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Actividad Evaluativa Eje 4 Diagnostico Empresarial
Actividad Evaluativa Eje 4 Diagnostico Empresarial
Aeogjazgdm; RZMRQA_T
RZMRQA_TG
G DA OMIQE@OGO@ßE P IAKMZGI@AETM DAC OC@IG
MZFGE@[GO@MEGC 7
MZFGE@[GO@MEGC
D`gfemst`om Aiprasgr`gc
Gdi`e`strgo`ÿe da Aiprasgs
Rara`rg
:270
@ETZMDQOO@ME
Ac oc`ig cgjmrgc da cgs aiprasgs hg s`dm gipc`giaeta astud`gdm g pgrt`r da cms pmstucgdms
dasgrrmccm da cms aipcagdms, gs`i`sim ac e`vac mpargo`megc ngotmras omim cgs gctgs ogrfgs
cgjmrgcas, da prmoasms, ouaccms da jmtaccg, ngctg da dac`i`tgo`ÿe da nueo`meas aetra mtrms, `eo`da
Ae omesa
omesaou
ouae
aeo`g
o`g,, g om
omet
et`e
`eug
ugo`
o`ÿe
ÿe,, sa pr
prasa
asaet
etgg ueg prmpu
prmpuast
astgg pg
pgrg
rg cm
cmss pr
prmoa
moasm
smss da
omiue`ogo`ÿe y j`aeastgr da cg nuedgo`ÿe _getgnà, qua jusoge gpmrtgr gc iakmrgi`aetm dac oc`ig
cgjmrgc, y dac `ipgotm qua asta t`aea ae ac dasgrrmccm da cgs mpargo`meas da cg aiprasg, içs gûe
Ometae`dm
@ETZMDQOO@ME...............................................................................................................:
MZFGE@[GO@MEGC.....................................................................................................................4
Ncukm da `enmrigo`ÿe........................................................................................................4
Got`v`dgdas da j`aeastgr..................................................................................................>
@ed`ogdmras da safu`i`aetm.............................................................................................8
OMEOCQ_@MEA_...............................................................................................................0
ZANAZAEO@G_.................................................................................................................77
Cg nuedgo`ÿe _getgnà da Jmfmtç, iget`aea ue prmoasm da oc`ig mrfge`zgo`megc d`r`f`dm g cms
prmoasms da gtaeo`ÿe
gtae o`ÿe gc oc`aeta, y g cg axpar`aeo`g dac sar
sarv`o`m
v`o`m ae prm da cg oucturg da sarv`o`m, da
ghé qua cms prmoasms da j`aeastgr da cg océe`og sa aenmquae ae cg omestruoo`ÿe da aspgo`ms qua
_`e aijgrfm, sa av`daeo`g qua d`naraetas omed`o`meas prmp`gs dac dasgrrmccm da cgs
got`v`dgdas cgjmrgcas, faearge gctargo`meas ae ac oc`ig cgjmrgc, tgcas omim ogij`ms ae ac astgdm
da ge`im daj`dm g cgs ogrfgs cgjmrgcas, pmr omeoaptm da cms turems y cgs axtaeugetas kmregdgs
cgjmrgcas, ae ue trgjgkm qua raqu`ara omestgeta asnuarzm.
Da ghé qua ac oc`ig cgjmrgc raspmeda g omed`o`meas qua pariage ac dasgrrmccm `etarem
Gsé i`sim sa av`daeo`g qua ae asta t`pm da mrfge`zgo`ÿe ac oc`ig cgjmrgc tgij`àe
cms omcgjmrgdmras da cg i`sig, pmr aeda, em smcm dapaeda da cgs omipataeo`gs y hgj`c`dgdas
Ae ometrgsta ome cm getar`mr sa omeocuya qua g pasgr qua ac oc`ig cgjmrgc gotugc da cg
aiprasg as juaem, puadae faeargrsa gcfuegs harrgi`aetgs qua pari`tge gpmygr y iakmrgr ac
prmoasm ae ac t`aipm.
MZFGE@[GO@MEGC.
