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Preface: The Philippine Oligarchy
at the Turn of
the Twenty-First Century
Alfred W. McCoy
Philippine paradox. How and why has cis island nation, 2 veritable “lost Een” rch
Jn nareralresoures, bcome'a very poor country with a vecy wealthy oligarchy?" As
revolutions, empires, and regimes have come and gone over the past evo centuries,
the Filipino oligarchy has survived from generation to generation, amassing ever
‘greater vealth and power with every twist inthis tangled national history. With each
passing decade, the country’s juxtaposition of private wealth and public squalor seems
somehow more pronounced, lending added significance to this entrenched elce 28
the key element ina rlentles social stasis, Since the state has proven “ineffecie" in
ics economic regulation, one analyst argues that “the actual path of growth emerged
fiom the economic and political behaviout ofthe most powerful families, which had
been accumulating capital fr several generations. ”*
Bur before we sweep through the decades with anecdote and theory to explore
the character ofthese elite families called “oligarchs,” let me offer 2 cautionary note
about the study ofthe Philippines, particularly when probing a ropic as intimate
as faily. The archipelago wears is Wester face like a brightly painted Besta mask
that conceals much more chan it reveals. Although the act of analysis Forces us (0
summarize and characzrze, we do so with the caveat that even thebestof Western
social science paradigms often capture but a fragment of this complex, elusive
Southeast Asian sciry
Our task has been complicated by the general reluctnce of Filipino
historians, until recently, co accept the nation’ oligarchy at & social extegory
‘worthy of serious analysis. Throughout much of the twentieth century, Filipino
historians have dismissed the countrys elites 2s politéally ueasonous of sociallyxii Prerace
insignificant? In the absence of detailed hiseosical scholarship, we must borrow the
‘ost appropriate eheory and analysis to show how the oligarchy has grown, over the
pte cence opel hartvoodh each epoch edging ope ang
‘0 the composition and complexity ofthis Filipino elie. Although its economic bate
«nd socal composition are in constant flux, the country oligarchy has persed for
over a century asa cluster of families, knited together bytes of blood and mariage,
‘shat combines politcal power and economic assets to dizec the nation’s destiny.*
From the extant literature on the Philippine state, ono key elements seem t0
hhave coneribuced most directly tothe formation of these powerful poliial families:
the rise of “rents” a significant share ofthe nation’s economy and the emergence
of the independent Republic as a problematic postcolonial. stare* Simply put,
tents—resritve state licenses that allowsholders to gain a monopoly or oligopoly
‘over a particular matket—have served to strengshen a few forunatefamlies at che
‘expense of both economic growch and government revenues. As John Sidel put eso
succinedy, “Stae formation inthe Philippines ... permitted the survival of private,
personal contol over che instruments of coercion and taxation.” Reviewing the past
halfcentury of Philippine history from this perspective, ue ofthe term Fentseking-—
‘he active pursuit of political inuence to gain market advantage—seems appropriate
for an analysis of elite polities under the Republic (1946-72), erony capital for
the regime of President Ferdinand Marcos (1965-86), and the succession of grand
‘anudals during the lat ewo decades of a restored democracy.®
Summarizing the historical processes that produced the Philippine state, i
appeacs that Spain and America tried, and failed, o forge a strong bureauerstic
apparatus above and apart from powerful Filipino elites. After chree centusies of|
decentralized rule, inthe late nineteenth cenrury Spain strugeled to impose a rigid
bureaucracy on the archipelago, producing a confrontation with rising provincial
lites tha erupted in revolution a the century close. By contrast, the United States
‘tied to moderate the imagined excesses of Iberian centralization by introducing
clections in the Anglo-American tradition of loca autonomy. In effec, the localized
patronage that dominated U.S. politic during the Gilded Age coincided neaty with
the aspirations of che Filipino landed elite. Thus, electoral democracy created 4 new
class of provincial politicians and a national legislacue that opened state resources
for privatization by established and emerging Families, which knitted themselves,
ducing the middle decades of the rwentieth censury, into a national oligarchy.
‘The “persistence of & weak Philippine sate” argues Tematio Rivera, “has made it
diffcul ... to formulate and implement policies independendy of the powesful
Yesed inert groups,” specially the “dominant Fie, clan, and kinship
Surveying the nations of Southeast Asia for a poine of comparison, the
Philippines combines four aspects in ways thar ochers do not—tivl lite-finlie,
‘weak echeral states a'biybrid ‘capitliim, and &prowacted experienceof elecrions,
Alchough the Philippines has had powerful elites for over two centuries, it hat
never enjoyed the aristocratic lineage or bureaucratic support found elsewhere
Peerace xl
Jn Southeast Asit—introducing an clement of confict, even volatility into this
‘continuity, In contrast co Thailand’s strong monarchy or Indonesis bureaucratic
lites she Philippine:sare lias remained weal and incapable of-contrllingithe
‘powerful families that plunder is assets rule is provscesand contend for control
‘finatonal polis. Through 2 confluence of historical fores, moreove,duting the
past vo centuries the Philippines has developed adhybrid capitalism, moving from
Srent-capitalism'st0*reat seeking,” that has encouraged accelerated accumiation
by the countrys lites. To these there we need to add another, pechaps determining.
{acco a protracted experiencéof formal election’ chat has provided some political
legitimacy for elites at the cost of heightening lite rivals, reducing the cyle for
development planning, and breaching any insulation chat might allow government
to impose some marke discipline upon elite corporations. In eikng consrast othe
‘ordety, inaized politics of Singapore or Malaysia, the Philippines has, forthe beter
parcofa centr conducted fe-forall lection, featuring massive expendivures and
a death toll sometimes reaching hundreds, thac can provide stunning turns in the
nations destiny. With all due caution and qualifeacion, there four factors can help
‘laminate the ree of «distinctive national elite—to strong, to persistent, and so
pervasive thatthe term olgercly seems meted.
