Name: Pagaduan, Princess Valerie T.

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1. Identify the world market performance in retail pharmacies and therapeutic categories.
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2. What are the top selling phjarmaceutical brands and their companies?
 Pfizer Inc
 Novartis
 F Hoffmann-La Roche
 Merck & Co
 Johnson & Johnson
 GlaxoSmithKline Plc
 Sanofi
 Abbvie Inc
 Bayer
 Eli Lilly and Co
3. What are the top corporations in the Philippine pharmaceutical market?
- GlaxoSmithKline, Novartis and Sanofi are among the largest foreign pharmaceutical
companies doing business in the Philippines. Among domestic drug companies, United
Laboratories, Pascual Laboratories, GC International and Natrapharm are the largest.
4. Identify the leading causes of mortality/morbidity and the marketing environment in the
Philippine pharmaceutical market.
- Communicable and non-communicale diseases continue to be major causes of morbidity and
mortality in the Philippines, such as tuberculosis and pneumonia, diseases of heart, diabetes
mellitus and cancers. The philippine pharmaceutical market is expanding at its fastest pace in
decades . Its market has been growing at a rate of 12-14 percent annually.
5. Identify the market drivers in the pharmaceutical industry.
- Branded drugs and specialty medicine, Off-patent drugs, OTC growth, Healthcare reform,
Higher drug prices, Changing drug status, Healthcare and Technology convergence,
Innovations in incology, autoimmune, and diabetes treatments. Chronic ailments and rare
diseases and Aging population.
6. What are the general concepts and scope of marketing.
- The marketing concept is the use of marketing data to focus on the needs and wants of
customers in order to develop marketing strategies that not only satisfy the needs of the
customers but also the accomplish the goals of the organization. The scopes of marketing are
Goods, Services, Persons, Experiences, Events, Places, Organizations as a Brand, Information,
Ownership of Property and Ideas. Marketing is pervasive in scope; any type of entity which is of
value to a market segment can be marketed.
7. What is marketing?
- Marketing is a business term that experts have defined in dozens of different ways. In fact,
even at company level people may perceive the term differently. Basically, it is a management
process through which products and services move from concept to the customer. It includes
identification of a product, determining demand, deciding on its price, and selecting distribution
channels. It also includes developing and implementing a promotional strategy.