Answer To The Question No-1

The primary component in McDonald's global marketing strategy is globalization. Globalization

includes creating advertising procedures like the world is a solitary substance: promoting
normalized items similarly all over the place. Second element is transformation have occurred
which could be seen as valuable or beneficial to that culture. Third element is local
specialization. McDonald's additionally modifies its territorial menus to adjust to nearby taste.
The last element of global marketing strategy is McDonald's outlets can be set up for all intents
and purposes on the world. In McDonald's we found that the first approach of standardization is
McDonald's special slogan, "I'm lovin' it". It is the worldwide branding campaign and it was
utilized in 85 nations including Malaysia. Second is McDonald's core items like burgers, fries
and soft drinks. For serving these items internationally it additionally requires the standardize
process and exact quality ingredients . Third is fast service. The point of equality for all
restaurants is conveying quick administration. In McDonald's it isn't just conveying quick service
yet they should likewise reliably quick, cordial and accurate service.

Indeed, McDonald's adapt think global in light of the fact that everywhere on the world,
McDonald's stay as the same organization, utilizing a similar mission and vision and not to fail to
remember their logo and image and golden arches.
McDonald's act locally in light of the fact that it gets use to the neighborhood culture by utilizing
their own product. For instance, individuals in France requested McDonald's to utilize French
potatoes and French cheese to their items so it would claim their nearby culture.

I also think, McDonald's also think local and act global. Numerous organizations are discovering
that it is similarly important to think local and act global. For instance, the study proved that
McDonald's in France think local since they redecorate their stores in France. As McDonald's
areas in France go through style makeover, some franchisees report sales increments of 10 to 20
percent. It shows that the McDonald's act global to increase their income.
 Answer To The Question No-2
In spite of worries by governments and residents in certain nations about "social colonialism,"
McDonald's and other such brands with notable brand names are usually welcomed. Such
organizations give both truly jobs and worker training. By and by, I think that McDonald's might
be supported in nations like India, however not much in Russia and China. India would be a
decent area for McDonald's as of their modest costs and cultural transformations. Just as
boosting the economy and recruiting just neighborhood laborers to improve the personal
satisfaction in specific parts of the country. In nations like Russia and China, a McDonald's
strength not be valued on account of its expected association in tax avoidance. Another
explanation being that occasionally contracts between local providers might be threatening or
negative, subsequently making a nonprofitable physical store. I would say that customers would
invite McDonald's on the whole nations however in light of its modest costs and availability.

Answer To The Question No-3

Now I am going to give a short brief on these factors regarding McDonald’s.
Peoples-: Peoples means to the staff, salesmen, customers and the individuals who work for the
business. McDonald's does a great deal external and internal marketing. For McDonald's the
primary target proportions are youngsters, children and the youthful urban family.
Products-: Products is the items and administrations offered by a business. products choices
incorporate function, appearance, guarantee, packaging quality, and so forth McDonald's offers a
particularly huge assortment of food products.
Place-: Place means where the item/administration of the business is seen, made, sold, or
delivered. McDonald’s is operating their business worldwide.
Price-: Price means the estimating procedure for items and administrations and what it will mean
for clients. McDonalds has great pricing and packaging techniques, for example, happy meal,
combo meal, family meal etc to increase their overall sales increment.
Promotion-: There are three fundamental objectives of promoting for McDonald's are to make
people aware, feel good about it and recall it. McDonald's does its advertising through TV, print
advertisements and television programs, hoardings and so on.
 Answer To The Question No-4

Of course not. McDonald’s is one of the best fast food chain restaurants to be in the
business with its almost perfect marketing mix. But, it still like every other
company, cannot expect to expand globally without at least one issue that gets in
the way. Protestors target McDonald’s for reasons such as:

 It is a foreign entity moving into their home country. It will take time to
adjust.
 The changing of their menu and suppliers when entering these countries.
 By changing the suppliers, they also have to change the way they cook the
food, which may cause consumers to be unhappy.
 It is looked at as “unhealthy”, and that may be unattractive to certain
customers as well.