Everything About

MARKETING
FUNNELS
With 25+ Proven-to-work Funnel
Templates designed by Experts

FRAZILEMEDIA
What is a Marketing Funnel?

A marketing funnel is the set of steps a visitor needs to go through

before they can reach the conversion.

It is the entire journey from a person being aware of your business

to that person becoming a committed customer.

That is, the marketing funnel would include running paid ads,
sending follow-up emails, search engine optimization, and
everything in between.

Here’s what it looks like:

Every business has a marketing funnel. It might not be a
very effective funnel — especially if you don’t know what it is
or how to optimize it — but you do have one.

Let’s take your average SaaS business as an example.

Here’s how a funnel may look for them:

Visited site
↓
Signed up for a trial
↓
Used product
↓
Upgraded to paying

A Funnel in Real Life

Funnels occur everyday with consumers. Let’s look at the
funnel process for a retail store and see the corresponding
steps in an e-commerce store.
Stages in a Marketing Funnel
I. Awareness: 
Awareness is the uppermost stage of the marketing funnel.
Potential customers are drawn into this stage through
marketing campaigns and consumer research and
discovery. Trust and thought leadership is established with
events, advertising, trade shows, content (blog posts,
infographics, etc.), webinars, direct mail, viral campaigns,
social media, search, media mentions, and more. Here, lead
generation takes place, as information is collected and
leads are pulled into a lead management system for
nurturing further down the funnel.

II. Interest: 
Once leads are generated, they move on to the interest
stage, where they learn more about the company, its
products, and any helpful information and research it
provides. Here is an opportunity for brands to develop a
relationship with the people in its lead database and
introduce its positioning. Marketers can nurture leads
through emails, content that is more targeted around
industries and brands, classes, newsletters, and more.

III. Consideration: 
In the consideration stage, leads have been changed
into marketing qualified leads and are seen as prospective
customers. Marketers can send prospects more information
about products and offers through automated email
campaigns, while continuing to nurture them with targeted
content, case studies, free trials, and more.

IV. Intent:
To get to the intent stage, prospects must demonstrate that
they are interested in buying a brand’s product. This can
happen in a survey, after a product demo, or when a
product is placed in the shopping cart on an ecommerce
website. This is an opportunity for marketers to make a
strong case for why their product is the best choice for a
buyer.

V. Evaluation:
In the evaluation stage, buyers are making a final decision
about whether or not to buy a brand’s product or services.
Typically, marketing and sales work together closely to
nurture the decision-making process and convince the
buyer that their brand’s product is the best choice.

VI. Purchase:
You’re here! This is the last stage in the marketing funnel,
where a prospect has made the decision to buy and turns
into a customer. This is where sales takes care of the
purchase transaction. A positive experience on the part of
the buyer can lead to referrals that fuel the top of the
marketing funnel, and the process begins again.

Why is a Funnel Important?

An intentionally crafted marketing funnel is about 100
times more effective than a funnel which is left to random
chance. Still unfortunately, 68% of companies have not
tried to measure or identify their sales funnel.

And lest you think that that’s an excuse to do the same,

consider that…95% of buyers choose a vendor that helps
them navigate each stage of the buying process. And that
is the reason why companies that create an easy buying
process are 62% more likely to win a high-quality sale.
Funnel Templates
Various types of funnels can be used for different business
purposes like to generate leads, get sales and build a
stronger online brand of your company. Experts suggest
continuously building and testing different funnels and
analyze what works best for your business. This also helps
you consistently improve your results.

This e-book includes 28 Funnel Templates created by

marketing experts to get your online marketing on the right
track. These have been tested and are proven to work in the
real market. So, let's get started.

