Market Segmentation, Target Marketing, Market Positioning

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Market segmentation,Target Marketing, Market

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Market Segmentation
Target Marketing
Market Positioning
Umair Aslam
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Learning Objectives How companies identify attractive market segment & choose a target marketing
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Market segmentation,Target Marketing, Market Positioning

1. 1. Learning Objectives Market Segmentation Target Marketing Market Positioning Major bases
for segmenting consumer & business markets.
2. 2. Learning Objectives How companies identify attractive market segment & choose a target marketing
strategies. How companies position their products for maximum competitive advantage in the market
place.
3. 3. Market Segmentation PREPARED BY UMAIR
4. 4. Market Segmentation Dividing a market into smaller groups of buyers with distinct needs ,
characteristics ,or behavior who might require separate products or marketing mixes.
5. 5. Target Marketing The process of evaluating each market segment’s attractiveness and selecting one or
more segments to enter.
6. 6. Market Positioning Arranging for a product to occupy a clear, distinctive and desirable place relative to
competing products in the minds of target consumers.
7. 7. Segmenting Consumer Markets The major variables that might be used in segmenting consumer
market are •Geographic •Demographic •Psychographic •Behavioral
8. 8. Geographic
Market Segmentation
Segmentation PREPARED Dividing a market into different geographical units such as nations , states,
BY UMAIR
regions, cities or neighborhoods.
9. 9. Geographic Segmentation World region or Country:- Pakistan, India, America etc. Country
Regions:- Cities:- Density:- Urban, suburban, rural. Climate:- Northern, southern.
10. 10. Demographic Segmentation Dividing a market into group based on demographic variables such as
age, sex, family size, family life cycle, income, occupation, education, religion, race & nationality.
11. 11. Demographic Segmentation •The consumer needs, wants & usage rates often vary closely with
demographic variables. •Easier to measure •Even when market segments are defined on some other bases
their demographic characteristics must be known.
12. 12. Age & life-cycle segmentation Dividing a market into different age & life-cycle groups. Different age
groups are under 6 6-11 12-19 20-34 35-49 50-64 65+
13. 13. Family Life-cycle Groups –Bachelors –Married with no children –Married with children –Older
couples
14. 14. Gender Segmentation Dividing a market into different groups based on gender.
15. 15. Income segmentation Dividing a market into different income groups Lower income group
Middle income group Upper class
16. 16. Segmenting Variables Psychographic Segmentation Behavioral Segmentation Using Multiple
Segmentation Basis
17. 17. Psychographic Segmentation Dividing the market into groups according to social class, life style or
personality characteristics.
18. 18. Lifestyle A person’s pattern of living as expressed in his or her activities, opinions, and interest. It
involves measurement of AIO dimensions.
19. 19. Social Class Lower lowers Working class Upper middles Upper uppers Upper lowers
Middle class Lower uppers
20. 20. Personality Adventurous Authoritarian Risk Taking Ambitious
21. 21. Behavioral Segmentation Dividing the market into groups on the basis of consumer knowledge,
attitude, use or response to a product.
22. 22. Behavioral Segmentation Occasion Segmentation User Status Loyalty Status Benefit
Segmentation Usage Rates
23. 23. Occasion Segmentation Dividing the market into groups according to occasions when buyers get the
idea to buy, actually make their purchases, or use the purchased item.
24. 24. Benefit Segmentation Dividing the market into groups according to the different benefits that
consumers seek from the product. Procter &Gamble has identified different detergent segments.
25. 25. User Status Dividing the market into the groups according to user status . Non-users Ex-users
Potential users First time users Regular users
26. 26. Usage Rates Market can be segmented according to usage rate. Light Medium Heavy Fast
food industry has only 20% heavy users but eat up about 60% of all food served.
27. 27. Loyalty Status Market can be segmented according to consumer loyalty. Consumers can be loyal to
Brands Stores Companies
28. 28. Loyalty Status Consumer can be grouped on the basis of loyalty as Somewhat loyal Completely
loyal Non loyal
29. 29. Multiple Segmentation Basis Using multiple variables for segmentation analysis to identify smaller,
better defined target groups.
30. 30. Using Multiple Segmentation Bases One good example of multi-variable segmentation is
“Geodemographic” segmentation. One of the leading life style segmentation systems is the “PRIZM”.
31. 31. “PRIZM” System The PRIZM system combines demographic factors with buying transaction data and
lifestyle information taken from consumer surveys, to paint a precise picture of the consumer.
32. 32. PRIZM System (cont’d) PRIZM classifies people into 62 unique types or clusters. Like Blue
Blood Estates (suburban areas populated by elite families) Shotguns and pickups (populated by rural
blue collar workers and families) Hispanic Mix (highly brand conscious, quality conscious, and brand
loyal)
33. 33. PRIZM System (cont’d) With the availability of data and computer power, geodemographic marketers
