GET

FILE='D:\Vikram_s\IIML_STUFF\QAM-2\data_lifestyle.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
FACTOR
/VARIABLES physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help
RES_4 PRE_5 RES_5
/MISSING LISTWISE
/ANALYSIS physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help c
RES_4 PRE_5 RES_5
/PRINT UNIVARIATE INITIAL KMO EXTRACTION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.

Factor Analysis

Page 1
 Notes
Output Created 18-Feb-2011 20:36:48
Comments
Input Data D:\Vikram_s\IIML_STUFF\QAM-
2\data_lifestyle.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working 400
Data File
Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined
missing values are treated as
missing.
Cases Used LISTWISE: Statistics are based on
cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income FAC1_1 FAC2_1 FAC3_1
FAC4_1 FAC5_1 FAC6_1 PRE_1
RES_1 PRE_2 RES_2 PRE_3
RES_3 PRE_4
RES_4 PRE_5 RES_5
/MISSING LISTWISE
/ANALYSIS physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income FAC1_1 FAC2_1 FAC3_1
FAC4_1 FAC5_1 FAC6_1 PRE_1
RES_1 PRE_2 RES_2 PRE_3
RES_3 PRE_4
RES_4 PRE_5 RES_5
/PRINT UNIVARIATE INITIAL KMO
EXTRACTION
/CRITERIA MINEIGEN(1) ITERATE
(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.
Resources Processor Time 00 00:00:00.063
Elapsed Time 00 00:00:00.267
Maximum Memory 157444 (153.754K) bytes
Required

[DataSet1] D:\Vikram_s\IIML_STUFF\QAM-2\data_lifestyle.sav

Page 2
 Descriptive Statistics
Mean Std. Deviation Analysis N
Good Physical Condition 4.31 1.526 400
Dress for Fashion 4.34 1.505 400
Have Stylish Clothes 4.60 1.602 400
Look Different 4.80 1.307 400
Not Heavily in Debt 4.86 1.741 400
Like to Pay Cash 4.91 1.730 400
Spend for Today 4.52 1.508 400
Use Credit Cards 5.21 1.615 400
Seldom Use Coupons 4.57 1.448 400
Interest Rates are Low 4.80 1.498 400
Self-Confident 4.83 1.495 400
Considered a Leader 5.59 1.484 400
Others Ask Me to Help 5.07 1.524 400
Children are Most 4.45 1.521 400
Important
Spend an Evening at 5.57 1.540 400
Home
Like to travel the World 4.14 1.487 400
Do Something Different 4.40 1.540 400
Try New Products 4.74 1.411 400
Skeptical Predictions are 4.30 1.563 400
Wrong
I Can Do Anything 4.44 1.618 400
Income Higher in Future 4.63 1.473 400
Financial Behavior .0000000 1.00000000 400
Style .0000000 1.00000000 400
optimistic .0000000 1.00000000 400
leadership .0000000 1.00000000 400
dynamic .0000000 1.00000000 400
REGR factor score 6 for .0000000 1.00000000 400
analysis 1
Unstandardized Predicted 5.0225000 1.76236779 400
Value
Unstandardized Residual .0000000 1.89414567 400
Unstandardized Predicted 5.0225000 1.76192426 400
Value
Unstandardized Residual .0000000 1.89455825 400
Unstandardized Predicted 5.0225000 1.75738907 400
Value
Unstandardized Residual .0000000 1.89876584 400

Page 3
 Descriptive Statistics
Mean Std. Deviation Analysis N
Unstandardized Predicted 5.0225000 1.75426018 400
Value
Unstandardized Residual .0000000 1.90165699 400
Unstandardized Predicted 5.0225000 1.71855072 400
Value
Unstandardized Residual .0000000 1.93398849 400

a
Correlation Matrix

a. This matrix is
not positive
definite.

