05 ACTIVITY 1: AUDIENCE PROFILING

SUBMITTED BY:
Corcuera, Rachelle
Elazegui, Alyssa Jade
Jaron, Jerico
Jimenez, John Arvin
Manaig, Marrianne

SUBMITTED TO:
Professor Remilyn Cabrera
 AUDIENCE PROFILING

DEMOGRAPHICS • Vital Statistics of a specific population: 100 Tourism

and Hospitality Students around Calamba City.
• Age: 19 and above, as long as he or she is still
studying Tourism or Hospitality Course.
• Status: Single, married, couple etc.
• Gender: LGBTQ
• Education level: First Year to Fourth Year College
• What kind of services does the Sponsor is providing?
Serving the youth.

PSYCHOGRAPHICS • Interests: Aspiring flight attendant, Bar Tender, Chef,

Room Attendant, Hotelier, or any jobs that are
related with the tourism and hospitality industry that
the students dreamed of.
• Lifestyle: Students of tourism and Hospitality Industry
has a servant heart. Knows proper etiquette, ethical
and always optimistic and wearing his or her smile.
• Who is the target market of the Sponsor's services?
S.K. President Kenneth Delas Llagas’ target market
to serve are the youths in Calamba, Laguna.

DESIRED • For the Students to be one of their means of

OUTCOMES learning wherein they can share and get something
inreturn.
• For the aspiring tourism and hospitality individuals,
to give a broader insight of what hospitality and
tourism is all about and has prepared for them.
• To be a channel for sharing common problems,
interests, experiences hence help one another in
resolving challenges.