THE BREMEN-GRONINGEN

ONLINE WORKSHOPS ON MULTIMODALITY

#BreGroMM

fridays, 1.00PM- 5.30PM GMT+1

online via Zoom

As a sequel to the Bremen Conference on Multimodality (that took place in

the years 2014-2019 at the University of Bremen, Germany), we are happy
to offer a new series of events that will take place online via Zoom.

The series is organized around various topics and themes of recent

multimodality research in order to discuss newest research questions, newly
developed methods and frameworks, and/or latest results from empirical work.
We invite speakers to present current work, explorative ideas and frameworks,
new proposals and cross-disciplinary initiatives, or simply ‘stuff’ they are
interested in. The underlying and guiding orientation for all talks should be
multimodality in its broadest sense with attention paid to close analysis
and/or essential philosophical/semiotic foundations - ideally linked together.
All artefact or performance types may be addressed and models can be
drawn from any disciplinary background.

Presentations will last for 30 minutes followed by 15-20 minutes of discussion

and a short break of 10 minutes.

The series is organized by

John Bateman, Multimodal Linguistics, University of Bremen and
Janina Wildfeuer, Multimodal Communication, University of Groningen

Registrants will receive information for joining the meeting

directly by email from Janina Wildfeuer: j.wildfeuer@rug.nl
 PROGRAM
12 Jesper Juul, The Royal The Game of Video Game Objects: An
March Danish Academy of Alternative Theory of When Pixels become
2021 Fine Arts Things

Milan Jaćević, The Beyond Multimodal Literacy: Ludic Habitus and

VIDEO
Royal Danish Academy Interactions with Digital Games
GAMES of Fine Arts

Elisavet Kiourti, Why Bad Language in Videogames is Good

European University
Cyprus

Janina Wildfeuer, A Multimodal Discourse Theory of Video Games:

University of Analysing the Discourse Structure of Tutorials
Groningen, & Dušan
Stamenković, University
of Niš

19 Jana Pflaeging & Tracing the Shapes of Multimodal Rhetoric

March Hartmut Stöckl,
2021 Salzburg University

Charles Forceville & Evaluating Animentary’s Potential as a

MULTI-
Anniek Plomp, Rhetorical Genre
MODAL University of
RHETORIC Amsterdam

Jens Kjeldsen, Experiencing Multimodal Rhetoric and

University of Bergen, & Argumentation in Political Advertisements: A
Aaron Hess, Arizona Study of How People Respond to the Rhetoric of
State University Multimodal Communication

Thomas Susanka, Multimodal Rhetoric on a Fuzzy Red Line:

University of Tübingen Climate Change and Persuasion in an
Inconvenient Truth

09 Xiaoqin Wu, UNSW, Movements as Pedagogic Choices? Exploration

April Sydney of Functions of Teacher's Movements in Active
2021 Learning Spaces

LITERACY & Stefania Savva, Cyprus Diverse students’ repertoires of literacy

EDUCATION University of practices in interactive virtual museum learning
Technology environments

Suriati Abas, Hobart & Working with Multimodality: New Literacies and
William Smith Colleges Meaning-Making Practices of College Students

Danielle Almeida, The Multimodality of Children’s Artefacts:

Universidade Federal Towards a Toy Literacy
da Paraíba
23 Marcus Callies, Politics and Fan Communication in Football
April University of Bremen Stadia in Germany - A Discourse-Pragmatic
2021 Analysis of Protest Banners on the 'Hopp Cause’

PER- Susan Reichelt, Commodified Calls to Action – The Case of

SUASION University of Konstanz Multimodal Period Product Discourse

Jacopo Costaldi, Multimodal Manipulation in Travel

Canterbury Christ Documentaries: Bypassing Epistemic Vigilance
Church University

Sascha Michel, Multimodal Aspects of Election Poster

University of Düsseldorf Busting

07 Christos Varvantakis & Entangled Ethnographies: Recent Developments

May Melissa Nolas, in Multimodal Ethnography
2021 Goldsmiths, University
of London
METHOD-
OLOGY Chiao-I Tseng, University Multimodal Cohesion, Discourse Interpretation
of Bremen and Empirical Foundation

Yufei He, Guangdong A Phylogenetic Perspective on Product

University of Foreign Launches as a Multimodal Business
Studies Promotional Genre

George Cremona, The MIRROR Framework: A Multimodal

University of Malta Methodological Tool for Ethnographic Research
Ventures

21 Anna Zieba, Just Look How Happy They Are! An Enquiry into
May Adam Mickiewicz the Portrayal of Subjective Well-Being
2021 University

FEELINGS Inke Dubois, University Memetic Humor across Generations: How Does
& of Bremen Multimodal Humor in Covid-19 Memes Relate to
EMOTIONS Age?