In comparison with South Korea, 2 posteolonial narion that once suffered a
plight. the key element in chair diferent developmental pathe seems co be
she relative degree of insulation ofthe bureaucracy from particular interes, allowing
Filipino entrepreneurs to break rules in ways that Scoul of Tokyo would never pert
For two hundred yeats, moreover, the Philippine state, colonial and nacional, has
artempted a succession of filed development schemes—the Spanish Real Sociedad
and’Tobacco Monopoly, the U.S. regime's Philippine Nasional Bank (PNB) and
“Marita Railroad, the Commonwealts National Development Corporation and
the Derelopment Bank of the Philippines (DBP), Marcoes National Sugar Trading
Association (Nasutra), and President Fidel Ramod’ Philippines 2000, There aze,
‘of coutse, notable exceptions to this dismal uccension that serve eo highlight che
significance ofthe toad not taken. During much ofthe 1950s, fr example, Miguel
Ceaderno managed the Central Bank through diseiplined policies tha, by fending
off clce interests, sparked a decade of double-digie growth in manufacturing ® Is
‘general, however elites have been able o use these programs in uningended ways to
offer society minimal ccanomic growth vile deepening their own contol. Surveying
the broad sweep of recent Philippine history, che sate has, through the sum ofits
successes and flues, shaped the charac of the society and is oligarchy.
Historical Origins
Although Spanish colonials restricted Flpino participation in govenance, thee
colonial regime presided over a period of marked growth inthe mid-nineteenth
century chat by deful if nothing els, enriched Flipin landheders and urban
smerchanr, Aste export economy expanded fir 1820, the Spnith colony freedxiv Pasrace
fits economic leadetship to British and American merchants who worked with
Filipino provincial elites, many of them Chinese mesies, in exporting suger and
hhemp. During the ninescenth cencury, the emerging Filipino elite, in ies formative
landholding phase, practiced a nongenerative, even partitic fotm of capitalism that,
ss lan Bobelcargucs, featured 2 refinement of encaction rather than a rationalization
‘of production, Instead of producing profits by means of innovation, these landlord
“rent capitalise” increased the ate of exrection from theie tenants, raising rents to
70 percent of the harvest and interes ates for crop loans vo 100 percent?
Daring four decades of direct colonial rule, che United States crested a
comprehensive electoral system, fostering new clas of professional politicians and
‘opening the state torent seeking by both Manila oligarchs and provincial politicians.
Moving from local elections in {901 to legislative in 1907 and presidential in 1935,
the U.S, regime built electoral politics from the municipaiy upward, theseby
‘entrenching elite families ar both the regional and national levels To restrain the
abuses and autonomy ofthese provincial elites, American officials crested an efficent
ecvice and used the Philippine Constabulary asa political police to check
abuses ofthe peasantry by these so-called caciguer—a term thete colonials applied to
Filipino local elites with an intentional Latin American connotation."
Similarly, che colonial executive ried to we the insular audivor to restrain rent
secking by the national elite. Although ic was penetrated and manipulated by an
oligarchy fiom the outset, the U.S, colonial bureaucracy maintained its influence
through the Commonwealeh period of the late 1980s, providing some restraint on
rent secking, Withthe founding of the PNB and other goverment-corporitions
‘after 1916; the dominant Nacionaliste Pary-used state cape to-rewarditall
‘with low-cost loans. By 1922, the emergingoligarchs had plundered che PNBrand
allied corporations bringing the country o the brink of fiscal eollapse—a remarkable
display of both financial acumen and early, predatory cent seeking!
‘Afverindependence in 1946, the new Republic inherited the tak of rest
both rene secking by Manila oligarchs and the auronomy of provincial lites. Un
the US. colonial governors, who were appointed rather than elected, Philippine
presidents had ro win office with the electoral support ofthese same elites, Elected
{through the support of rent-seeking politcal brokers, successive presidents were
forced to cultivate these powerful politicians with local and national benefices,
regulating the esh flow to reward and punish loyal. Brom the 1930sonvacd, argues
Pauicio Abinales, Philippine presidecs tad to. compromise “with loca. poltca
clans... , watlords, and bosses” by making “sate largeve available in exchanged
fidelity co national authori”
‘Of course, the Philippines was by no means alone in allowing rents to play a
significant role in its national economy. Since the end of colonial rule, rent secking
has played a major role among the capitalist nations of Southeast Asia including
Indonesia under Suharto, Malaysia under the ruling UMNO party, and Thailand
tunder both the generals and civilian prime ministers such as Thaksin Shinawatra,
Farther afield in East Asia, ents have been evident in South Korea and in both
BYUMET et a
Prerace xv
prewar and postwar Japan. The puzzle, of course, is why some societies, such asthe
ian tiger economies, have succeeded in experiencing more substantial
economic growth chan the Philippines despite equally pervasive rent seeking. The
‘were able to extract concessions from the executive that breached the insulation of
the regulatory bureaucracy, removing any restraint on pure rent secking. In the South
Korean case, the sate also heavily subsidized ies chaebol indus conglomerates
through low-interest loans that were ill-disguised rens, bur simulzanéously forced
them to compete in the world masket, Similarly, che Japanese corporations char
‘elied on government-guaranceed loans all competed by exporting industrial goods
ico the world market. With sugar exports tothe procected U.S, marke dominating
Philippine economy for most of the ewensicth century, 1909 to 1975, key Filipino
clites lacked any analogue to such marker discipline. The Philippine Republic
thus developed as a polity with both substantial economic resources and limited
bburezucraic capacity—a paradoxical paring of wealth and wesknes that opened che
seat to aggresive ret seeking by powerfel elites.
Crony Capitalism
‘To understindahe rise of theligerchsand the decline of the democrstic intiutions
‘hat roiled this infane Republic, we need to examine gree social forees that shaped
_thinproces—persstent-tenesecking, the-weakening of poliial- patronage, and the
centraliry-ofintracite conflicts. Under the Philippine Republic and the Mareat
dictatorship, the dominant sectors of the Filipino elite engaged in an aggresive
rent seeking. Successive Philippine presidents sed the-sat licensing powers ax
bargaining chips with national and provincial elites, chereby creating tenes that
favored thee dominant fale. By the mid-19S0e, this sytem wa collapsing athe
nation’ economic strategy of impore-substitution indurttss (LSI) could no longer
provide employment fora large generation of secondary and university graduates.
