What are the key issues to consider as CEO?

 Branding to make product different from competition

 Cost-Pricing (supply chain, sourcing)
 
How will you think about the choice between 3D TV with or without
glasses?
 Economics: ROI (return on invenstment) of each option
 Competitive marketplace (option with the best competitive
reaction)
 Existing business (canniblazation risk of non-3d TV)
 Execution risk
 
How will you determin the ramp-up volume?
 Market research survey (will they buy?)
 WTP (for what price?)
 Can't hit up to the ramp-up immediately --> take the average
between zero and that maximum volume
 
Which option do you choose: option 1 with glasses or option 2 without
glasses?
 Economics
 Market acceptance
 Execution risk
 
What happens if there's low market acceptance?
 Did not choose the wrong answer to destroy the company
with large investment
 But still can move forward with existing technologies
 When the tech be full-fleding in the market, we can compete
 Lincencing technologie to military, who value it for a different
purpose than the consumer market