Consumer Behavior (BBA-2Years Evening) ‘Question Number. 01: How studying consumer behavior resulted in consumer profiling discuss with respect to small and larger firms separately, ‘Answer: This will aids us through understanding of needs, wants and demands of different segments in our target market. Therefore enable us in developing profiles Which at last resulted in time saving, cost saves and energy saving and also creates postive impact on consumer buying behavior. This is impactful regerdioss of large, ‘small, medium or micro sized forms as profling is always done through the analysis of ‘consumer behavior. However, small and micro sized firms does thal on indvidual bass ‘and medium and larger sized firms does that on segment bases as their products and target markets and not limited or niche ‘Question Number. 02: How you may think that consumer behavior is a combination of pyre-purchase, purchase and post-purchase active? How it i different trom ‘consumer purchase decision? ‘Answer: Consumer Behavior is @ combinalion as it directed towards the inital thoughts ‘and searching of products which may full our needs. Then after search we may have a list of brands which may fulfill our needs and also fall in the crilena of our hhouseholdincome. Therefore, we wish to purchase from the set ie. inept set. Although the behavior of shopkeeper of store environment may change the decision and move us to some alher brand which we considered as the alternative on inital level. Question Number. 03: How consumer behavior resulted in checking and evaluating competition? Please provide conceptual and technical thoughts, ‘Answor: Consumer Behavier will mako us realize competion through heart share, rmind share and market share. That wil let us know customer's knowledge about the product category 28 wall asthe spot of cur brand in customer's rind thus lt us know ur real campeon. Then it wil also provide us the reasons due to which customers peter the purchase of competing brands as well as the point which is the USP ‘of compotiior. Therefore, compaition isthe other key factor which may elflecivly be analyzed and gauged through the study of consumer behavior ‘commented iF Datei aire swan see st llrecke le heaclovor at Question Number. 04: How studying consumer behavior may resuited in in being relevant to the market and improvement of customer services? Please elaborate the ‘concept conceptually. Poge of