i? Questions 1-3 are based on the following passage. A marketing campaign that manages to stand out and get great visibility can be definitely termed as successful. As a business owner, you are always looking for creative marketing ideas which can work for you. Most out-of-the-box campaigns like that tend to get amazing results, By nature, marketing requires that you keep re-evaluating your strategy to stay current and updated. You don’t need to reinvent the wheel. You should just look around and find some inspiration from successful brands in the digital marketing world. This can help you come up with a creative marketing campaign, Such a campaign will connect you with your audience, increase their brand awareness, and multiply your revenue significantly. With an increasing number of channels and technologies available to brands today, the scope for innovative and influential campaigns is higher than ever before. We have compiled s list of the top marketing campaigns that are worth getting inspired from. 1. The underlined expression ‘out-of-the-box’ in the passage means that. (A) do not follow regulations (B) demand a lot of effort (© have a lot of impact (D) are held outdoors (©) are very creative 2. The underlined word ‘should’ in the passage is used to express... (A) ability (B) obligation (©) possibility (D) opportunity {E) recommendation 3. It is always necessary to ... your marketing strategies to keep up with the changing times. (A) reconsider (B) visualize (C) relocate (D) inspire () invent ‘Questions 4 - 6 are based on the following passage. Reuters has had long experience in at least three ways of telling a story: text. Photos and video, not to mention combinations of all three. But there is a fourth, and it is fast becoming a key part of how we bring information and insight to our readers and customers. Information graphics-and its cousin, data visualization ~are fast coming into their own at Thomson Reuters. They are both a reflection of the growing importance of smart, well-researched and well-designed graphics in a world increasingly awash in data. ee Dipindai dengan CamScannerie In addition, the significant strides the graphics team has taken in the past year to improve its skills, capabilities and infrastructure. ‘Our team of visual journalists-based in Singapore, New York and London-spent much of 2014 upgrading their skills to create more interactive graphics. "We collected data from all over the world. "With steady, day-to-day progress. the department has transformed itself into a hybrid print and digital shop. ‘And the results have been evident in the file. We went from publishing just a handful of interactive graphics in 2013 to more than 100 in 2014. Among the notable work has been interactive graphics on the U.S. border crisis, World Cup brackets, and Malaysian Airlines MH370. One of our graphics that tracks the sobering number of journalist deaths worldwide has been re-tweeted more than 13,000 times. ‘The team has been taking advantage of a tool built to allow reporters and graphics editors to work from a common spreadsheet. *This means reporters can update data and edit text inside a graphic by themselves, increasing the number of graphics we can create and send to customers. There is always more to be done, of course, but we now have a strong suite of digital tools. Many of which we hope to put in the hands of more text journalists. And as the team develops new skills, you can expect to see better and more integrated graphics offerings in many more stories, }4. The author describes the increasing skills of Reuter journalists effectively in paragraph... @1 (B)2 ©3 (D4 (5 5. The irrelevant statement in paragraph 2 is.... (A) sentence 1 (B) sentence 2 (©) sentence 3 (D) sentence 4 ®) sentence 5 6. What is the relation between sentence 1 and sentence 2 in paragraph 4? (A) Sentence 2 provides an exampie of how to make a spreadsheet introduced in sentence 1. (B) Sentence 2 restates the benefits of a tool for both reporters and editors specified in sentence (C) Sentence I describes @ beneficial tool for journalists and sentence 2 specifies the benefits for customers. On Dipindai dengan CamScanner(D) Sentence 2 provides a detailed description of a graphic tool to support its benefits explained in sentence 1. (©) Sentence 2 elaborates the benefits of using a tool that can be accessed by both reporters and editors mentioned in sentence 1. ‘Questions 7 - 9 are based on the following passage. Hypertension is a chronic medical condition in which the blood pressure in the arteries is persistently elevated. Hypertension is also sometimes called high blood pressure. High blood pressure usually does not cause symptoms. Long-term high blood pressure, however, is a major risk factor for many illnesses. These include coronary artery disease, stroke, heart failure, atrial fibrillation, peripheral vascular disease, vision loss, chronic kidney disease, and dementia. High blood pressure is categorized into two major types. They are primary high blood pressure and secondary high blood pressure. According to statistics, about 90-95% of cases are primary hypertension. This type is defined as high blood pressure due to nonspecific lifestyle and genetic factors. Lifestyle factors that increase the risk include excess salt in the diet, excess body weight, smoking, and alcohol use. The remaining 5~ 10% of cases are categorized as secondary high blood pressure. This type of hypertension is defined as high blood pressure due to an identifiable cause, such as