SUMMER TRAINING REPORT ON THE

SOCIAL MEDIA MARKETING OF YOUTH EMPOWERMENT

FOUNDATION

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARE OF THE DEGREE OF BACHELOR OF BUSINESS
ADMINISTRATION

(2018-2021)

UNDER THE GUIDANCE SUBMITTED BY:

MS. DAMANPREET KAUR Jigyasa Pandey
FACULTY ENROLLMENT
NO:
(Management) 01616701718

BATCH NO. 2018-2021

SIRIFORT INSTITUTE OF MANAGEMENT STUDIES

Plot no.8, institutional area sector- 25, Rohini, Delhi, 11
 DECLARATION:

I, hereby declare that the summer training project report, entitled “SOCIAL MEDIA

MARKETING OF YOUTH EMPOWERMENT FOUNDATION “, is an authentic work

carried out by me at “YOUTH EMPOWERMENT FOUNDATION”. It has not been submitted

earlier for award of any degree or diploma to any institute or university.

DATE: NAME OF STUDENT:s

APPROVED BY: NAME OF GUIDE:

 CERTIFICATE:

This is certifying that report entitled “SOCAIL MEDIA

MARKETING OF YOUTH EMPOWERMENT
FOUNDATION ” which is submitted by JIGYASA PANDEY in
partial fulfilment of the requirement for the award of degree BBA to
GGSIP university, Dwarka, Delhi is a record of the candidate own
work carried out by her under my/our supervision. The matter
embodied in this thesis is original and has not been submitted for the
award of any other degree.

DATE: SUPERVISOR
SIGNATURE:
 ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide MR. RAMBABU

SHARMA (FOUNDER)for his able guidance, continuous support and
cooperation throughout my project, without which the present work would
not have been possible.

I would also like to thank the entire team of YOUTH

EMPOWERMENT FOUNDATION for the constant support
and help in the successful completion of my project.

I also extend my sincere indebtedness to MS.DAMANPREET KAUR who

provided her valuable suggestion and precious time in accomplishing my
project.
I also take the opportunity to express my sincere gratitude to each and every
person, who directly or indirectly helped me throughout the project and
without anyone of them this project would not have been possible.
The immense learning from this project would be indelible forever.
 TABLE OF CONTENTS

S.No. Topic Page No

1 Chapter-1: Introduction 1-38

• Background of study
• Social media marketing tools
• S.W.O.T Analysis of the Organization
• Objectives of the study
• Review of Literature
• Research Methodology
• Limitations of Study

5 Chapter-2: Profile of the Organization 39-50

6 Chapter-3: Data Analysis and 51-60

interpretation
7 Chapter-4: Summary and Conclusion 61-63
• Conclusion and implications

• Suggestions and Recommendations

8 Annexures 64-68

9 Bibliography 69-70
 CHAPTER1

INTRODUCTION

1|Page
BACKGROUND OF THE STUDY

Young people are the world’s largest resource in development. Forty percent of

the world’s population is under 20 years of age and over one billion are between

the ages of 15 and 25.

Increasing youth community participation , however has been problematic . since

computers are important aspect of youth culture , they may offer solutions to

increasing and supporting community participation.

Social media marketing is the use of social media platforms to connect with your

audience to build your brand, increase sales, and drive website traffic. This

involves publishing great content on your social media profiles, listening to and

engaging your followers, analysing your results, and running social media

advertisements.

The major social media platforms (at the moment) are Facebook, Instagram,

Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to

get the most out of the social media platforms listed above.

Social media marketing first started with publishing. Businesses were sharing

their content on social media to generate traffic to their websites and, hopefully,

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sales. But social media has matured far beyond being just a place to broadcast

content.

Nowadays, businesses use social media in a myriad of different ways. For

example, a business that is concerned about what people are saying about its

brand would monitor social media conversations and response to relevant

mentions (social media listening and engagement). A business that wants to

understand how it’s performing on social media would analyze its reach,

engagement, and sales on social media with an analytics tool (social media

analytics). A business that wants to reach a specific set of audience at scale would

run highly-targeted social media ads (social media advertising).

The Five Core Pillars of Social Media Marketing

Strategy

Planning and Publishing

Listening and Engagement

Analytics and Reporting

Advertising

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 1. Strategy

Before you dive right in and publish something on social media, let’s take a step

back and look at the bigger picture. The first step is to think about your social

media strategy.

What are your goals?

How can social media help you achieve your business goals? Some businesses

use social media for increasing their brand awareness, others use it for driving

website traffic and sales. Social media can also help you

generate engagement around your brand, create a community, and serve as a

customer support channel for your customers.

Which social media platforms do you want to focus on? The major social

media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn,

Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming

platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms,

such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick

a few platforms that you think your target audience is on than to be on all

platforms.

What type of content do you want to share? What type of content will attract

your target audience best? Is it images, videos, or links? Is it educational or

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entertaining content? A good place to start is to create a marketing persona, which

will help you answer these questions. And this doesn’t have to be fixed forever;

you can always change your strategy according to how your social media posts

perform.

2. Planning and Publishing

Social media marketing for small businesses usually starts with having a

consistent presence on social media. Close to three billion people

(3,000,000,000!) use social media. By being present on social media platforms,

you give your brand an opportunity to be discovered by your future customers.

Publishing to social media is as simple as sharing a blog post, an image, or a video

on a social media platform. It’s just like how you would share on your personal

Facebook profile. But you will want to plan your content ahead of time instead

of creating and publishing content spontaneously. Also, to ensure that you are

maximizing your reach on social media, you need to publish great content that

your audience likes, at the right timing and frequency.

3. Listening and Engagement

As your business and social media following grow, conversations about your

brand will also increase. People will comment on your social media posts, tag

you in their social media posts, or message you directly.

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People might even talk about your brand on social media without letting you

know. So you will want to monitor social media conversations about your brand.

If it’s a positive comment, you get a chance to surprise and delight them.

