Contents:

 Advantage India
 Market overview
Advantage India

business
Real estate development in the country, for
example, the construction of mega malls
and shopping malls, is augmenting the
It is estimated that India’s
growth of organised retail business.
consumer class will grow
The per capita income in
nearly twelvefold (from 50 Emergence of 2009–2010 has more
million at present to 583
organised retail than doubled to US$ 849
million) by 2025, with more
from US$ 348 in 2000-01
than 23 million people Increase
taking their place among
Rising incomes
in
the world’s. and purchasing
consumer
power
class Advantage
India
With the emergence Easy Changing
of concepts such as consumer consumer The mindsets of the Indian
quick and easy loans, mindset consumer is changing
credit dramatically, with their
EMI, loan through credit
cards and loan over phone, Brand focus shifting from low
it has become easy for consciousness price to convenience,
Indian consumers to value and a superior
afford expensive products. shopping experience.
There is high brand consciousness
among the youth — 60 per cent of
India’s population is below the age of 30.
Contents:

 Advantage India
 Market overview
Overview of Apparel and Textile Industry -2010

Indian Apparel Industry

Estimates say (based on industry interactions) that the Indian apparel market grew at a
CAGR of 6.5% from Rs. 1,225 billion in fiscal year 2005 to Rs. 1,675 billion in fiscal year 2010
(wholesale level). The Indian apparel market comprises domestic apparel consumption and
exports. The domestic market is estimated to be worth Rs. 1,250 billion in fiscal year 2010
(at wholesale level). Spending on domestic retail apparel has grown at a high rate of
approximately 13–14%. The apparel market size at the retail level is estimated at Rs. 2,000
billion in fiscal year 2010. The retail purchases on apparels is expected to double to
approximately Rs. 4,000 billion by fiscal year 2015, a CAGR of approximately 15%. Factors
expected to contribute to the growth of the Indian apparel industry include:

 Rising levels of disposable income;

 Growing preference for ready-to-wear apparels;
 Increasing penetration of organised retail;
 Changing consumer habits;
 Increasing trend towards urbanization; and
 A comparatively younger populace.
Men’s apparel is the largest segment of the domestic Indian apparel market, with a 41.5% market
share. The level of penetration of organized manufacturers and brands is the most in this segment of
the market. The size of the men's apparel segment is expected to grow at a rate of 6.8% from 2010
to 2015, and will continue to enjoy the largest share in the domestic apparel market.

The size of the men's apparel segment is expected to grow at a rate of 6.8% from 2010 to 2015, and
will continue to enjoy the largest share in the domestic apparel market.Men’s apparel, the largest
segment, is expected to grow at a CAGR of 6.8%, from Rs. 519 billion in 2010 to Rs. 720 billion in
2015

At the retail level, the growth rates are expected to be much higher at 14% – 15% per annum.
According to Research, retail purchase of apparel is expected to double from Rs. 2,000 billion in
2010 to approximately Rs. 4,000 billion by 2015, a CAGR of approximately 15%. Retail spending on
women’s wear is expected to grow at higher rate.

Menswear

According to Research, men’s apparel is the largest segment in the Indian apparel market. Research
estimates the market size at Rs. 519 billion in 2010 and it is expected to grow at a CAGR of 6.8% to
Rs. 720 billion in 2015. The level of penetration of organized manufacturers and brands is the most
in this segment of the domestic apparel market. Shirts, trousers and suits contribute almost 71.2% to
the domestic apparel market and these segments are expected to maintain their market share in the
future. The T-shirts market is expected to experience the highest growth over the next 5 years.
Other men’s garments include casual and leather jackets, nightwear, woolens and dhotis/lungis.
Brand loyalty factor is high amongst the menswear segment, especially in the premium and super
premium segment.

Men’s shirts

Research valued the market in men’s shirts at Rs. 191 billion in 2010. Men’s shirts, as a
single product category, commands the largest market share (36.8%) in the menswear
segment with the greatest number of manufacturers and brands competing in the market.
This market is expected to grow at a CAGR of 6.4% over the next five years, and is projected
to be worth Rs. 261 billion in 2015. The growth in this product category at the retail level is
expected to be at a CAGR of 13% from Rs. 420 billion in 2010 to Rs. 770 billion in 2015.
Growth can be attributed to the increased penetration of ready-to-wear shirts in the market
place, especially in the rural markets, rising income levels and the easy availability of ready-
to-wear shirts in various colors, sizes and patterns at malls and local garment retailers.
The market for men’s shirts can be divided into various categories by price point. Rising income
levels, increasing eagerness to buy and the popularization of formal wear at the workplace is driving
growth in the super premium, premium and medium shirts category. The highest growth is expected
in the super premium category, followed by the premium category. This can also be attributed to the
introduction of more domestic and international brands in these categories.

ARROW INDIA:
A Brief profile

Arrow Company is committed to providing quality apparel products that are fashionable and
afford value to our consumers. At Arrow, the roots are firmly established as a fashion leader
in men's apparel. However, today Arrow has been transformed into Gentleman lifestyle
brand with a broad assortment of men's, women's, and children's apparel and apparel
related products available in over 90 countries worldwide. At Arrow, through research and
development, everyone is constantly addressing the changing needs and desires of the
consumer, resulting in brand awareness and consumer loyalty. The success of Arrow can be
attributed to the brand's rich heritage and the company's attention to detail over the years.
Arrow, a Gentleman icon, for over 150 years...

