Target Market

Hello cookie intends to distress most of the Filipinos because it offers affordable prices and offers a
response to health and well-being developments in our brands. Hello cookie caters to people of all ages,
whether professional or not, male or female, and from all aspects of life. Parents are one of the
researchers' target markets because they have the ability to influence their children to consume and
prefer Hello cookie as a tasty treat, particularly those who live a healthier lifestyle. This means the Hello
Cookie will serve a large demand.

Target Segmentation

Hello cookies consider that all types of people in any aged can be the market targets for researchers,
who can be potential buyers to benefit our prospective customer, regardless of their sex and religion.
We expand our resources and efforts to differentiate between their needs, their wants and their
preferences in order to respond to the needs of our potential customers