Simultaneously, the syter of political patronage, clued roa thin gre! by soaring
population, filed to deliver essential services to most voters: On the eve of martial
Jawvin August 1972, overall unemployment in Mila wat 11 percent, with 800,000
recent graduates pusing youth unemployment to 20 peccent." Exemplifyng this
selling lecroate, the numberof vores in Cavite Province rose fom just 7,000 in
1912 co 400,000 in 1992."
As political confit intensified in 1971-72, miliary ineligence supposedly
warned President Marcos that "reacrionaries and radicals sightists and leis" had
joined in an assassnasion plot asthe frst rep toward revolucion, “I agnin went
through che humilistng exercise of seeking to proptite some of the oligarchs,”
Marcos wrote, tying to stall chese powerful reacionaces by “visting thei in theic
Jnr, breaking bread with them and temporisng on their demands for epecal favorswi Prevace
from the Government, hoping to delay thee fatal decision to... place their resources
at che dispaal ofthe rebellion.” In Seprember 1972, Marcos declared martial law and
assumed extraordinary powers sufficient for a sustained azackon whac he called che
“reactionary nature ofthe oligarchy.” In his martal-rule manifesos, che president
condemned these oligarchs asthe "root cause of social carcuption? who blocked all
progres by bribing the bureaucracy, buying politicans, and controlling che masses
through media.
‘Although Marcos posed as a social reformer fighting the old oligatchy in
pursue of equality, his euthorcaian regime rested on a new coalition of avaricious,
fentsecking anil. In the fis yeas of his dicarorhip, Marcos baile new national
oligarchy of close kin and courtiers, ereaing a fuiiy-based fasion of national and
provincial powes, By year four of martial rule, the pattern was so obvious chat the
president fle compelled to deny that “we have liquidated an oligarchy coset up anew
oligarchy,” claiming that his new rich were worshy industrialists, not the “oligarchs
‘of old, who conuolled media and even the politicians so they could protect their
ineres."” In face, Marcos had used his exceptional powers to-punish enemies
‘among the old families, stripping them of asec and-denying them loans or licenses
+ rebuild, Simultaneously, he invested his entourage with extrsordinary financial
‘opportunities, creating unprecedented private wealth, Enriched by monopoly control
over key national industie, powerful courtiers assumed political responsibility for
their home regions. In Negros Occidental, Robero-S. Benedicra. became president
of:tkeationalsugar-rading monopolyicNasutraandaregionsl.aice presidentcof
thesalingrpartythe-Kilusarg Bagong Lipanan (KBL,.or-New Socieqp Movement).
Similarly, in Central Luzon, Eduardos*DandinglsCajtigee xegionalviceprsidens
‘of he ruling KBL:party:took control ofthe countryonce-diffurecnconnit industry
‘through’ complex nerwork-of proditcion:tares:and:exporticences,asingsthe
‘venues co acquie'the-blut-ehip San>Miguel Corporation." In 1980, a World
Bank team found that eight years of martial rule had led to “the political decline of
regional, rural-based leaders” and ereated a “new ruling coalition consisting of the
Marcos family and personal associates, high-level eechnoerass, key bureaucrats, end
miliary officers and some wealthy businestmen,”?
Instead of using his extroedinary powers to promote economic development,
Marcos thus expanded the role of rents within the economy. But in the foancial
cues of 1981 and 1983 many crony corporations collapsed, leaving only Danding
‘Cojuangco and Juan Ponce Encile viable political leaders by the time of the ctcal
1986 elections —a failing thae doomed Marcos to defeat by an opposition candidate,
Corazon. *Cory” Aquino, who enjoyed the support of a resurgent oligarchy. More
broadly, by destroying or damaging esablished elite families, many of them proven
‘enuepreneurs, and replacing them with untested cronies, Marcos’ attempt to
generate Schumpeterian “waves of creative destruction” became simple destruction —
producing negative economic growth, crippling Filipino capitalists, and creating by
efuult « new economic elit, the Filipino Chinese. During the ewenty year of
Marcot's miscule, the Philippine gross national produer per capes grew imperceptibly
~Auudatay) di
Prerace — xvit
fom $495 to $540, vine sagnaton,
$2,345."
1 polities under the pre-Marcos Republic relied on the “three Ge of guns,
‘scons, and gold, then we ean descrbetetiew forts that dmergbdimhiewatdecades
lle AM I98G. as che "four Cx"—eostinuiey,titnais, Chintse) and
-elebi The sum of these forces as fostered a merger of the formal and informal
sectors, transforming che countrys elites and forming new, unstable political
and economic underpinnings for the country’s electoral polited and economic
development. a
Continuity
The element of elite continuity was soon evident in the administration of Marcos
rival and successor, Cory Aquino. Amid the high poltia! drama of Marcos’ fight
into exile, President Aquino took power in February 1986 with contradictory
polities! agendas—a mandate for change and a personal plan for restoring the satus
{quo ante Marcos. Mindful ofthe abuses ofthe Marcos era, Aquino’ Constitutional
(Commission adopted articles designed ro brea, for al time, the influence of *poiieal
nasties” through both universal erm mits and a specific prohibition on relatives
“within the fourth evil degree of the President” holding any public ofice”*
Despite these aspiracions, in her first year as president Aquino restored both
provincial dynasties to politial office and Manila’ oligarchs ro control of lexding
corporations. During her presidency, the media, ignoring hee elite background,
-made much of her rise ftom housewife to chief executive. Born in 1933 into che
powerful Cojuangco family, Corazon Cojuangeo led a secluded life at religious
schools until 1954 when she martied Benigno “Ninoy” Aquino, Jz, scion of che
rival political family in her home prevince of Tatlac. Showing the significance of
this union, President Ramon Magsaysay was principal sponsor at their wedding
‘mass and Salvador “Do” Laurel, she grooms closet friend and the bride’ fucure
vice president, was veil sponsor. From her father, Cory inherited both substantia
wealth and provincial power. From her husband she acquired the aura of
sociation with the nations riost charismatic leader. Through these imily ties, she
‘was slated to nine other oligarchic Families, including the Antonio Cojuangeos, who
‘owned the nation’s telephone monopoly; the Yabuts, who dominazed Makati Citys
‘the Tanjuatcos, who combined an industrial conglomerate with political office; and
the Oreas, who fused real esate dealing and local politics in subusban Malabon.”?
