IS QUIZ 7 PGP 23, October 31 2019 Roll No:..................

10 minutes, 20 Questions, only one right answer per-question, no -ve marking

1. While there are no good examples, the risk of ..................., i.e. a small coding or data-entry error in a remote part of the firm's database
ecosystem, affecting operations is quite real.

A. Raman Effect B. Bullwhip Effect

C. Butterfly Effect D. Business Foolproofing

2. Facebook's ability to identify a user based on image (inside a group photograph) is remarkable since it is BI on ......................

A. Human-origin Data B. Private Data

C. Structured Data D. Unstructured Data

3. Business Intelligence begins after .............. is performed with operational databases as source.

A. API B. Visualization

C. ETL D. Streaming

4. Important for Marketers to obtain buzz, trends and word-of-mouth from Twitter is the .......... that they'll have to integrate into their own tools

A. Login Information B. Bots

C. Recommender Engine D. API

5. Approximately speaking: a single logical view for BI purposes is the one stored in a ..........

A. Data Mart B. Data Warehouse

C. Database D. Data Deluge

6. Drilling down to answer certain BI questions is often a case of ..............

A. Descriptive Analytics B. Diagnostic Analytics

C. Predictive Analytics D. Prescriptive Analytics

7. So long as digital information is not crowdsourced (e.g. E-Commerce users filling up forms with unstructured fields) or not obtained from
integrated systems, it will not be .............

A. Adequate B. Business Intelligence

C. Cleansed Data D. Dirty Data

8. It is interesting to note that at the time of instituting the Netflix Prize, 2006, Netflix wasn't even ...................

A. A Company B. Streaming

C. Making Profits D. Investing in Computers

9. Pre-ETL repository of organization-wide data, usually in one physical space, is called .............

A. Big Data B. Native Data

C. Data Mart D. Data Lake

10. Data Quality is translated to the concept of .............. in Big Data

A. Volume B. Velocity

C. Veracity D. Velocity

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11. Though rare, businesses may trade .................. for completeness in data.

A. Accuracy B. Intelligence

C. Analysis D. Precision

12. In the example related in class, trend related to ................. usage might appeal to companies in the NYC area

A. credit-card B. intensity of winter dress

C. taxi-passengers' umbrella D. All the above

13. Big-Data Visualization tools are particularly useful for ............. Cos

A. FMCG B. BFSI

C. Utility D. E-Com

14. Netflix wanted an algorithm that could do ................. and best its own Cinematch

A. Artificial Intelligence B. Segmentation and Clustering

C. Machine Learning D. Collaborative Filtering

15. Data-driven decision management, per MIT's Centre for Digital Business, results in .............. greater profits.

A. 0.03 B. 0.06

C. 0.1 D. 0.2

16. MS-Access' ability to create Databases by asking users to drag-drop the logical view has been scaled up to large-scale business intelligence
by .............

A. Hadoop B. IoT

C. Tableau D. All the above

17. External Database' also contribute to the Data Warehouse. One example of such 'External Database' is ...........

A. Hadoop B. Twitter

C. Database on ISS D. NoSQL Databases

18. ................. is a technique for 'Affinity Grouping Analysis' (1 of the 4 boxes of techniques in Data Mining).

A. Optimization Model B. Forecasting Model

C. Estimation Analysis D. Regression Analysis

19. A 101 concept is the likelihood of a ................ feeding Business Intelligence query requests

A. Database B. Data Warehouse

C. Cloud Storage D. Hard-drive array

20. Obtaining customer feedback information seamlessly, either through surveys (which survey-takers spoof) or through buzz discovery, is
also .................

A. Machine Learning B. Business Intelligence

C. Business Process Restructuring D. Competitive Intelligence