Otherwise, you can offer support and correct a situation before it gets worse.

You can manually check all your notifications across all the social media

platforms but this isn’t efficient and you won’t see posts that didn’t tag your

business’s social media profile. You can instead use a social media listening and

engagement tool that aggregates all your social media mentions and messages,

including posts that didn’t tag your business’s social media profile.

4. Analytics

Along the way, whether you are publishing content or engaging on social media,

you will want to know how your social media marketing is performing. Are you

reaching more people on social media than last month? How many positive

mentions do you get a month? How many people used your brand’s hashtag on

their social media posts?

The social media platforms themselves provide a basic level of such information.

To get more in-depth analytics information or to easily compare across social

media platforms, you can use the wide range of social media analytics tools

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 5. Advertising

When you have more funds to grow your social media marketing, an area that

you can consider is social media advertising. Social media ads allow you to reach

a wider audience than those who are following you.

Social media advertising platforms are so powerful nowadays that you can

specify exactly who to display your ads to. You can create target audiences based

on their demographics, interests, behaviors, and more.

When you are running many social media advertising campaigns at once, you can

consider using a social media advertising t0ool to make bulk changes, automate

processes, and optimize your ads.

Social media platforms are always evolving. When Facebook first started, people

can only share text updates. Now, there are so many content formats such as

images, videos, live videos, and Stories.

Good social media tools help you find more content to share. Use them to

schedule posts at the perfect time, as well as measure the effectiveness of

your campaigns. What’s more, they give actionable insights you can use to

improve your social presence.

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Lead Generation Tools

1. OptinMonster

OptinMonster is a powerful lead generation tool that lets you engage

visitors at exactly the right moment. It has a drag-and-drop template for

building visually stunning lightboxes, popups, and landing pages that capture

leads. Everything from growing your mailing list to recovering abandoned

carts can be solved using OptinMonster’s amazing set of tools.

Ready to hear something really cool? OptinMonster can now be part of your

social media marketing campaign. Simply use the new ChatBot element to

connect to ManyChat. Once you’ve done that, you’re ready to share your

best-performing optins over Facebook Messenger.

That way, you can bring the optins to your leads. Not the other way around.

2. Audiense

Audiense is a social intelligence tool that allows you to discover new target

audiences and segment them. Most importantly, it helps you understand

your audience by telling you how they tick. Then, Audiense uses tracking

and reports to help you optimize your audience engagement. Think of it as a

tool for building relationships with customers.

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3. Tweepi

Tweepi is a Twitter tool that helps you get more followers. First, it finds

relevant users interested in your topic. Then you can engage those users by

mentioning them in tweets, adding them to a list, or following them.

Buyer Persona Tools

4. Socedo

Socedo automatically discovers the people on social media who fit your

buyer persona. They do this by looking at real-time social behavior then

categorizing individuals based on that data. Once you have your audience,

you can divide followers into multiple segments. That way, you can make

sure only the relevant segments get your content and promotions.

Security Tools

6. ZeroFOX

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ZeroFOX is a security tool that works with all popular social media

platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies

and protects brands against hackers looking to take control of social media

accounts.

But that’s not all. The platform also works to protect its clients’ social media

reputations. They do this by removing offensive and intentionally disruptive

content, eliminating impersonation profiles, and protecting followers against

scammers. Think of ZeroFOX as a massive public relations tool that also has

security features.

Analytical Tools

6. Followerwonk

Followerwonk is a tool exclusively for use with Twitter. It’s also one of the

most in-depth and useful tools on this list. Followerwonk will help you analyze

and optimize your Twitter audience. It does this by suggesting people for you

to follow, ultimately helping you grow your base. If Twitter is part of your

social media marketing campaign, this tool is a must-have.

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10. CrowdBooster

CrowdBooster delivers real-time data that you can access quickly. You can

create reports measuring your key performance metrics, and even export

them via graphs and tables. This information helps you adapt to your

audience more effectively. It gives you suggestions for who to engage and

how you can improve content.

11. Twitter Analytics

Twitter Analytics is a free tool that lets you measure the performance of

your Twitter marketing campaign. Want to know if your tweets are getting

enough likes, comments, and retweets? Twitter Analytics’ reports give you

all that information and more. That way, you can look at how people interact

with your content and adjust your campaign accordingly.

12. Facebook Analytics

Overall, Facebook Analytics works the same way as Twitter’s analytics

tool. It looks at your content and how readers have interacted with it. Pretty

simple stuff, right?

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Yes and no. While both platforms serve the same purpose, Facebook’s

reports are much more comprehensive than Twitter’s. Facebook Analytics

doesn’t just show you how many people interacted with your content. It

shows you who interacted with it and where.

Of course, this shouldn’t come as that big of a surprise. Facebook has more

features than Twitter. Naturally, there’s more information to track.

And if you run a Facebook group, don’t forget to check that analytics data as

well.

13. Analisa.io

Analisa.io gives you a range of marketing tools for monitoring profiles and

hashtags. You can use it to:

• Snoop on your competitors.

• Monitor campaign performance.

• Tweak profile engagement.

• Connect with influencers.

Analisa.io’s basic campaign research tools are 100% free. Not bad,

considering they offer more data than Instagram’s own marketing tool,

Insights.
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Of course, there’s also a premium subscription starting at $59.35 a month. It

gives you even more tools for connecting with influencers and researching

markets. It’s great for serious brands that want to overhaul their Instagram

strategy.

Content Creation Tools

15. Revive Old Posts

Revive Old Posts lets you automatically share old posts to your social

media accounts. This gives your users the chance to discover and engage

with popular content from your site. Plus, it helps you keep your social media

accounts active.

You can quickly and easily share posts, pages, media, and custom post

types to Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Tumblr. And,

Revive Old Posts adds hashtags from tags or categories automatically by

fetching them from your post’s categories, tags, and even custom fields.

