Title: Graphical representation of Buying Behaviour of Smartphones in India

Objectives:
1. To gather information about smartphone usage in India

Here, the information regarding the smartphone usage in India will be gathered. It includes
smartphones ownership information, and smartphones sold in India by different brands across the
years and the dynamics of smart phone purchases.

2. Find and analyse the information regarding the Indian smartphone buyers and their purchasing
behaviour.

Here, the smartphone buying behaviour of Indians will be studied. this includes the facts about
the most popular smartphone features and applications for different age groups and their
preferences in OS, designs and brands.so the knowledge about mobile data usage and cellular data
networks preferred by Indian citizens will be provided.

Methods used to collect:

Quantitative Research:

Here, online questionaries will be developed based on the information obtained from the focus
groups.
POPULATION AND SAMPLING

The target population of this quantitative research are some of the Indian residents above the age
13 years old. Here quota sample will be used in data gathering. So here we should categorise the
sampling frame based on age groups. We also decided to distribute 30 online questionaries in total.
The questionnaire is distributed among the age groups in the form of Google Forms through emails
and links.

The questionaries will extract the following information regarding:

 What are the key thought processes in buying a smartphone?

 What are their perspectives towards various smartphone brands?

The maximum duration of the questionaries will be up to 2 minutes.

The following is the pictures of the questionnaire that has been sent to 30 people.
Data Representation:
The following are graphical representations of the responses from 30 people in the form of pie
charts, bar graphs etc.
Conclusion:
The data that we collected from a sample of 30 people, gave an overview of how the Indian’s buying
behaviour changes from person to person while purchasing a smart phone. From our research
(sample size = 30) we concluded that in India people from age group 18-25, are willing to purchase a
smart phone in the next 6 months (most preferably Apple) with exiting features consisting superiorly
long battery life and high camera quality. They are willing to pay between the range of 10k-60k to
buy their smartphone. And in the research, it is also clear that information from friends or family
highly affects the consumer intention of buying a smartphone.