are continually refining their techniques by tracking and adding new segments and adjusting the older
ones.Segmentation Dividing a market into smaller groups of buyers with distinct needs , characteristics ,or
Market
34. 34. Market Segmentation (cont’d) Target Marketing (partially)
35. 35. Market Segmentation Segmenting Business Markets
36. 36. Segmenting Business Markets Major variables used for segmenting business markets are:
Demographic 1. Industry: Which industries should we serve? 2. Company size: What size companies
should we serve? 3. Location: What geographical location should we serve?
37. 37. Segmenting Business markets (cont’d) Operating Variables 4. Technology: What customer
technologies should we focus on? 5. User or nonuser status: Should we serve heavy users, medium users,
light users, or nonusers? 6. Customer capabilities: Should we serve customers needing many or few
services?
38. 38. Segmenting Business markets (cont’d) Purchasing Approaches 7. Purchasing-function organization:
Should we serve companies with highly centralized or decentralized purchasing organizations? 8. Power
structure: Should we serve companies that are engineering dominated, financially dominated, and so on?
9. Nature of existing relationships: Should we serve companies with which we have strong relationships or
simply go after the most desirable companies? 10. General purchase policies: should we serve companies
that? Service contacts? Systems purchases? Sealed bidding? 11. Purchasing criteria: should we serve
companies that are seeking quality? Service? Price?
39. 39. Segmenting business Markets (cont’d) Situational Factors 12. Urgency: Should we serve companies
that need quick sudden delivery or service? 13. Specific application: Should we focus on certain
applications of our product rather than all applications? 14. Size of order: Should we focus on large or
small orders?
40. 40. Segmenting Business Markets (cont’d) Personal Characteristics 15. Buyer-seller similarity: should
we serve companies whose people and values are similar to ours? 16. Attitudes toward risk: Should we
serve risk-taking or risk-avoiding customers? 17. Loyalty: Should we serve companies that shoe high
loyalty to their suppliers?
41. 41. Segmenting Business Markets Additional Variables Used by Business Markets Serving More
Then
behavior One Markets American Express Separate system for dealing with larger or multiple location
who...
customers.
42. 42. Market Segmentation Segmenting International Markets
43. 43. Segmenting International Markets Usage of common variables (as described before) The concept
of Inter market Segmentation Examples
44. 44. Market Segmentation Requirement for effective segmentation
45. 45. Requirement for effective segmentation Measurable Accessible Substantial Differentiable
Actionable
46. 46. Target Marketing
47. 47. Target Marketing The process of evaluating each market segment’s attractiveness & selecting one or
more segments to enter
48. 48. Evaluating Marketing Segments Involvement of 3 factors Segment size and growth Segment
structural attractiveness Company objectives and resources
49. 49. Selecting Target Market Segments Defining Target Market Levels of Target Marketing
Undifferentiated Marketing (very broadly) Differentiated Marketing (somewhere in between)
Concentrated Marketing (somewhere in between) Micromarketing (very narrowly)
50. 50. Undifferentiated Marketing A market-coverage strategy in which a firm decides to ignore market
segment differences & go after the whole market with one offer.
51. 51. Differentiated Marketing A market-coverage strategy in which a firm decides to target several market
segments and designs separate offers for each.
52. 52. Target Marketing (cont’d)Target Marketing (cont’d)
53. 53. Concentrated MarketingConcentrated Marketing A market coverage strategy in which a firm goes
after aA market coverage strategy in which a firm goes after a large share of one or a few segments or
niches.large share of one or a few segments or niches. Normally used when company resources are
limitedNormally used when company resources are limited Company gains a better understanding of
the niches itCompany gains a better understanding of the niches it caters & special reputation may be
gained.caters & special reputation may be gained. Products can be “Fine-Tuned” to assure
“effectiveProducts can be “Fine-Tuned” to assure “effective marketing” focused upon specific
customers.marketing” focused upon specific customers. Can be highly profitable but also involves
Target Marketing The process of evaluating each market segment’s attractiveness and selecting one or more
higher riskCan be highly profitable but also involves higher risk levels.levels. Examples:Examples:
Tetra Sea Food, Oshkosh TrucksTetra Sea Food, Oshkosh Trucks
54. 54. Micro MarketingMicro Marketing • The practice of tailoring products andThe practice of tailoring
products and marketing programs to the needs ofmarketing programs to the needs of specific individuals
and local customerspecific individuals and local customer groups.groups. • Rather then seeing a customer
inRather then seeing a customer in every individual, micro-marketers seeevery individual, micro-
marketers see INDVIDUALS in every customerINDVIDUALS in every customer
55. 55. Types of MicromarketingTypes of Micromarketing Local MarketingLocal Marketing Tailoring brands
and promotion to the needsTailoring brands and promotion to the needs and wants of local customer