Page 4
 Communalities
Initial Extraction
Good Physical Condition 1.000 .836
Dress for Fashion 1.000 .848
Have Stylish Clothes 1.000 .668
Look Different 1.000 .420
Not Heavily in Debt 1.000 .805
Like to Pay Cash 1.000 .816
Spend for Today 1.000 .880
Use Credit Cards 1.000 .879
Seldom Use Coupons 1.000 .765
Interest Rates are Low 1.000 .586
Self-Confident 1.000 .832
Considered a Leader 1.000 .885
Others Ask Me to Help 1.000 .772
Children are Most 1.000 .812
Important
Spend an Evening at 1.000 .815
Home
Like to travel the World 1.000 .941
Do Something Different 1.000 .896
Try New Products 1.000 .453
Skeptical Predictions are 1.000 .941
Wrong
I Can Do Anything 1.000 .940
Income Higher in Future 1.000 .813
Financial Behavior 1.000 1.000
Style 1.000 .995
optimistic 1.000 .996
leadership 1.000 1.000
dynamic 1.000 .974
REGR factor score 6 for 1.000 1.000
analysis 1
Unstandardized Predicted 1.000 .978
Value
Unstandardized Residual 1.000 .997
Unstandardized Predicted 1.000 .978
Value
Unstandardized Residual 1.000 .997
Unstandardized Predicted 1.000 .981
Value
Unstandardized Residual 1.000 .998

Page 5
 Communalities
Initial Extraction
Unstandardized Predicted 1.000 .977
Value
Unstandardized Residual 1.000 .998
Unstandardized Predicted 1.000 .969
Value
Unstandardized Residual 1.000 .990
Extraction Method: Principal Component
Analysis.

Page 6
 Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 9.107 24.614 24.614 9.107 24.614 24.614
2 5.730 15.485 40.100 5.730 15.485 40.100
3 4.962 13.411 53.510 4.962 13.411 53.510
4 3.484 9.416 62.926 3.484 9.416 62.926
5 3.390 9.161 72.087 3.390 9.161 72.087
6 3.134 8.470 80.558 3.134 8.470 80.558
7 2.625 7.093 87.651 2.625 7.093 87.651
8 .825 2.231 89.882
9 .738 1.994 91.876
10 .684 1.848 93.724
11 .394 1.066 94.790
12 .351 .948 95.738
13 .344 .929 96.667
14 .272 .736 97.403
15 .251 .677 98.081
16 .170 .459 98.540
17 .146 .394 98.934
18 .130 .352 99.286
19 .087 .235 99.521
20 .081 .220 99.741
21 .055 .149 99.890
22 .041 .110 100.000
23 2.003E-15 5.413E-15 100.000
24 1.554E-15 4.200E-15 100.000
25 8.967E-16 2.423E-15 100.000
26 5.901E-16 1.595E-15 100.000
27 2.406E-16 6.502E-16 100.000
28 2.149E-16 5.807E-16 100.000
29 3.484E-17 9.417E-17 100.000
30 -2.462E-16 -6.654E-16 100.000
31 -5.240E-16 -1.416E-15 100.000
32 -7.649E-16 -2.067E-15 100.000
33 -9.196E-16 -2.486E-15 100.000
34 -1.045E-15 -2.825E-15 100.000
35 -1.455E-15 -3.933E-15 100.000

Page 7
 Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
36 -1.795E-15 -4.850E-15 100.000
37 -2.294E-15 -6.201E-15 100.000
Extraction Method: Principal Component Analysis.