chronic kidney disease, narrowing of the kidney arteries, an endocrine disorder, or the use of birth control pills. Blood pressure is expressed by two measurenments namely the systolic and diastolic pressures. They are the maximum and minimum pressures respectively. For most adults, normal blood pressure at rest is within the range of 100-130 millimeters mercury (mmHg) systolic and 60-80 mmllg diastolic. High blood pressure is present when the resting blood pressure is persistently at or above 130/90 or 140/90 mmHg. Different numbers apply to children. High arterial blood pressure affects between 16 and 37% of the population globally. Lifestyle changes and medications can lower blood pressure and decrease the risk of health complications. Lifestyle changes include weight loss, decreased salt intake, physical exercise, and s healthy diet. If lifestyle changes are not sufficient then blood pressure medications are used. Up to three medicstions an control blood pressure in 90% of people. The treatment of moderately high arterial blood pressure with edications is associated withe an improved life expectancy. ‘7, What topic does the paragraph following the passage most likely discuss? (A) The type of hypertension (B) The definition of hypertension (C) The treatment of the hypertension (D) The measurement of hypertension (E) The variations of hypertension medications 8. What is the author's attitude toward the topic of the passage? (A) objective ee Dipindai dengan CamScanner(B) cautious (C) empathy (D) persuasive (E) supportive 19, Which of the following is the best summary of the passage? (A) Hypertension is concermed with classification and measurement. These two should be related one to the other. (B) Measurement of blood pressure should be regularly done as a way out to avoid hypertension. As a result, many people can have a longer life. (C)Hypertension known as high blood pressure is one of the diseases that threaten the world. Thus, the diseases due to hypertension have increased. (D)High blood pressure causes symptoms leading to other diseases. Due to high demand of treatments, people use medication to lower their blood pressure. (B) Hypertension is caused by unhealthy lifestyle and genetical factors. People with high blood pressure need to change their lifestyle and seek medical treatment. 10. Based on the passage,.... (A) the heavier you are, the higher your risk of taking medications (B) the less salt you consume, the lower the chance of low systolic (C) the higher your blood pressure, the higher your risk of heart disease (D) the more you focus on hypertension, the more you need to seek for help (B) the more birth control pills you take, the higher the chance of low diastolic Questions 11 - 13 are based on the following passage. A recent survey reported that Instagram is the worst social media network for mental health and wellbeing. It was associated with high levels of anxiety, deppression, bullying and fear of missing out. Previous studies have suggested that young people who spend more than two hours a day on social networking sites are more prone to psychological distress. The report states that seeing friends constantly or promote a compare and despair’ attitude. ‘The authors wrote that social media posts can set unrealistic expectations. *Additionally, the posts create feelings of inadequacy and low-self esteem. *One survey respondent wrote that Instagram easily makes girls and women feel as if their bodies are not good enough. ‘This is reflected by people adding filter and editing their pictures in order for them to look perfect’. Other research has found that the more social networks a young adult uses, the more likely he or she is to report depression and anxiety. Trying to navigate between different norms and friend networks on various platforms could be to blame. On the other hand, it is also possible that people with poor mental health are drawn to multiple social— media platforms in the first place. The Royal Society is asking social media companies to make changes to reduce the harmful effects of social media on children and young adults. "The report recommends rrr" dai dengan CamScannerthe introduction of a pop-up “heavy usage” warning within these apps or website. °71% of the survey respondents say they would support this suggestion. ‘Out of five social networks included in the survey, YouTube received the highest marks for health and webelling and was the only site that received a net positive scored by respondents. ‘It also recommends that companies find a way to highlight photos of people that have been digitally manipulated. *Lastly it is suggested that the companies offer help to users who could be suffering from mental health problems. 11. Which part of the passage discusses Instagram’s effect on self-confidence? (A) Paragraph 1 (B) Paragraph 2 (C) Paragraph 3 (D) Paragraph 4 (© Paragraph 5 12. What is the relation between sentence 1 and 2 in paragraph 3? (A) Sentence 2 is a restatement why social media has the bad effects mentioned in sentence 1. (B) Sentence 1 introduces harmful social media posts and sentence 2 provides more details. (C) Sentence 1 states the effects of social media and sentence 2 gives another one. (D) Sentence 2 provides the example of social media’s effect stated in sentence 1. (E) Sentence 1 presents a view on social media and sentence 2 contradicts it. 13, Which sentence is NOT relevant in paragraph 5? (A) Sentence 1 (B) Sentence 2 (©) Sentence 3 (D) Sentence 4 © Sentence 5 Vipindai dengan CamScanner