groups cities,and wants of local customer groups cities, neighborhoods, and specific stores.neighborhoods,
and specific stores.
56. 56. Local MarketingLocal Marketing DrawbacksDrawbacks Can drive up manufacturing and marketing
cost byCan drive up manufacturing and marketing cost by reducing economies of scale.reducing
economies of scale. Create logistics problems as companies try to meet theCreate logistics problems as
companies try to meet the varied requirements of different regional and localvaried requirements of
different regional and local market.market. Brand’s overall image my be diluted if the product
andBrand’s overall image my be diluted if the product and message vary at different localities.message
vary at different localities.
57. 57. Local MarketingLocal Marketing Benefits Helps a company to market more effectively in the face
of pronounced regional and local differences in demographics and style. Meets the needs of company's
first-line customer.
58. 58. Individual MarketingIndividual Marketing Tailoring productsTailoring products and marketingand
marketing programs to needsprograms to needs and preference ofand preference of individual
customerindividual customer also labeled asalso labeled as markets of-one,markets of-one,
customizedcustomized marketing and one-marketing and one- to-one marketing.to-one marketing. • At the
LEGO
segments factory website, fans can designAt the LEGO factory website, fans can design there own ultimate
to ente...
LEGO model, show it off, andthere own ultimate LEGO model, show it off, and bring it to life.bring it to
life.
59. 59. Mass CustomizationMass Customization Mass customization is the processMass customization is the
process through which firms interact one-through which firms interact one- to-one with masses of
customers toto-one with masses of customers to create customer-unique value bycreate customer-unique
value by designing products and servicesdesigning products and services tailor-made to individual
needs.tailor-made to individual needs.
60. 60. Socially Responsible TargetSocially Responsible Target MarketingMarketing Some segments are
atSome segments are at special risk :special risk : • ChildrenChildren • Inner-city minoritiesInner-city
minorities consumersconsumers • Internet shoppersInternet shoppers Controversy occursControversy
occurs when the methodswhen the methods used areused are questionable.questionable. • Most targeting
market benefits bothMost targeting market benefits both the marketer and the consumer.the marketer and
the consumer. Nacara Cosmetiques marketsNacara Cosmetiques markets cosmetics for “ethnic women
whocosmetics for “ethnic women who have a thirst for the exotic”have a thirst for the exotic”
61. 61. Choosing a Target- Marketing Strategy requires consideration of : Company resources The
degree of product variability Products life-cycle stage Market variability Competitors’ marketing
strategies
62. 62. Positioning for Competitive Advantage
63. 63. Positioning The way the product is defind by consumers on important attributes ---- The place the
product occupies in consumers’ minds relative to competing products.
64. 64. Product Position The way the product is defined by consumers on important attributes-the place the
product occupies in consumers’ minds relative to competing products.
65. 65. Positioning Maps Positioning maps are a useful tool for giving you a graphical idea of where your
product stands vis-à-vis other products in the market at a given time.
66. 66. Orientation Positioning Map: Large Luxury SUVs Range rover High Lincoln Navigator Escalade
Hummer H1 Hummer H2 Price Lexus LX470 Land Cruiser Low Luxury Performance
67. 67. Choosing
Market a Positioning
Positioning Strategy
Arranging for Thetopositioning
a product task consist
occupy a clear, of three
distinctive and steps.
desirableIdentify Possible
place relative to
Competitive Advantages Choosing the Right Competitive Advantages Selecting an overall
Positioning Strategy
68. 68. Identify Possible Competitive Advantages An advantage over competitors gained by offering
consumers greater value either through lower prices or by providing more benefits that justify higher
prices. A company or market offer can be differentiated along the lines of Product, Services, Channels,
People or Image
69. 69. Identify Possible Competitive Advantages
70. 70. Product Differentiation i.e. Features, Performance, Style, Design or Attributes.
71. 71. Service Differentiation i.e. Delivery, Installation, Repair Service, Customer Training Services.
72. 72. Image Differentiation i.e. Symbols, Atmospheres, Events.
73. 73. Personnel Differentiation i.e. Hiring and training better people than others do.
74. 74. Choosing the Right Competitive Advantages
75. 75. How many differences to promote? Unique Selling Proposition (USP) USP is to promote only one
benefit to the target market for each brand and stick to it. e.g. Crest Toothpaste (Anticavity Protection)
Wall-Mart (Always Low Prices) Choosing the Right Competitive Advantages
76. 76. Cont’d • Others think that company should position themselves on more than one differentiator. e.g.
Unilever (Three-in-one bar soap)
77. 77. Under positioning:-Buyers have only a vague idea of the brand. Over Positioning:-Buyers may
have too narrow an image of the brand. Confused Positioning:- Leaving buyers with a confused image
of a company. Positioning Errors to Avoid
78. 78. Which differences to promote? A company should carefully select the way in which it will
