volume 14 number t 2008 4 Characteristics, Reference Group, nt, and Promotion in Creating +, Impulsive Buying, and Memory Haryanto Reproductive Intention and Contraceptive Use Among ttn Unmet Need for Contraception in South-West Influences of Selected Socio-economic Variables on the Age at Fist Birth in Rajshahi District of Bangladesh Md. Mosiur Rahman Me. Arukur Rahman Khan Ma. Nurul Islam Issn o8s2-m13‘Characteristics, Reference Group, and Promotion in Creating ‘Market Toward the Asian Decent 3 Intention and Contraceptive Use Among ‘Unmet Need for Contraception in South-West mjurighe 85 sof Selected Socio-economic Variables on the Age ‘in Rajshahi District of Bangladesh Rahman Rahman Khan Islam = 101 eae volume 14, number, 1 2008ROLE OF PRODUCT ‘CHARACTERISTICS, REFERENCE, GROUP, RETAIL ENVIRONMENT, AND PROMOTION IN CREATING INFLUENCE WER, IMPULSIVE BUYING, AND .UTOBIOGRAPHICAL MEMORY Kasali \y Oktavian Haryanto act. As consumer, children are unique and potential. They considered unique because they do not spend their own mone). ‘are potential, because their number and thelr value are big promising. Producers targeting children may target three ts: the children them self. those who are influenced by the ren, and the future of the children. Based on data collected in fa and Semarang, the authors identifi that the antecedents of ‘children’s intention to consume are the power to influence their family, impulsive huying, and their autobiographical memory. , impulsive buying, autobiographical memory, children, ‘morketing Jakarta and Semarang. 1. BACKGROUND ‘Though children do not spend their own money, marketing ding children are big and promising (Yusuf, 2007). According )) advertising expenditures and marketing public relations in the United States alone was more than USS 3 millions than USS4.5 millions has been spent for marketing 5 coupons, contests, and events specific for children and millions for designing children’s product.