17. Tagboard

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Tagboard is a listening tool for researching social media content. All you

have to do is plug in a term, topic, or hashtag, and you’ll see how that topic

is discussed online. It’s an advanced way to monitor things like brand and

product mentions, and how they relate to your marketing strategy. Moreover,

you can use it for ideas when coming up with engaging content, especially

as trends develop.

Graphics Tools

18. Visage

Every social media campaign needs optimized images. Visage is a tool that

helps companies design social media graphics that are perfectly optimized

for each platform. Visage’s graphics templates make it easy to manage your

brand’s style and tone. That way, you can ensure consistency across all

social platforms. And the editable designs allow you to collaborate with your

team to update and remix graphics, with restrictions set by role.

19. Canva

Add Canva to the list of awesome free social media tools every marketer

needs. It lets you create stunning images for your campaigns. Use it to jazz

up your content so that more people like and share your posts.
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Best of all, you don’t have to be a graphic designer to use Canva. It comes

with loads of ready-made templates and cool graphics you can use. This

means you can create an attention-grabbing featured photo in minutes.

Looking for a little more than a drag-and-drop editor? Canva for Work has

loads of premium collaboration tools, and it only costs $12.95 a month.

Monitor and Sharing Tools

21. Sprout Social

Sprout Social is an all-in-one social media marketing tool to help managers

better control their efforts. It features multi-level access which makes it easy

for managers to coordinate and delegate tasks to team members.

Sprout Social also comes with full post scheduling capabilities, a detailed

analytics platform, and even a social listening tool. All of this is helpful for

optimizing content and understanding how different demographics interact

on social media.

22. SocialOomph

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When you first look at SocialOomph, it may seem simpler than some of the

other apps on this list. But its SocialOomph’s functionality that makes it a

keeper. That’s because SocialOomph makes it easy to upload multiple posts

at once, then schedule when each post gets published. You have full control

over when and where your content goes live, and you can even manage

multiple platforms at once.

But wait, there’s more. SocialOomph also offers intuitive follower analysis

features and tools for improving audience engagement. Not too shabby,

right?

23. Brand24

Brand24 gives you insight into what people are saying online about your

brand. With this tool, you have instant access to mentions of your brand

anywhere on the web, including on social media and popular publishers. You

can also identify the people with the most social influence, and segment your

mentions by positive, negative, or neutral mentions.

Content Curation Tools

24. Buffer

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The Buffer social media marketing tool is one of the most recognized tools

in the industry. With it, you can schedule any type of post across any platform

you want. You can even choose when to automate posts, such as “every

day” or “weekdays.” Even better, you can use its follow-up tool to evaluate

past posts, seeing which were most effective and why.

25. MeetEdgar

MeetEdgar is a social media scheduling tool that allows you to recycle old

posts. All you have to do is organize your posts by category and schedule

your content. After that, Edgar goes through your queue and uploads content

from each category. Once it’s gone through all your scheduled posts, it’ll start

recycling older updates.

26. Hootsuite

Hootsuite is a simple but powerful tool for the average social media

marketer. You can use Hootsuite to schedule posts in advance on a number

of different social platforms. Its analytics tool lets you measure content

engagement, so you understand how your campaign is performing.

Popular for its free social media tools, Hootsuite also has a relatively

inexpensive paid option for businesses.

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27. IFTTT

Funny name, but IFTTT is actually an acronym that stands for “if this, then

that”. With it, you can combine different tools together to create individual

“recipes,” or sets of instructions. For example, you can set it up to send a

tweet every time you make a new Instagram post. It’s a bit tricky to

navigate at first, but you can use other recipes to simply plug and play.

Best of all, it’s completely free to use.

29. Everypost

Everypost makes it easy to curate content all from one place. It does this

by pulling together relevant multimedia from YouTube, Instagram, Flickr,

RSS feeds, and more. Then, you can schedule your posts and customize

them for the audience on each social platform. That way, you maximize

the effectiveness of each and every post.

News Filtering Tools

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30. Feedly

Feedly is best known as a content discovery tool like BuzzSumo, but it

works a bit differently. It’s a content aggregator, and you can use it to

collect content from any number of different areas, combining your ideal

reading material into a single feed that you can browse at your leisure.

It won’t offer the same in-depth metrics that BuzzSumo does, but it gives

you ample reading material. That way, you never run out of things to post

about on your social profiles.

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SWOT Analysis

Strengths

• NGOs have some strengths that commercial companies don’t. For one,

NGOs usually are tax exempt.

• They can offer products at a discount since they don’t have the expense of

taxes, and sometimes they can offer products to buyers who pay no sales

tax on the purchase.

• NGOs often have a volunteer staff in many roles; artists, canvassers,

attorneys. Volunteers can mean an enormous savings to the business,

which is particularly important to a small non profit.

• The board of directors must by law be composed of volunteers, which can

an be advantage to the company.

Weaknesses

• Most small non profits barely cover their expenses with revenue. They

can’t match the salaries of their for-profit competitors.

• Non profit professionals typically are more focused on job satisfaction as

compensation, particularly in small companies. An entrepreneur will have

no opportunity for return on investment and often can expect a minimal

salary.

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 • The budget problem also may be evident in purchasing from suppliers.

Small NGOs are especially vulnerable to budgetary deficits and need to

husband their endowments.

Opportunities

• Any grant that a charity may be eligible for is an opportunity. A grant may

be from a government or private agency or group. There are many grants

being offered even during a recession. Finding them and applying for them

is a considerable task.

• Non profits often enjoy alliances with other organizations , commercial

business or other NGOs. Cause marketing, for example, is a system in

which aportion of the purchase price charged by a commercial business is

donated to a specific charity. Ideally, it offers benefits to both

organizations, as well as to the buyer, whose charitable giving

is facilitated.

Threats

• Non profits are very vulnerable to economic crises. Unfortunately,

charitable giving is one of the first cash outflows that consumers cut back

on when money is tight.

