Unit 1

1. How many human–resource managers admitted to rejecting a candidate because

of their online behavior? 70%
2. What could help job hunters to get their dream job?
 a strong image online could help job hunters get their dream job
3. What do the Facebook faux pas include?
 Facebook faux pas include drunken photographs, bad language and the
messages complaining about work
4. What should jobseekers be aware of according to Mr Yasin?
 According to Mr. Yasin, jobseekers be aware of their online image even after
getting the perfect job
5. What social-networking sites are mentioned in the reading? Facebook and
Twitter
6. What have jobseekers been warned about?
 jobseekers have been warned that their Focebook profile could damage their
employment prospects
7. Who does Peter Cullen work for?  Microsoft
8. What is essential for web users according to Mr. Cullen?
 it’s essential that web users cultivate the kind of online reputation that they
would want an employers to see
9. What kind of reputation should jobseekers cultivate online?
 the kind of online reputation that thaey would want an employers to see
10.How many employers fired staff for content found on their social-networking
profile? 28%
11.Who does Farhan Yasin work for?
 Yasin Farhan works for the online recuitment network Careerbuilder.co.uk
12.What is the good thing of social networking according to Mr. Yasin?
 He said: social networking is a great way to make connections with job
opportities and promote your personal brand across the Internet
13.Why did 28% of employers fire staff according to research by
Mr.Yasin’company?
 according to research by Mr, Yasin’s company, a huge number of employers
have taken action againt staff for writing negative comments about the company
or another employee on their social networking page
14.How many employers research candidates online according to the study?
 7 in 10 employers research candidates online
15.What does Peter advise jobseekers do with their online reputation?
 he advises that they need to proactively manage their online reputation

Unit 2
Tata
1. Who is Mr. Tata?
  Mr. Tata is Chairman of India’s biggest company
2. What is the duty of the group’s special committee?
 the duty of the group’s special committee is looking for a new CEO
3. Why is the idea of an ousider, particularly a foreigner controlling the Tata Group
revolutionary?
 because in a country where companies are often controlled by influential
families, the idea of an outsider, particularly a foreigner, controlling a group of
Tata’s size and reputation is revolutionary
4. Is the Tata Group important for the national economy?  yes, it is.
5. Who will Tata group consider for India’s biggest corporate job?
 All candidates
6. How many subsidiaries does the Tata Group have?
 100 subsidiaries
7. What is the question by analysts?
 analyst question whether Tata can create an example for corporate India of
orderly transition from family leadership to professional management
8. What did a banker say about Tata Group?
 a banker says: if an outsider, especially a foreigner, took over a group as
complex as Tata, it would be disastrous
9. Is the Tata Group a family-run company?
 yes, it is
10.Why is the Tata Group important to national economy?
 because of its 100 subsidiaries including India’s biggest private-sector steel
company, its biggest information-technology outsourcing company and its
biggest automotive producer-it is also the country’s first true multinational, with
65% of its $71 billion revenue generated overseas
Lewis
1. What is the article about?
 the article is about how John Lewis is run
2. How many employees work for John Lewis?
 69000 people
3. What is said about products in John Lewis stores?
 it’s said that if a product is on sale in a John Lewis store, you know you can
trust it
4. Do the workers have a say in how the company is run?
 yes, they do
5. What is the main business activity of John Lewis?
 retailing
6. What is said about the employees in John Lewis stores?
 they really know what they’re talking about and most unusually of all are
eager to help
7. Who owns the company?
its employees
8. What is the purpose of the company?
  its purpose is the happiness of all ists members, through their worthwhile and
satisfying employment in a successful business
9. Why is John Lewis unlike other high-street names?
 because it is owned by its employees, each of whom has a say in its running
and share in its profit
10.Where do John Lewis “passion and commitment” of the emplooyees come from
according to Kirsty Reilly?
 they come from “being engaged, because they have a shares interest in
making sure it works, for them and for the people they work with
Unit 7
Dinka
1. What is the main idea of the text?
2. What does her business offer\do? What does Dinka do?
 it try to link micro-manufactures of craft items to retail outlets
3. How old is Dinka now?
over one year old
4. What have Argentinian companies agreed to let Dinka do?
 they agreed to let Dinka promote their goods in export markets
5. Do most “micro-manufacrurers” of craft items in Argentina know how to sell
their products in international markets?
no, they don’t
6. What did Sandra do before she started her business-Dinka?
she was a industrial engineer
7. How many people are working for Dinka?
4 people
8. What will Dinka have to do under the deal with Argentinian companies?
 Dinka will find buyers for their products and handle shipments and customs
formalities
9. What will Dinka get under the deal with the Argentinian companies?
 a proportion of sales revenes
Groupon
1. What is the main idea of the text?
2. What did he study at university?
 music
3. What will happen to Mr. Mason if Google buys Groupon?
he’ll become a young Internet billionaire
4. What does his Internet business offer?
his Internet business offer discounts on everything from restaurant meals to
hair transplants and yoga classies
5. When did Andrew Mason set up his company?
 when he was 29
6. Where can the vouchers offered by Groupon be spent?
the vouchers can be spent at participating retailers
 7. Why did her turn down a $2 billion offer from Yahoo?
 because the valuation was too low
8. What do users get when they use vouchers offered by Groupon?
every user gets a discount offer based on his or her location and profile
9. What did Forbes describe Groupon as?
The world’s fastest-growing company
10.At what price is Google believed to have started its bidding?
$3 billion
11.What helps Andrew’s company grow at the rate of 10% a week?
 by adding new users through Fb and Twitter
Unit 8
1. What do you know about Adidas?
 Adidas is the Europe’s biggest sports-goods maker
2. Why does Adidas want to expand its sales network?
because Adidas wants to regain market share lost to foreign and domestic
competitors
3. What is Adidas’ plan in China?
it plans to reach far into the Chinese interior to open the new stores
4. How will the product mix be chosen in smaller cities?
 the product mix be chosen in smaller cities so that the entry price for
customers would be 15% less than in Adidas’s existing shops in larger cities
5. How did Li Ning get its name?
 Li Ning named after the Olympic gymnast who lit the flame at the opening
ceeremony of the 2008 Beijing Olympics
6. Who gets the number-two market position in sportswear in China?
 li ning
7. What is Li Ning’ plan?
 it plans to take its brand upmarket to compete more directlly with foreign
brands like Adidas and the market leader, Nike
8. What is the reading about?
 Adidas’s and Li Ning’s plan in China
9. What will Adidas do to regain market share?
it will open 2500 stores and expand its sales network to 1400 Chinese cities
10.In which cities/ where will it initially open new stores?
 initially, this will be in urban areas with as few as 500000 people
11.How many stores does it have now in China?
 5600 stores
12.Who are target consumers of Adidas in China?
 the company would be targeting consumers with an average disposable
income of $753 a month
13.What do you know about Li Ning?
 Li Ning is the Chinese sportswear manufacturer
14.What do retail analysts see Li Ning’ move up to second position as?
  retail analysts see it as one of the first signs in the retail field that Chinese
products can rebrand themselves as not just cheap but desirable
15.To whom did Adidas lose market share?
foreign and domestic competitors
16.Why has Adidas recently decided to target smaller cities and less wealthy
consumers?
because they believe growth potential is higher for foreign brands
17.Who is the market leader for sports goods in China?
Nike
18.What is the strong point of Li Ning?
strong sales and distribution networks in the lower tier cities that Adidas
hopes to penetrate
19.What were Adidas’s recent problems in China related to?
overstocking in the run-up to the Olympic