hitanshi|Karthik|Radhika