SBU220 Simulation Tracking and Monitoring Form © Dr.

Giunta, 2019
(Changes may be made by Dr. Giunta)
Team Name: Swaggy SWOT Shoes
Team members names: Jared Kollar, Pat Monteverde, Jessie Delio, Colin Loughman, Marshall McGraw, Mike Valentino, Teegan Hahn This plan we planned to increase the price in
home to try and gain more profit. Our total
We lookedincreased
expenses at the numbers a lot from from the practice
4,900,000 to
Performance Measures (PMs) from "Comparative Results" Dashboard simulation and
10,080,000. Since it lookedwe arelike many a new
entering
After
Comments:
companies our first gottwo
Include your
better periods
firm's
but didn'tstill
mindset
were go negative.
while asmaking
Completeno
*Preliminary goal statement is a short paragraph, following the example below. (Dr. Giunta will post which PMs NOT to use for this form, for example if a student I studying Share of Revenue, after
one else does Share of Units.) market
Complete
planned inwe the domestic
throughout
knew weyour market
simulation.
needed to wemake expected
decisions
We
the decided
expenses
for this ittoround,
would be specific
good asfirm's
long asa we
actions,
Complete By each period's Complete after each change.
Substantively
what Even
is happening inincrease.
correlate
though we
the industry withWe
were (fromused
lecture
having a and
lower
informationa good
Team firm's Mission Statement: Our goal at Swaggy SWOT Shoes is to supply our customers with reasonably affordable shoes while providing the poise, boldness,Complete
Tuesday, and confidence
By that our customers
results are are looking for.
Complete after each started
price
text ininthis
period's results are amount
available making
the
through domestic
column. money
the You back
market
simulation's instead
because
canpull-down
attach aof to
Word
menus),
Comparative Results Measure 1 keep of sales we decided to decrease
Complete
(Such By Tuesday,
as Total Week
Unit Sales): 5 of Complete By Tuesday, Week 5 (These may be revised, as needed)
Name Week 5 Tuesday, Week 5 posted period's
$,#,% resultsPlan
Change are vs.
posted Your
postedfirm's ranking
reactions.
consumers
doc,
price iflosing [NOTE:
toneeded.
create
money.
weren't Do NOT
adiscussed
more
Having
as duplicate
willing
affordable
expenses
information,
to spend
shoe
beaslow
and
and
marketing
much salesmoney as "P's"
mix high
on as possible
shoes. Wefromwant would
one PM help
to
PM and student Preliminary goal statement*= It is our goal to Planned $s, #s,%s Actual $s, #s,%s Actual (1st,2nd, 3rd, etc.) increase
another.]
increase sales.
net profit. We also decided totodecrease
keep our
shoes
expenses affordable
even thoughso (Armstrong
everybody
we were
and
can
joining
Kotler,
have aa3rd
Colin Net Profit It is our goal to cut down our debt and get our net profit closer to 0 by reducing expenses and increasing sales. Period 1: -400,000 -607,749 below planned by 207749 3rd 2020)
good(swaggy) lookingmarket. shoe at We an affordable
market in the foreign realized
It is our goal to cut our negative net profit even further closer to 0 by ncreasing sales by entering the domestic Period 2: -50,000 -3,548,855 below planned by 3,498,855 4th price.our expenses were way too high if we Our thought was that we had a question mark and question marks require a lot of money to make them into cash cows and stars. (Guinta, 2019, 10/1
that
It is our goal to break even and no longer have a negative net profit by reducing expenses that were way too higPeriod 3: $0 727,461 above planned by 727,461 3rd wanted toInclude
Comments: start making your firm's money.
mindset while making Our strategy has been to use the skimming price strategy. Which is to decrease price over time starting with a high price. (Giunta, 2019, 10/29)
It is our goal to increase our new profit into the millions by continuing to reduce expenses where fit. Also, we Period 4: 150,000 decisions for this round, your specific firm's actions,
what is happening in the industry (from information
It is our goal to increase our net profit by reducing expenses and increasing sales. Period 5: 500,000 available through the simulation's pull-down menus),
reactions. [NOTE: Do NOT duplicate information,
Comparative Results Measure 2: It is our goal to increase our net profit by reducing expenses and increasing sales. Period 6: 1,100,000 $,#,% Change Plan vs. Your firm's ranking marketing mix "P's" discussed from one PM to
Name of PM and student Preliminary goal statement*= It is our goal to Planned $s, #s,%s Actual $s, #s,%s Actual (1st,2nd, 3rd, etc.) another.]
