Chetan Devashish Bose

Department of Management
KES’s Shroff College of Arts and Commerce
Subject: Strategic Management

MODULE I: INTRODUCTION TO STRATEGIC MANAGEMENT

TOPICS COVERED:

 Strategic Management
- Definitions & concepts
 Nature, importance & benefits of Strategic Management
 Levels of Strategies
- Corporate Strategy
- Business Strategy
- Operational level Strategy

SUBJECTIVE QUESTIONS:
1. Define Strategic Management. Explain its Concept.
2. What are the various characteristics of Strategic Management?
3. Explain the importance of Strategic Management
4. List out the benefits of Strategic Management
5. Write a note on corporate level strategy
6. Discuss the Business level strategy in detail
7. What are the various Levels of Strategies?

OBJECTIVE QUESTIONS

1. _______________ is a broad long-term plan designed to achieve the overall objectives of the firm.
a. Strategy
b. Integrated Plan
c. Internal growth
d. External growth

2. Strategy is an unified, comprehensive and ________________ plan (Integrated Plan)

e. Strategy
f. Integrated Plan
g. Internal growth
h. External growth

3. ____________strategies such as product development, market development, market penetration

and diversification. (Internal growth)
i. Strategy
j. Integrated Plan
k. Internal growth
l. External growth

4. _____________strategies such as mergers, takeover, franchising, etc. (External growth)

m. Strategy
n. Integrated Plan
o. Internal growth
p. External growth

5. Growth Strategy may be forced to adopt _________________Strategy due to limitations of

resources, or due to recession in the industry. (Retrenchment)
a. Retrenchment
b. Human Resources
c. Marketing
d. Business Strategy

6. ________________include strategies relating to selection, training, promotion, etc.

e. Retrenchment
f. Human Resources
g. Marketing
h. Business Strategy

7. _____________includes pricing strategy, promotion strategy, distribution strategy, etc.

(Marketing)
i. Retrenchment
j. Human Resources
k. Marketing
l. Business Strategy

8. ______________usually occurs at the strategic business unit level or product level (Business
Strategy)
m. Retrenchment
n. Human Resources
o. Marketing
p. Business Strategy