The epitome of the brand is heritage and craftsmanship. The parent company of the brand
namely Cluett Peabody & Co., USA, began operations in the US in 1851. Till 1920 Arrow was
a brand known for manufacturing collars. It was only in 1920 when a man named C.R.
Palmer came up with an idea to make Arrow shirts. Since then Arrow is known for heritage a
master craftsmanship. In 1993 Arrow was launched in India and the first exclusive store was
opened at Commercial Street, Bangalore.

ARROW in India is a lifestyle brand targeted at men between 25 to 44 years. Arrow is a

benchmark for formal dressing but also caters to the leisure wardrobe of the customer with
a range in Arrow Urban and Arrow Sports. Arrow's product range comprises of Shirts,
Trousers, Knits, Suits, Blazers, Innerwear, and Accessories.

Arrow collection can be classified as:

Arrow¶s classic: it provides complete formal wear range in variety of designs and

colors for both men and women.it is basically meant for working population.

Arrow¶s urban: it consists of party wear collection with latest trend and styles

Arrow¶s sports:it deals with t-shirts with different styles, also sports shirts and

blazers for those who enjoy sports and are associated with sports.

Arrow¶s president: This is latest collection launched by arrow this season. It is

high priced shirts and trousers for elite class people. It is for managerial group of
people. It is for top level management people who have to go for meetings
regularly.

WILLS LIFESTYLE

ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence
through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion
destination, offers a tempting choice of Wills Classicwork wear, Wills Sport relaxed wear,
Wills Clublife evening wear, fashion accessories and Essenza Di Wills ± an exclusive range of
fine fragrances and bath & body care products and Fiama Di Wills - a range of premium
shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer
wear, designed by the leading designers of the country.

At Wills Lifestyle, customers can browse at leisure, and shop in a relaxed and
pleasing atmosphere. The use of space is refreshing, which is reflected even in the
spacious changing rooms. Every store offers an international retailing ambience
with the extensive use of glass, steel and granite, reflecting the most contemporary
trends in store design, thereby creating a splendid backdrop for the premium
offerings.

Wills Lifestyle was named Superbrand 2009 by the Superbrands Council of

India recently. Wills Lifestyle has been twice declared 'The Most Admired
Exclusive Brand Retail Chain of the Year' at the Images Fashion Awards in
2001 & 2003. as well as 'Most Admired Fashion Brand of the year - Fashion
Forward' in 2009.

Wills Lifestyle is the title partner of the country¶s most premier fashion event - Wills
Lifestyle India Fashion Week. Taking the celebration of the event to its stores,Wills Lifestyle
has partnered with several leading designers including Manish Arora, Rohit Bal, Shantanu &
Nikhil, Rohit Gandhi & Rahul Khanna whose new edition of Designer wear is now available at
Wills Lifestyle stores.

Wills Sport, fashionable relaxed wear for men and women has, over thirteen seasons,
become the vibrant face of contemporary fashion. At the Images Fashion Awards 2001, Wills
Sport was declared µThe MostAdmired Brand Launch of the Year'. Following this,Wills Sport
was declared 'The Most Admired Women's wear Brand of the Year', at Images Fashion
Awards 2002. Wills Sport presents a collection designed as the perfect medley of interesting
patterns and premium fabrics. Fine knitted sweaters and trendy mock necks create magic in
balmy winter afternoons. The collection also features rich hues of corduroys and premium
Italian jackets.

Wills Classic work wear was launched in November 2002, providing the premium consumer
a distinct product offering and a unique brand positioning. Featuring luxurious fabrics
crafted to perfection with the most contemporary styling, Wills Classic work wear is
positioned as the brand for new age leaders, who are changing the rules of business and
encouraging a dynamic culture of enterprise, innovation and teamwork. Showcasing the
epitome of new age luxury, the collection features the finest shirts crafted in Italy. These are
complemented by exquisite trousers and jackets made by European master craftsmen

Having established a distinctive presence in the premium apparel segment in a short span of
time with Wills Sport premium relaxed wear and Wills Classic new age work wear, Wills
Lifestyle launched Wills Clublife in May 2003 in the growing evening wear segment, thereby
strengthening its portfolio in the premium segment. The brand is uniquely positioned to
complement the glittering evening life of premium consumers perfectly. The collection is
inspired by the allure and intrigue of the dark. The use of sensuous fabrics and seductive
patterns add to the magical enchantment.

Conclusion:

 Arrow has high % of market share as compared to Wills Lifestyle.

 While, comparing with arrow¶s classics and wills classics for men¶s formal
wear, we find that Arrow is having greater assortment breadth and depth as
compared to wills classics i.e. for Men¶s formal wear.
 Arrow provides greater no. of designs and colors.
 Arrow provides flexibility in its price ranges as well as quality of fabric.
 Arrow provides finest degree of fabrics with finest counts.
 Wills classics offers only limited items in accessories. Arrow offers wide range of
accessories.
 Accessories formal wear as provided by Arrow are less costly than wills classics.
 Arrow provides greater no. of options in all categories and provides much
more stock to make choice.