Name: Atiqa Ahmed

Roll No.: 170237

Class: BBA (7-A)

E- Commerce and Digital Marketing

What role can viral marketing play as promotional tool for

advertisers?
Viral marketing is a sales technique that involves organic or word-of-mouth information
about a product or service to spread at an ever-increasing rate. The internet and the advent
of social media has greatly increased the amount of viral messages in the form of memes,
shares, likes, and forwards. It has become a very effective promotional tool for advertisers .

Viral marketing role as promotional tool for advertisers:

Viral marketing can make a huge impact on sales and a drastic increase in sales is inevitable
after the content goes viral. Because it works best in creating interest for the brand or
products in customer’s mind through the message that has be spread like a virus from one
person to another.

Benefits:

 Viral marketing is an effective and cost saving promotional tool for advertisers.
 The viral video or content will expose to millions of people.
 It will share to acquaintances and the engagement potential of the content is high.
 It can be reached to more targeted audience quickly.

How Advertising landscape is changing?

Consumers are now in control of the media they consume and how they consume it. As a
result, advertisers need to adapt with the changing media environment and the habits of
consumers. Copywriters need to explore options beyond traditional advertising. In many
ways, conventional advertising is becoming insufficient and predictable. But this does not
mean traditional advertising will die. On the contrary, alternative forms of communication
can provide fresh inspiration and take advertising to new levels of engagement and
entertainment.

Viral marketing (electronic word of mouth) is a new approach in advertising that allows
companies to promote their products and services with very low budgets and still reach the
same levels of awareness that are usually only achievable with high-frequency TV
advertising. But word of mouth plus exponential growth plus social media lead to our
desired results of Viral Marketing.