distinguish itself from competitors. A difference is worth establishing to the extent that it satisfies the
following criteria…
79. 79. Cont’d Important Distinctive Superior Communicable Preemptive Affordable
Profitable
80. 80. Selecting
competing produc...An Overall Positioning Strategy
81. 81. Value Proposition The full Positioning of a brand. In simpler words, the full mix of benefits upon
which a brand is positioned.
82. 82. Major Value Propositions More for more More for the same The same for less Less for much
less More for less
83. 83. More for More Proposition Providing the most upscale product or service and charging a higher price
to cover the higher costs. e.g. Mercedes-Benz auto mobiles
84. 84. More for The Same Proposition Providing a brand offering comparable or even better quality to that of
competitor/s’ upscale one but at a Lower or The Same Price. e.g. Toyota’s Lexus line vs. Mercedes-Benz
85. 85. The Same for Less Proposition Providing equivalent quality products at a Lower Price. It can be a
powerful value proposition. e.g. Wall-Mart
86. 86. Less for Much Less Proposition Providing lower performance or quality products as required by the
consumers at a Much Lower Price.
87. 87. More for Less Proposition Providing even better or the best products or services compared to the
competitor/s at Lower or the Lowest Prices. e.g. Dell Computers Procter & Gamble
88. 88. Developing a Positioning Statement A Positioning Statement summarizes company or brand
positioning by targeting the segment, developing a need, delivering the brand name and its concept, and
pointing out the competitive advantage or difference.
89. 89. Communicating and Delivering the Chosen Position Keeping a permanent channel to Communicate
the desired position to target consumers and taking actions in order to Deliver the position the company
wants to build relative to competing products.
Segmenting Consumer Markets The major variables that might be used in segmenting consumer market are
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× Geographic Segmentation World region or Country:- Pakistan, India, America etc. Country Regions:-
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Demographic Segmentation Dividing a market into group based on demographic variables such as age, sex,
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family size, family...
Demographic Segmentation •The consumer needs, wants & usage rates often vary closely with demographic
variables. •Easier t...
Age & life-cycle segmentation Dividing a market into different age & life-cycle groups. Different age groups
are under 6 6...
Family Life-cycle Groups –Bachelors –Married with no children –Married with children –Older couples
Gender Segmentation Dividing a market into different groups based on gender.
Income segmentation Dividing a market into different income groups Lower income group Middle
income group Upper class
Segmenting Variables Psychographic Segmentation Behavioral Segmentation Using Multiple Segmentation
Basis
Psychographic Segmentation Dividing the market into groups according to social class, life style or
personality characteri...
Lifestyle A person’s pattern of living as expressed in his or her activities, opinions, and interest. It involves
measurem...
Social Class Lower lowers Working class Upper middles Upper uppers Upper lowers Middle
class Lower uppers
Personality Adventurous Authoritarian Risk Taking Ambitious
Behavioral Segmentation Dividing the market into groups on the basis of consumer knowledge, attitude, use
or response to a...
Behavioral Segmentation Occasion Segmentation User Status Loyalty Status Benefit Segmentation
Usage Rates
Occasion Segmentation Dividing the market into groups according to occasions when buyers get the idea to
buy, actually mak...
Benefit Segmentation Dividing the market into groups according to the different benefits that consumers seek
from the prod...
User Status Dividing the market into the groups according to user status . Non-users Ex-users
Potential users Firs...
Usage Rates Market can be segmented according to usage rate. Light Medium Heavy Fast food
industry has only 20% he...
Loyalty Status Market can be segmented according to consumer loyalty. Consumers can be loyal to Brands
Stores Compan...
Loyalty Status Consumer can be grouped on the basis of loyalty as Somewhat loyal Completely loyal
Non loyal
Multiple Segmentation Basis Using multiple variables for segmentation analysis to identify smaller, better
defined target ...
Using Multiple Segmentation Bases One good example of multi-variable segmentation is
“Geodemographic” segmentation. On...
“PRIZM” System The PRIZM system combines demographic factors with buying transaction data and
lifestyle information taken ...
PRIZM System (cont’d) PRIZM classifies people into 62 unique types or clusters. Like Blue Blood
Estates (suburban area...
PRIZM System (cont’d) With the availability of data and computer power, geodemographic marketers are
continually refining ...
Market Segmentation (cont’d) Target Marketing (partially)
Market Segmentation Segmenting Business Markets
Segmenting Business Markets Major variables used for segmenting business markets are: Demographic 1.
Industry: Which ind...
Segmenting Business markets (cont’d) Operating Variables 4. Technology: What customer technologies
should we focus on? 5...
Segmenting Business markets (cont’d) Purchasing Approaches 7. Purchasing-function organization: Should
we serve companie...
