Outline Marketing strategies

1. Introduce about the company

_What is the product ?

_Introduce about marketing channel of the company : 1. Channel intensity

2. Channel types

3. Dual distribution (1-3 : chapter 5 )

4. Make or buy ? (Chapter 4 )

2. Analysis company Channel (chapter 2 )

_Introduce about the Market of the product : Service output of all product in market .

Market size

Market share

SD

SS

_ End user analysis segmentation and targeting the product of the company product . (chapter 2 )

_Audit criteria : Channel functions (Chapter 3 )

_Gap Analysis

_Retail Strategies (Chapter 6)

3. Channel Problem
4. Solution