A STUDY ON CUSTOMERS SATISFACTION OF BRANDED

WATCH SPECIAL REFERENCE TO TITAN WATCH USES IN

SIRKALI TOWN

Objectives of the study:

 To know the profile of sample respondents.
 To explain the different titan watches available in the study area.
 To understand the sample respondents’ opinion /level of satisfaction
towards using titan watches.
A STUDY ON CUSTOMERS SATISFACTION OF BRANDED WATCH
SPECIAL REFERENCE TO TITAN WATCH USES IN
MAYILADUTHURAI TOWN

SCHEDULE:

1. Name :
2. Address :
3. Age (exact years) :
4. Gender :
(a) Male -----1 (b) Female -------2

5. Marital status :

(a) Marital -1 (b) Unmerited-2 (c) Widow -3

6. Education qualification :
(a) No formal education - 1
(b) Primary level - 2
(c) Secondary level - 3
(d) Degree/ Diploma - 4
7. Type of family :
(a) Single -1 (b) Joint---2
8. Number of family members :
(a) Up to 2members - 1
(b) 3-4 members - 2
(c) 4-6 members - 3
(d) Above 6 - 4
9. Occupation :
(a) Govt employee - 1
(b) Private employee - 2
(c) Business man - 3
(d) Agricultural labour - 4
(e) Others (specify) - 5

10. Monthly income :

(a) Less then 5000 - 1
(b) 5000 - 10000 - 2
(c) 10001 - 15000 - 3
(d) Above - 15000 - 4
11.What are the various types of titan watches you know?
(a) Fastract - 1
(b) Sonata - 2
(c) Xylys - 3
(d) Edge - 4
(e) Rage - 5
(f) Nebula - 6
(g) Zoop - 7
(h) Orion - 8
(i) Purple - 9
12.What type of titan watch you have used?

(a) Fastract - 1
(b) Sonata - 2
(c) Xylys - 3
(d) Edge - 4
(e) Rage - 5
(f) Nebula - 6
(g) Zoop - 7
(h) Orion - 8
(i) Purple - 9

13.Why do you using this brand wathch?

(a) Low cost - 1
(b) Quality - 2
(c) Design - 3
(d) Colors - 4
(e) Availability - 5

14. How often you wear a titan watch?

(a) Daily - 1
(b) Few day in a week - 2
(c) Occasionally - 3

15. At what age did you start wearing watches?

(a) Before 12 - 1
(b) 12-15 - 2
(c) 16-19 - 3
(d) Above 20 - 4
16. Who has motivated to you to wear a titan watch?
(a) Family members - 1
(b) Friends &relatives - 2
(c) Neighbors - 3
(d) Advertisements - 4
(e) Others - 5

17. How long have you been using titan watch?

(a) Up to 1 years - 1
(b) 1-2 years - 2
(c) 2-3 years - 3
(d) Above - 4

18. How do you purchase your titan watch?

(a) From shop - 1
(b) Online - 2

19. If purpose from shop, given reason?

-------------------------------

20. If purpose from online, given reasons?

-----------------------------------

21. Which type of online you used to purchase titan watches?

(a) Flip kart - 1
(b) Amazon - 2
(c) Snap deal - 3
(d) Mydra - 4
(e) Shopclues - 5
(f) Paytm mall - 6
(g) Ajlo - 7
22. How many times you want to repair the watch?
(a) Never - 1
(b) One time - 2
(c) Two time - 3
(d) Three time - 4
(e) Above three times - 5

23. How long the repair shop take to get solve the problems?
(a) Immediately - 1
(b) Less then a day - 2
(c) 2-3 - 3
(d) More then a week - 4

24. Are you satisfied to wear titan brand wrist watches?

(a) Yes - 1 (b) No - 2

If yes, go to question no.23.

If No, give reason?

25. Please state your satisfaction level.

For example,

(a) Highly satisfied (HS) - 1

(b) Satisfied (S) - 2
(c) Neither satisfied nor dissatisfied (NS) - 3
(d) Dissatisfied (DS) - 4
(e) Highly dissatisfied (HDS) - 5
 score
Statement
HS S NS DS HDS
Style range is good
1 2 3 4 5
It is worth the money
1 2 3 4 5
More collection
available 1 2 3 4 5
Titan watches are
affordable 1 2 3 4 5
If have different ranges
1 2 3 4 5
High quality
1 2 3 4 5
Good services facility
1 2 3 4 5
Long life
1 2 3 4 5
Breakable if water proof
1 2 3 4 5
User friendly
1 2 3 4 5