1. Simple List Builder

The Simple List Builder Funnel is a very simple two-page
funnel that moves your prospect from an opt-in to a
thank you page, using an ebook as a lead magnet.
2. Quick Launch Campaign

The Quick Launch Campaign is a VSL-based sales

campaign. It begins with an Educational VSL to keep
your audience interested (along with a soft pitch). If
they don’t purchase, a scarcity-based email sequence
will drive them to a Non-Educational VSL to encourage a
purchase.
There are two ways that people can come into the Quick
Launch Campaign:
As an existing subscriber
Through an opt-in page
3. Book Funnel

The Book Funnel Campaign is designed to send traffic

from Facebook Ads, Google Ads, and/or your Email list
to a Long Sales Page. Once they buy your book, they are
given the opportunity to purchase additional products
with a couple of 1-Click Upsells or a 1-Click Downsell.
Leads are then brought to a Thank You Page where
they can download your book. You can also send these
Leads a series of Emails reminding them to download
your book, which is already configured for you.
4. Four Day Cash Machine

The Four Day Cash Machine (4DCM) Funnel Is designed

to promote a time-sensitive sale. We sometimes call it
a Reason Why Campaign, because it provides the
viewer with a specific reason why your product is on
sale for a limited time. This campaign includes
countdown timers perfectly timed for maximizing the
sense of urgency to your potential customer.
5. List Builder Sales Campaign

The List Builder Sales Campaign shows you how to start

building your list, and upsell them to your membership
site. It brings your prospect from opt-in to a thank you
page. Then you'll have an email sequence that
promotes your website (either a written or video sales
page) to a membership site.
6. eShop Campaign

The eShop Campaign is designed for selling multiple

products in one place. The traffic is sent to a Catalog
page which contains all your products linking to
individual product pages. The product pages link to an
upsell page which sells an upsell product, and after
purchasing this product adds them to a follow-up
sequence of 5 emails which then links them back to the
Catalog page to purchase additional products. If they
abandon the cart on the Catalog page, they are put into
a Cart Abandonment Sequence that sends them back
to the Catalog page to complete their purchase. If they
do purchase, an automation removes them from the
Cart abandonment sequence. This campaign also
includes a Helpdesk which pops up on the Order Page
for the product and on the Thank You page for that
product. You can connect it anywhere else you like, as
well.
7. MasterClass Campaign

The MasterClass Campaign allows you to send cold

traffic to a registration page, then once they register,
they are directed to the presentation page where they
can watch the MasterClass. If they don't finish the
MasterClass they are sent an email and reminded to go
back and watch it. Also on the presentation page, once
you get to a certain point in the presentation, a Call to
Action (CTA) appears that is also timed so those people
can take advantage of the offer that you're going to
give at the end of your presentation. That offer leads to
the product checkout page and product thank you
page. The rest of the leads are then entered into a
follow-up campaign that does a good job of making
sure you get the most of your leads.
8. Agency Campaign

With the Digital Agency Campaign, you can take people

from your advertising medium and moving them to a
VSL page where you can describe your agency and
show the potential client what your agency does best.
Once the potential client clicks the Call-to-Action (CTA)
button they go to a Calendar to schedule an
appointment with one of your Consultants or yourself for
a quick call. Once they've scheduled the appointment,
they are then taken to a survey page where you can ask
them a number of questions that give you more
information about their business. This also allows you
to filter through the applicants and automatically reject
some of them based on their responses. It also has a
Reschedule Sequence for anyone that missed their
appointment on the calendar. The sequence sends
emails asking them to schedule another appointment.
There’s also an included Survey Reminder Sequence.
For this sequence, if someone scheduled a call but
doesn't fill out the survey, this sequence reminds them
to go back and fill out that survey before the call takes
place.
9. Free Membership Campaign

The Free Membership Campaign is designed to drive

traffic and sales to a Membership Product. You will send
your traffic to a Free Membership Join Page that will
exchange their email address for access to your Free
Membership. When the opt-in form is completed, it will
send them to a Thank You page which contains a
button that will bring them to the login page. Send them
a Welcome Email with the login information. Basically,
the intent here is to give them free access to your
limited Free Membership, then you have the opportunity
to tease them with additional content in the other three
levels that they would pay to access.
10. Membership System Campaign

The Membership System campaign is also designed to

drive traffic and sales to a Membership Product. With
the Membership System Campaign, you will send your
traffic to an opt-in page that will exchange their email
address for a Lead Magnet; a free gift of some kind.
When the opt-in form is completed, it will send them to
an opt-in Thank You page, and will also put them into a
follow up sequence. The sequence will first make sure
that they have gotten their free gift then pushes them to
a Video Sales Letter Page...your order page. The opt-in
Thank You page also pushes them to the Video Sales
Letter Page giving your Leads two separate
opportunities to reach your order page. The VSL order
page sells them on a membership product, included in
the campaign. Once they buy, they are sent to a Thank
You page. They are also sent an email with their login
information. The Thank You page and the Email, both
link to the login page. You can also include two optional
Membership upgrade products, which are sold from an
UpSell Lobby page where they are directed to from the
Order page.
11. Lead Magnet Campaign