Page 8
 a
Component Matrix
Component
1 2 3 4 5
Good Physical Condition .509 -.040 .011 .202 .727
Dress for Fashion .520 -.016 -.006 .198 .732
Have Stylish Clothes .449 .016 .003 .226 .640
Look Different .379 -.019 .007 .219 .462
Not Heavily in Debt .084 .887 -.068 .017 -.032
Like to Pay Cash .060 .897 -.074 .002 -.020
Spend for Today .072 .929 -.070 .036 -.039
Use Credit Cards .101 .926 -.085 .036 -.020
Seldom Use Coupons .087 .865 -.069 .028 -.003
Interest Rates are Low .086 .754 -.065 .010 -.008
Self-Confident .214 -.050 .056 .774 -.303
Considered a Leader .192 -.079 .051 .819 -.343
Others Ask Me to Help .125 -.070 .050 .797 -.245
Children are Most .013 .056 .018 -.021 .102
Important
Spend an Evening at .020 .055 .019 -.060 .090
Home
Like to travel the World .739 -.111 -.018 -.337 -.234
Do Something Different .718 -.069 -.013 -.357 -.238
Try New Products .472 .004 -.027 -.316 -.237
Skeptical Predictions are .619 -.051 -.009 .060 -.283
Wrong
I Can Do Anything .606 -.036 .003 .051 -.314
Income Higher in Future .526 -.043 .002 .095 -.252
Financial Behavior .083 .992 -.081 .033 -.034
Style .497 -.024 .005 .245 .825
optimistic .496 -.044 -.001 .054 -.335
leadership .152 -.051 .056 .871 -.342
dynamic .667 -.061 -.022 -.415 -.283
REGR factor score 6 for .024 .033 .022 -.037 .091
analysis 1
Unstandardized Predicted .984 -.021 -.010 -.042 -.023
Value
Unstandardized Residual .014 .081 .993 -.055 .007
Unstandardized Predicted .984 -.020 -.010 -.042 -.023
Value
Unstandardized Residual .014 .080 .993 -.055 .006
Unstandardized Predicted .986 -.017 -.013 -.041 -.023
Value

Page 9
 a
Component Matrix
Component
6 7
Good Physical Condition .004 -.070
Dress for Fashion -.009 -.060
Have Stylish Clothes -.078 -.009
Look Different -.099 -.066
Not Heavily in Debt .056 -.047
Like to Pay Cash .017 -.032
Spend for Today .028 -.057
Use Credit Cards .028 -.029
Seldom Use Coupons -.058 -.003
Interest Rates are Low -.049 .061
Self-Confident .299 -.013
Considered a Leader .224 -.012
Others Ask Me to Help .230 .039
Children are Most .154 .880
Important
Spend an Evening at .187 .874
Home
Like to travel the World .454 -.087
Do Something Different .428 -.097
Try New Products .269 -.034
Skeptical Predictions are -.680 .091
Wrong
I Can Do Anything -.678 .102
Income Higher in Future -.668 .128
Financial Behavior .008 -.031
Style -.030 -.075
optimistic -.781 .154
leadership .309 .009
dynamic .514 -.094
REGR factor score 6 for .166 .980
analysis 1
Unstandardized Predicted .080 .022
Value
Unstandardized Residual -.013 -.027
Unstandardized Predicted .080 .022
Value
Unstandardized Residual -.013 -.026
Unstandardized Predicted .080 .022
Value

Page 10
 a
Component Matrix
Component
1 2 3 4 5
Unstandardized Residual .015 .077 .994 -.056 .007
Unstandardized Predicted .984 -.017 -.014 -.034 -.022
Value
Unstandardized Residual .018 .077 .993 -.062 .006
Unstandardized Predicted .966 -.105 -.018 -.140 -.003
Value
Unstandardized Residual .052 .154 .980 .032 -.011

a
Component Matrix
Component
6 7
Unstandardized Residual -.013 -.026
Unstandardized Predicted .076 .023
Value
Unstandardized Residual -.009 -.027
Unstandardized Predicted .046 -.048
Value
Unstandardized Residual .019 .037

Extraction Method: Principal Component Analysis.

a. 7 components extracted.

FACTOR
/VARIABLES physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help
RES_4 PRE_5 RES_5
/MISSING LISTWISE
/ANALYSIS physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help c
RES_4 PRE_5 RES_5
/PRINT INITIAL KMO EXTRACTION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.

