AIDA (marketing)

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This article is about the marketing term AIDA. For other uses, see Aida (disambiguation).

Marketing

 Marketing
 Marketing management

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Key concepts

 Distribution
 Pricing
 Retail
 Service
 Activation
 Brand licensing
 Brand management
 Co-creation
 Dominance
 Effectiveness
 Ethics
 Promotion
 Segmentation
 Strategy
 Account-based marketing
 Digital marketing
 Product marketing
 Social marketing
 Influencer marketing
 Attribution
 Annoyance factor
 Horizontal integration
 Vertical integration

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 Promotional content

 Advertising
 Branding
 Corporate anniversary
 Direct marketing
 Loyalty marketing
 Mobile marketing
 On-hold messaging
 Personal selling
 Premiums
 Prizes
 Product placement
 Propaganda
 Publicity
 Sales promotion
 Sex in advertising
 Underwriting spot

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Promotional media

 Behavioral targeting
 Brand ambassador
 Display advertising
 Drip marketing
 In-game advertising
 Mobile advertising
 Native advertising
 New media
 Online advertising
 Out-of-home advertising
 Point of sale
 Product demonstration
 Promotional merchandise
 Visual merchandising
 Web banner
 Word-of-mouth
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Research

 Market research
 Marketing research
 Mystery shopping

 v
 t
 e

Generalised hierarchy of effects sequence

The AIDA model is just one of a class of models known as hierarchy of effects models

or hierarchical models, all of which imply that consumers move through a series of steps or stages
when they make purchase decisions. These models are linear, sequential models built on an
assumption that consumers move through a series of cognitive (thinking) and affective (feeling)
stages culminating in a behavioural (doing e.g. purchase or trial) stage. [1]

Contents

 1Steps proposed by the AIDA model

o 1.1Criticisms

o 1.2Variants

 2Origins
 3Theoretical developments in hierarchy of effects models

 4Cultural references

 5See also

o 5.1Advertising models

 6Notes

 7References