Advertising and consumer behavior

Segment to targeted- their habits, their beliefs, their taste, preferences, buying behavior
Eg- Polio, Nano, Johnson N Johnson, Tata Sky (housewives and working professionals)
Different requirements for different individuals
even small differences matters a lot

LAYS
FLIPKART
IDFC- business class( understanding customer req) - saving+current – QUICK RESOLUTION
PLYWOOD – under budget- long lasting
Havells- shockproof
MMT- Young gen- COD-
Asian Paints- Color experts- recognizing-