Factor Analysis

Page 11
 Notes
Output Created 18-Feb-2011 20:38:12
Comments
Input Data D:\Vikram_s\IIML_STUFF\QAM-
2\data_lifestyle.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working 400
Data File
Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined
missing values are treated as
missing.
Cases Used LISTWISE: Statistics are based on
cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income FAC1_1 FAC2_1 FAC3_1
FAC4_1 FAC5_1 FAC6_1 PRE_1
RES_1 PRE_2 RES_2 PRE_3
RES_3 PRE_4
RES_4 PRE_5 RES_5
/MISSING LISTWISE
/ANALYSIS physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income FAC1_1 FAC2_1 FAC3_1
FAC4_1 FAC5_1 FAC6_1 PRE_1
RES_1 PRE_2 RES_2 PRE_3
RES_3 PRE_4
RES_4 PRE_5 RES_5
/PRINT INITIAL KMO
EXTRACTION
/CRITERIA MINEIGEN(1) ITERATE
(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.
Resources Processor Time 00 00:00:00.016
Elapsed Time 00 00:00:00.108
Maximum Memory 157444 (153.754K) bytes
Required

[DataSet1] D:\Vikram_s\IIML_STUFF\QAM-2\data_lifestyle.sav

Page 12
 a
Correlation Matrix

a. This matrix is
not positive
definite.

Page 13
 Communalities
Initial Extraction
Good Physical Condition 1.000 .836
Dress for Fashion 1.000 .848
Have Stylish Clothes 1.000 .668
Look Different 1.000 .420
Not Heavily in Debt 1.000 .805
Like to Pay Cash 1.000 .816
Spend for Today 1.000 .880
Use Credit Cards 1.000 .879
Seldom Use Coupons 1.000 .765
Interest Rates are Low 1.000 .586
Self-Confident 1.000 .832
Considered a Leader 1.000 .885
Others Ask Me to Help 1.000 .772
Children are Most 1.000 .812
Important
Spend an Evening at 1.000 .815
Home
Like to travel the World 1.000 .941
Do Something Different 1.000 .896
Try New Products 1.000 .453
Skeptical Predictions are 1.000 .941
Wrong
I Can Do Anything 1.000 .940
Income Higher in Future 1.000 .813
Financial Behavior 1.000 1.000
Style 1.000 .995
optimistic 1.000 .996
leadership 1.000 1.000
dynamic 1.000 .974
REGR factor score 6 for 1.000 1.000
analysis 1
Unstandardized Predicted 1.000 .978
Value
Unstandardized Residual 1.000 .997
Unstandardized Predicted 1.000 .978
Value
Unstandardized Residual 1.000 .997
Unstandardized Predicted 1.000 .981
Value
Unstandardized Residual 1.000 .998

Page 14
 Communalities
Initial Extraction
Unstandardized Predicted 1.000 .977
Value
Unstandardized Residual 1.000 .998
Unstandardized Predicted 1.000 .969
Value
Unstandardized Residual 1.000 .990
Extraction Method: Principal Component
Analysis.

Page 15
 Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 9.107 24.614 24.614 9.107 24.614 24.614
2 5.730 15.485 40.100 5.730 15.485 40.100
3 4.962 13.411 53.510 4.962 13.411 53.510
4 3.484 9.416 62.926 3.484 9.416 62.926
5 3.390 9.161 72.087 3.390 9.161 72.087
6 3.134 8.470 80.558 3.134 8.470 80.558
7 2.625 7.093 87.651 2.625 7.093 87.651
8 .825 2.231 89.882
9 .738 1.994 91.876
10 .684 1.848 93.724
11 .394 1.066 94.790
12 .351 .948 95.738
13 .344 .929 96.667
14 .272 .736 97.403
15 .251 .677 98.081
16 .170 .459 98.540
17 .146 .394 98.934
18 .130 .352 99.286
19 .087 .235 99.521
20 .081 .220 99.741
21 .055 .149 99.890
22 .041 .110 100.000
23 2.003E-15 5.413E-15 100.000
24 1.554E-15 4.200E-15 100.000
25 8.967E-16 2.423E-15 100.000
26 5.901E-16 1.595E-15 100.000
27 2.406E-16 6.502E-16 100.000
28 2.149E-16 5.807E-16 100.000
29 3.484E-17 9.417E-17 100.000
30 -2.462E-16 -6.654E-16 100.000
31 -5.240E-16 -1.416E-15 100.000
32 -7.649E-16 -2.067E-15 100.000
33 -9.196E-16 -2.486E-15 100.000
34 -1.045E-15 -2.825E-15 100.000
35 -1.455E-15 -3.933E-15 100.000

Page 16
 Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
36 -1.795E-15 -4.850E-15 100.000
37 -2.294E-15 -6.201E-15 100.000
Extraction Method: Principal Component Analysis.

