ANALYSIS & INTERPRETATION

1-Different reason and its contribution to purchase the Parle product by consumers.

Specification % Age Group.

Price 35 35-50

Quality 30 25-40

Packing 15 5-20

Can’t say 20 55-60

Total 100

The consumer prefer the product from various reason as like 35% consumer prefer
the product for its price, 30%for its quality, 15% for its packing but 20% consumer
have not certain idea or view why they prefer the Parle product may be they prefer
by availability, awareness, and other various reason.
 Reason of consumer preference of Britannia
product

can't say
20%
price
35%

packing
15%

quality
30%

2-Market Share of Parle. (100 CONSUMERS)

Company % of Market share

 Parle 45%
Britania 30%
HLL 15%
Other 10%

In the various company of Biscuits the Parle have 45% market share and Britania

and HLL have less market share in Sagar as 30% and 15% and other biscuits

company have 10% 0f market share in Sagar .

Parle Britania

HLL other

15%
10%
45%

30%
3- Market share of different brand of Parle on the basis of 100 consumers DSR.
4- Rating of Distribution of product in Sagar (100 consumers )

Rating of Distribution %
Excellent 45
Parle-G 42
Good 30
Average 20
Krackjack 30
Poor 5

Monaco 24

Parle Orange,elaichi,mango… 41

Kreams chocklate 24

Marie choice 13

Hide & Seek 46

Milk Shakti 10

Marie 16

Crunchi 12