Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.

Call 9025810064 (whatsapp available) or Mail - Palaniappanmail@gmail.com

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

coaching / MBA Assignment help and MBA Project help. Many clients national
and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
subject coaching.

You can call him on his mobile no. 09025810064 (whatsapp available)   or mail
him at palaniappanmail@gmail.com. He does help/guide for the below question. If
urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
(whatsapp available) or do mail on palaniappanmail@gmail.com. He does
help/guide for the below question

Contact:

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

Mail ID: palaniappanmail@gmail.com

Ph: - 9025810064 (whatsapp available)

Business Communication
1. You worked as an intern at SuperEventz Event Management Solutions in the
summer of 2018. You were reporting to Maneka Sharma, the head of digital
marketing for SuperEventz. You are now applying for a job opportunity at
Manendra & Manendra for the position of Social Media Manager. The HR
department of Manendra & Manendra needs a letter of recommendation as part of
their hiring process. Write an email to Maneka Sharma requesting for a
recommendation. Use your creativity to make up any details you need in order to
craft an effective message.

2. MaxPlus Cottons is closing its Chennai manufacturing plant amidst a slow

economic climate. Mahesh Kumar, Chief Operating Officer needs to be the bearer
of bad news. The silver lining is that all employees will be redeployed to other
plants, and there will be no job cuts. Considering the nature of the news, Mahesh
has decided to use the indirect approach while writing the email. He is thinking of
an effective buffer to use in the opening paragraph. What is a buffer? Explain any
5 types of buffers, illustrate with examples.

3.a. Rewrite these sentences to reflect your audience’s viewpoint or the “You”
Attitude:

1. Your email order cannot be processed; we request that you use the order form on
our website instead.

2. We insist that you always bring your credit card to the store.

3. We want to get rid of all our 15-inch LCD screens to make room in our
warehouse for the new 19-, 23-, and 35-inch monitors. Thus, we are offering a 25
percent discount on all sales of 15-inch models this week.
4. I am applying for the position of accounting intern in your office. I feel my
grades prove that I am bright and capable, and I think I can do a good job for you.

5. As requested, we are sending the refund for Rs.4500

3.b. Revise the following sentences to be positive rather than negative:

1. You have not filled in every section of the questionnaire we sent you.

2. It’s clear that you have not understood the question.

3. It is very obvious that you are doing everything you can to avoid your

responsibility for refunding all my costs.

4. You failed to specify the colour of the blouse that you ordered.

5. You must understand that by using the water jet cleaner without reading the

instructions carefully means that you are very likely to damage the machine or
possibly cause injury to yourself through incorrect operation.

Strategic Management

1. You have been appointed as a Strategy Consultant to an Italian Luxury Sports

Car manufacturing brand namely “Pagani Huayra” wanting to enter India. Which
one of Porter’s Generic Strategies would you choose to be operational in India &
explain the reasons in detail behind your choice of strategy? Once the strategy has
been chosen, explain the categories of customers you would target alongwith the
price points?

2. Kikkoman, a Japanese soy sauce manufacturer wishes to enter India. Conduct a

PESTLE analysis for Kikkoman in India & suggest whether Kikkoman should
enter India or otherwise.
3. You are the Chairman of a French FMCG company in India by the name of
“FrenchShine”. You are operating in the “Soaps & Detergents” category & are
facing tough rivals like HUL, Nirma & P&G. You have been operating in India
since 2016. During 2020, there has been a steady decline in your revenues &
profitability. Your market share has also fallen from 6% to 2.5% during 2020.
Your competitors are eating into your market share slowly & steadily during
Covid-19 pandemic times.

a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Strategic

Alliance or a JV Strategy or should “FrenchShine” go it alone in India? State your
response with appropriate justifications & reasons. What would be the advantages
& disadvantages of such a strategy?

Operations Management

1. What are various decision criteria for deciding a location for a business setup?
Explain these decision criteria with reference to a location decision for setting up
operations of a Large Hospitality Setup (like a Resort. etc).

2. List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to a Medical
Store in effective management of their inventories, i.e medical supplies.