Page 17
 a
Component Matrix
Component
1 2 3 4 5
Good Physical Condition .509 -.040 .011 .202 .727
Dress for Fashion .520 -.016 -.006 .198 .732
Have Stylish Clothes .449 .016 .003 .226 .640
Look Different .379 -.019 .007 .219 .462
Not Heavily in Debt .084 .887 -.068 .017 -.032
Like to Pay Cash .060 .897 -.074 .002 -.020
Spend for Today .072 .929 -.070 .036 -.039
Use Credit Cards .101 .926 -.085 .036 -.020
Seldom Use Coupons .087 .865 -.069 .028 -.003
Interest Rates are Low .086 .754 -.065 .010 -.008
Self-Confident .214 -.050 .056 .774 -.303
Considered a Leader .192 -.079 .051 .819 -.343
Others Ask Me to Help .125 -.070 .050 .797 -.245
Children are Most .013 .056 .018 -.021 .102
Important
Spend an Evening at .020 .055 .019 -.060 .090
Home
Like to travel the World .739 -.111 -.018 -.337 -.234
Do Something Different .718 -.069 -.013 -.357 -.238
Try New Products .472 .004 -.027 -.316 -.237
Skeptical Predictions are .619 -.051 -.009 .060 -.283
Wrong
I Can Do Anything .606 -.036 .003 .051 -.314
Income Higher in Future .526 -.043 .002 .095 -.252
Financial Behavior .083 .992 -.081 .033 -.034
Style .497 -.024 .005 .245 .825
optimistic .496 -.044 -.001 .054 -.335
leadership .152 -.051 .056 .871 -.342
dynamic .667 -.061 -.022 -.415 -.283
REGR factor score 6 for .024 .033 .022 -.037 .091
analysis 1
Unstandardized Predicted .984 -.021 -.010 -.042 -.023
Value
Unstandardized Residual .014 .081 .993 -.055 .007
Unstandardized Predicted .984 -.020 -.010 -.042 -.023
Value
Unstandardized Residual .014 .080 .993 -.055 .006
Unstandardized Predicted .986 -.017 -.013 -.041 -.023
Value

Page 18
 a
Component Matrix
Component
6 7
Good Physical Condition .004 -.070
Dress for Fashion -.009 -.060
Have Stylish Clothes -.078 -.009
Look Different -.099 -.066
Not Heavily in Debt .056 -.047
Like to Pay Cash .017 -.032
Spend for Today .028 -.057
Use Credit Cards .028 -.029
Seldom Use Coupons -.058 -.003
Interest Rates are Low -.049 .061
Self-Confident .299 -.013
Considered a Leader .224 -.012
Others Ask Me to Help .230 .039
Children are Most .154 .880
Important
Spend an Evening at .187 .874
Home
Like to travel the World .454 -.087
Do Something Different .428 -.097
Try New Products .269 -.034
Skeptical Predictions are -.680 .091
Wrong
I Can Do Anything -.678 .102
Income Higher in Future -.668 .128
Financial Behavior .008 -.031
Style -.030 -.075
optimistic -.781 .154
leadership .309 .009
dynamic .514 -.094
REGR factor score 6 for .166 .980
analysis 1
Unstandardized Predicted .080 .022
Value
Unstandardized Residual -.013 -.027
Unstandardized Predicted .080 .022
Value
Unstandardized Residual -.013 -.026
Unstandardized Predicted .080 .022
Value

Page 19
 a
Component Matrix
Component
1 2 3 4 5
Unstandardized Residual .015 .077 .994 -.056 .007
Unstandardized Predicted .984 -.017 -.014 -.034 -.022
Value
Unstandardized Residual .018 .077 .993 -.062 .006
Unstandardized Predicted .966 -.105 -.018 -.140 -.003
Value
Unstandardized Residual .052 .154 .980 .032 -.011

a
Component Matrix
Component
6 7
Unstandardized Residual -.013 -.026
Unstandardized Predicted .076 .023
Value
Unstandardized Residual -.009 -.027
Unstandardized Predicted .046 -.048
Value
Unstandardized Residual .019 .037

Extraction Method: Principal Component Analysis.

a. 7 components extracted.

