Coca-Cola is the most trusted and best-selling beverage in the world.

At the same time, it makes

greater efforts to meet customer needs in a more efficient and comprehensive way. Coca-Cola
people connect sensitively to meet their needs and aspirations.
1. What does Coca-Cola stand for? Is it the same for everyone? Explain.
Coca-Cola represents the core values of its brand, including happiness and joy, Freshness,
optimism and consolidation and height. Coca-Cola has made a universal Brand extension
connection, where people see your logo and it is not considered Commercial advertising. The
company makes various advertisements for happiness. Connects customers globally for
marketing in different countries and mentally.
2. Coca-Cola has successfully marketed to billions of people around the world. Why is it so
successful?
Coca-Cola has been successfully marketed to billions of people around the world.
Because Coca-Cola has created a very current and stimulating global campaign
Translates well in different countries, languages and cultures. There is Coca-Cola
Developed global and relevant campaigns with local scales. Make Coca-Cola
Ads that connect the value of your brand and the culture of different countries which
A message that Coca-Cola leads people to happiness. In addition, Coca-Cola has marketed to
reach a larger audience by sponsoring sports events such as the Olympic Games, Super Bowl,
FIFA World Cup, etc. It contributes to improving customer loyalty and enhances the perception
that Coca-Cola is the number one carbonated beverage in the world.

3. Can Pepsi or any other company ever surpass CocaCola? Why or why not? What are Coca-
Cola’s greatest risks?
Coca-Cola is the best-selling soft drink and the most well-known brand in the world. Pepsi or
any other competitor has never left Coca-Cola. Through mass marketing, Coca-Cola has spread
the value of its logo, name and brand internationally. Successful flour Marketing helps Coca-
Cola lead the soft drink industry and continues exceed all other competitors. In this situation, one
of Coca-Cola's risks is that it is important to manage the mass marketing strategy and reach the
target market. Another risk is that consumers will stop buying coke because of their health
awareness. Coca-Cola can focus on healthy drinks for its long-term development.

Accordingly, the most serious risks to Coca-Cola must be overseeing its mass trade strategy and
the achievement of the brand’s target market; This is at a stage where the right media and
advertising message is essential and without a global scale, promoting a strong promotion
commitment at a near level can provoke huge wasteful aspects.