Khurram Abbas

Mobile: +92 3244111905; Email: khurramabbas22@yahoo.com; Date of Birth: September 09, 1995; Lahore

EDUCATION
Lahore University of Management Sciences
Candidate for MBA - CGPA 3.37 (GRE: 321) Aug 2019 - May 2021
National University of Sciences and Technology
BE Mechanical – CGPA 3.73
Sep 2014 – July 2018
EXPERIENCE
Maxim Agri (Pvt.) Limited
Digital Marketing Intern July 2020 - August 2020
• Conceptualized and designed multiple Facebook media campaigns which increased page likes from 122K to 131K
and month on month sales by 10%
• Conducted a pilot campaign to illustrate the benefits of video marketing which increased ROI per advertisement by
70% compared with pictorial posts
Fatima Group
Trainee Maintenance Engineer July 2018 - Aug 2019
• Coordinated 4 cross functional teams of 14 technicians while working on a Rs. 1 billion project and reduced
costs by Rs. 3 million by achieving a critical milestone 3 days ahead of schedule
• Formulated and conducted a capability development program for teaching plant technicians inventory
management using Oracle which reduced their average idle time by 18%
• Conducted safety trainings for plant workforce on a weekly basis to inculcate knowledge about identifying,
reporting and dealing with hazards
PepsiCo.
Marketing Intern July 2017 - August 2017
• Conducted a B2C market research to determine the cannibalization effects of Sting on Mountain Dew sales which
was used to assist in the formulation of future branding campaigns
• Performed field visits with sales team to report signs of cross territory sales of Pepsi beverages by auditing
retail stores spread across multiple cities
• LEADERSHIP EXPERIENCE
National University of Sciences and Technology
Student Council Administrator Sep 2017 - July 2018
• Led a team of students to successfully negotiate a deal worth Rs. 4.8 million for outsourcing hostel
management services to replace 20 permanent employees which reduced salary costs substantially
Director Media Marketing Sep 2017 - July 2018
• Managed a team of 8 media crew members for creating digital promotional content for an annual
university festival attended by over 3,500 participants nationally
PROJECTS
Wateen Telecom – Consultancy Project (in progress)
• Developing a B2B go-to-market strategy for Wateen as channel partner of Amazon Web Services by
gathering local market intelligence using the AWS Cloud Adoption Framework
Patari
• Conducted a market research study for a $30 million VC fund to optimize its go-to-market strategy and
$200,000 marketing budget spend for an online music startup Patari which helped boost downloads by
12,000 within a week
HONOURS AND AWARDS
• Authored a research paper to propose an eco-friendly human powered vehicle design which was shortlisted for
presentation in an international conference: IBCAST’19
SKILS AND CERRTIFICATIONS
• Advanced level Microsoft Excel; Intermediate level Python; Beginner level SQL
• Data Analyst with Python Track – Data Camp Certification