‘That a housewife nanied Cory should move into Malseafang Palace was
remarkable. That 2 Cojuangeo married to an Aquino should become president was
fot. Indeed, in the May 1987 congressional elections tat followed her inauguration
‘many of the president’ relatives won seats with the support ofthe raling politcal
party headed by her brother, Jose Cojuangeo, Je From exile, moreover, the
president’ chief rival wes her own cousin and blood enemy, Eduardo "Danding”
Cojuangeo, Jt, who Financed both coups and opposition political paries in 2
‘South Kores’ soared from $330 toPecsace
‘Marriage ceremony, October 1954, Pascy Ci, Metopolion Manilo, with President
Ramon Magsaysay [sponsor, second fem le, Berigno “Ninoy" Aauino, k: lroam,
‘hitd rom lll, ond Corazon *Cory” Cojuongcoforid, secon om right).
determined, desperate bid to oust her from ponen® During the 1987 elections in
theis home province of alae, Cons brother defeated Danding’s ster for Congres,
and Cory’ sisterinlaw beat Dandling’s brother in the race for provincial governor ™
More broadly, by the end of Aquino’ cerm in 1992 the restored Congress was
virtual congeries of elite families, with 32 percent of the representatives children of
«tablished politicians and 15 percent “thed- of fourth-genertion politicians.”
Paralleling this restoration of clte families, President -Aquinoseensmned
“expropriated corporations to. Mantle old oligatchy—many. of themtcattes,
classmates, compadns. and close ftiends. To cite the best-known example, the
Lopes family, which had suffered exile, expropriation, and imprisonment wader
‘martial lav, Bew back to Manila after Marea’ fll to reclaim its eosporations~—the
Manila Electrical. Company. (Meralco), the Manila. Chronicle, and ‘EV. Chanaeh2,
In the struggle between a dictator and a single family, the family had survived and
the dictator had not, an indication of how deeply this oligachy is embedded in
Philippine sociery3*
‘These patterns persisted under her anointed successor. In his July 1992
inaugural address, Pesidene Fidel Ramos promised to end che countrys entrenched
rent secking, which privileged che few and meant povery foc the many In October,
the World Bank cited poor telecommunications asa key barter to the counts
srowth, and « month late Lee Koran Yew quipped dsmisively ducing ¢ visit to
———— aBNE musta
Preeace xe
Manila, “Ninety-nine percent of Flipnos ate waiting for azléphone and the cher
one percent for s dialtone.” These ertcsma were, as ereryone knew, dizeced atthe
Philippine Loag Distance Telephone Company (PLDT), prompting the president
to make this mismanaged monopoly che prime tngetof his signature deregulation
effort. But whet Ramos-broke PLDT’: grip on telecommutications his"new
regulations were tigged in such a way thet the cocporetion all emerged withthe
lions share ofthe business thanks to ex president Cory Cojuangco Aquino’ personal
intercession with Ramos on behalf of hee nephew; Antonio "Tony Boy” Cojuangeo,
thepresident of PLDT.” Mare broaly, Ramosé diversification undesiRepublicest
FO2GledeAbilppinesTleconnmenicaionscis2095) transformed the Cojuangeo
monopoly ino an oligopoly of elite family Gems, including the Gokongweis of
Digitl che Cojuangeos of PLDT, the Lopeces of International Communications,
the Delgades of sl Communicitions, Lucio Taa of Powerpage, andthe Santiago of
Philippine Telegraph & Telephone (P&I).
In retrospect, the capacity of Danding Cojuangco to survive President Aquino’
sadminisraion and Tony Boy Cojuangeo's ability to emerge from President Ramos’
deregulation unscathed serve to highlight how this Filipino mix of family and
oligarchy often seems moze powerful thaa the state
Crime
In the post-Mareos era, syndicate crime emerged from society margins to become,
for the fs time, a visible force in the countrys polices. In the chace that fllowed
Marco fall, vice syndicates foutished, and seni police protected these eriminale in
‘exchange fora share of the take, making Manila a metropolis akin to Shanghai in the
1980s or Havana in the 1950s, where criminal hoses exercised enormous influence.
Jn Luzon large gambling syndicaes cha operate the ileal jutenglorery and were
protected by the Constabulary grew to unprecedented size and power. In metropolitan
Manila, powerful robbery gangs began to hie banks with military precision, geting
vay with millions of pero. Beeveen 1989 and 1998, professional kidnap gangs,
sever linked to senior Constabulary officers, lnunched a wave of kidnapping against
wealthy Chinese families, Inthis same troubled decade illegal methamphetsmines,
called shabu, spread in pandemic proportions throughout Philippine slums. In each
of cheseillce feds, the most prominent criminal syndicate or gang was somehow
connected tothe fragmented military, either a former civilian defence force militia
such asthe Kuratong Balleng or wayward “intligence project.”
Filipinos may not pay heavy taxes, bu they eupportjuctng gambling in ways
that allow ths illegal lotery extraordinary political inlence. Dusing the countrys
only electoral campaigns, jucteng necworks provide critical support for poltieal
‘machines in the form of cath donations, political intelligence, and vocermcbilization,
A 1999 survey fousid that 28 percent ofall adult Filipinos bet regularly on jueeng.