• Public charities are held to a higher standard than for-profits. Since they

depend on contributions, non profits need to avoid the perception of

impropriety. Even a small scandal can be damaging.

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 OBJECTIVE OF THE STUDY

1. To attract people who may want to volunteer or donate.

2. To reach wider audience with thw help of social media.

3. To study awareness of social media marketing among business holders

4. To study need and interest of social media marketing services

5. To study the growth of social media marketing.

6. To amplify offline and online initiatives.

7. To study the effectiveness of social media marketing in promoting

various initiatives.

8. Maintain and develop relationships with existing supporters.

9. Study the ways to improve the services of the company for better
customer experience

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 OTHER BENEFITS OF SOCIAL MEDIA MARKETING IN

PROMOTING YOUTH EMPOWERMENT

Engaging With The Outer World

Just because you have a business doesn’t mean that you only have to spend time

with it. I mean, if you want to make sure that people choose your brand, then you

need to interact with the people as well. Social media is the perfect tool for that.If

you make contacts with the clients and customers that you have, then you will see

that more and more people are interested in your brand. Not just that but you also

need to connect with influencers and other businesses as well. But how are you

going to do that? Well, this is where social media again takes the game away.

With the help of social media networking, you can easily engage with more

people and also the people that really matter to the internet. Social Media is one

of the most powerful platforms for widening the reach of businesses. With

analytics tools, you can know inclinations and presence of your audiences.

Accordingly, you should engage and convert them.

Increase Your Influence Over People

Till now we have only talked about how it is important to make contacts with the

people. Now we are telling you that you need to expand the network that you

have as well.

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You need to make sure that people know how influential you are. So, social media

can again be a great help in that. It can optimize your brand recognition and let

people be aware of your unique highlights in the most effective and result driven

manner possible. There are so many different types of platforms where people

sharing interests, can come and have discussions over topics and sub-topics. Well,

you can easily make some new networks and connections over here. The more

you talk about stuff, the more people will get you. You need to establish yourself

as a subject expert that will automatically pull in those people who are in search

of industry or niche experts. This will optimize your presence on the web

to boost your authority and conversions.

Get Your Reputation High Up In The Sky

Well, we don’t literally mean the sky but we mean that you need to have a good

reputation in the online world in order to make sure that your business is a

success. There is no doubt about the fact that word travels really fast around in

the world of social media. If you want people to talk positive about your business,

then you need to have a reputation like that. Social media reputation is a very

important objective for the business. See that people know and respect you as a

brand. Only that way you will be able to make an effect on people and ultimately

your business will have a blast. Having an Online Reputation Manager can be

highly useful for you. Including Social Media Listening and Social Media

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Monitoring in your marketing strategies is very significant for ensuring the

needed online reputation for your brand.

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 REVIEW OF LITERATURE

Youth empowerment foundation is organization to give direction these

arrows through their initiatives and programs. Empowering youths to grow,

learn and be the torchbearers for the future is one of the major impact’s

organization aims to achieve.

YEF is a non-profit organization founded in June 2017 by Mr. Rambabu

Sharma. Inspired by his own life journey, the founder along with his team

has laid a strong foundation to educate the underprivileged children of the

society and hence bridge the gap between them and the world. As explained

by the founder himself in his story, poverty and education are inextricably

linked, because people living in poverty may stop going to school, so they can

work which leaves them without literacy that they need for their careers.

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Education in all different forms is a key for breaking the cycle of poverty. It

increases food security, decreases malnutrition, enhances standard of living

and improves gender equality. It teaches children what they can and should

expect from adults and in turn also shows adults the benefits of respecting

their children’s rights.

With the different kinds of training and initiatives such as hamari

paathshala, Candle making, English learning, computer learning and

training, YEF is providing a platform that will help these children to grow

for themselves as well as for the society. Skills taught by YEF such as an

additional language, or any other skill help these children to be on their own

and hence be the strongest pillars of the society in every aspect.

It also helps to develop confidence which in turn adds to their mind

development and mental health. Being able to look up to themselves for their

careers and being self-dependent leaves them with a spark that brings out

the best in these children.

Youths are the arrow to the future – Ifeanyi Erich Onuoha.

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We have taken initiative for social welfare by the end of 2015.Formally registered

under Societies Registration Act XXI of 1860 in 2017.Centers were opened to

equip our youngsters with knowledge and skills to make them self-reliant. Our

team visited slums for the counselling and parents. More than 100 children/youth

enrolled in free education and skill training programs. Group of unemployed

women also joined and trained under these programs.

Young people are the world’s largest resource in development. Forty percent of

the world’s population is under 20 years of age and over one billion are between

the ages of 15 and 25. In some developing countries , youth constitute more than

two thirds of the population. Young people’s high level of consciousness are often

underestimated , but they care about many things including climate change and

the environment , the spread of HIV and other diseases , economic inequality and

the lack of employment opportunities , social justice and human rights. Because

of their ideals , those among them who are proficient and are motivated to creste

change have a propensity for linking the use of technologies to development

goals. ( Empowering Youth to Change the World)

AN EMPOWEWRED YOUTH is the nation’s best hope for the future . given

their inspiring capacity for creativity , ingenuity and restless energy , it is vital to

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create an environment that can harness these positive qualities and nurture them

to be able to forge towards the future with confidence and noble expectations.

Youth are among disenfranchised groups . adults typically view youth as the

cause of community deterioration rather than as a community asset. Youth often

feel they have little voice in their communities. Youth participation in their

communities can positively influence programs so that they are more responsive

to youth’s needs and can help youth’s sense of self-determination from a

community and individual perspective , thereby promoting their health.

Increasing youth community participation , however has been problematic . since

computers are important aspect of youth culture , they may offer solutions to

increasing and supporting community participation.

