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Supporting Material 2 - Project (Stage 2) Technology
Supporting Material 2 - Project (Stage 2) Technology
Technology can be a scary thing, especially for businesses that have found success doing
things a certain way and are wary of changing their ways. Technology is also advancing at
a rapid pace -- and sudden change is something that many people in general aren’t
comfortable with. However, if you don’t keep up with new technology, you risk losing ground
to your competition.
To put your mind at ease, remind yourself that technology has always advanced with the
purpose of making our lives better. Also remember that all technology was new at one point
in time. Those who were open to new technology have been more likely to benefit from it.
So keep an open mind when new technology comes out or as current technologies continue
to evolve. We have compiled a few examples of how technology has changed our lives in a
positive way over the course of history.
Improving Strategies
Business strategies have evolved and improved greatly as a result of technology. One of
the most basic elements of running a business -- the hiring process -- has been drastically
improved by technology. It wasn’t that long ago that businesses were extremely limited when
it came to hiring new employees. You would have to run ads in the paper or reach out to
hiring agencies for help. Even then, the vast majority of your hires would be local.
These days, the hiring pool has expanded greatly as a result of online job posting sites, such
as Monster, and social media platforms, such as LinkedIn, that can connect employers with
high quality job candidates all over the world. The hiring process isn’t the only business
strategy affected in a positive way by technology. Advancements in statistics,
communication, and trade have all been made through new technology as well.
Accurate Statistics
Statistics were once extremely limited. Companies would only get access to reports on a
monthly basis, making it difficult to make highly informed business decisions. With the use
of automated software tools, executives can collect and analyze data in real time that can
be displayed and sent out as reports whenever needed. Because everything is digital, you
can also provide your organization with access to dashboards that have the most important
metrics displayed instead of having to hold meetings during which you spend time putting
up boards or showing slides with outdated statistics. Essentially, technology has made it
easier to collect and analyze massive amounts of data to help improve your decision making
while also making it easy to share reports throughout your organization at any point.
Easier Communication
Clear communication is vital in the business setting. Miscommunication has cost companies
fortunes in the past because of an inability to communicate in time or in a clear manner
between employees or between companies and their clients. In the not-so-distant past, the
main method of communication was the phone. You would have to have a secretary to keep
track of your schedule and you would have to hope for the best that you wouldn’t get caught
playing phone tag with an important deadline looming.
These days, there are software solutions that help automate scheduling. Communication
platforms also allow employees to speak with one another through email or chat that can be
accessed on multiple devices whether they’re in the office or not. Essentially, everyone is
connected, thereby making it easy to communicate with anyone across your organization as
well as with clients and prospects.
Smoother Trade
Transactions are much easier and more efficient than they once were. On the consumer
side, inventions like the credit card and the emergence of e-commerce have made it easier
than ever before for businesses to sell products and services to consumers at their
convenience. However, transactions are also much easier on a massive scale on a B2B
level. For example, companies buying components for their products would often have to
wait days for the transfer of money to clear, especially if the manufacturer of those
components was located overseas.
Foreign transactions like these are much easier now -- and they may even get easier as the
blockchain, which is an emerging technology, gains traction. Many industry experts expect
the blockchain to change everything. It could process overseas transactions in mere
seconds and at a fraction of the normal cost.
Not only is it more affordable to market your company online, but it’s easier to find your
target audience, identify what their needs are, and engage with them on a personal level.
There are far more options when it comes to online marketing as well -- and you can track
the performance of your online marketing strategies using analytics tools to see what’s
working and what isn’t -- and make adjustments on the fly.
Impact on Advertising
The ability to advertise online provides companies with a huge advantage over more
traditional methods. Now, with the right strategy you can expose your brand to a worldwide
audience on the web -- something that was once impossible unless your company had an
enormous budget. You can also use your website to provide consumers with content about
your brand as well as engage directly with customers on social media, thereby strengthening
your brand identity and growing your brand’s reputation and awareness.
Not too long ago the cost of making a TV commercial, much less airing it on a national level,
were beyond the grasp of most businesses. But today creating video content is no longer
cost-prohibitive. Video equipment has advanced to the point where it’s relatively cheap to
buy high-quality gear, and video content posted online, such as on Facebook or YouTube,
often outperforms commercials that run on TV.
● The availability of online courses - Not everyone has the ability to attend college. Many
people who would love to continue their education can’t do so because they are working,
taking care of families, or live too far away from their local college to be able to commute.
Online classes have changed all that. Now students can enroll into online programs or take
single classes without having to leave their homes and at their own convenience.