Segmenting business Markets (cont’d) Situational Factors 12. Urgency: Should we serve companies that
need quick sudden d...
Segmenting Business Markets (cont’d) Personal Characteristics 15. Buyer-seller similarity: should we serve
companies who...
Segmenting Business Markets Additional Variables Used by Business Markets Serving More Then One
Markets American Exp...
Market Segmentation Segmenting International Markets
Segmenting International Markets Usage of common variables (as described before) The concept of Inter
market Segmentat...
Market Segmentation Requirement for effective segmentation
Requirement for effective segmentation Measurable Accessible Substantial Differentiable
Actionable
Target Marketing
Target Marketing The process of evaluating each market segment’s attractiveness & selecting one or more
segments to enter
Evaluating Marketing Segments Involvement of 3 factors Segment size and growth Segment structural
attractiveness Com...
Selecting Target Market Segments Defining Target Market Levels of Target Marketing
Undifferentiated Marketing (very ...
Undifferentiated Marketing A market-coverage strategy in which a firm decides to ignore market segment
differences & go af...
Differentiated Marketing A market-coverage strategy in which a firm decides to target several market
segments and designs ...
Target Marketing (cont’d)Target Marketing (cont’d)
Concentrated MarketingConcentrated Marketing A market coverage strategy in which a firm goes after aA
market coverage st...
Micro MarketingMicro Marketing • The practice of tailoring products andThe practice of tailoring products
and marketing pr...
Types of MicromarketingTypes of Micromarketing Local MarketingLocal Marketing Tailoring brands and
promotion to the needsT...
Local MarketingLocal Marketing DrawbacksDrawbacks Can drive up manufacturing and marketing cost
byCan drive up manufactu...
Local MarketingLocal Marketing Benefits Helps a company to market more effectively in the face of
pronounced regional an...
Individual MarketingIndividual Marketing Tailoring productsTailoring products and marketingand
marketing programs to nee...
Mass CustomizationMass Customization Mass customization is the processMass customization is the process
through which firm...
Socially Responsible TargetSocially Responsible Target MarketingMarketing Some segments are atSome
segments are at speci...
Choosing a Target- Marketing Strategy requires consideration of : Company resources The degree of
product variability ...
Positioning for Competitive Advantage
Positioning The way the product is defind by consumers on important attributes ---- The place the product
occupies in cons...
Product Position The way the product is defined by consumers on important attributes-the place the product
occupies in con...
Positioning Maps Positioning maps are a useful tool for giving you a graphical idea of where your product
stands vis-à-vis...
Orientation Positioning Map: Large Luxury SUVs Range rover High Lincoln Navigator Escalade Hummer H1
Hummer H2 Price Lexus...
Choosing a Positioning Strategy The positioning task consist of three steps. Identify Possible Competitive
Advantages ...
Identify Possible Competitive Advantages An advantage over competitors gained by offering consumers
greater value either t...
Identify Possible Competitive Advantages
Product Differentiation i.e. Features, Performance, Style, Design or Attributes.
Service Differentiation i.e. Delivery, Installation, Repair Service, Customer Training Services.
Image Differentiation i.e. Symbols, Atmospheres, Events.
Personnel Differentiation i.e. Hiring and training better people than others do.
Choosing the Right Competitive Advantages
How many differences to promote? Unique Selling Proposition (USP) USP is to promote only one benefit
to the target marke...
Cont’d • Others think that company should position themselves on more than one differentiator. e.g. Unilever
(Three-in-one...
Under positioning:-Buyers have only a vague idea of the brand. Over Positioning:-Buyers may have too
narrow an image o...
Which differences to promote? A company should carefully select the way in which it will distinguish
itself from compet...
Cont’d Important Distinctive Superior Communicable Preemptive Affordable Profitable
Selecting An Overall Positioning Strategy
Value Proposition The full Positioning of a brand. In simpler words, the full mix of benefits upon which a
brand is positi...
Major Value Propositions More for more More for the same The same for less Less for much less
More for less
More for More Proposition Providing the most upscale product or service and charging a higher price to cover
the higher co...
More for The Same Proposition Providing a brand offering comparable or even better quality to that of
competitor/s’ upscal...
The Same for Less Proposition Providing equivalent quality products at a Lower Price. It can be a powerful
value propositi...
Less for Much Less Proposition Providing lower performance or quality products as required by the
consumers at a Much Lowe...
More for Less Proposition Providing even better or the best products or services compared to the competitor/s
at Lower or ...
Developing a Positioning Statement A Positioning Statement summarizes company or brand positioning by
targeting the segmen...
Communicating and Delivering the Chosen Position Keeping a permanent channel to Communicate the
desired position to target...
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Lennox Mkiva at Broadband Infraco