CHARITABLE COMMITMENT This is how how much of a charity’s total

expense went directly to the charitable purpose (also known as program support

or program expense), as opposed to management, certain overhead expenses and

fundraising. The average this year is 87%, up from 85% last year. Charities that

receive most of their donations as gift-in-kind do better here, because individual

gifts are larger and involve little or no fundraising expense

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 RESEARCH METHODOLOGY

The research methodology for youth empowerment foundation follows

following conditions

1. The research objective should be well defined.

2. The primary research cannot be escaped, it would carry the deepest of the

deepest data, which can be nourished to valid information.

3. Data has to be analysed, studied with secondary research, to give a proper

structure to the primary research.

Data collection techniques

• Primary Data

The primary data were derived from the answers respondents gave in the

self – administered survey questionnaire prepared.

1. SURVEYS:

Surveys are a type of quantitative primary research that aim to collect specific

data from a sample audience.

Surveys can be administered via email, snail mail, or phone, and usually target

customers or potential customers.

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There are four steps to attacking a survey: identifying your audience, writing the

survey, conducting the survey, and analyzing the data collected.

When you write the survey, keep the questions simple, but be very specific. Also,

including a "reward" for completing the survey--a promotional product or coupon

of some sort--is a good way to increase participation.

Although it is possible to conduct a survey completely in-house, your best bet

would be to outsource the survey conducting and data analyzing to a research

firm that conducts surveys as part of their business.

2. QUESTIONNAIRE:

A questionnaire is a research instrument consisting of a series

of questions (or other types of prompts) for the purpose of

gathering information from respondents. Questionnaires have

advantages over some other types of surveys in that they are cheap, do

not require as much effort from the questioner as verbal or telephone

surveys, and often have standardized answers that make it simple to

compile data[3]. However, such standardized answers may frustrate

users as the possible answers may not accurately represent their desired

responses[4]. Questionnaires are also sharply limited by the fact that

respondents must be able to read the questions and respond to them.

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 Thus, for some demographic groups conducting a survey by

questionnaire may not be concretely feasible.

• Secondary data

The secondary data on the other hand , were derived from the findings

stated in an online documents and literatures related to research problem

these were based from the articles about empowering youth with the use of

information technology.

1. WEBSITE

A large amount of data has been collected from the website of youth

empowerment foundation. Also yoth empowerment foundation

provides a helpline number on their website on which any needy can

call for help or even the helper can contact on behalf of needy.

2. PUBLISHED ARTICLES:

The articles that are already published to reach large mass of helpers

and audience on youth empowerment and needy’s that need help for their

basic livelihood and sustaining life.

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 3. INTERNET

The internet is the ultimate source to know an=bout anything on just one

click and plays a major role in connecting the needy and the helpers via social

media platforms and through advertisements

1000+ Beneficiaries

500+ Volunteers

24+ States

5+ Projects

33 | P a g e
 STATISTICAL TREATMENT

The following statistical treatment will be used by the researcher to answer the specific

problems and in testing the hypothesis of the study.

Percentage distribution

It describes the relationship of a part to its whole. The information gathered from

computation can be summarized in percentage distribution.

Important characteristics of a large mass of data can be readily assessed by grouping the data

into different classes then determining , the number of observations that fall in each of the

classes such as arrangement , in tabular form is called a frequency distribution. The formula

for the computation of percentage distribution is

=f/N*100

Where:

%=percentage

F=frequency

N=total number of respondents

34 | P a g e
 LIMITATIONS OF STUDY

• Feeling Disconnected

You will not be able to experience what it is like to work with other people in the office. You

most probably only really communicate with the person in charge of the project you’re working

on and any other team members on the project. You may miss out on learning from others in

the office or being able to get an immediate response to any questions you may have.

Furthermore, you may feel left out as you may not be able to attend social events with your

colleagues.

Having that connection with other colleagues in the office can be crucial in developing your

understanding of a professional work environment. In addition to that, it can be helpful to be

in an office so that you are able to ask questions directly versus having to communicate solely

online. If you are someone who does need an in-office experience then a remote internship may

not be for you. That’s okay. It is important to understand what type of environment would be

most beneficial for your career goals.

However…

It should be noted that there are ways to help if you are feeling disconnected. These include

establishing regular video calls with your supervisor throughout the week and asking if it’s

possible to be connected to other interns or colleagues. In addition to that, be sure to attend any

virtual social events that the company may host, or even suggest that they host a virtual social

event so you can join.

35 | P a g e
 • Miscommunication

In online internships, everything is reliant on communicating things clearly via emails or video-

calls. Therefore, miscommunication can occur during your internship especially if things are a

bit disorganised. You may not have completely understood the project you’re working on

entirely or a question you’ve asked may have been misinterpreted. This can be frustrating

especially if it is an ongoing problem.

It is common with online internships that you will be part of formal weekly video calls as well

as communicating with colleagues via email and instant messages. These forms of

communication are often subject to misinterpretation which can easily lead to

misunderstandings. It’s important to be mindful of this as your colleague may not have meant

something the way you may have interpreted it and if you respond too quickly it may make a

situation worse than it needs to be.

Therefore…

Some of the best ways to combat miscommunication are to ensure clear deadlines and goals

are set for your project. If there are questions that arise during your internship, note them all

down and ask to discuss them over a quick call or email. Do not be afraid to ask questions. The

more questions you ask the better you may be able to understand the details of your work while

also eliminating the possibility of any miscommunication. Employers would rather that you

asked more questions and provided the correct work than stay quiet and submit something that

is incorrect or not what was asked of you.

36 | P a g e
 • Distractions

It can be easy to not focus on your work if you aren’t in an office setting. Your phone, a noisy

environment or being around others can lead you to waste valuable time originally dedicated

to your internship. It happens, we are all susceptible to it. However, if you are continuously

distracted it may cause you to rush to complete an assignment before its deadline. Therefore,

the work may also be affected by it.