‘The legislate hae estimated the annual gros fom Luzon juseng syndicates at
neatly «billion U.S. dolar with protection payoffs running to US. $180 milion.xx Paerace 2
TF we add this billion dollar in.illegal-gembling revenue to-ihe five billion. earned
‘hrough ilici drug sales, then by 2000 the Philippine?” vice economy had'emerged
a a yast underground industry with evens equal tohalf che govecnmene budget
and a corresponding capacity to corrupt both police and politicians.
Duting its ft year in power the Aquino administration forged a carefully
‘concealed alliance with th jucteng bosses, swapping political protection for kickbacks
in a covrupe bargain that raised che incidence of illegal gambling to unprecedented
levels Shaken by a succession of nine coup attempes, the administration used the
vie economy a5 a counterweight to the state scenricy apparatus, which was now
‘compromised through coup ploters in its ranks. Through the president's brother,
Peping Cojuangco, the palace operated a clandettne fund-nising machine that
tapped illegal gaming revenue to nance a civilian countercoup force the anystsious
“Yellow Army." During congressional ‘hearings in 1995, Presidenc Aquina’s
antigambling enforcer, Potenciano “Chto” Roque, came forward to confess tha he
ants pote bagmen made er colectos ors azo’ top rene ue,
“With this covert presidential patronage and police protection encouraging
idation, regional juceng syndicates replaced more local operators across the
main island of Luzon, A 1999 survey by the Philippine National Police (PNP) found
‘high level of syndication with sixty jueteng operators dividing a daily warnover of
P84 milion. While each province usally hada single syndicate, afew financiers had
a regional reach, notably Luis “Chav” Singvon in Tlocos and, above all, Rodolfo
“Bong” Pineda in Central Luzon.
“To protect their operations, jueteng syndicates paid an estimated 30 peccent of
thee revenue to police and politicians, making the egional botses powerful figures
with direc access tothe palace under presidents Joseph Estrada and Glotia Artoyo,
respectively, In this impoverished sociey, jueseng had replaced pre-matialaw
patty machines by funding a costly electoral patronage system that was otherwise
unsustainable.®* A senior police analyse estimated, from data collected in 1999,
that syndicate payments co politicians and police had reached an exsbrdinary P9
billion (U.S, $225 milli) annually” By the ime he let office in 2001, President
Eserada, using national police ro expropriate profits from the juctng industry, had
accumulated «fortune sufficient to elevare him co che ranks of the nation’s oligarchy,
a social ascent postponed fora generation by several yess of imprisonment on graft
charges.
usteating the familil dynamic found even within this criminal milieu, Gloria
Macapagal Azroye's politi ise was asisted significantly by her il-conceaed alliance
with the country’s leading jueteng operator, Bong Pineds, which sprang from shared
roots in the same small town, Lubao, Pampanga. From the rime Aroyo launched
her political career with 2 race for the Senate in 1995 through her election to the
presidency in 2004, Pineda, according to opposition politicians, used his vast cath
resources to bankroll her successful campsigns. So close was this alliance that Arroyo
beftended the gambling bosss wife former Lubso mayor Lilia Pineda, and stood
Radda) Me dN
Prerace ed
25 godmother tothe Pineda’ son. After her inauguration in 2001, President Arroyo
sdmiced to this ritual kinship with the country’s tp syndicate boss in an incerview
‘with Aviwcek, but she insisted that it was traditional not politial—in effet trying
to mark a corrupt relpolck relationship with an endearing familial shetric.” To
this solid nancial support, Aroyo could add name recognition as en ex preident's
daughter and oligarchic connections chrough her marsage to Jose Tuason Arroyo. a
descendait of the arstocratieTuasons of Mala and the lnided Arroyos ofthe Westin
Viayas.
Chinese
Long apolitical, Menilas Chinese emerged in che post-Marcos era as powerful
entreprencurs who had a pressing need to become involved, forthe first time, in
Phil
Filipino sociery has been the capacity 10 assimilate overseas Chinese, admitcing
them filly into the Catholic Church, communities, and corporations. From
1898 to 1975, however, Filipino economic nazionalism blocked the assimilaion
of Chinese migrants who had atrived after 1898, denying them citizenship under
an exclusionary doctrine of jus sanguinis. This blanker denial was reinforced by
sgong-anti-Chinese das, including the-prewar Manila Public Sualls-Ordinance;
‘Cormonvrealth legislation requiring that-Chinese ledgers be kept'in English the
1954 Retil-TraderNatibnalization Acts and cegulations:adopted by the-National
‘Economic Council in 1957-58 giving procty to Filipino firms. In 1975, howeves,
President Marcos ordered more liberal nacuralization policy, simultaneously
increasing his illicit income nd allowing thousands among the Chinese community
then about I percent of the counery’s population, to Knally win formal citizenship
and fuller participation inthe sociey®?
