Standing Out

In An Inbox
Tips for Email Marketing
Quick Facts About
Email Marketing
B2B Standards for Email
Open Rate: 11 - 15%
Click-Through Rate: 2.1 - 5%
Unsubscribe Rate: .11 - .2%

Engagement Fact
Users are 22% more likely to
open an email if they are ad-
dressed by their first name.
 b jSubject lines....

u
Say it like you mean it.

S
Keep the character count to a
minimum.

No sale speak, just stick to the

topc at hand.

Use the voice of the brand.

Subject line is a promise to

your recipient of what can be
found inside

Test the subject line.

N A I L T H E
Fulfill on the promise of the subject line.

Know your audience and speak their language.

Ensure the value proposition is clear

Showcase offers

Clearly position a call-to-action.

Be creative!

CO N T E N T
EEP TESTING
Constant A/B testing
is important to
improve campaign
performance metrics.
Remember Mobile
64% of decision-makers read
their email via mobile devices.

Responsive design. Enough said.