Professional Documents
Culture Documents
Rivers Project 3 Final Draft
Rivers Project 3 Final Draft
Paige Rivers
Amy Gulick
ENC2135
10 April, 2021
Final Draft, 1537 words
Men over Women:
Did you know that men earn better jobs and higher salaries than women just because of
their gender? Ever since the late 1960s, women face employment mistreatment like lower
salaries, fewer promotional offers, and lower chances of getting a high employment status
against male competitors, despite having equal qualifications, education level, and experience.
Today in the United States, 42% of working women publicly claim they suffered job
discrimination at least once simply because of their gender (Parker and Funk, “Gender
discrimination, many business corporations, and even working women, place this injustice aside
because they do not find fighting worth their time. In order to provide an equal, stable working
environment where everyone of all genders has equal opportunity to seek the same jobs with
equal pay, those high enough in power must begin to implement policy and actively promote
This persuasive campaign seeks to expose the rising trend in gender discrimination
From this exposure, the campaign will sway working men and women to stand against the
maltreatment by promoting national organizations, such as the National Commission for the
Promotion of Equality(NCPE), to represent their voice. The first genre will exhibit an
infographic that raises gender inequality awareness by statistically and graphically exposing the
Rivers 2
unfairness women face in the work field. The graphics and overall text will spark emotion and
inspire viewers to help expose and defeat the unspoken male privilege. Regarding the audience,
this genre will target unethical business corporations, women who withstand salary and
employment discrimination, and other educated men and women who want to raise awareness
and promote organizations that will represent their voice and legitimate concerns. Furthermore,
the second genre will be a researched argument that uses statistics and credible research as
evidence to reveal the reality of women experiencing work disadvantages to incorporate logos
and ethos, which will enhance the strength of the campaign. This genre will speak to women who
endured injustice, those not publicly made, and also ignorant men who believe work
Lastly, the third genre, an online video published on YouTube, will elevate the
experiences. The video will record women’s past experiences with workplace mistreatment,
targeting businesswomen who share similar stories, other men and women who feel the issue
needs more attention, and industries that wish to advocate for permanent, legal change in
eliminating all types of employment injustice. Other audience members include men who think
unequal salaries and employment opportunities are imaginary and other businesswomen who
may not have heard of this prevalent issue. Moreover, the campaign will expose employee
discrimination from a public, factual, and personal standpoint, motivating others to attack
prejudice, promote change and advocate for organizations to represent their voice.
Genre 1: Infographic
Rivers 3
Analysis:
The infographic above emphasizes the reality of employment discrimination. The context
lists eye-opening statistics and disadvantages working women face in the business industry. Also,
the composition includes the statistics produced by Pew Research, a renowned research
organization that produces peer-reviewed, approved statistics and data. By incorporating small,
simple, yet important facts throughout the poster, audience members can quickly read and easily
comprehend. To further focus on these aspects, the creator uses bold font to grab viewers’
attention while using a pink color to represent females. The poster includes two images of
women trying to fight for equal pay and representing victims of such prejudice. Despite the
injustices, many large corporations want to help legally eliminate the malpractice, like the
desires and works towards creating a society “which is equal and free from discrimination
whereby everyone, regardless of gender, race, sexual orientation, age, religion or belief, can
achieve their full potential”(National Commission for the Promotion of Equality (NCPE),
Rivers 4
“Mission Statement.”). The poster highlights the group because many men and women who want
to fight the discrimination do not know how to or are not educated enough. In the middle, a
picture of the NCPE creates a focal point, offering a positive solution to the harmful problem.
The text also prints “for you” in all capital letters to symbolize their mission in representing
audience members and their voice. Overall, the infographic highlights the main problems
concerning what women commonly face in the work environment, the reality of the situation
position based on race, sex, religion, age, etc. Throughout the corporate industries, many women
and minority workers experience maltreatment in the forms of sexual harassment, reduced
promotions, inferior positions, smaller salaries, and lower job opportunities against white male
discrimination, like the Fourteenth Amendment in 1868, the Equal Pay Act of 1963, and the Age
Discrimination in Employment Act of 1967. These early laws seek to prevent the violation of
and protect individual’s rights, prohibit employers and unions from sex-discriminated wages, and
ensure employers cannot discriminate against employees based on age (Cornell Law School,
complaints were filed to the Equal Employment Opportunity Commission(EEOC), 49% filed
under “retaliation”, 34% under “race”, 32% under “disability”, and over 30% under “sex”
(Paychex, “Employment and Discrimination). Although many complaints were refused and
Rivers 5
rejected due to lack of communication or withdrawal requests, hundreds of thousands of
employees faced injustice simply because of their skin color, age, gender, and physical
disabilities.