FACTOR
/VARIABLES physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help
/MISSING LISTWISE
/ANALYSIS physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help c
/PRINT UNIVARIATE INITIAL KMO EXTRACTION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.

Factor Analysis

Page 20
 Notes
Output Created 18-Feb-2011 20:39:22
Comments
Input Data D:\Vikram_s\IIML_STUFF\QAM-
2\data_lifestyle.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working 400
Data File
Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined
missing values are treated as
missing.
Cases Used LISTWISE: Statistics are based on
cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income
/MISSING LISTWISE
/ANALYSIS physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income
/PRINT UNIVARIATE INITIAL KMO
EXTRACTION
/CRITERIA MINEIGEN(1) ITERATE
(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.
Resources Processor Time 00 00:00:00.000
Elapsed Time 00 00:00:00.142
Maximum Memory 53124 (51.879K) bytes
Required

[DataSet1] D:\Vikram_s\IIML_STUFF\QAM-2\data_lifestyle.sav

Page 21
 Descriptive Statistics
Mean Std. Deviation Analysis N
Good Physical Condition 4.31 1.526 400
Dress for Fashion 4.34 1.505 400
Have Stylish Clothes 4.60 1.602 400
Look Different 4.80 1.307 400
Not Heavily in Debt 4.86 1.741 400
Like to Pay Cash 4.91 1.730 400
Spend for Today 4.52 1.508 400
Use Credit Cards 5.21 1.615 400
Seldom Use Coupons 4.57 1.448 400
Interest Rates are Low 4.80 1.498 400
Self-Confident 4.83 1.495 400
Considered a Leader 5.59 1.484 400
Others Ask Me to Help 5.07 1.524 400
Children are Most 4.45 1.521 400
Important
Spend an Evening at 5.57 1.540 400
Home
Like to travel the World 4.14 1.487 400
Do Something Different 4.40 1.540 400
Try New Products 4.74 1.411 400
Skeptical Predictions are 4.30 1.563 400
Wrong
I Can Do Anything 4.44 1.618 400
Income Higher in Future 4.63 1.473 400

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .750

Bartlett's Test of Approx. Chi-Square 7280.059

Sphericity
df 210
Sig. .000

Page 22
 Communalities
Initial Extraction
Good Physical Condition 1.000 .830
Dress for Fashion 1.000 .827
Have Stylish Clothes 1.000 .697
Look Different 1.000 .441
Not Heavily in Debt 1.000 .804
Like to Pay Cash 1.000 .815
Spend for Today 1.000 .879
Use Credit Cards 1.000 .879
Seldom Use Coupons 1.000 .765
Interest Rates are Low 1.000 .588
Self-Confident 1.000 .827
Considered a Leader 1.000 .888
Others Ask Me to Help 1.000 .775
Children are Most 1.000 .813
Important
Spend an Evening at 1.000 .813
Home
Like to travel the World 1.000 .869
Do Something Different 1.000 .895
Try New Products 1.000 .588
Skeptical Predictions are 1.000 .934
Wrong
I Can Do Anything 1.000 .941
Income Higher in Future 1.000 .824
Extraction Method: Principal Component
Analysis.

Page 23
 Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 4.728 22.513 22.513 4.728 22.513 22.513
2 3.549 16.902 39.415 3.549 16.902 39.415
3 2.416 11.506 50.920 2.416 11.506 50.920
4 2.376 11.313 62.233 2.376 11.313 62.233
5 2.009 9.564 71.798 2.009 9.564 71.798
6 1.617 7.699 79.497 1.617 7.699 79.497
7 .786 3.743 83.240
8 .718 3.418 86.658
9 .559 2.663 89.321
10 .394 1.875 91.196
11 .351 1.669 92.866
12 .338 1.608 94.473
13 .267 1.269 95.742
14 .245 1.168 96.911
15 .167 .796 97.707
16 .140 .666 98.372
17 .095 .450 98.822
18 .081 .386 99.208
19 .074 .353 99.561
20 .053 .254 99.815
21 .039 .185 100.000
Extraction Method: Principal Component Analysis.