Lead magnets help you increase conversions. Meaning,

they take your website traffic and turn them into active
leads within your account. As your Lead count grows,
your business grows. The Lead Magnet works by taking
cold traffic from your advertising, captures the cold
traffic details, such as their name and email address,
and allows you to promote your products to them. It is
all about providing upfront value first so that you can
secure the sale and create a lasting relationship. The
Lead Magnet Campaign asks for only a first name and
an email address in the opt-in form as the less you ask,
the more you get. You give the new Lead a free gift in
exchange for giving you their email address. Once they
have opted in, the Lead Magnet Campaign then enters
them into a short sequence of emails where you provide
something of value, for free. They are also directed to
your Main Product page, where they have the option to
buy. Once they purchase, they are redirected to your
upsell page. If they choose not to buy the upsell, they
go to your Thank You Page.
12. Consulting Campaign

The Consulting Campaign is a simple campaign which

is very similar to The Master Class Campaign. You take
cold Leads from your advertising which then directs
them to a reservation page to watch a presentation
video and adds them to a list, which then utilizes a
presentation page where you collect their details and
determine if they watch the entire presentation or not.
Based on whether they watch the presentation or not,
the Lead is subscribed to a reminder sequence with a
time limited offer for a consultation call. The Lead is
delivered to a calendar. Once they book an
appointment with you, they are then brought to a thank
you page.
13. Product Launch Campaign

The Product Launch Campaign is quite similar to the

Quick Launch Campaign. So basically what it does is it
takes cold traffic and sends them to an opt-in page
that drops them into an email sequence which leads
them through an educational sequence, which is
designed to give them the chance to get to know you,
like you, and trust you before day 4 comes along and
the product offer and its associated checkout page is
shared. On day four when the offer is shared a
countdown timer begins which is set for 24 hours. From
there it sends two final reminder emails. One that is
coming out when there's 12 hours left and one that will
come out when there's one hour left. Leads that visit one
of the three educational Video Pages after the
countdown expires are redirected to the opt-in page.
Anyone who visits the Sales Page or the Checkout Page
after the timer has expired, are first directed to a You
Missed It Page and then are redirected back to the opt-
in page after about a 10 second delay. If the lead
purchases your product they are removed from
(unsubscribed from) the sequence.
14. TripWire Campaign

The TripWire Campaign is an Optional Lead Magnet

where you offer your product for Free or for $1.00, and
charge a nominal amount for shipping. You then direct
the Lead to a One Time Offer, a DownSell and then onto
3 additional product offers. This campaign takes your
traffic first to an opt-in page to capture their email, then
to a sales page where you collect the shipping
information about your customers, and they provide
their billing details. Once they purchase, ($1.00 plus
shipping or $0.00 plus shipping) they are then
automatically placed into a follow up sequence. After
they purchase your Free + Shipping offer, they are
redirected to a One Time Offer Page/Upsell. If they
purchase the UpSell, they are then redirected to your
offer wall where they can purchase additional offers. If
they don’t purchase the UpSell, they are then directed to
your DownSell Page. If they purchase, then they go to
your offer wall, or Profit Maximizer page. After all is said
and done they are then sent to your final Thank you
Page.
15. Squeeze Page Campaign

This is the Squeeze Page Done For You Campaign. The

Squeeze Page Campaign uses either a pop up or
distracting link to a landing page where you advertise a
free product in exchange for the individuals email
address. Very similar to a Lead Magnet, where you give
a freebie in exchange for their email address...a win-win.
The intent of the squeeze page is to bring something
appealing to those that are on your page that may be
annoyed and ready to leave. The only thing required of
the page visitor is an email address in exchange for
your Awesome FREE product. Now that you’ve given
them something of value in exchange for just the email,
you have developed a level of trust with the Lead and
can then begin promoting your other great PAID
products.
16. Query Campaign