Market segmentation,Target Marketing, Market Positioning

Explore personal development books with Scribd

Nested approach to the segmentation of B2B markets

Mass culture & mass society

Malthusian theory of population

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Name* Best of Slides

family size, family...

variables. •Easier t...

are under 6 6...

Gender Segmentation Dividing a market into different groups based on gender.

income group Upper class

Segmenting Variables Psychographic Segmentation Behavioral Segmentation Using Multiple Segmentation

class Lower uppers

Personality Adventurous Authoritarian Risk Taking Ambitious

buy, actually mak...

from the prod...

Potential users Firs...

industry has only 20% he...

defined target ...

Using Multiple Segmentation Bases One good example of multi-variable segmentation is

“Geodemographic” segmentation. On...

lifestyle information taken ...

Estates (suburban area...

continually refining ...

Market Segmentation (cont’d) Target Marketing (partially)

Market Segmentation Segmenting Business Markets

Industry: Which ind...

should we focus on? 5...

Segmenting Business markets (cont’d) Purchasing Approaches 7. Purchasing-function organization: Should

need quick sudden d...

Markets American Exp...

Market Segmentation Segmenting International Markets

Market Segmentation Requirement for effective segmentation

Requirement for effective segmentation Measurable Accessible Substantial Differentiable

Undifferentiated Marketing (very ...

differences & go af...

segments and designs ...

Target Marketing (cont’d)Target Marketing (cont’d)

market coverage st...

and marketing pr...

Types of MicromarketingTypes of Micromarketing Local MarketingLocal Marketing Tailoring brands and

promotion to the needsT...

byCan drive up manufactu...

pronounced regional an...

Individual MarketingIndividual Marketing Tailoring productsTailoring products and marketingand

marketing programs to nee...

through which firm...

segments are at speci...

product variability ...

Positioning for Competitive Advantage

Hummer H2 Price Lexus...