Some of the best ways to avoid distractions are to set a fixed amount of time to sit down and

do your projects. Turn your phone on silent and facedown so as to avoid the temptation to

answer a text or social media notification. Also, be sure to schedule a brain break. Step away

from the computer, go for a walk, and let your mind step away from it all. Afterwards, you can

come back to your work feeling refreshed and energised to keep going.

• Lack of Networking Opportunities

One of the best things about an in-office internship is the number of people you meet, many of

those will be in your desired career field who may be able to present you with future

opportunities. In a remote internship, you will be limited to who you come in contact with.

Therefore, your network pool may be limited.

However, in today’s ever-growing world of technology, you may find that remote work is

becoming more popular. So, there may be more opportunities to network online. Though it may

not be the same as in-office networking.

• Requires Self-Motivation

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A remote internship is challenging in the way that you need to have self-motivation and time

management to be successful. These are all things you can learn during your remote internship,

but if this something you know you may struggle with anyway, a remote internship may not be

for you.

It is often hard to determine if you are a self-motivated person. You may find that once you’ve

begun your internship, your self-motivation will improve especially if you’re enjoying the

work. However, it is common for your motivation to drop at some point in the internship,

maybe due to a difficult project or feeling overwhelmed by the amount of work, take some time

to reevaluate how to get your passion back by taking a break, changing up your work schedule

or speaking to other colleagues about how they’ve handled similar situations previously.

Final Thoughts

Overall, online internships are a game changer from what we know of as “traditional”

internship experiences. It opens doors to those who could not afford, financially or time-wise,

to participate in an office-based internship experience. It will challenge you to be a self-starter,

communicate with others and push yourself out of your comfort zone.

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 CHAPTER II

PROFILE OF THE ORGANIZATION

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 OUR RELIGION IS HUMANITY

WE ENVISAGE AN EDUCATED INDIA IN WHICH

EVERY INDIVIDUAL HAS THE OPPORTUNITY TO

GROW AND LEARN. WE LEAD OUR YOUTH TO

CREATE A BETTER ENVIRONMENT FOR ALL THE

COMMUNITIES.

40 | P a g e
OUR MISSION

We aim to accomplish our mission by spreading education in every village or

slum of India through a team of youths who are working hard to build and

accomplish our dream of an educated India. YEF is committed for the YEF is

committed to working for the upliftment of underprivileged. Empowerment of

the youth is the foremost agenda.

YEF is committed to work for betterment of our society by uplifting

underprivileged and empowering youth. We aim to provide education in every

village and slums of India.

OUR VISION IN ACTION

We have taken initiative for social welfare by the end of 2015.Formally

registered under Societies Registration Act XXI of 1860 in 2017.Centers

were opened to equip our youngsters with knowledge and skills to make

them self-reliant. Our team visited slums for the counselling and

parents. More than 100 children/youth enrolled in free education and

skill training programs. Group of unemployed women also joined and

trained under these programs.

41 | P a g e
Our Plan

Until we realize our hidden potential, we wait for someone to come and lift us

from our adverse situation. That help is temporary. What happens when no one

is available? we break. This is the story of every life that is struggling to survive.

We fail to realize their true potential and left them there by donating some

money and clothes.

They become dependent on help and keep waiting for the next person. Their

life’s stuck at same place, position and situation. What if, when there is no next

person, they indulge in crime to feed themselves and their family – Hence we

fail.

Youth empowerment foundation is organization to give direction these arrows

through their initiatives and programs. Empowering youths to grow, learn and

be the torchbearers for the future is one of the major impact’s organization aims

to achieve.

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YEF is a non-profit organization founded in June 2017 by Mr. Rambabu

Sharma. Inspired by his own life journey, the founder along with his team has

laid a strong foundation to educate the underprivileged children of the society

and hence bridge the gap between them and the world. As explained by the

founder himself in his story, poverty and education are inextricably linked,

because people living in poverty may stop going to school, so they can work

which leaves them without literacy that they need for their careers. Education in

all different forms is a key for breaking the cycle of poverty. It increases food

security, decreases malnutrition, enhances standard of living and improves

gender equality. It teaches children what they can and should expect from adults

and in turn also shows adults the benefits of respecting their children’s rights.

With the different kinds of training and initiatives such as hamari paathshala,

Candle making, English learning, computer learning and training, YEF is

providing a platform that will help these children to grow for themselves as well

as for the society. Skills taught by YEF such as an additional language, or any

other skill help these children to be on their own and hence be the strongest

pillars of the society in every aspect. It also helps to develop confidence which

in turn adds to their mind development and mental health. Being able to look up

to themselves for their careers and being self-dependent leaves them with a

spark that brings out the best in these children

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Certain projects by youth empowerment foundation are

• PROJECT MILAP

PROJECT MILAP

The vision of project MILAAP is to provide help and support to the daily

wagers, migrant workers, roving workmen force and those people who have

no means of earning due to Covid-19 Pandemic.

• PROJECT LOVE IN A BACKPACK

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 PROJECT LOVE IN A BACKPACK

The motive of this project is to help the children of deprived communities by

supporting them and providing a stable economic future. Our volunteers

go to slums and educate children to help them realize their potential.

• .PROJECT HUMARI PAATHSHALA

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 HUMARI PATHSHALA

We have initiated an education platform “HUMARI PATHSHALA” where

children from slum get education and have opportunity to involve in various

activities important for their growth. We ensure that no-one feel small as

everyone is born with a seraphic power in themselves.

A good quality education is the foundation of health and well-being. For people

to lead healthy and productive lives, they need knowledge to prevent sickness and

disease. For children and adolescents to learn, they need to be well nourished and

healthy. Education is a catalyst for development and a health intervention in its

own right. Children in poor countries face many barriers to accessing an

education. Some are obvious – like not having a school to go to – while others

46 | P a g e
are more subtle, like the teacher at the school not having had the training needed

to effectively help children to learn.