Page 24
 a
Component Matrix
Component
1 2 3 4 5 6
Good Physical Condition .029 .576 -.226 .665 .040 -.060
Dress for Fashion .054 .568 -.232 .667 .021 -.052
Have Stylish Clothes .080 .566 -.184 .579 -.029 -.002
Look Different .035 .493 -.102 .424 -.050 -.061
Not Heavily in Debt .892 -.046 .043 -.010 .055 -.043
Like to Pay Cash .900 -.061 .020 -.011 .015 -.030
Spend for Today .933 -.050 .060 -.012 .024 -.054
Use Credit Cards .935 -.021 .047 .001 .029 -.025
Seldom Use Coupons .873 -.011 .018 -.002 -.056 -.002
Interest Rates are Low .763 .009 .001 -.016 -.035 .065
Self-Confident -.028 .299 .830 .083 .205 .001
Considered a Leader -.056 .317 .875 .050 .131 .002
Others Ask Me to Help -.056 .254 .821 .137 .114 .051
Children are Most .051 -.039 -.040 .114 .112 .884
Important
Spend an Evening at .049 -.058 -.061 .096 .147 .879
Home
Like to travel the World -.027 .480 -.194 -.337 .696 -.053
Do Something Different .015 .490 -.220 -.358 .689 -.062
Try New Products .067 .379 -.200 -.361 .518 -.002
Skeptical Predictions are .036 .719 -.029 -.434 -.467 .089
Wrong
I Can Do Anything .049 .708 -.022 -.464 -.460 .100
Income Higher in Future .032 .656 -.004 -.383 -.480 .123
Extraction Method: Principal Component Analysis.
a. 6 components extracted.

FACTOR
/VARIABLES physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help
/MISSING LISTWISE
/ANALYSIS physical fashion clothes differen debt paycash today creditca coupons rates confiden leader help c
/PRINT UNIVARIATE INITIAL KMO EXTRACTION
/PLOT EIGEN
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.

Factor Analysis
Page 25
 Notes
Output Created 18-Feb-2011 21:15:14
Comments
Input Data D:\Vikram_s\IIML_STUFF\QAM-
2\data_lifestyle.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working 400
Data File
Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined
missing values are treated as
missing.
Cases Used LISTWISE: Statistics are based on
cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income
/MISSING LISTWISE
/ANALYSIS physical fashion
clothes differen debt paycash today
creditca coupons rates confiden
leader help children athome travel
change trynew skeptics anything
income
/PRINT UNIVARIATE INITIAL KMO
EXTRACTION
/PLOT EIGEN
/CRITERIA MINEIGEN(1) ITERATE
(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.
Resources Processor Time 00 00:00:01.484
Elapsed Time 00 00:00:09.767
Maximum Memory 53124 (51.879K) bytes
Required

[DataSet1] D:\Vikram_s\IIML_STUFF\QAM-2\data_lifestyle.sav

Page 26
 Descriptive Statistics
Mean Std. Deviation Analysis N
Good Physical Condition 4.31 1.526 400
Dress for Fashion 4.34 1.505 400
Have Stylish Clothes 4.60 1.602 400
Look Different 4.80 1.307 400
Not Heavily in Debt 4.86 1.741 400
Like to Pay Cash 4.91 1.730 400
Spend for Today 4.52 1.508 400
Use Credit Cards 5.21 1.615 400
Seldom Use Coupons 4.57 1.448 400
Interest Rates are Low 4.80 1.498 400
Self-Confident 4.83 1.495 400
Considered a Leader 5.59 1.484 400
Others Ask Me to Help 5.07 1.524 400
Children are Most 4.45 1.521 400
Important
Spend an Evening at 5.57 1.540 400
Home
Like to travel the World 4.14 1.487 400
Do Something Different 4.40 1.540 400
Try New Products 4.74 1.411 400
Skeptical Predictions are 4.30 1.563 400
Wrong
I Can Do Anything 4.44 1.618 400
Income Higher in Future 4.63 1.473 400