The Query Campaign makes great use of the power of

Behavioral Adaptive Marketing (BAM).Your traffic first
visits your opt-in page, where they provide their name
and email address. The prospect, now lead, is then
redirected to your Query Landing Page, where you show
them a video and 4 different options for the topic they
would like additional information on. The perfect thing
about this campaign is the initial opt-in is filled out,
meaning the prospect is now in your email list as a lead,
where you can now, with the use of Tags, create a
personalized experience using the power of BAM
(Behavioral Adaptive Marketing).With the addition of
tracking links that are contained within each topic, the
page visitor is then directed to a page with the
appropriate answer for the option they selected in the
Landing page. While all answers are contained in one
single page, the tracking links that are applied based on
their choice, apply a tag that only shows the Lead a
section on your Answer page that pertains to what
interests them. All these four answers are ultimately
going to lead to your 4 different products.
IMPORTANT
To further explain how BAM works with this campaign,
behind the scenes, because they clicked the button
containing the tracking link, they then receive a tag for
topic 1, topic 2, topic 3, or topic 4. Because the lead is in
your list, just by clicking on the button for any 1 of the 4
options that interests them, the gears are turning in the
background, determining which of the 4 topics will
appear on a page where all topics are contained. That’s
right, all 4 topics are built into one page, but based on
the button the lead first clicked, only the topic the lead
was interested in will appear. Is it magic? Nope! It’s the
power of BAM.

BEHAVIORAL
ADAPTIVE
MARKETING
17. VSL Campaign

A VSL is a Video Sales Letter. Videos convert very well,

which is why so many marketers use them. The typical
way a video sales letter is used is by placing a video on
your landing page and is designed to capture the
interest of a specific type of audience. VSL Campaign
takes your traffic from a Video Sales Letter page, then
directs them to your One Time Offer. If they purchase
the One Time Offer, they are then sent to your Offer Wall,
where you have several additional products.
Alternatively, if they choose to opt out of the One Time
Offer, you then have the chance to direct them to a
Downsell, still giving them value, but perhaps something
that entices them to give you a try, just not the full offer
at this time. If they purchase the Downsell, they too are
next sent to your Offer Wall, giving them yet another
chance to make a purchase. If a purchase is made, the
Lead is entered into a follow up thank you sequence
that occurs over 3 days. This is more of a nurture
sequence where it points out all that is good in the item
they just purchased, and provides helpful tips to your
new customer.
18. 3-Step Application Campaign

The 3-Step Application Campaign is designed to be a

high ticket sales funnel (typically over $2,000
USD).When selling high-ticket items such as
educational coaching, courses, or even events, you
must sell the opportunity first. The introduction page
contains a video message that should focus on how the
product or service will transform or improve your
prospect’s life Then it also provides a large button for
anyone interested in your service, directing them to yet
another video page that contains a form with questions
you use to qualify the Lead for your services. The form
adds the prospect as a lead in your list. Next, the
prospect, now lead, is directed to a homework page,
where you provide them with links for homework to do,
so that both you and the potential client are prepared
for your consultation. Here you’ll let them know what will
happen if they are accepted or declined as a potential
client. The application sales funnel is a fantastic way to
get well qualified leads for high-ticket coaching,
courses and events, or to appeal to a very specific client
type.
19. Sales Letter Campaign

The Sales Letter Campaign is designed to use a

traditional long form sales letter to sell your products or
services. Your prospects first visit your Long Sales Letter
page are then redirected to your One Time Offer. If they
purchase, they go to your Profit Max page for the
opportunity to purchase additional products. If they do
not take advantage of your One Time Offer, they are
then redirected to your Downsell. Whether they
purchase the Downsell or not, they are still directed to
your Profit Max page, giving them yet another
opportunity to buy. The sales letter sells your front end
product, and then you have upsells and downsells
immediately after the main offer to increase the
average amount of sales. Immediately after a purchase,
the Prospect turned to customer receives a thank you
email from you where you guide them how to make the
most of the purchase. A day later, you send them
another email offering them tips or tricks for their
purchase. Finally, on the third day, you send them
another email giving you the ability to cross promote
another product they may be interested in now that
they have made the initial purchase.
20. Cohesion Campaign