While the Filipino oligarchs exhauseed themselves in che selfdestrutive
infighting of martial law intrigues, the Chinese taipans had quietly focused on
business to emerge fiom the Marcos dieraorship as the councey’s most dynamic
cenurepeeneuts, Ar the end of Mercors regime in 1986, Chiness-Flipinos alesdy
‘owned 45 percent of the top 120 manufaceuring firms. Many of these Chinese
familics were ‘poorly educated immigrant... more predisposed toa family-based
‘ype of busines chan cheit Filipino counterparts” who often mitigated the fanlial
influence with foreign equity oF public Listings. In the firesale privatization of
‘government corporttions mismanaged under Marcos, tozling some P43 billion,
Chinese conglomerates sequized, among other businesses, Philippine Shipyard
and Engineering (Philsco): Oriental Petroleum, the nations largest oil exploration
‘company; and Philippine Aline, the national fag catties. By 1954, Chinese
banks held 38 percent of total commercial banking assess, and six top Chinere
cntreprencurs, the so-called taipans, controlled divensfied conglomerates led by
“flagship firms active in finance and real estate. Far from he “low-profile” rice and
commodiy traders of decades past, Manila leading Chinese now controlled some
ine politics. Over the past two centuries, one of the defining attributes ofxxii Prerace
‘ety visible corporarions—banks, insurance companies, shopping malls, diailerie,
‘he national airline, telephone neeworks, and the capital’ premier newspaper”
Driven by this rapid gronth, six of che leading taipan conglomerates began
merging with the established Filipino business lies while simultaneously guarding
family control over core operations. As the Gokonguel group expanded beyond is
ociginal food-matketng operations into real estate and finance, the patiarch, John
Gokongwei, developed what he called a “close relationship” with Eugenio Lapen,
Js, leader of one ofthe “old rich” Filipino families, to buy a controlling share in che
Philippine Commercial International Bank (PCIB) and form the First Philippine
Power Corporation, which built a 215-megawatt generating plane. Yer even ==
the Gokongwei holdings grew into « diversified conglomerate of thiryesix major
corporations by 1994, the family reraied tight control through 2 holding company,
JG Summit Holdings, Inc. Although Summic had two Filipino directors and three
Filipino senior managers, real control remained with the executire committee of
seven close relativee—ranging from John, age sixty-eight, co Lance, age owenty-
cight—thereby atvuring that any “noncfumnily member is definitely excluded from,
decision making at the Group's headquarter, indeed.” In their centralization of
‘management under family contol, ait shared with othe Philippine ethnic groups
such asthe Spanish Filipinos atthe Ayala and Aboitiz corporations, che caipans were
‘ensuring the "transfer of power along ther heredcay lines to solidify their eoncemne
family busines in the true seine ute word."®
These new Chinese taipans ranged from politically neutral enteepreneuts
such as Henry Sy of the Shoemart cert chain to che hypetpolitical Lucio Tan.
Alchough Tan was bora in China and is nominally Chinese his business operations
seem strikingly reminiscent of the old Filipino oligarchs, His Forcane Tabacco
and Tanduay, for ecample, both operate through rent secking and tax avoidance,
and he has backed presidental candidates with lavish donations, recsiving
lucrative rents in rewurn, In 1966, Tan established his fist major firm, Fortune
‘Tobscco, with the backing of Presidene Marcos and soon won “tax breaks and neat
‘monopoly licenses” ro captare some 70 percent of the country’ cigarete musket,
‘At the height of martial Iw in 1980, the president also awarded Tan a license to
open Asia Brewery as a rival to San Miguel bee, allowing this upseare compeny
to win 20 percent ofthe market. Hustrating the transfer of asee from declining
Spanish families to rising Chinese eipans, Tan purchased the Tenduzy
from Manuel “Mand
Fortune Tobacco. Indeed, the government filed a msive, billion-dollar tax evasion
‘ase against Tan's tobaceo company, but in 1996 the Supreme Court ruled in his
favor, a decision so controversial thas the justices fle compelled to issue a formal
Asolal chat they had been bribed. By using hs vat profits from alcohol and eobacco
sales, allegedly amplified by systematic tax erasion, in 1992 Tan invested PS billion
in Philippine Aidines and six years acer bankrolled Joseph Estrada succesful
1998 presidential campaign, prompring. the new president to cancel compzting
flights by rival carcets and press a sti
woTan®
‘Tapping into che couneryé il-concealed raclim and rerntment, kidnap
tangs preyed on the Philippine Chinese during the 1990s wich a ruthlessness that
extracted huge ransoms and then executed some’of che victims, According to the
PNB reporced kidnappings nationwide rose from 25 in 1991 to a peak of 179 in
1996 before dipping bacco 129 in 1998. At the height of cis erime wave, Lloyds
‘of London ranked the Philippines asthe world’s fourdh most dangerous kidsap sie,
Fortune magazine called ic"the kidnap eapical of Asia." As kidnapping and armed
robbery surged, Manila Chinese community was forced to mabilize politically
against conrupt police and their criminal allies, marching in mass demonstrations,
holding rallies and supporting candidates, With chic visible wealth, presing need
for security and newfound political involvement, the Chinese consmtnity emerged
2s major nancies inthe 2004 presdencial elections, backing the candidacy of the
former national police chief Panflo “Ping” Lacson, known for his suecess against
idoappers.
Paradoxically, these foimal baits to assimilation, which remained in place
until che late 1970s, had allowed taipans to remain aloof from polities, facilitating
their capital formation and economic rise. With legal restraints now removed these
violent kidnappings and visible Chinese protests seemed to be manifestations of
a slow, painful asimilaion, Inthe nexe generation, we will Hikely witness eaipan
incermartiages with Filipino oligarch Funiles and more active Chinese community
Involvement ia Philippine plies.
ing union to sete on etme favorable
Celebrity
‘With the weakening of patronage newodts, nation! sections have become more
ein expressions of the popula: will allowing pop clcure icons vo palsy thet
Cele neo sucefl campaigns far both the Sens and ce peesideney Jat
land, lineage, and erudition wers once credentials for joining the national ec,
0 now a od jump shor ora tegenic personality seams tobe an equ vali
‘tlifcation Sparking this change, new media have made these eclebies @ more
onscane public presence In deads pas fm sts and sports penalise
feng Sigazes enon 2 the oe erena or cinema: Under Marrs New Soin.
howetes the aval of the videocaseve recorder (VCR) and domestic suite
tlevsion brought profsonal basketball and Filipino fms into most households
‘mowing, non, an nigh
Once « forum for statesman distinguished in lew and politics, the Senate,
dled. national, has become 2 clletion of basketball players, television
personalities, movie stats, and failed coup ploctets, During the 1990s, two former
‘basketball sears, Freddie Webb and Robert Jaworski, were elected to the Senate solely
on pain recogrton inthis honp-raed nation. By 2008, ix among te een.
Four senators had won ofce though eebishre a forme fl and elvsionTh Prerace
stars (Loren Legacda, Lito Lapid, and Ramon Revills, J) and three for notoriety in
thee military service (Gregorio Honasan, Panfilo Laston, and Antonio illans 1V),
Sirsilacy, i 1998 Joseph Estrada was the fst, hough probably not the last, movie
star elected tothe presidency. Indeed, only three years after his ouster the action sar
Fernando "Ronnie Poc, Jt, challenged Gloria Arroyo for the presidency and might
wel have won without che systematic fraud that assured her reelection.
