Southern Business School (SBS)

Institute of Southern Punjab Multan

Assignment No: 1

Due Date: 19-03-2021

Class: BBA 5​th

Section: A

Subject: Marketing Management 

Student Name: Maaz Ahmad Khan

Complete Registration No: BBA-021R19-8

Submitted To: Ma’am ​Ayesha Tanveer

 
 
 
 
 
 
 
 
 
 
 
 
 

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Q1.  There  are  number  of  companies  having  focus  on  well  being  of  the 
society  so  you  have  to  compare  two  companies  on  the  bases  of  their 
corporate social responsibility 
 
 
Ans:  ​Corporate  Social  Responsibility  (CSR)  allows  businesses  large  and small to 
enact  positive  change.  When  companies  choose  to  do  what  is  right  not  only  for 
their bottom line but also benefit financially while building trust with consumers.  
Consumers  feel  that  when  they  use  a  product or service of a socially responsible 
company,  they  are  doing  their  part.  The  more  socially  responsible  the  company, 
the more supportive the community and consumers become. 

Corporate  social  responsibility  helps  build  trust,  raise  awareness, and encourage 

social  change.  Although  there  are  tens  of  thousands  of  companies  doing  their 
part,  large  global  corporations’  efforts  have  far-reaching  results  that  can  impact 
major  world  issues  from  hunger  and  health  to  global  warming.  Here  are 
examples of how some major brands are doing CSR successfully.  

Examples of Corporate Social Responsibility in Action 

Corporate  social  responsibility  comes  in  many  forms.  Even  the  smallest 
company  impacts  social  change  by  making  a  simple  donation  to  a  local  food 
bank. Some of the most common examples of CSR include: 

● Reducing carbon footprints 

● Improving labor policies 
● Participating in fairtrade 
● Charitable giving 
● Volunteering in the community 
● Corporate policies that benefit the environment 
● Socially and environmentally conscious investments 

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Changing Corporate Social Responsibility Trends 

Activism by millennials and all generations will also influence changing trends in 
CSR. You can expect to see companies taking a public stand against on-the-job 
harassment and discrimination thanks to the #metoo movement. Diversity in the 
workplace will continue to expand embracing people of all races, genders, 
cultures, disabilities, and sexual orientations. 

Companies will also find their own voices to speak out against social injustice 
and policy changes that will negatively impact the environment. Even policies to 
protect privacy can become part of the CSR trends we will see as more and more 
data breaches threaten personal information.  

1. ​Google 

Google is trusted not only for its environmentally friendly initiatives but also due 
to their outspoken CEO Sundar Pichai. He stands up against social issues 
including President Donald Trump’s anti-Muslim comments. Google also earned 
RI’s highest CSR score much in part due to their data center using 50% less 
energy than others in the world. They also have committed over $1 billion to 
renewable energy projects and enable other businesses to reduce their 
environmental impact through services such as Gmail. 

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2. ​Coca-Cola 

Coca-Cola’s massive fleet of delivery trucks contributed 3.7 million metric tons of 
greenhouse gases to the world. They have made major changes to their supply 
chain practices including investing in new alternatively fueled trucks. Their 
initiatives are intended to create a 25% reduction in their carbon footprint by 
2020. 

3. ​Ford Motor Company 

Ford plans to reduce their greenhouse gas emissions using their EcoBoost
engine to increase fuel efficiency. It also plans to introduce 40 electrified vehicles
(electric and hybrid) by 2022, in an investment of $11 billion. According to Ford:
“We’re all in on this and we’re taking our mainstream vehicles, our most iconic
vehicles, and we’re electrifying them. If we want to be successful with
electrification, we have to do it with vehicles that are already popular.”

In addition, American Ford dealerships rely on wind sail and solar PV systems to
power their locations greatly reducing their use of electricity.

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4. ​Netflix & Spotify 

From a social perspective, companies such as Netflix and Spotify offer benefits 
to support their employees and families. Netflix offers ​52 weeks of paid parental 
leave​, which can be taken at any time whether it is the first year of the child's life 
or another time that suits their needs. This compares to 18 weeks at other tech 
companies.  

Spotify offers a similar program, although for a shorter duration of 24 weeks of 
paid leave. 

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