Professional Documents
Culture Documents
50 Powerful Facebook Tips12
50 Powerful Facebook Tips12
This report contains some of the most powerful Facebook Tips that I
Flow” but my passion for Facebook remains and this eBook reflects
FacebookFlow.
Garin Kilpatrick
with.
I know of instances when fan pages have been erased for trademark
revoked because Facebook simply did not like what the person was
violate their terms of service. Even the acclaimed movie critic Roger
Ebert had his Facebook page suspended for a time due to one of his
The good news is that that if you play the game there are millions of
potential fans that you can tap into to grow your page and your
income.
join your email list you are building an asset that noone can take
away from you. With an email list you can easily build up another
email form into a tab on your Facebook page. All major email
marketing solutions have form building tools that will give you the
The best free custom tab host that I have found is from Woobox.
from Redbull, as they make it very clear that they want you to click
host it on the web, and then install it into your Facebook page using
Before you create and name your Facebook page I recommend you
Facebook pages can rank with relative ease in Google since then
Use Google’s keyword tool before you create your page to determine
the keywords that people search for the most often in your niche,
and then make sure to integrate those keywords into the info
section of you page as well as the page title and page url, if possible.
Page6
clicking on each friend that you want to suggest your page to is very
time consuming.
By using the Google Chrome "Invite All" extension you are able to
suggest your page to all of your friends fast. This extension will save
Page7
Incentives encourage action. Using the "pay with a tweet" app you
can offer a free gift to those people who share content on your
behalf.
Page8
can get your fans talking about your pictures this will attract new
people into your page as their comments feed back into the news
feed.
Having a Facebook URL with keywords in it will help you rank for
those keywords.
research and try to choose keywords that are relevant to your page,
Check out some of the comics on the Oatmeal, for example. These
write a blog post without an image, and I often find that the quality
More cool pictures generally means that more people will click the
whenever possible.
Page11
Since Brian and Jesse both have considerable networks, and the
content they created is gold, it spread virally and gained both Brian
and Jesse notoriety in the process. Jesse also collaborated with the
On Twitter you can Tweet about your Facebook page of course, I like
to do this once every few days, or every 20-30 tweets or so. You also
have the option to link to your page in your Twitter bio. For more
fb.com link and you will save yourself time. This tip is also
development companies that offer powerful apps that you can use to
Some of these apps from Involver are free, but most others can be
updates, as they even allow you to edit aspects of your update like
and you will start to find pages that are topical, rather than brand
related.
Last year there was a page started called “I bet this Onion Ring can
get more fans than Justin Bieber.” Believe it or not this page actually
did get more fans than Justin Bieber. Since then it has been shut
down (the admin was probably paid off by Bieber’s marketing team)
but there are several other groups like this one and these can offer
together. Often these page admins are not aware of the value of the
clicks they can send, so you can strike up a deal with them for a
great price.
Keep the image you will be using in mind as you create content for
in this report are just the the tip of the iceberg when it comes to
section Facebook Power will give you a serious social media step up
http://fbpower.com
There are well over fifty million active Facebook pages, and many of
Here are some tips to help you grow your page and get more likes
on Facebook.
The Build Audience button is found at the top of your page admin
Page19
panel.
Once you click this button use the invite email contacts and upload
your contacts directly from your email provider, or use the other
tools option and import a .csv file with email addresses in it.
Page20
INVITE YOUR FRIENDS TO BECOME YOUR FANS
This tip might seem overly simple but the truth is that it’s often
overlooked.
One way you can invite your friends to your page is by using the
professional page and give them an idea of what kind of content they
should expect.
asking people to join your page can yield great results over time.
posting about your page so that they are in the top of your mind
the most.
Really care about your fans and find ways to go above and beyond
with the content and promotions you launch on your page. When
you go the extra mile for your fans they will go the extra mile to help
Page22
This plugin works for me and I’m sure it can work for you too, so
long as the site you insert it into nets a steady stream of traffic.
Page23
Installing this plugin into your site is easy: simply copy and paste
So don’t beat around the bush – come right out and tell people to
action for people to join your Facebook page in all of your marketing
materials.
Of course the five tips above are just the tip of the iceberg when if
audience.
picture.
To set this go to the about section and use the @ symbol + the name
If your page is new and has less than 100 fans you may not be able
to set this link up. Once your page is established and has at least
100 fans you should be able to create this direct link to your page.
Page26
OFFER A COMPELLING INCENTIVE FOR PEOPLE TO LIKE
YOUR PAGE
By combining an incentive with a call to action you will increase
"reveal tab" that contains content behind a “like gate” that is visible
The more valuable your incentive is, the more people will be
for attracting new fans. eCourses are arguably more effective since
available to fans only to get more visitors to your page to click the
Like button!