CORE PROBLEMS / CHALLENGES:

A good quality education is the foundation of health and well-being. For people

to lead healthy and productive lives, they need knowledge to prevent sickness

and disease. For children and adolescents to learn, they need to be well

nourished and healthy. Education is a catalyst for development and a health

intervention in its own right. Children in poor countries face many barriers to

accessing an education. Some are obvious – like not having a school to go to –

while others are more subtle, like the teacher at the school not having had the

training needed to effectively help children to learn. The barriers to education

are:

1. A lack of funding for education

2. Having no teacher, or having an untrained teacher

3. No classroom

4. A lack of learning materials

5. The exclusion of children with disabilities

47 | P a g e
6. Being the ‘wrong’ gender

7. Living in a country in conflict or at risk of conflict

8. Distance from home to school

9. Hunger and poor nutrition - The impact of hunger on education systems is

gravely underreported. Being severely malnourished, to the point it impacts on

brain development, can be the same as losing four grades of schooling. Around

171 million children in developing countries are stunted by hunger by the time

they reach age 5. Stunting can affect a child’s cognitive abilities as well as their

focus and concentration in school. As a result, stunted children are 19% less

likely to be able to read by age eight. Conversely, good nutrition can be crucial

preparation for good learning.

10. The expense of education (formal or informal fees) - In many developing

countries, over the last decades governments have announced the abolition of

school fees and as a result, seen impressive increases in the number of children

going to school. But for many of the poorest families, school remains too

expensive and children are forced to stay at home doing chores or work

themselves. Families remain locked in a cycle of poverty that goes on for

generations. In many countries in Africa, while education is theoretically free,

in practice ‘informal fees’ see parents forced to pay for ‘compulsory items’ like

uniforms, books, pens, extra lessons, exam fees or funds to support the school

48 | P a g e
buildings.

In order to address to the above mentioned barriers, this foundation is being

established.

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 ➢ Coronavirus Relief: What's Happening and How to

Help

You can help stop the COVID-19 pandemic.. These projects include

efforts to stop the virus’s spread and help patients recover from it,

as well as education initiatives focused on prevention.

You can donate directly to a specific project Coronavirus Relief

Fund and we'll allocate it to where it's needed most. Youth

empowerment foundation will post reports about how your donation

has been put to use.

CHARITABLE COMMITMENT

This is how how much of a charity’s total expense went directly to the charitable

purpose (also known as program support or program expense), as opposed to

management, certain overhead expenses and fundraising. The average this year

is 87%, up from 85% last year. Charities that receive most of their donations as

gift-in-kind do better here, because individual gifts are larger and involve little

or no fundraising expense.

50 | P a g e
 CHAPTER III

FINDING, ANALYSING AND INTERPRETATION OF

DATA

51 | P a g e
 TABLE INTERPRETATION

Total no. of respondents=24

Strongly Agree Agree Slightly Strongly
Disagree Disagree
f % f % f % f %

1. Familiar 3 12 10 42 11 46 0 0
with the
concept of
youth
empowerment?

The results shows that 46% of the students are not familiar with youth

empowerment concept and 42% also say that they slight familiarize with the

concept and few who are strongly familiar with the concept . Because of lack of

concern for this concept almost half of the respondents are not aware of the youth

empowerment .

Strongly Agree Agree Slightly Strongly

Disagree Disagree
f % f % f % f %

2.Youth 5 21 12 50 7 29 0 0
empowerment
is beneficial to
society.

52 | P a g e
Out of 24 students 12 of them or 50% of the students agreed , 21% strongly

agreed and 7 students equivalent to 29% answered that they slightly disagree.

Many of the respondents agree and strongly agree because youth empowerment

not only empower youth but also the society, by applying what they learn they

can also help the society prosper.

Strongly Agree Agree Slightly Strongly

Disagree Disagree
f % f % f % f %

3.Youth 3 12 15 63 6 25 0 0
empowerment
is for very
young people.

The results shows that 63% of the students have answered that they agree that

youth empowerment is for every young people . 25% also say that they alightly

disagree and few who are strongly agree. This means that every young people

should know thye concept of youth empowerment and gain benefits from public

programs.

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 Strongly Agree Agree Slightly Strongly
Disagree Disagree
f % f % f % f %

4.Youth 1 4 16 67 7 29 0 0
empowerment
is a
technologically
related
concept.

The results shows that 67% of the students answered they agree that youth

empowerment is a technologically concept 29% slightly disagree and 4%

strongly agree. Most of them agree because nowadays almost every youth can

use computer and using technology can help young people in their chosen

career.

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 Strongly Agree Agree Slightly Strongly
Disagree Disagree
f % f % f % f %

5.Youth 0 0 5 21 18 75 1 4
empowerment
can only be a
technologically
related
concept.

Most of the students answered they slightly disagree with youth empowerment

can only be technically related concept, 5 students answered they agree and 1

strongly agree. Youth empowerment can be express not just knowing

technology . but doing things that can empower every every youth , like honing

different skills they possess, so that is why most of the students disagree.

Strongly Agree Agree Slightly Strongly

Disagree Disagree
f % f % f % f %

6.Benefited 0 0 12 50 11 46 1 4
from youth
empowerment?

55 | P a g e
The results shows that 50% of the students agree that they have benefited from

youth empowerment , 46% slightly disagree and 4% strongly disagree. The lack

of awareness and programs for youth shows that only half of the students have

benefited from it.

Strongly Agree Agree Slightly Strongly

Disagree Disagree
F % f % f % f %

7.Have you 4 17 7 29 12 50 1 4
ever been self
reliant?

The results shows that 50% of the students answered slightly disagree that they

are self reliant , 29% answered that they agree and both 4% on strongly agree

and strongly disagree. Half of the respondents disagree because they lack

confidence on themselves , they fear that they can make mistakes or they can’t

express what they want to do.

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 Strongly Agree Agree Slightly Strongly
Disagree Disagree
f % f % f % f %

8.Desired to be 6 25 13 54 5 20 0 0
self reliant?