We found the average unit of to sales and
Keep
Unit the same
sales jumped priceupofbecause shoes keep
our sales
group
Start at the industry average Period 1: 87,475 95447 above planned by 7972 units 2nd wanted
at at least to the startsame. at that. We also but entered
entered two more markets, having the
5% increase because growth is good Period 2: 91,848 137,592 above planned by 45744 units5th another
least amount market. of units
We decreased the pricesold for can home beand
5% increase because growth is good Period 3: 96,440 214,158 above planned by 117,718 5th something
domestic
As
Comments:we reviewed to keep
market
Include the
yourthe an eyemindset
past
practice
firm's twoon. perdiods
simulation
while making
Kollar total unit sales
5% increase because growth is good Period 4: 101,262 307,126 above planned by 205,864 1st decisions
which
We
numbers had for
helped
afor thiscogs.
pretty round,
increase massive
We your specific
unit
saw asales.
jump firm's
steady in Cogs actions,
number in
what is happening in the industry (from information
5% increase because growth is good Period 5: 106,325 this
of
available period.This
4,447,744 through thewas
around due to
there
simulation's us
sopull-down
that switching
is our
menus),
our
starting
reactions.
We strategy
entered goal.
[NOTE: again.
We Do NOT
another We
predict are
duplicate
market now
a steady starting
increase
information,
that put lotto
amaking of
Comparative Results Measure 3: 5% increase because growth is good Period 6: 111,641 $,#,% Change Plan vs. Your firm's ranking In
get this
that will more period we
established decided in to
foreign focus on
markets.
Name of PM and student Preliminary goal statement*= It is our goal to Planned $s, #s,%s Actual $s, #s,%s Actual (1st,2nd, 3rd, etc.)
marketing
astressquality onaid mix in us reaching
"P's"
keeping
affordable
discussed
our shoeprice from our
that
one
thewe goals
PM
same.could
. We
to The see
beall
This
another.]
that
increase is helping
over intime we
thepreviousus should
Cogs create
in this more
be ablerevenue
period to
can meetbe and
proud
Iturn of.
oura period
ofcompared better Our profit. The two focus attemptsfor COGS failed
It is our goal to reduce our cost of goods sold to more effiecitly produce our product Period 1: 4,447,744 4,297,978 below planned by 149,766 2nd attributed
to live to upstudent
tototheour
results
estimations.
us trying
expectations. tofromfind the
the practice
Puttingcorrect more
sim
It is our goal to learn over time learn how to better produce with materials Period 2: 4,280,700 5,295,916 above planned by 1015216 5th needs
of every
balance strictly be
and howfound to lower
out what it. We
a good
focus
just
ROM onfor
started
would theour product
using
be.
numbers
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softer
to turnthe
toliner
continue
a profit.
Cogs
that helpsfrom
to put
It is our goal to constantly strive to meet demands Period 3: 4,000,000 6,985,834 above planned by 2,985,834 4th 5,295,916
prevent
aComments:
good majority up to of
tearing.
Include 6,985,834
We
your our hope
firm's
budget thisinto
mindset can
while help
making
It is our goal to make better use of the equipment in manufactoring Period 4: 3,873,000 8,535,032 above planned by 4,662,032 5th decisions
bring cost
marketing for ourthis
lower. round,
products. your specific
Havingfirm's good actions,
what is happening in the industry (from information
It is our goal to develop more efficient modes of manufactoring Period 5: 3,784,000 After
marketing
We spent
available the period
of our
a lot the
through of4advertising
decision pull-down
products
simulation's our
will in the customer
ensure firstthat it
menus),
Marshall satisfaction
was worth
reactions.
couple [NOTE:
periods saw
spending in an
Do NOT
order increase.
what to we
duplicate It
did. has
getinformation,
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product
Comparative ResultsCOGS
Measure 4: It is our goal to eventually get 75% experience curve Period 6: 3,700,000 $,#,% Change Plan vs. Your firm's ranking consistently
increase
marketing improving
percentages
mix "P's" discussed by even
at
from least
onethough
10%
PM toevery ita is
Name of PM and student Preliminary goal statement*=It is our goal to Planned $s, #s,%s Actual $s, #s,%s Actual (1st,2nd, 3rd, etc.) into the market. We might have spent little
We
period,
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below
too much our
our
reiewing intoinitial
ROM
in the the
the foreign
goal
and that
company
results of
beginning. market
was
Ourour will in
set. beperiod
We
first3were
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It is our goal to measure our return on marketing so that we are budgeting our money in the correct areas Period 1: 10% -15.60% below planned by 25.6 3rd Our
Same
and costumer
beginning
good as above.
continued
shape. satisfaction
to
to establishMarketing
stay inait in
for period
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go why
deeper us our
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it
It is our goal to budget our money in marketing to get a high ROM Period 2: 30% -41.40% below planned by 71.4 5th Using
our
customer marketing,
havenegatives.
negative satisfaction We
revenue.both foreign
decreased
did not and
price
reach domestic,
ouragain
has
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is up
bounce
pleasingsinceOurback period
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and and
helped2. We was
start decided
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making the to
giving
It is our goal to increase our ROM throughout each period to increase profit too Period 3: 40% 9.00% below planned by 31 3rd decision
lower
a pay off thegoal. price
like we Onewhich reason
expected. I believe is westarteddid notto put
revenue.
customers
Comments:
as much We
Include
money finally
satisfied. your
as we sawWe
firm's ahave
started positive
mindset been
with return
while
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making on
to
It is our goal to increase ROM each period to see our customer engagement and sales Period 4: 50% 73.60% above planned by 23.6 1st satisfy
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marketing.
decrease
reviewed more
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the customers
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specific
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firm's
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in the industry Thisthis could
product.
