ASSIGNMENT

HAIDER MIR (023)

MUHAMMAD SAAD JAVED AWAN (021)
ABDULLAH QURESHI (026)
SAFI BAIG (018)
SWOT ANAYSIS
SWOT analysis of Auto Parts analyses the brand/company with its strengths, weaknesses,
opportunities & threats. SWOT Analysis is a proven management framework which enables a
brand of Auto Parts to benchmark its business & performance as compared to the competitors
and industry.
Strengths:
Below are the Strengths in the SWOT Analysis of Auto Parts:
 Largest online retailer of automotive replacement parts and accessories in Pakistan.
 Having stores in each district of Pakistan.
 Capable and sincere employee.
Weaknesses:
Here are the weaknesses in the Auto Parts SWOT Analysis:
 Geographic expansion is quite less.
 Ability to develop additional stores.
 High transportation cost.
Opportunities:
Following are the Opportunities in Auto Parts SWOT Analysis:
 Development of appropriate products.
 Development of wholesale distribution relationships
 Export opportunity to developing country
Threats:
The threats in the SWOT Analysis of Auto Parts are as mentioned:
 Customer prefers to buy parts from authorized dealer of company
 Low maintenance car is potential threat to this type of business model
 Increase in price inputs can cause upward pricing