The Cohesion Campaign is sales funnel with a focus on

customer retention and continuity. This campaign uses
a Membership System where your prospects land on a
trial membership offer page. Once they opt-in, they are
automatically emailed a welcome message with their
login information. The prospect is then redirected to an
upsell page, where they have the opportunity to
purchase a full membership. Don’t worry if they don’t
purchase an upgrade. Within the Membership Site itself,
the trial members can see the posts that fall outside of
their membership level and once clicked, a teaser
window opens giving those members a chance to
upgrade to a full membership. This not only allows you
to build trust and value, but allows your trial members
to get a taste of your awesome Membership Site, where
you can eventually convert them into paid Members.
21. Digital Daily Campaign

The Digital Daily Deal Campaign is a sales funnel where

you first capture your Prospects details, then redirect
them to your Deals page. The Deals Page contains 3
different Daily Deals; Daily Deal Day 1, Daily Deal Day 2,
and Daily Deal Day 3.You might be thinking but hey, how
can you have all 3 days on the same page? Well, using
the power of BAM (Behavioral Adaptive Marketing) you
can have one page with all 3 days included. BAM allows
you to show or hide certain sections in the page based
on whether or not the Lead has a Tag. Once a Lead
purchases, it automatically gets tagged based on the
Lead having purchased your Deal. The way this
campaign works, the Prospects will sign up multiple
times, in effect getting them to register to win your daily
deal. Using Advanced Automations built within the opt-
in form, Tags are assigned or unassigned based on the
Lead either having or not having a Tag, which allows
you to show the proper Deal to the Lead all contained
within the same page.
22. Daily Deal Campaign

With the Daily Deal Campaign, you start by driving your

traffic to a Daily Deal Opt-in Page. Once the Prospect
opts-in, they are redirected to your Daily Deal Day One
Page. The Lead is given 24 hours to take advantage of
the Daily Deal Day One Offer. If they purchase, they are
then redirected to your Daily Deal Thank You page.
There’s also a follow up sequence that reminds your
Leads of the Daily Deals if they have not taken
advantage of the offer. With a 1 day delay, the Lead will
receive an email each day informing them of your next
daily deal for a total of 5 different deals. If the timer runs
out and the Lead misses the Deal of the Day, they are
redirected to a Times Up Page, where they can sign up
to be kept up-to-date with your Daily Deals. After
completing the form on this page, they go to a Times Up
Thank You Page.
23. One Page Sales Campaign

The One Page Sales Campaign is a fairly simple

campaign giving you the opportunity to sell up to 3
Products which would include; Main Product, Bump
Product, and Upsell Product. The campaign pushes your
cold traffic directly to your sales page that contains
your checkout built right in. Once they purchase, the
campaign contains a built in bump offer product that
your customer can add during the checkout process.
Upon successful checkout, your customer is then
provided with your Upsell offer. If the prospect
purchases the Upsell, they are then redirected to your
Thank You page, where you can deliver a digital product
download with the simple click of a button. If they
decline the Upsell and click on the not interested link,
they then reach your Thank You page, where again you
provide them with your digital product.
24. Extended Membership
Campaign
The Extended Membership Campaign is designed to
take your Main Membership Members to the next level,
by offering them an Advanced, VIP Membership by
paying an additional fee. You attract members by
offering them a trial membership, typically something
very affordable, where you give them a taste of what
you have to offer. After the member has had a chance
to experience your amazing product, they then see an
upgrade button, allowing them to purchase the
advanced materials you have to offer. With this
campaign, the prospect visits a page with the option to
buy only the lower priced lesson. They are then given
access to your Membership site, where they get access
to some lessons. Once they have completed these
lessons, a button brings them to an upgrade option,
where upon purchase, they are given advanced access
to your VIP Membership. This campaign uses the magic
of Behavioral Adaptive Marketing, BAM, where the lead is
tracked after they have clicked the link to log into your
main/basic membership, and applies a Tag that expires
after 2 hours. If the member doesn't view your
classroom materials within 2 hours, the materials are
hidden from view with the power of BAM.
25. Lead Nurture Campaign