Bren within the world of Philippine celebrity, family connections have also
proved critical. With ltde alent and les taining, Ronnie Poe, born Ronald Allan
Poe, adopeed his fathers steen name to become “Fernando Poe, Jt.” and break into
films asthe son of a prewar matinee idol. Senator Ramon Revilla, Je, fllowed his
father ico the Flipino film industry as an‘action sta and thea went into politics,
parlaying this multigenerational name recognition into a Senate scat. Similarly,
Senator Lito Lapid’s son Mark enjoyed some success in the film indusiry before
‘winning election asthe governor of Pampanga, a posion his father held before his
clevation to che Senate, These ferily connections can also prove a lability. Afar
yeats of adulation 25a college and professionel basketball sas, Freddie Webb was
tlected to the Senate in 1992 only to have eelebricytuen to notaiety when his son
“Hubert was charged ina sensational murdet-rape case, sending his poll nambers #0
rock bottom among the thirty-two Senate candidates in 2000.
Ulimarely, che blending of crime and celebrizy in ways seemingly ephemeral
yet somehow substantial is slowly changing the country’s political culture and
the character ofits ruling elt. Just as the once august Senate has become an odd
collection of criminals, media oxlebrites, spores stars, and coup plotters, so che
presidential palace has lost its luster, In an earlier generation, the ambitious used
‘celebrity to gain access to the presidential palace, but now some would ue the palace
coachieve elebriy: While President Cory Aquino held office with the propriey and
privacy that marked the old ite her daughter made the palace a stage on which she shed
her identity as Ms. Kristina Bernaderte Cojuangco Aquino and become instad "Kis
Aquino’—the star of blood-soaked slasher films, che queen of gossip on daycime
TV, and the object of fan-magazine fascination for her succession of steamy affaits
With basketball playezs and action stat, replete with sexually transmitted disease,
encounter sex, and babies legitimate o illegitimate. Even the aistocratic Lope
family has been marked by this mix of crime and celebrity, Instead of a martiage
compact within olgachic circles sealed by an exchange of landed aset a bie parents,
bad done, in 1999 Manuel "Beavet” Lopez, Jy heir co this long lineage, maied
Jacqueline Bjercto, the legitimate daugheer of President Estrada, che star of over
a hundred Filipino fllms, and was given a masive mansion thatthe prsidens had
purchased with gambling kickbacks and transferred via 2 faudulent tax-evasion
scheme.
‘Through the sur of such change, the oligarchy is no longer comprised of
austere aristocrats such as Manuel Hlzalde, Se, Oscar Ledesma, of Eugenio Lopes,
St, and is instad becoming an eclectic collection of gambling bosses, media stars,
smougeles, telecom rent seckers, rel estate wheelerdealers, and Chines taipans. It
favuE me dh
Pecsact xv
is by no means clear whether this changing lite is a manifestation of dynamism akin
to, s4y that of India or instability comparable to, say, that of Color
Conclusion
In conclusion, there can be no conclusion to the ever-changing history of such a
dynamic social stratum. Looking back over the past two hundred yeas, the Filipino
cle, both provincial dynasties and the national oligarchy has changed constantly in
both composition and character, Looking forward twenty yer, it seems likely that
this oligarchy wil adape to maintain is sole defining axerbure—the continuity of
control over the Philippine economy and sociery.
(Over the past half centuiy, this ogarchic system has proved exible, even
fluid, ignoring the source of any ilgotren grins and ceadily integrating perveau
‘families within this social elite, Lucio‘Tarumighe be a déclassé Chinese émigré, but
‘he has become the nation leading enteprencur through uneczing politcal instinct,
which have allowed him ta maintain an unbroken record of-eorporate expansion
sander Aveval adminiseeations, winning key licenses under"Marcos, acquiring the
ational atine under Marcos enemy Aquino, surviving 2 mass tse investigation
started by:Ramos, and winsing extraordinary executive boons from Estrada. No
‘matter how determined any administration might be to destoy a paticularolinarch,
all seem to survive. Danding Cojuangco came home, wealth inact, afer hs cous
and blood enemy President Aquino left office: the Lopenes restored much oftheir
lose nancial empire after their nemesis Marcos fll from power: sn the Marcos,
too, are back fiom exile and‘back in office, many of their plundered billions still
somehow under their contra.
1 Byen the mot tawdey ofthese acvistes, cx-president Joseph Estrada, may yet
scorer his lost influence, nov that he,is out of prison, and transae his purloined
sets into social prestige even shough much of his wealth came from blanc bribery
illegal gambling kickbacks, ad stock market fraud that bought the nation's financial
markers close to collapse. Asa veweran screen acto, Estrada hes shown an uncanny
ability to play contradictory social oles in ways that assured his social ascen, winning
the presidency with an angry ant-ligachic, pro-meeashetoic, znd then using that
office to marry his daughter into the blue-blooded Lopez clan while plundecing
sulicientaxsets ftom his pro-mata (pro-masses) social programs to jin che oligarchy
on his own,
‘Therpenitrence-of-oligachicspowen is, moreover, made possible by both
sncgacineandipositive czars; that is, not only che active pursuiof:powecby:eite
families bue also-the:rlative weakness.of countervailing social forces. Insead-of
insulating the state fom oligarch inAuence, the judiciary is often compromised
by-coreuption or politica! pressure. Adding tothe oligarchy politcal influence, the
traditional role ofthe middle cla as an insulating factor beoween the elce and the
smasses has been diminished by a éomplex of socioeconomic frees
‘Confusing charicy with philanchropy, the country’ oligarchy has filed topool Prerace
transfer signiicant capital to the public sector in ways that would create educational
‘and caleural institutions accessible ro the middle class. While America Gilded Age
industsalss, for example, cleansed their money by meaas of philanthropy, building
public libraries and privae universities, the Flipino oligarchs have not developed che
habit, producing relatively emall publi insticutions incapable of sustaining a large,
smote lively middle cass, Many members ofthe elite publicize thei gesezosty in
granting a few scholarships, Teodoro Yangeo in an eadlier ea, Lucio Tan today. But
thisisan insignificant share oftheir asses, far from ral philanthropy.
