Identifying the Problem Maddie is thirsty. She wants to drink a Cold Drink.

Identifying the Decision  Brand

Criteria  Taste
 Color
 Packaging
 Price
Allocating Weights to  Brand 10
the Criteria  Taste 10
 Color 8
 Packaging 5
 Price 7

Developing the  Coca Cola

Alternatives  Sprite
 String
 Pepsi
 Fanta
 Miranda
 7Up
Analyzing the  Coca Cola
Alternative  Miranda
 7Up
Selecting an Alternative  Coca Cola
 Miranda
 7Up
Implementing an Coca Cola
Alternative

ALLOCATION OF WEIGHTS TO CRITERIA:

Criteria Person Person Person 3 Person Total Weight

1 2 4
Brand 9 10 10 8 37 10
Taste 10 10 10 10 40 10
Color 8 7 6 8 29 8
Packaging 5 9 5 7 26 5
Price 8 7 7 6 28 7
ANALYZING ALTERBATIVES:

Criteria Brand Taste Color Packaging Price

Coca 10 10 7 6 7
Cola
Sprite 9 8 8 7 8
String 7 6 10 9 6
Pepsi 8 8 9 8 9
Fanta 8 7 6 4 5
Miranda 7 5 6 8 9

7Up 6 9 7 8 9