AUDIOVISUAL LEARNING

Definition:

- type of learning described by delivery and the use of instructional content that involves sound
(auditory stimuli) and sight (visual stimuli)
- examples of audiovisual materials include
o slide-tape presentations
o films, television programs
o corporate conferencing
o church services
o live theater productions
- around 65% of the population comprises visual learners

Purpose:

- heightens awareness of audience’s sight and hearing

o audiences who use more of their senses to engage at events remember those events
for a longer period of time
- audio-visual aids help the instructor present the lesson in a simple, effective, and easy manner
for learners to understand
- audiovisual materials make learning more permanent

Advantages Disadvantages
1. gets attention of participants 1. easier to lose focus
2. easy to follow 2. requires a well-designed presentation or
3. participants are more engaged material
4. easier to explain or put into perspective 3. participants pay more attention to the graphics
5. easier to remember than the audio
6. helps keep mistakes at a minimum 4. audiovisual system can be expensive
5. presentations take a considerable amount of
time to prepare

References:

1. Jandhyala, D. (2020, April 27). Visual Learning: 6 Reasons Why Visuals Are The Most
Powerful Aspect Of eLearning. Retrieved April 10, 2021, from
https://elearningindustry.com/visual-learning-6-reasons-visuals-powerful-aspect-
elearning

2. Definition, types, advantages and disadvantages of audio visual. (2020, September 30).
Retrieved April 10, 2021, from https://www.industrialinfo.com.my/definition-types-
advantages-and-disadvantages-of-audio-visual/
fliphtml5.com. (2019, December 9). AUDIO VISUAL AIDS IMPORTANCE & LIMITATIONS
(1) Pages 1 - 5 - Flip PDF Download | FlipHTML5. FLIPHTML5.
https://fliphtml5.com/eicbi/pfvn/basic

T. (2021, March 26). Audio visual aids - the good, the bad and the memorable! Bunny
Studio. https://bunnystudio.com/blog/library/audio-ads/audio-visual-aids-the-good-the-
bad-and-the-memorable/?fbclid=IwAR3SJ1UWv_4y-DbEu8MJmNXygYIl-
zEK9vPGJ_UntPqV6HYH4kBjaswJFqE

Wikipedia contributors. (2021, March 20). Videotape. Wikipedia.

https://en.wikipedia.org/wiki/Videotape

Wikipedia contributors. (2021a, February 17). Magnetic tape. Wikipedia.

https://en.wikipedia.org/wiki/Magnetic_tape

PCMag. (n.d.). Definition of slide show. https://www.pcmag.com/encyclopedia/term/slide-

show