Having a good corporate governance in a company is very important because aside from it can

easily help in managing the interest and resources of a shareholders, it can offer so much benefit
that can help improving the performance and financial stability of a company. It promotes
protections and enhancement to all the shareholders interest, rights and values. It also balances
between the four different kinds of goals which are the economic and social goals and between
the individual and communal goals. Engaging a corporate governance help the company to
reduce risk, having a corruption, fraud and some sort of scandals, open to all new opportunities
specially in terms of having a new member of the shareholders. Improvement of performances
that help the company be more productive, grow faster, safer and more stable. In short, good
corporate governance helps the company to achieve its goal and objective and have a business
successful in the future.

Ethics is very important in every aspect either it is connected from having a business or not.
Having an ethics in a business, it measures the actions and understanding of the people who
involves in the business such as the owner, shareholders, employees, suppliers, customers and so
much more. It categorized an actions and decisions on what is right or wrong, good or bad not
only for the specific group of people but from everyone. It easily helps to decide an action that
can benefit many people. The business is an essential and important part of human society, it
means that every actions and decisions of the people who are involve in a business must depend
on moral rules and evaluation. Ethics also provide a clear definition and understanding between
morality and legality because some of the actions of decisions might be legal on the eye of the
law but consider as an immoral or bad action. In the absence of law, the ethics must be use in
conducting a business because it guides and support the people in the business especially the
business owners in terms of decision making. Ethics is also one of the best solution in resolving
an ethical issues or problems in a specific event. Using an ethical decision makes people decide
and measure the probable circumstances and consequences of doing a particular action. It also
governs human conduct and guide all decisions that we will choose in a moral way. Lastly,
having an ethics in the business makes the owners and other individuals to be open minded and
consider different aspect on achieving a success and don’t focus only on making a profit but
engaging and encouraging every business to have an interest of the common good.
Ethical advertising is about being truthful concerning the product or service in question and
never exaggerating the capabilities of a product/service, or hiding its flaws. Whether using an in-
house marketing team or advertising agency, any advertisements should have clear intentions and
no hidden agendas. The advertisement didn’t show some comparison or use some negative
comment or impact to the other product.

The factors that I will consider on making an advertisement that are based on the principle of
moral or good advertising is I must ensure that all the details and information that are involve in
making an advertisement must contain the true and fact benefit on that particular product or
services. I must not use some exaggerated definitions on promoting those products in order to
encourage some customers, I will use the appropriate and right term and the true capabilities of
the product
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