1.

HOMEPAGE

This is the page most people will see first, and as

such, it should tell everyone who you are and what your company does.
The content on your homepage should be intriguing enough to capture
the attention of your visitors within seconds. Your homepage needs to be
well-designed, load fast and look professional. There are studies that show
that you have 0.05 seconds to convince people stay on your website.

What to include:
A short description of who you are and what you do, a brief
explanation of your services and products, and perhaps some bullet points
on how you can help your potential customer or client.

Read more:
• How to create a homepage that converts
• List of examples of good homepages

2. ABOUT PAGE

People do business with other people, and visitors

want to learn a bit more about who the people are behind the company.
The about page is often one of the most visited page on any website.
This page should give a brief summary of who you are, your company
history and what isolates you from the competition.
 What to include:
A summary of your company, whom it employs (with biographies and
pictures of the staff, or just yourself if you are a sole proprietor), any special
achievements you received, and the ways you differ from others that
provide the same product or service.

Read more:
• 9 tips for making an about page that works for your brand
• How to write an about us page

3. SERVICES PAGE (IF YOU OFFER

SERVICES)

Here you can list details about the services you

provide. Begin the page with a summary of your services prior to outlining
them. If your services are vast and their descriptions are quite extensive,
consider dividing them into sections, as well as adding a link to a landing
page, where readers can learn more about a particular service.

What to include:
A synopsis of services presented, bullet points of services with short
explanations, links to learn more about specialized services (if you desire),
the advantages of using your services, and how they differ from the
services your competition offers.

Read more:
• Why you need a dedicated services page
 4. PRODUCTS PAGE (IF YOU
OFFER PRODUCTS)

This is your chance to offer details about the products

you sell. Begin the page with a short summary of your products before
listing them. If you sell multiple products and have extensive information on
each product, consider dividing them into categories and adding a link to
their product pages.

What to include:
An outline of products available, short descriptions of each product, links to
product pages that contain more information, what the customer can expect
by purchasing those products, and why customers should buy those
products from you, rather than your competition.

Read more:
• 25 must have pages for your ecommerce website

5. FAQ PAGE

The FAQ page is your space to answer the most

frequent questions you are asked. The frequently asked questions (FAQ)
page will tell everyone – on one page – what they need to know. This will
save you time answering those same questions on an individual basis.
 Provide honest answers for each one. Your answers should be a call to
action, and persuade a potential customer to take the next step and buy
whatever you’re selling.

What to include:
The most common questions you are most frequently asked should be on
this page. Such questions should also remove any doubts a customer may
have, in order to make them feel secure enough to make a purchase from
you.

Read more:
• How to design the perfect FAQ page

6. OUR CLIENT/TESTIMONIALS /
REVIEWS PAGE

This is your chance to show off positive reviews your

company has received. Where possible, include photos and contact info
of the author (a link their social media account, not their personal phone
number). This will add authenticity to each testimonial. Anyone can write a
review, but those with photos of real people that can be traced to an actual
source credibility and establishes trust.

What to include:
A brief paragraph of praise from customers, perhaps as long as a sentence
or two. Include photos and contact info of the reviewer, preferably with a
headline above each testimonial, to catch a customer’s eye.

Read more:
• 11 testimonial page examples

7. CONTACT PAGE

Your contact page show potential customers all the

ways they can get in touch with you. It is also important to have your
phone number, email address and physical mailing address on the footer
throughout all of your website pages, where possible.

What to include:
All of your social media accounts, your mailing address, phone and fax
number, email address, and even your business hours. Some companies
prefer using a contact form instead of listing their email address for spam
prevention purposes.