You might be asking yourself, “I have all of these new

Leads, now what do I do with them and how do I get
them to buy my product?” Perhaps these particular
leads are not the type that you can just push through,
drip them some content, and get them to buy your
product. Well, that is where the Lead Nurture Campaign
comes into play. Lead nurturing differs from drip
marketing, as they typically use more personalized
emails that are sent based on a user’s activity, which
could include things perhaps related to their lifestyle.
Drip marketing is more geared toward pushing your
lead to your sales campaign in a less personalized way.
The Lead Nurture Campaign takes the approach of
focusing on sending specific content. This allows you to
build stronger relationships and push for the sale of
your product when your Lead is ready to buy, over some
time. As you send emails to your leads, you are
presenting them with information to help them choose
your product. Send a series of 6 emails over 13 days. The
delays make this a lighter/softer approach whereby you
“nurture” or care for and encourage the process of first
showing interest, then buying your product.
26. Email Course Campaign

Looking to sell a product that may not be well known,

buyers may have questions about how it works, what it
does, what benefits they will receive from purchasing it?
Well this product may take a bit of educating prior to
the sale. If this is your case, then this campaign is for
you! The Email Course Campaign is a 5 day crash
course on [how you can create high-converting copy to
sell more of your products and services.] We first
introduce the hype and get your prospects to opt-in for
your 5 day course. Then, over a period of 5 days, you
send out an email each day that provides a link to each
day's lesson where you will include a video containing
the training for that day. The series continues on for 1
lesson per day for 5 days, where the fully educated
student is then directed to your sales page to buy your
product.
27. Webinar Funnel

A webinar sales funnel is crafted to get as many people

signed up for your webinar as possible and, more
importantly, to get those leads to actually attend your
webinar. First, you have the landing page where
prospects can sign up to watch your webinar. Then, you
have between three and five indoctrination pages which
are meant to indoctrinate the new lead with your brand
messaging and story. Last, there’s the webinar
confirmation page or the webinar replay page
(depending on if you’re doing the webinar live or
recorded). You can also send an email to every person
who signed up and give one last chance to attend the
webinar to those who missed the previous one because
of any reason. And at the end you need to follow up with
everyone who didn't convert during or immediately after
the webinar.
28. Prospector Campaign

PLEASE NOTE: This campaign is slightly different than

most other Campaigns. The intent and purpose of this
campaign is to qualify your existing leads and
distinguish between those that would or would not be a
good candidate for your services. As a result, this
campaign WILL NOT work with cold traffic and prospects
and those you send to your Demo page will need to be
a Lead within your list.

With the Prospector Campaign you can put your

prospecting on autopilot! This campaign is designed to
take Leads you may have connected with via a Lead
Magnet or a Quick List Builder, and introduce those
Leads to your demo page, where you explain what it is
you offer and how you can help them. While on the
page, the prospect is presented with a call to action
button where you ask them if “They are ready to start
their journey”. If they do not click the button, they will be
added to a follow-up sequence that sends a reminder
email, every two days, to return to the demo page and
start their journey. If they click the call to action, they
are removed from the email sequence. If the prospect
clicks the button they are brought to the Thank You for
Your Interest page, where they can then schedule a call
within you. Once the prospect selects and confirms their
appointment, they will be redirected to your survey
page where the magic happens. You ask some direct
questions where you find out some information that will
help determine if they are a good fit for follow up. You
decide what you minimum qualifications to be a
customer are, and the automations will segment the
Leads by A: A good fit and B: Not a good fit.
Just like magic, you now know who is worth spending
additional time on and who is not. It’s like having your
own personal sales assistant prequalifying your leads.
This not only saves you valuable time, imagine your
bottom line not having to factor in the expense of 1, 2,
even 5 sales assistants. Boom!
 BONUS!
Congratulations for making it till here. Most would have not.
That's why we have a special bonus for you!

While observing the funnel templates, you might have

noticed that some of them are very complex and it will not
be very easy to build them. You will need to have some
really advanced features in the software you use for
building landing pages, email marketing and membership
sites.

Also, Behavioral Adaptive Marketing (BAM) which was very

significantly used in some of the campaigns, might be a
new term for you and you might be thinking how to
implement it.

Here's the Bonus:

With Kartra, an all-in-one online marketing software, you
will get all these funnels already created for you and you
can launch them with just a click of a button.

You will just need to edit the landing pages and email
copies depending on your business. It has all the features
needed to run these campaigns successfully, and even
many more.

You can read our Kartra Review here. Also, feel free to reach
out if you need any help regarding Online Marketing. Just
email us at contact@frazilemedia.com