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .750

Bartlett's Test of Approx. Chi-Square 7280.059

Sphericity
df 210
Sig. .000

Page 27
 Communalities
Initial Extraction
Good Physical Condition 1.000 .830
Dress for Fashion 1.000 .827
Have Stylish Clothes 1.000 .697
Look Different 1.000 .441
Not Heavily in Debt 1.000 .804
Like to Pay Cash 1.000 .815
Spend for Today 1.000 .879
Use Credit Cards 1.000 .879
Seldom Use Coupons 1.000 .765
Interest Rates are Low 1.000 .588
Self-Confident 1.000 .827
Considered a Leader 1.000 .888
Others Ask Me to Help 1.000 .775
Children are Most 1.000 .813
Important
Spend an Evening at 1.000 .813
Home
Like to travel the World 1.000 .869
Do Something Different 1.000 .895
Try New Products 1.000 .588
Skeptical Predictions are 1.000 .934
Wrong
I Can Do Anything 1.000 .941
Income Higher in Future 1.000 .824
Extraction Method: Principal Component
Analysis.

Page 28
 Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 4.728 22.513 22.513 4.728 22.513 22.513
2 3.549 16.902 39.415 3.549 16.902 39.415
3 2.416 11.506 50.920 2.416 11.506 50.920
4 2.376 11.313 62.233 2.376 11.313 62.233
5 2.009 9.564 71.798 2.009 9.564 71.798
6 1.617 7.699 79.497 1.617 7.699 79.497
7 .786 3.743 83.240
8 .718 3.418 86.658
9 .559 2.663 89.321
10 .394 1.875 91.196
11 .351 1.669 92.866
12 .338 1.608 94.473
13 .267 1.269 95.742
14 .245 1.168 96.911
15 .167 .796 97.707
16 .140 .666 98.372
17 .095 .450 98.822
18 .081 .386 99.208
19 .074 .353 99.561
20 .053 .254 99.815
21 .039 .185 100.000
Extraction Method: Principal Component Analysis.

Page 29
 Scree Plot

3
Eigenvalue

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Component Number

Page 30
 a
Component Matrix
Component
1 2 3 4 5 6
Good Physical Condition .029 .576 -.226 .665 .040 -.060
Dress for Fashion .054 .568 -.232 .667 .021 -.052
Have Stylish Clothes .080 .566 -.184 .579 -.029 -.002
Look Different .035 .493 -.102 .424 -.050 -.061
Not Heavily in Debt .892 -.046 .043 -.010 .055 -.043
Like to Pay Cash .900 -.061 .020 -.011 .015 -.030
Spend for Today .933 -.050 .060 -.012 .024 -.054
Use Credit Cards .935 -.021 .047 .001 .029 -.025
Seldom Use Coupons .873 -.011 .018 -.002 -.056 -.002
Interest Rates are Low .763 .009 .001 -.016 -.035 .065
Self-Confident -.028 .299 .830 .083 .205 .001
Considered a Leader -.056 .317 .875 .050 .131 .002
Others Ask Me to Help -.056 .254 .821 .137 .114 .051
Children are Most .051 -.039 -.040 .114 .112 .884
Important
Spend an Evening at .049 -.058 -.061 .096 .147 .879
Home
Like to travel the World -.027 .480 -.194 -.337 .696 -.053
Do Something Different .015 .490 -.220 -.358 .689 -.062
Try New Products .067 .379 -.200 -.361 .518 -.002
Skeptical Predictions are .036 .719 -.029 -.434 -.467 .089
Wrong
I Can Do Anything .049 .708 -.022 -.464 -.460 .100
Income Higher in Future .032 .656 -.004 -.383 -.480 .123
Extraction Method: Principal Component Analysis.
a. 6 components extracted.

Page 31