● The access to web seminars - Students and professionals alike can benefit from seminars;
however, they can’t always make it to them because they live too far away, don’t have
access to transportation, or can’t schedule around the seminar to make it on time. The
schools themselves may not be able to afford sending their students to a seminar during
school hours. Web seminars make it possible for them to watch the seminar streaming live
from their classroom or their home. For example, NASA has a program in which students
can watch a webinar with astronauts in space from their classroom. During such a webinar,
students can not only watch and listen to what the subject has to say, but ask questions and
interact with them in real time.
● The ability to research any topic - Before the Internet, you would have to go to a library to
do research. Even then, the library may not have had the books you needed. You would
then have to order the books through the library, which could take some time. Doing
research was cumbersome and time-consuming. With the Internet, you can find information
on any topic you can think of. You’ll have no trouble finding multiple sources to verify that
the information you obtain is as accurate.
New software tools are being released regularly now that make use of the cloud, which
means the software is accessible on any device and that content can be shared within the
confines of the platform, making it easier to communicate with anyone who is also using the
platform within your organization, but also making it much safer and more secure.
Technology has also helped assist with certain specific disabilities. For example, individuals
with speech impediments can use apps such as Speak for Yourself to speak for them.
Individuals who may not have the function in their hands necessary to navigate phone
menus or type on keyboards can use voice control programs.
Transportation technology keeps improving as well. For example, the train has been a
reliable method of transportation for over two centuries. Recent advancements led to the
bullet train, which transports passengers almost six times as quickly as the standard train.
Then there’s the automobile, which was first made available to the public on a mass scale
less than a hundred years ago. These days, electric self-driving cars aren’t just a staple of
science fiction, they’re a reality.
Then there’s the household. Inventions such as the washing machine and the dishwasher
have eliminated the need to do routine cleaning tasks by hand. More recently, IoT (Internet
of Things) has allowed households to connect all of their electronic devices to a single
network, allowing users to control them remotely using their smartphones. As a result, more
devices are being built to connect to the IoT. Even appliances like the refrigerator can be
connected to your network, allowing you to pull up recipes on your fridge or to order food
online the moment you run low on milk or eggs (or any other item).
Medical Research
Cannabis is just a recent example of how technology has advanced medical research. Take
Parkinson’s disease for example. There are records of possible treatments for Parkinson’s
that date back thousands of years. Back in 2002, a surgical procedure called DBS (deep
brain stimulation) was first approved. The procedure involved implanting electrodes into the
brain and connecting them to a small electrical device in the chest. This device would deliver
stimulation to certain parts of the brain responsible for the symptoms of Parkinson’s to help
prevent tremors. Recently, wireless control was made possible through something as simple
as a smartphone, making the treatment even more precise as well as personalized.
These are all recent advancements made in medical research, yet none of this would be
possible without some of the massive technological inventions made over the course of the
20th century, from the X-ray machine to the MRI machine, which made it possible for medical
researchers to look at the internal systems of a patient in order to learn more about the body
in general.
Robotics
Robotics have made a huge impact on many facets of our lives. For example, in the
manufacturing industry, many dangerous tasks can be delegated to robots, making the work
environment a safer place. Robotics can also help improve the speed and quality of the
manufacturing process because robots do not get tired or distracted and because they work
consistently the way they were programmed to.
Robotics have also made it possible to advance technology even further. For example,
without robotics, the production of complex microchips wouldn’t be possible. Human
knowledge has also benefited from robotics. NASA has sent various probes through space
to explore our universe -- and it wouldn’t be possible without robotics. These days, robotics
have advanced even further to the point where it’s not uncommon to have virtual personal
assistants that follow our directions with the use of AI (artificial intelligence), such as Alexa
and Siri.
Influence of Technology
Today’s world is built on the technology that humans have invented and advanced over
thousands of years. The rate at which technology has advanced has made life almost
indistinguishable from what life was like even a century ago. We are very much dependent
on the technology we have. This dependence doesn’t just refer to your inability to put down
your phone for more than a few hours -- it refers to the many technologies that you likely
take for granted that may have saved your life and made your current life possible without
you even realizing it.
Technology will only continue to advance -- and because of how effective new technology
is, it only means that it will continue to evolve at an even faster rate. The human race has
been dependent on technology for its survival throughout its entire history, which means that
the idea of stopping or slowing down is simply not a possibility. Technology must move
forward and it will continue to evolve at a faster and faster rate to meet the challenges of
today.
While Tech Can Have its Downsides It Really Does Make Life Easier
Human beings will always strive to invent new technology and to advance current
technologies. It’s a part of our nature to improve our lives in whatever manner we can, and
technology helps us do that. While there are certainly many downsides to technology, keep
an open mind when new technology is introduced. You won’t want to dismiss new tech that
could be potentially beneficial to you or your business.
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