The results shows that 54% of the students agreed that they have desired to be

self reliant , 25% strongly agree and 20% slightly disagree. Almost all of the

respondents agreed in this question because they want to be self independent , to

have confidence in their skills so that they can gain and show that even youth

can be independent.

9.What ways do you feel best the youth empowerment programs can be promoted?

Choices Seminars Media Public awareness Others

campaigns
Frequency 9 7 8 0 24

Percentage 38 29 33 0 100

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The results shows that 38%of the students answered that seminars is the best

choice in promoting youth empowerment programs , 33%on public awareness

campaigns and 29% on media. Seminars took up the highest answers because in

a seminar they can easily acquire a knowledge and skills , by having hands-on

activities and having direct contact with others they will gain confidence with

themselves. While in the other two choices can only gain information about that

youth empowerment program.

10.Anything you are really good at(talent)?if yes what?

YES NO

F % Answered yes f %

12 50 Computer related , dancing, 12 50

singing, playing piano,
basketball.
Total=24

The results shows that 50% student answered that they are good or have talent

in computer related things , singing, dancing, playing piano and playing

basketball and 50% answered they don’t have thing they’re really good at. Half

of the respondents answered but they donot have talent because they lack

confidenceof themselves ot thery can’t express what they are really good at ,

they fear that someone will criticize that talent they have.

58 | P a g e
 11. Used your IT gadgets to help? If yes how?

YES NO

f % Answered yes f %

7 29 Teaching ,communicating, 17 71
donating.

Total=24

The results show that 71% of students answered they don’t use their electronic

devices to help others, and 29% said that they use it to help others by teaching,

communicating and donating online. Most of the young people today tend to

use electronic devices for their self satisfaction

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INTERPRETATION

The survey is made of 11 questions and we made a table for every question . the

number of respondents that took the survey is 24. In the first, 1 to 8 questions

most of the answers is in agree , slightly disagree form, the highest percentage is

question number five with eighteen over twenty four that answered slightly

agree and equal to seventy five percent . in the question nine we noticed that

there is only a small gap in the answers , nine answered on the first choice,

seven on the second choice and eight on the third . in the table for question ten

and eleven , first the answers is divided equally and the second most of the

respondents answered no, that takes up seventy percent.

IMPLICATIONS

The survey had eleven questions that asks about the awareness of every

respondent about information technology and youth empowerment . first we ask

if they are familiar of youth empowerment concept, almost half of the

respondents have doubt on the concept of youth empowerment. We also asked

if they benefitted from youth empowerment and half of them disagreed. Which

means youth empowerment is not known because of lack of awareness and

programs about this concept that will help every youth in their careers.

60 | P a g e
 CHAPTER IV

CONCLUSIONS AND RECOMMENDATIONS

61 | P a g e
CONCLUSIONS

In doing this research we conclude that the rewards of a youth empowerment

approach in every young people are significant by giving them the chance they

can do anything and not only they can help themselves but also the community .

Youth empowerment will create new leaders that will make the nation prosper.

Having a main aim in a research is very important , our aim is to give awareness

to give youth the significance of youth empowerment.

In order to come up with a good research , a researcher must go through a rigid

and difficult process of gathering data , reading and re reading the articles ,

organization and so forth. In the methodology part , finding articles which were

conducted in different methods in order to discuss how can we help empower

youth.

By critiquing this articles I have learned to organize my thoughts and ideas ,

separate the important and relevant facts from the not so important ones.

We were able to produce a research proposal by reading different articles. The

objective of those articles is to discuss more profoundly youth empowerment

62 | P a g e
RECOMMENDATION

It is highly recommended to continue the proper way to use social networking

sites , internet, electronic gadgets and other technology related things . guiding

other youths and teaching them to become aware of the benefits that they will

gain . we think that the government por the authority should produce more

programs that can help young people and continue it for the next generation that

will come.

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ANNEXURES

64 | P a g e
 GENERAL INFORMATION

Name:

Age:

Sex: Male Female

Phone No:

Occupation:

65 | P a g e
 QUESTIONNAIRE

1. . Familiar with the concept of youth empowerment?

a) Strongly agree
b) Agree
c) Slightly Disagree
d) Strongly Disagree

2. Youth empowerment is beneficial to society.

a) Strongly agree
b) Agree
c) Slightly Disagree
d) Strongly Disagree

3. Youth empowerment is for very young people

a) Strongly agree
b) Agree
c) Slightly Disagree
d) Strongly Disagree
4. Youth empowerment is a technologically related
concept.

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 a) Strongly agree
b) Agree
c) Slightly Disagree
d) Strongly Disagree

5. Youth empowerment can only be a technologically

related concept?
a) Strongly agree
b) Agree
c) Slightly Disagree
d) Strongly Disagree

6. Benefited from youth empowerment?

a) Strongly agree
b) Agree
c) Slightly Disagree
d) Strongly Disagree

7. Have you ever been self reliant?

a) Strongly agree
b) Agree
c) Slightly Disagree

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 d) Strongly Disagree

8. .Desired to be self reliant?

a) Strongly agree
b) Agree
c) Slightly Disagree
d) Strongly Disagree

9. What ways do you feel best the youth empowerment

programs can be promoted?
a) Seminars
b) Media
c) Public awareness
d) Others

10. Anything you are really good at(talent)?if yes what?

a) Computer related
b) Dancing
c) Singing
d) Playing piano
e) Basketball.

11. Used your IT gadgets to help? If yes how?

a) Teaching
b) Communicating
c) Donating

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BIBLIOGRAPHY

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 BIBLIOGRAPHY

Books and Newspapers:

The Times Of India

Hindustan Times

The Hindu

India Times

Employment News

URLs :

https://en.wikipedia.org/wiki/Youth_empowerment

https://www.yefindia.org/

http://www.forumforyouthinvestment.org/node/105

https://www.voicesofyouth.org/blog/youth-empowerment-better-society

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