3. Many business organizations have operations in which operations management

is a daily and constant process. Managing a Restaurant is one such business,
wherein the procurement and managing various resources is a very strategic
process. Explain the following concepts (with atleast one example) in Operations
of a Restaurant business, and conclude how relevant is it in the business?

a) Define Quality and list and discuss in brief the various dimensions of quality in
operations

b) Bill of Material (BOM)

Business Law

1. List out the implied warranties under the Sales of Goods Act, 1930 and provide
an example explaining each implied warranty.

2. Explain in detail two (2) real-life cases of penalties being imposed for offences
under Information Technology Act, 2000. Please explain the facts and the nature of
the offence in detail.

3. Rehan’s father died due to COVID-19 complications but Rehan felt that the
negligence of the hospital authorities led to his father dying. The hospital in which
his father was admitted is a government hospital. Now, Rehan wants to file a case
against the hospital towards this negligence. He requested the hospital to provide
the case papers of his father health records, admission records and other details of
his stay in the hospital. However, the hospital refused it.

a. Under what law can Rehan apply to obtain the documents and records from the
government hospital in light of the refusal of the government hospital to provide
the same? Please explain the answer with reasons

b. Can the government hospital refuse the provision of the documents, if yes under
which law? Please explain the answer with reasons

Essentials of HRM
1. In your experience what are the barriers which prevent oneself from being an
effective communicator? What were the challenges you faced? Suggest some ways
to handle such challenges.

=======================================

2. Suppose that you are the HR manager at a firm where hiring-freeze has been
declared due to the ongoing pandemic. The plan is to downsize through attrition.
What steps would you take to ensure that you reap the advantages of this strategy
while minimizing the disadvantages.

3. Rahul and Priyanka are partners in a content writing company named as

‘Writing4You’. Rahul says it’s quite clear whether any particular employee of the
company is doing their job properly or not, as they monitor, observe and give them
feedback regularly. Being a small company Rahul feels a formal appraisal process
is of no use because they (both Rahul & Priyanka) can keep in touch with every
employee on a regular basis. Priyanka on the other hand, feels that sitting down
and giving formal feedback will reinforce what employees are doing right and get
them to modify things they may be doing wrong. Now, they want you, their
management consultant to advise them on what to do.

a. What performance appraisal problems will ‘Writing4You’ encounter if they

continue on the course of not using formalized performance appraisals?

b. What guidelines would you recommend to ‘Write4You’ partners for developing

an effective appraisal system?

Decision Science
1. Nemi Mehta is owning 50 Hectares of land near Junagadh. On his Farm, he
cultivates Giloy, which is a medicinal plant in Ayurveda. The below-given table
shows the sales of ‘Giloy Vati’ that his team is preparing as per one Ayurveda
script (book), and the amount they spend on the Advertisement of it. Nemi’s
problem is to analyze the effect of Advertisement on sales. Firstly, He wants to
understand the presence of a linear relationship between the sales and ‘amount
spent in advertisement’. He also wants to run a correlation and regression to know
whether he should keep spending money on Advertisements or not. If sales figures
are not affected by advertisement, he should not spend money on it.

So, take the EXCEL output of the following and write the interpretation.

 Appropriate type of Graph which can exhibit the linear relation b/w
variables.

 Karl Pearson’s Correlation Coefficient

 Regression Analysis

 Graph that shows predicted v/s actual sales figures.

2. The table given below is the ‘single year age population’ (taken from census
2011). This table shows the population of people (age-wise) living in Leh at the
time of the census 2011 survey. Transform this ungrouped data into Grouped data
by forming age groups (only five age groups), and then find out Mean, Variance,
Standard deviation, Ogive, and Histogram. Write the summary based on your
calculations.

3.a. The given table shows the rainfall of Gujarat Region. Forecast the rainfall
using Exponential Smoothing. Use Alpha =0.2, 0.5 and 0.8. Data is available from
1997 to 2016, use this series for the calculation and forecast the rainfall for the
year 2017. To know, what extent the prediction is correct, actual rainfall for 2017
(1024.4 millimeters) is provided. Based on MSE and MAD, find out which alpha
values among the three suggestions are relatively near to actual value?