"Like" another page with your page and get them to return the
favor. Doing this will create a link between the two pages near the
great results.
Facebook profile.
Unlike widgets badges are simply images, and will load faster than a
social plugin.
virally.
Page31
Watermark your images to get traffic if your content is shared
outside of Facebook.
Link to your fan page in the description. Be the first to share your
People are more likely to share content after it has already been
shared, and every time someone shares your content this includes a
Page32
traffic to your fan page and enhance the style of your site.
The more people you send to your fan page, the more likes you will
get. A Hello Bar stays stuck to the top of the page as the user scrolls
Check out the bar at the top of my online success blog Smart Online
Success.
bunch of pictures, post them to your page and then get your fans to
If you can get your fans to upload pictures to your page, or tag
a fan. Any comments made can broadcast to news feeds and lead to
Newspapers, Media Buys, Radio, and TV all work, but are often less
DO A NEWSLETTER PROMOTION
If you do email marketing send a message to your subscribers
letting them know about your fan page and consider including a link
top of Facebook and click the down facing arrow to select the
conversations.
relationships.
Page36
Building meaningful connections and you will lay the firm
For the small investment that business cards you can use them to
Vista print even offers 250 free business cards. All you pay for those
is shipping.
to fb.com.
For example, www.facebook.com/garinkilpatrick and
USE QR CODES
How many business cards do you give out? Make it easy for the
Page.
Use the link for your Facebook Page and you have automatically
created a QR code that you can add to the back of your business
card.
BLOG COMMENTING
Leave insightful comments on blogs and in the website section use a
your profile.
includes a watermark link in the top left corner to the fan page it
came from.
stuck for a design contact me and I’ll get you linked up with a quality
Make sure that your Timeline cover image does not violate any of
feed will enable you to pull in many new free fans for your page.
Go above and beyond when engaging with your community and they
Don't try just to get people to click "like" but instead seek to create
raving super fans who will share content from your awesome
they have features that make adding a graphic with a URL easy to
Page42
Rig up your "thank you" page with a Facebook "Like Box" and you'll
be good to go!
blog posts.
Page43
If your blog promotes products or services this can actually make
you money when you post about new blog posts on Facebook.
on what I post.
Create high quality content and you will be creating a win/win
situation since epic content can both pull traffic from Google,
Make sure your blog is equipped with Facebook Like buttons and
other social media buttons so your fans can easily spread your
Facebook insights shows you how many fans you accumulate over
your success.
Did I mention that you should join my Social Media Power Facebook
page? :)
your posts and it will also show that Facebook is an integral part of
your brand.
Page46
If you have a self hosted WordPress blog I recommend installing the
WP FB Like plugin.
The more you can integrate Facebook with your site the more likely
If you post 2 status updates a day for your page over five days this
will get you far better results than posting 10 updates in one day.
Pages now have post scheduling build in so if you are managing just
To schedule a post simply click the clock icon in the bottom left of
Page47
encourage fans to engage more, so that they can win the coveted fan
to your brand, and the competition for this title will only increase.
Facebook Contest Idea: Award Prizes to the Fans Who Recruit the
If you are active in any forums you will have the option to attach a
Do your best to add value and answer questions with your posts,
and people will be more inclined to click your link and join your
page.
A link with a call to action is more likely to get clicked than a link
“fb.com/garinpeterkilpatrick.”
Using the link shortening service bit.ly you can shorten any
http://www.facebook.com/GarinPeterKilpatrick into
on.fb.me/Garin.
Do the same for your page and it makes it much easier to share your
on.fb.me links have built in analytics; if you want to see how many
clicks an on.fb.me link has gotten simply add a + to the end of it.
Page50
Facebook has a Find Your Friends Tool that allows you to import
This tool also displays "People you may know" which I have found is
your page by being a very visible piece of content in the news feed of
your fans.
If you gave away shirts (or mugs, or stickers) like the one below
with your Facebook url on it you will get people walking around and
The two page directories that pack the most punch from my point of
view are the page finder and like this fan page.
your posts.
Since your status updates typically only reach 18% of your fans this
can be a great way to extend your reach via the friends of your fans.
Promotes posts are easy to execute, simply scroll to the bottom right
of any post, select "Promote" and choose the amount you want to
spend to promote.
Page53
As you can see from the recent Promoted Post above, I got great
results.
page. Check out the email signature tool wisestamp for a creative
Even one cross-promotion a week will help you get a stream of new
I hope you enjoyed this free report and take action on the powerful
Want to create a rock star brand while you make money with
Facebook?
Cheers,
Garin Kilpatrick
http://fbpower.com/pro
Page55