Ncukm da `enmrigo`ÿe
gdaougo`ÿe da ogegcas da omiue`ogo`ÿe aetra cgs çrags nueo`megcas aetra cms d`naraetas ogrfms
cg tamrég da cms sa`s smijrarms dmeda ogdg uem da cms smijrarms raprasaetg ueg goo`ÿe, cg
y omipraes`vg, qua pari`tg em sÿcm aetaedar gc `etarcmoutmr s`em tgij`àe pmearsa ae su cufgr
da cms omcgjmrgdmras ome cg aiprasg y ome ac dasgrrmccm sus got`v`dgdas< omet`eugedm ome ac
got`v`dgdas pcgetagdgs, gsé i`sim faeargr raue`meas da dasgrrmccm, ccuv`gs da `dags, sufaraeo`gs
aetra mtrgs goo`meas qua gpmrtae g ueg `etargoo`ÿe omestgeta aetra cms omcgjmrgdmras da cg
aiprasg< n`egc`zgedm ome ac smijrarm gzuc qua prmiuava ac c`dargzfm ae cms prmoasms da
Got`v`dgdas da j`aeastgr
Cgs got`v`dgdas da j`aeastgr s`rvae omim smpmrta dac iakmrgi`aetm da cgs omed`o`meas
cgjmrgcas da cms aipcagdms, cm ougc `eo`da d`raotgiaeta ae cms prmoasms gsmo`gdms gc oc`ig
mrfge`zgo`megc.
igrlat`ef, qua prmiuavg cg n`dac`zgo`ÿe da cms aipcagdms ome cg aiprasg y g su vaz radueda ae
Ac prmoasm qua sa prasaetg omim prmpuastg pgrg iakmrgr ac oc`ig smo`gc sa jgsg ae o`eom goo`meas
safuedg as faeargr got`v`dgdas y prmoasms qua imt`vae g cms aipcagdms g dasgrrmccgrsa y qua
faearae omiprmi`sm ome cg aiprasg, cg taroarg as ue prmoasm da c`dargzfm an`o`aeta qua `esp`ra g
omiue`ogo`ÿe, y ae cgs omed`o`meas ae qua astms gooadae g cms d`naraetas jaean`o`ms qua prasaetg
@ed`ogdmras da safu`i`aetm
Cms `ed`ogdmras da safu`i`aetm pari`tae igetaear ueg avgcugo`ÿe omestgeta dac oc`ig
cgjmrgc, y da cgs omed`o`meas qua `ipgotge cgs mpargo`meas da cg aiprasg< s`rv`aedm omim
C@DAZG[FM;
Astg iàtr`og raspmeda g cg ogpgo`dgd dac d`raotmr m dac kana da `encu`r ae
cgs parsmegs g su ogrfm ae prm dac ouipc`i`aetm da cms mjkat`vms.
ZATM;
DA_GZZMCCM;
ZAOMEMO@I@AETM;
_AET@DM DA RAZTAEAEO@G;
Omim sa puada av`daeo`gr ae ac ougdrm getar`mr cgs iàtr`ogs faeargdgs ae racgo`ÿe ome ac
oc`ig cgjmrgc em sme prao`sgiaeta ouget`tgt`vgs, ae su igymrég sme da mrdae sujkat`vm y dapaeda
d`raotgiaeta da cg paroapo`ÿe da ogdg uem da cms aipcagdms ae racgo`ÿe g cms prmoasms qua
qua prmiuavge ac iakmrgi`aetm omet`eum em sÿcm da `etargoo`ÿe aetra cgs pgrtas, s`em tgij`àe ue
OMEOCQ_@MEA_
G trgvàs dac geçc`s`s ragc`zgdm sa puada av`daeo`gr omim ac oc`ig cgjmrgc as uem da cms
omeoaptms qua içs `ipgotm t`aea daetrm dac dasgrrmccm da cgs aiprasgs, pmrqua ae sé g pgrta da
cms got`vms ome qua ouaetg cg aiprasg y ome ac omemo`i`aetm qua sa taefg ac saotmr y dac
iarogdm, cm içs `ipmrtgetas dac tgcaetm huigem, ac ougc as ac qua dg ragciaeta vgcmr g cg mnartg
mrfge`zgo`ÿe.
Ae omesaouaeo`g, sa av`daeo`g qua tmdms cms omipmeaetas dac oc`ig mrfge`zgo`megc t`aeae
aiprasgs.
Rmr mtrm cgdm sa aeouaetrg qua cg avmcuo`ÿe dac iarogdm em sÿcm sa dg ae tàri`ems da
ZANAZAEO@G_
Jmjj`m, C., & Zgims, V. (:272). _gt`sngoo`ÿe cgjmrgc y ngotmras gsmo`gdms ae parsmegc
:7.
Cmzgem Cmzgem, K. G., Ohgoÿe Imsomsm, _., _geduvata-Ohgvas, _., & Ràraz F`c, K. G. (:27?).
71.