Samira Ibnelkaïd, Technobodily enactments of

University of Oulu “experience-sharing configurations” in video
interaction
11 Asli Özyurek, tba
June MPI Nijmegen
2021
Marina Cantarutti, The The Multimodal Design of Co-Animation in
INTER- Open University English Interaction
ACTION
Heike Baldauf, ICAR, Children and Parents Playing Together on a
University of Lyon 2, Large Tablet: Spatial Configurations and
& Biagio Ursi, LPL, Participation Frameworks
Aix-Marseille University

Jörg Cassens, Julian Multimodal Explanation:

Blohm, University of Human-Machine Interaction and Learning
Hildesheim, & Rebekah Complex Motor Skills in Context
Wegener, University of
Salzburg

25
June Special Session for Graduate Students
2021

09 Jan Georg Schneider, On the Fuzzy Boundaries between Medial

July University of Procedure and Semiotic Mode
2021 Koblenz-Landau

AUDIO- Mark Dang-Anh, IDS Situational Involvement and Footing Shifts in

VISUALS Mannheim Mobile Live Video Streams on Periscope

Sophia Embodied Interaction of Students with

Diamantopoulou, UCL Multisensory Technologies as Designs of
Institute of Education Learning: The case of the ‘weDRAW’ project

Alia Amir, Mid-Sweden The World of Ertugrul Gazi on You Tube – A

University Multimodal Interactional Analysis of the Nexus
of Practice
Previous sessions

04 Jasmina Đorđević & Translation Error Recognition and

December Dušan Stamenković, Multimodality
2020 University of Niš

Jana Holsanova, Audio Description as Multimodal Mediating

Lund University Activity

AV MEDIA Peter Uhrig, Multimodal Research on American TV News

FAU Nürnberg – Methods and Challenge

Tamara Drummond, From Bones to Lucifer and Buffy the

University of Bremen Vampire Slayer: Character Introduction in
(Contemporary) TV Series

18 Tuomo Hiippala, Corpus-Based Insights on the

December University of Helsinki Diagrammatic Mode
2020
M Dolores Porto, Multimodal Framing in European
Isabel Newsbites. A Socio-Cognitive Approach
VISUALS Alonso-Belmonte &
& NEWS Manuela Romano,
Universidad de
Alcalá & Universidad
Autónoma de Madrid

Jan Alyne Prado, Newsbites as Multimodal Discourse

Universidade de Segments
Federal de Bahia

Dimitris Serafis, Arguments in the Front Page? Brexit in

University of Malta & Greek Newspapers
Assimakis Tseronis,
Örebro University

15 Claudia Lehmann, Multimodal Aspects of Insubordination in

January University of Bremen Spoken English
2021
Mike Huiskes, Nynke The Multimodal Organization of Instrument
van Schepen & Transfer in the Operating Theatre
Patrick Nieboer,
INTER- University of
ACTION Groningen

Florence Oloff, Getting Hold of Someone Else's Phone:

University of Oulu Imperative Turns, Embodied Conduct and
Shared Objects
We started recording the sessions from end of January on. If you are interested in
watching them, please send an email to Janina Wildfeuer to get an invitation.

29 Nataliia Laba, UNSW Design and Visuality as New Forms of

January Sydney Textual Cohesion on Web Homepages
2021
Philipp Wicke, Investigation of the Online Covid-19
University College Discourse: Tracking Topics, Frames and
SOCIAL
Dublin & Marianna Sentiment on Social Media to Understand
MEDIA &
THE WEB Bolognesi, University the Development of Figurative Language
of Bologna during a Pandemic

Elena Mattei, Researching Contemporary Multimodal

University of Verona Artefacts: An Empirical Study of Tourism
Photography on Instagram and Official
Websites

Daniel Pfurtscheller, Coping with Instagram Stories

University of Vienna

12 Kate Jones, Power, Agency and Diversity in Pre-School

February University of Children’s Multimodal Performance
2021 Sheffield Repertoires

Kate Cowan, Multimodal Methodologies for Researching

CHILDREN &
University College Children's Play
LITERATURE London

Elin Ivansson, Reading Multimodal Archival Fiction

Sheffield Hallam
University

Frank Serafini, Arizona Linguistic, Semiotic, Literary, and Artistic

State University Frameworks for Investigating Picturebooks

26 John Bateman, Semiotic Modes and Annotation: Towards a

February University of Bremen Tight Coupling of Theory and Practice
2021
Ielka van der Sluis, PAT Annotation
ANNOTATION
University of
Groningen
Frederico Belcavello, Developing an Annotation Methodology for
Marcelo Viridiano, Audiovisual Corpora using FrameNet and
Maucha Gamonal, Ely
Edison da Silva Matos, Qualia
Tiago Timponi Torrent

Jikke Overdiep, Annotating Audience Involvement in Vlogs

University of
Groningen