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  • 4 - Musketeer-Persona-Research-Sheet

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    Antü Garcia
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    This document provides a template called a Musketeer Persona Research Sheet (MPRS) to gather research on target customers, their pain points and interests. The MPRS instructs the user to add links to 5 forums along with what the target customer likes and dislikes about the product, their pain points and reasons for not purchasing. It also prompts the addition of research from Wikipedia, Reddit, Google Trends, Quora, Amazon reviews and Ubersuggest to further understand the target customer and their buying process.

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    This document provides a template called a Musketeer Persona Research Sheet (MPRS) to gather research on target customers, their pain points and interests. The MPRS instructs the user to add links to 5 forums along with what the target customer likes and dislikes about the product, their pain points and reasons for not purchasing. It also prompts the addition of research from Wikipedia, Reddit, Google Trends, Quora, Amazon reviews and Ubersuggest to further understand the target customer and their buying process.

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    © All Rights Reserved
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    33 views7 pages

    4 - Musketeer-Persona-Research-Sheet

    Uploaded by

    Antü Garcia
    This document provides a template called a Musketeer Persona Research Sheet (MPRS) to gather research on target customers, their pain points and interests. The MPRS instructs the user to add links to 5 forums along with what the target customer likes and dislikes about the product, their pain points and reasons for not purchasing. It also prompts the addition of research from Wikipedia, Reddit, Google Trends, Quora, Amazon reviews and Ubersuggest to further understand the target customer and their buying process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    MUSKETEER PERSONA

    RESEARCH SHEET
    (MPRS)

    HOW TO GET A FLOOD OF ONLINE TRAFFIC


    WITHOUT SPENDING $1 / DAY
    MUSKETEER PERSONA RESEARCH
    SHEET (MPRS)

    This document is to gather all your research on the pain points and stories of your musketeer personas for you,
    your customers, and your influencers.

    FORUMS
    Add your 5 forum links here.
    Under each link, list the 3 things that your musketeer likes about your product or service.
    List three pain pain points that may persuade your musketeer to buy your product or service.
    Then, three reasons your musketeer may not purchase your product or service.

    1 URL:

    3 things they like

    3 pain points

    3 reasons they don’t buy

    (c) SEO Unlocked. All Rights Reserved. www.neilpatel.com


    2 URL:

    3 things they like

    3 pain points

    3 reasons they don’t buy

    3 URL:

    3 things they like

    3 pain points

    (c) SEO Unlocked. All Rights Reserved. www.neilpatel.com


    3 reasons they don’t buy

    4 URL:

    3 things they like

    3 pain points

    3 reasons they don’t buy

    5 URL:

    3 things they like

    (c) SEO Unlocked. All Rights Reserved. www.neilpatel.com


    3 pain points

    3 reasons they don’t buy

    WIKIPEDIA
    Add phases of the customer’s buying process.

    REDDIT
    Add phases of the customer’s buying process, reviews and other topics from Reddit.

    (c) SEO Unlocked. All Rights Reserved. www.neilpatel.com


    GOOGLE TRENDS
    Write at least three things that might help.

    QUORA
    Add common threads, topic columns and the keyword columns for optimal referencing.

    AMAZON REVIEWS
    Add the pain points: Positives and negatives, and reasons why your musketeer did or did not buy.
    Add your competitors pain points: Positives and negatives, and reasons why your musketeer did or did not buy
    their product or service.

    (c) SEO Unlocked. All Rights Reserved. www.neilpatel.com


    UBERSUGGEST
    Add popular topics from all categories .

    (c) SEO Unlocked. All Rights Reserved. www.neilpatel.com

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