Ia recent years, the Chinese taipans have been buying up many of che
established private institutions in Manilis downtown univers bee of some forty
universities with several hundeed chousand students, Mapua Universi, a leading
center of engineering and architectural tudes, is now contalle by the Yachengeos,
covwnets of Malayan Insurence Company; University of the Eat (UE), the country’s
langest private university with over 60,000 seadents, by Lucio Ten; National
Universcy by the Sy farily of the ShoeMar retail empire; Centro Escolar Univesiy
by Dr Emilio . Yap, who also owns the Manila Hotel and the Manile Bulletin. For
the ime being, the caipans have appointed presidents of Mapuia and UE who were
welhrespected professors fom the Univesity ofthe Philippines, the country’ premies
insccution, In principle, some kind of developmental synergy between the business
sector and the universces might be possible. Whether the tsipane will manage
‘these insticutions to maximize cash fow from thet swelling tudent populations or
‘ansform them into centers of educational excellence and social mobility emains
‘0 be seen. In the pursuit of philanthropy, pzoft eaking might prove had for there
ssipans to resis.
‘Other mechanisms for social mobility ae also weak, All societies need to renew
their elites by the regular recruitment of ratual leader from te lower class, I the
Philipines, with a closed oligarchy and the University ofthe Philippines edmisson
captured by the middle cls, the Philippine Miliary Academy (PMA) has been one
of the few vehicles for such lower-class reeruiement. Over the past ewo years, the
Univessty of the Philipines has imposed a 300 percent inreate in seadent fet that
has made i much less accessible to lower-and midadlecass udents, no matcer how
promising, Although its cade ae still drawn from the poor and middle clas, the
PMA’ graduates, no maces how prominent, donot generally marcy ia the elie,
and retired military officers have remained 2 che threshold of power, sil waiting to
be invited inside.
Farther weakening the middle clas,our-migetion of aklled-workers and
educated professionals since the 1960s-has reduced thessocihimasseof his key
seratum. Created by Spain in the nineccenth cencury and expanded under U.S. rule
in the early ewentieth, members of the Filipino middle ces, largely white-collar
‘workers and civil servants, found ther social position weakened by the politicization
of a bloated, illpaid public service afer independence. As real income and socal
status fell this sector was confronted with a cruel choice: either slip downward on
the cocal sale or emignate. By che late 1990s, some five millon Filipinos, almost 20
RdbdalT mud dh
percent of the total labor force, weie working overseas, and the middle-ass presence
in Manila was much diminished.” With some 800,000 new "job entrants” every
year, the number of overseas workers rose co 74 milion by 2005 and the middle-
class presence in Manila continved to fade, removing this catalyse element for social
and economic change.
‘With 2 weak mide cai, Philippine politics has become a stagnant balance
between an entrenched oligarchy and an impoverished mass whose vores are often
Bought cheaply with cash.? In the moze prosperous decade of the 1950s, before
the. middle caus began its precipicous decline, these middle forces seeved 38 2
socal engine dtiving successful campaigns for socal reform and good goveenance,
In the absence ofa stiong middle class to suppore such reforms, relatively popular
presidents—Aquino, Ramos, and Esada—have been “stymied when they pursued
policies inimical to local lie inezets."™ Although the potential ofthis class as «
force for change made brief reappearance: inthe fared “people power” mobilizations
EDSA I and EDSA I which toppled Marcos in 1986 and Estrada in 2001, chis
socal strategy has proven to bea problematic, extraconsticuional means of change
and is now largely spent, leaving the country mited in policicalscum-soca stalemate
‘withour any clear means of moving forward?
In che future, if his out-migration is somehow reversed and the mile clase
_secover its social mass, civil society movements may serve as acheck on government
cocruption and oligarchic exces. For the time being, however, che country, caught
in the grip of this social salemate, will sumble chrough “its perperual sae of
‘varying levels of cis,” mired ina politics marked by deepening oligarchic contol
fraudulent elections, aborsive coups, and spreading poverty2*
Notes
Tam indebeed co Patecio Abinaes for some excallene suggestions after 2 cose reading ofan
‘ule draft, Tam alo grate toa former colleague, Temaro River, for hsinsighel analysis
‘ofthe changing Filipino ec, which informs the conemporary sections of this analysis.
Yemes K. Boyce, The Philippine The Political Beonomy of Groweh and Impoverisent
‘nthe Maras Era (London: Maclin, 1993), 1-3.
Spacer Keinks, The Economy of the Philippine: Hits, Inquaiti and Economie
Resracarng (Londons Rowtedge, 2002), 3.
“Teodoro A. Agoncilo, Malolos The Cris of the Republic (Quezon Cry: Univesicy of
the Philippines Press, 1960), 664-45; Renato Constantino, The Philippa A Per Revised
(Quezon City: Tale Publishing Seevies, 1975), 232. *
“Mindal of Sidelscxique of what he cls the “zzong oligacchy, weak sere” ches, hit
analysis usesa more uid definion of ligercly as drawing its economic esurces fom dvece
Sources noe tied w curl landholdings See John. Siel, Capital, Coercion, and Grime: Boe
in he Philippines (Seanfowd: Stanford Universi Pres, 1993), 9-11.
Paul D. Hutcherf, Booty Capitan: The Plt of Banking in he Piippine (aca,
1% Comell Universisy Pes, 1998), 45-64; Sidel, Ceptal, Coercion, and Crime, 4-22;
Bya-Lowa E. Hedman and John T idl Philpine Pali and Seca inthe Tete Centr,
(Londen: Routledge, 2000), 5-6, 16-17, 172-79.