1) Innocent Drinks – (Company Overview)

2) Marketing Mix (4P’s)

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3) PESTLE ANALYSIS OF CHINA
 POLITICAL FACTORS
 ECONOMIC FACTORS
 SOCIAL FACTORS
 TECHNOLOGICAL FACTORS
 LEGAL FACORS
 ENVIRONMENTAL FACTORS
4) PESTLE ANALYSIS OF INDIA
 Political Factor
 Economic Factor
 Social Factor
 Technological Factor
 Legal Factor
 Environmental Factor