Search Engine Optimization and Outreach (Web: Apimio.

com)

Introduction:
This document consists of all the activities performed on the apimio.com domain briefly.

Here are the steps which are being followed to optimize the position of the web profile of apimio.com
1. Researched about the product and found its USPs, core purpose, KPIs, target market, buyer
personas etc.
2. Keyword strategy is made by putting mind the keyword intent of the users looking for PIM and
related software using the Neil Patel’s Uber Suggest tool.
3. Using the keyword planner new pages were suggested and a content calendar was later on
finalized, following which will support the pages and with related traffic.
4. The keyword graph was later expanded through LSI keywords and Long tail keyword
suggestions.
5. New pages; What is PIM Page, PIM for Vendors, PIM for Retailers, Shopify Integrations were
added to the website. (https://apimio.com/page-sitemap.xml)
6. Discovered 130+ errors on the On-page site Structure, fixed most of them.
7. Started Outreach strategy on LinkedIn, adding connections almost 50+ every week.
8. Started submitting websites to the software reviewing websites.
9. Creating Sub blogs on medium.com, wordpress.com, Wix.com, Blogspot.com to promote our
content.
10.
Made a Keyword Strategy through Ubersuggest

Fixed keywords into the website

Fixed the content according to the keywords

Fixed the Internal Linking and Onpage issues through Ahrefs

Did Keywords strategy again through Ahrefs

Web submissions on Software reviewing websites

Created external blogs and backlinked to our blog