Next year in 2018, the EEOC published a statistical report, ranking the percentage of files
reported under the following categories: color and race, sex, age, national origin, religion, and
equal pay (Paychex, “Employment and Discrimination”). The top three categories ranked color
and race, sex, then equal pay. Groups like the EEOC create and publish data analysis from the
complaint files to publicly expose constant and rising workplace discrimination. Other groups
like the National Commission for the Promotion of Equality (NCPE) work to represent victims
of workplace injustice. Today, the NCPE accepts filed complaints and works with the EEOC to
help end the malpractice, pushing local and federal governments to further enforce protection
Analysis:
The researched argument composed above appeals to the rhetorical approach of logos and
includes credible statistics from Cornell Law School and Paychex, a partner company with the
Equal Employment Opportunity Commission(EEOC). Citing these two sources establishes trust
between the author and the readers while providing a legitimate, deeper understanding of the
immense number of employees facing injustice throughout their professional careers. The formal
tone also adds a level of seriousness regarding the topic for audience members. Regarding the
audience, those reading the work target victims of prejudice, ignorant men who disbelieve the
reality of workplace discrimination, and working men and women who want to help raise
Rivers 6
awareness and concern. Others include corporations that want to promote legal change and
industries that practice the malicious act. In all, the composition above highlights the severity of
Analysis:
The online video above portrays a woman, Sylvia Meletra, who personally experienced
and agent for ten years and never received any promotions, bonuses, or incentives unlike the
males in the same department. She claimed, “When anyone received a promotion, it was always
a male” (Stop Job Discrimination. “Gender Discrimination - A Story by Sylvia”). She also stated
that other female accountant agents in her department encounter similar mistreatment,
specifically sexual harassment and fewer promotional opportunities (Stop Job Discrimination.
Rivers 7
“Gender Discrimination - A Story by Sylvia”). The video displayed the interview questions and
important concepts in white font to contrast the dark background as a form of emphasis for
readers to quickly see and comprehend. Also, the composer muted themselves when asking the
discrimination, and her message in raising awareness of the severity of female mistreatment in
the corporate industry. The more filed complaints suffering employees can report, the more
public the situation will become, further persuading the government to legally eliminate all types
of employment discrimination.
Regarding the video creator, the composer represents a private group called “Stop Job
Discrimination”, which has thousands of subscribers and views per published video. Their
mission is to create a safe “place” or environment where victims of gender discrimination can
share their stories, both men and women. The organization strategically uses the rhetorical
approaches of ethos and pathos to connect with the audience members through sparking emotion
in the frustration and sad circumstances these women face, along with establishing trust by
referring to real scenarios women have faced. Sylvia Meletra demonstrates one of many featured
victims who publicly share their stories and the dangers of this malpractice.
Rivers 8
Works Cited:
Cornell Law School. “Employment Discrimination.” LII / Legal Information Institute, 2010,
www.law.cornell.edu/wex/employment_discrimination#:%7E:text=Employment%20Disc
rimination%20laws%20seek%20to,and%20various%20types%20of%20harassment.
Ncpe.Gove.Mt,
ncpe.gov.mt/en/Pages/About_Us/Mission_Statement.aspx#:%7E:text=%E2%80%8BThe
%20National%20Commission%20for,or%20belief%2C%20and%20gender%20identity%
Parker, Kim, and Cary Funk. “Gender Discrimination Comes in Many Forms for Today’s
www.pewresearch.org/fact-tank/2017/12/14/gender-discrimination-comes-in-many-forms
-for-todays-working-women.
www.paychex.com/articles/human-resources/eeoc-workplace-discrimination-enforcement
-and-litigation.