(from haveThis
information
It is our goal to use advertising to ensure that our ROM continues to pay off Period 5: 75% promotions.
interpretive
caused
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first
available consumers
period
through This
simulation our
thebuild has
to net allowed
not
simulation's and want found
profit us
to
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pull-down to menus),
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customer start to
into
satisfaction a better
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and
77 get
the the
first
Jessie Return on Marketing reactions. since
product
$607,748 [NOTE:anditDo ourisNOT new duplicate
revenue andPearsonnot
wasinformation,
established.
$8,590,230
Comparative Results Measure 5: It is our goal to eventually get a 90% ROM by the end of the simulation Period 6: 90% $,#,% Change Plan vs. Your firm's ranking relation.
shoe out According
there. According toof My Lab 1.2.3:
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lecture
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8.4, we building
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It is our goal to ensure customers are satisfied with their product. Period 1: 77 74 below planned by 3 2nd would ininbe
potentially
and
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period
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make
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It is our gooal to solve customer complaints Period 2: 79 64.8 below planned by 14.2 4th keeping
our goal.
starting
buy it at
slightly our
Due
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Since
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importance
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specific firm's
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information
It is our goal to increase overall satisfaction among customers Period 5: 85 apart
net
2019, sales
available from
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through ourthe
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2020).
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apart,
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Teegan Hahn Results
Comparative Customer Satisfaction
Measure 6: It is our goal to make sure that customers are completely satisified Period 6: 87 $,#,% Change Plan vs. Your firm's ranking in ROS
price since
(Giunta, the2019, start period.
10/29). WeWedroppeddidn't
the
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return
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Name of PM and student Preliminary goal statement*=It is our goal to Planned $s, #s,%s Actual $s, #s,%s Actual (1st,2nd, 3rd, etc.) our prices
(Guinta,
another.]
competitions 2019, for butthe
A home
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low domestic
forof the
the lower
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sales
the right
markets thisin past
direction.
hope quarter.
to We increase We
still are thenow
look to above
number of
It is our goal to have a profitable return on sales by spending minimal money on the development of the shoe whil Period 1: 8.4 -7.1 below planned by 15.5 3rd pricing
our planned
increase anour increase
goal
effeciency and in are
company
and happydrive efficiency
within more the
sales.
should Themove drop us incloserprice should catch the
Increase return by 50% Period 2: 12 -28.1 below planned by 40.1 4th success
revenue.
attention we'veof our made consumers in to this our area.goals.
an drive WeWe saw
in
implemented
much a increase
success in the foreign market and in our advertising,
Increase return by 50% Period 3: 16 4 below planned by 12 3rd more
we hope
Comments:
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ato see
Include
look good
atyour the return
firm's
results mindset because
from whilethe of
making
look to take
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Increase return by 50% Period 4: 20 24.1 Above planned by 4.1 1st that.
simulation
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After looking and
continue atdecided our advertising analyzing a the
what happening inthe the numbers
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Increase return by 50% Period 5: 24 numbers
strategies.
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Mike Return make
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Measure Period 6: 28 $,#,% Change Plan vs. Your firm's ranking benchamrk.
marketing mix After
"P's" completling
discussed from onethis PM we to seewe a
Name of PM and student Preliminary goal statement* =It is our goal to Planned $s, #s,%s Actual $s, #s,%s Actual (1st,2nd, 3rd, etc.) attainable
another.]
goal and going into the future
The
steady jump increase we madeinour
plan on increasing our revenue and attaining wasfuture much for larger
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start to make $ back Period 1: 1 19 above 18 3 expected.
support
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ingoals.
the looking
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We
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and we
gain stockholders Period 2: 5 16 above 11 4 revenue
grows. and we plan on making a big jump
keep on growing the company and our
Increase rate of sale Period 3: 4 18 above 14 3 revenue
and startso climbing
the company the ranks can reach our
break even Period 4: 10 38 above 28 1 goals.
Increase stockholders Period 5:
Pat Share of Revenue gain steady income with a large amount of reliable stockholders Period 6:
*Preliminary goal statement example:
Goal 1: It is our goal to lower our COGs to [give a specific number] by the 1st Period/Quarter. We then expect (see accompanying Word doc)
NOTE: If a student has not been in the simulation, for each and every period, as demonstrated through the simulations roster and student hours and perfrmance in her/his individual login account, this creates a workload imbalance and per the syllabus, that leads to individual
grading. The student cannot gain a passing grade on an assignment(s).