3.b. A new gas-electric hybrid car has recently hit the market. The distance
traveled on 1 gallon of fuel is normally distributed with a mean of 65 miles and a
standard deviation of 4 miles. Find the probability of the following events. (show
the concerned region by z curve)

1. The car travels more than 70 miles per gallon.

2. The car travels less than 60 miles per gallon.

3. The car travels between 55 and 70 miles per gallon.

Organisational Behaviour

1. Explain how GLOBE study has helped managers across the world
understand the complex relationship between culture and organizational success.

2. What problems do you usually encounter in teamwork at your organization?

What is your approach to overcome them?

3. Essex Enterprises is a renowned logistics company which has spread its

operations in 7 countries across the globe. They are recognized as the best learning
organization due to their policies and processes and systems. One of the reasons
for their success is that they have successfully applied the Reinforcement Theory
of Learning since their inception.

a. Why is Reinforcement Theory also called as Behaviour Modification Theory?

b. How can reinforcement be administered effectively?

Business Economics

1. From the give table calculate Elasticity of Price, Total Revenue and Marginal Revenue.
Also, explain the relationship between AR and MR?
Price Quantity Total Marginal
Revenue Revenue
6 0
5 100
4 200
3 300
2 400
1 500
0 600

2. Demand forecasting is not a speculative exercise into the unknown. It is essentially a

reasonable judgement of future probabilities of the market events based on scientific
background. Explain the statement by elaborating different qualitative and quantitative
methods of demand forecasting.

3.a. Define elasticity of supply and find the price from the given statement:

If Es of a good is 2 and a firm supplies 200 units at price of Rs 8 per unit, then at what price
will the firm supply 250 units.

3.b. Calculate the elasticity of supply if a 15 %increase in the price of soya bean
oil increases its supply from 300 to 345 units

Financial Accounting & Analysis

1. Discuss and analyze the following transactions for X Ltd, using the concept of
accounting equation (Assets, Liabilities and Equities).

1. Purchased Furniture for Rs675000

2. Capital Introduced by the business Owner by depositing 12 Lakhs in the bank

account

3. Goods purchased on credit from Aman Enterprises for Rs105000

4. Goods sold on credit for Rs 400000. The cost of the goods sold was Rs

300000

5. Purchased goods from Sneha Enterprises for Rs 600000 and made the

payment from the business's bank account

2. Love Doddle is a gifting enterprise of Ms. Dorati. The enterprise generates

inflows by arranging gift hampers for the customer's loved ones. The inflows
arises from the sale of gift hampers Rs 505000 and from bank interest,
dividend receipt Rs4200. Ms. Dorati is confused on how to record these
inflows. She would like to understand from you about the concepts Revenue
from operation and other income, so that she can record the information so as
to prepare the profit and loss statement of the enterprise. Define, share
examples, and elaborate on your understanding towards the terms Revenue
from Operation and Other Income

3. The following information is given with respect to the ratio's of two

companies

Aman Ltd Roger Ltd

Current ratio 2:01 1.60:1

Quick Ratio 1.35:1 1:01
Return on investment 15% 13%
Debt Equity Ratio 2.5:1 1:01
 a. Define the concepts of Current and Quick ratio’s and also, reflect on your
understanding towards the financial performance of the companies by
looking to the above information (2marks for defining and 3 marks for
interpretation and reasoning)

b. Define the terms- Return on Investment and Debt equity ratio and also,
reflect on your understanding towards the financial performance of the
companies (2marks for defining and 3 marks for interpretation and
reasoning)

Marketing Management

1. As a newly appointed Product Manager by Balaji wafers, you are asked to

develop New Product Planning for new flavor of potato wafer. How would you
develop new product planning process? (10 Marks)

2. Health and Nutrition Start-Up, Habbit makes consumer debut with a range of
innovative & delicious Products. Habbit Wise Creams are the lowest calorie ice
creams in the world. Every serving has less than 50 calories, which is less than
half an apple.

Available in 6 gourmet flavours such as Blueberry Crumble, Salted Caramel,

Lychee Blush, etc. Wise Creams contain zero added sugar and are keto +
diabetic friendly. Prepare an appropriate Segmentation Strategy for the new
launch. Considering that they have entered in consumer market for the first time,
how should the brand be positioned in the market?

3. Read the following Case & solve the questions given:

Mr. Ramesh of Unique Industries is contemplating to enter the men’s top end
shirts category. The company already has a brand “CLINGERS” in the middle
segment (₹350-700). The brand is very popular amongst the target audience.
Having got the volumes, Mr. Ramesh now wants to play the value game and
enter the top end (₹700+) category. He knows there are some formidable brands
like Farow etc. that will make life extremely difficult for Unique Industries. But
there are certain advantages which Unique Industries enjoys. It has one of the
best retail networks in the country. They have their own factory, which ensures
regular quality supply. They are the pioneers of branded shirts in India.

Mr. Ramesh has decided to keep the brand name as “Clingers Gold”. He has
decided to allocate ₹10 crores for sales promotion and advertising budget.

Unique Industries is simultaneously entering the readymade trousers market and

shoes market. Mr. Ramesh has decided to keep the same brand name
“CLINGERS” to leverage the success of the brand name to the two new
categories.

a. Do you think the brand name “Clingers Gold” is right for the top end
segment? Justify your answer.

b. Which factors you think needs to be studied before making such entry in the
market?

Information Systems for Managers

1. The recent Covid-19 pandemic has turned the world upside down with
several businesses shutting shop owing to mounting losses. Yet, in these
pandemic times, e-commerce is one twinkling star that has been gathering
strength after strength. How has Direct Selling Experience via Amazon India
helped small scale manufacturers of handicrafts or any other item of your choice
during these pandemic times. As an external consultant, try to analyse the
reasons behind the success of these small-scale manufacturers. Provide some
statistics on how technology has made the lives of small-scale manufacturers
simpler? In your opinion, do you see this as a future once the Covid-19 crisis
gets over or do you see manufacturers trying to sell their handicraft/other
products face to face again?

2. There has been a greater emphasis being placed on E-Governance in India

which refers to the usage of e-commerce and e-business technologies by
governments & their departments to conduct their own business. Choose your
own city/town municipality & write down the salient features of any
Government to Citizen (G2C) initiative conducted in your area recently. Also
highlight the key benefits of this G2C initiative in your area to the common man.
How has it changed the life of a common citizen? Support the benefits section
with some statistics or Quantitative data (For example: Number of citizen
complaints fell down by 65%). (In case you are living in a rural area, please
choose the nearest city of your region, in case you are living abroad, you are free
to choose your local foreign city to explain)

3. The city of Leh is the joint capital & the largest town of the union territory of
Ladakh in India. Leh is at an altitude of 3,524 metres (11,562 ft), and is
connected via National Highway 1 to Srinagar in the southwest and to Manali in
the south via the Leh-Manali Highway. You have been invited as an external IT
consultant by Government of India with a mandate to convert Leh into a “Smart
City”
a. Which “Smart” city in the world will you choose as a benchmark to emulate
some of the best practices of that city into Leh? Provide atleast 3 reasons with
brief descriptions behind your choice of choosing that particular city as a
benchmark?

b. Suggest & describe atleast 2 innovative technology enabled services that you
will introduce into Leh so that it can be called as a “Smart city”?

MANAGEMENT THEORY AND PRACTICE

Q1. Tanishq Jewellers want to set up MIS in their organization in order to

manage the information better across the organization. Can you guide them about
the same along with the characteristics, components, advantages and limitations?

Q2. Premier Automobiles plans to set up a base in various countries across

Europe. Can you please explain that how can they analyze the culture using
Hofstede’s five dimensions of culture before setting up a base in those countries?

Q3. A two-year-old start-up company dealing in 3D Printing is undergoing a

major overhaul due to COVID 19 and require your help

a. They are facing a lot of resistance to the changes being implemented and want
to understand the reasons for this resistance?

b. Can you help them manage these resistances to change?

Contact:

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

Mail ID: palaniappanmail@gmail.com

Ph: - 9025810064 (whatsapp available)