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On the Idea of the Moral Economy

Author(s): William James Booth


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Source: The American Political Science Review, Vol. 88, No. 3 (Sep., 1994), pp. 653-667
Published by: American Political Science Association
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American PoliticalScience Review Vol. 88, No. 3 September 1994

ONTHEIDEAOFTHEMORAL
ECONOMY
WILLIAM JAMES BOOTH McGill University

e moral economicschool, which has flourished among anthropologists,economichistorians,


I and classicists, has receivedonly limited attentionfrom politicalscientists. This is perplexing,
X since at its core is to be found an intersection of debates over rational choice theory, the
characterof modern and premarketsocieties, and the normative standing of the market-in other
words, over issues offormidableimportanceto our discipline. I seek to correctthat neglect by mapping
out and critically analyzing the moral economists' conception of modernity, their critique of the
economicapproachto human behaviorand institutions, and theirattempt toformulatean Aristotelian
theory of the economy. Theseprojects, thoughflawed, togetherare more than rich enough to provide
fertile ground for political scientists and philosophers.,I conclude with a discussion of the moral
economists'effortto developa normativetheoryof the economytogetherwith a relatedcritiqueof the
market.

T hough familiar territory among anthropolo- classes of economic regime, two ways in which the
gists, economic historians, and cassicists, the economy is integrated into society; (2) the core of a
cluster of theories grouped under the heading higher-order debate over the proper theoretical path
moral economy is as yet largely uncharted terrain for to be taken in understanding market and nonmarket
political scientists and political philosophers. This is societies; and (3) the foundation of a critique of
puzzling, for there is much to recommend them to modernity in the light of certain properties of the pre-
our attention' They (1) offer a characterization of or nonmarket world and as the framework for an
modernity-and of the transition from traditional alternative approach to the normative valuation of
societies to the present epoch-that meshes well with economic regimes. The idea of the embedded econ-
and fills out such provocative readings as Habermas omy is the master concept uniting these varied facets
on system and "lifeworld"; (2) are engaged in the of the theory of the moral economy, and it will serve
controversy over the "economic approach to human throughout as my guiding thread.
behavior," over rational choice and related theories, At the most basic level, the claim that premarket
and especially over the understanding of nonmarket economies were embedded means that the human
societies;1 (3) emerge in part from the Gemeinschaft interchange with nature was "submerged" in social
critique of modernity and offer a non-Marxist critique relations (Polanyi 1957c, 46; idem 1960, 329; idem
of the liberal valuation of market society and thereby 1968, 65). Unfolded further, this amounts to the
an economic extension of the communitarian/liberal assertion that historically the provisioning of hu-
dispute; and (4) can be"read as an attempt to sketch mans-the securing of their livelihood-was located
the outlines of a (loosely) Aristotelian economic the- in, or integrated through, noneconomic institutions
ory in opposition to the rights-based arguments that (e.g., kinship, religion, and politics). According to
at present command the horizon of normative eco- Evans-Pritchard's study, The Nuer, for example, Nuer
nomic theorizing.2 It is obviously not feasible on the economic relations "always form part of direct social
small stage of an essay to enter into the full detail of relationships of a general kind" (1940, 90). The spe-
each of these areas. I propose, therefore, to recon- cific forms of economic integration may vary (reci-
struct and criticize the core elements of the moral procity, redistribution, exchange), but what they
economic approach and then develop its normative have in common is that they are molded, in their
dimension more extensively. First, I sketch the ideas ends and instruments, by noneconomic forces.
of the embedded and disembedded economies along Where the economy is embedded, it is Gemeinschaft-
their institutional, explanatory, and normative di- the institutions, traditions, and norms of the commu-
mensions. Then I critically analyze this approach nity-that governs it. We could put this differently by
while also seeking to assess, at least provisionally, its saying that before modernity, the securing of human
normative heart. livelihood had no separateness-no boundary line
that marked it out as distinct from the enveloping
society's institutions and values (Polanyi 1977, 55; see
THE EMBEDDED ECONOMY also Polanyi 1957a, 70; idem 1957b, 250; Hopkins
1957, 299). The economy is thus limited not in its
The theoretical center of the moral economic ap- substantive signification (that humans must produce
proach is the defining dichotomy of the embedded and distribute the means of their livelihood) but in its
economy and the disembedded, or autonomous, independence and so in its distinctiveness and visi-
market. This is played out as (1) the basis of an bility as well. We can see the sum of these proposi-
historical account distinguishing between two grand tions concerning the theoretical indistinctness of the

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The Moral Economy September 1994

economy-its embeddedness in direct social relations and the location of the economy within it-that
"of a general kind" and the normative gloss on those accounts for "peculiar" village practices and for the
relations-in Habermas's observation that "in the performance standards imposed by the community
nonmonetarized economic activities of archaic societ- on its wealthy members. There is, in other words, a
ies, the mechanism of exchange has so little detached moral expectation based on the right to subsistence
itself from normative contexts that a clear separation that leads to redistribution within the community.
between economic and noneconomic values is hardly The market challenges this governing right-to-subsis-
possible" (1987, 163). tence ethos, together with its norms of reciprocity
Consider these two illustrations of how the moral and charity, and in so doing brings on a revolutionary
economic argument deploys the principle that before response (ibid., 4, 42, 167, 170, 176-77, 189, 192). In
modernity much of the provisioning of human beings short, all important aspects of the village economy-
was embedded in noneconomic institutions and val- its use of land, patterns of redistribution, and ulti-
ues. First the koinonia, or community, encroached so mately its response to exogenous forces of change-
heavily upon the lives of the ancient Greeks that are to be explained by reference to its being embedded
"economic" phenomena such as investment, land in a noneconomic, moral universe of solidarity and the
acquisition, exchange, and trade were indissolubly right to subsistence. From the moral economic vantage
ethical and political matters (Austin and Vidal- point, these otherwise disparate communities-the
Naquet 1977, 113-14; Finley 1974, 32, 49; Polanyi oikos and the peasant village-have in common the
1977, 145-276).3 For example, the low level of produc- dominance of noneconomic norms and institutions.
tive reinvestment in Athens is explained by the I now wish to move to some of the key explanatory
demands of full-time citizenship and by the inferior claims of the moral economic approach. I begin here
status of those engaged in business; the limited by picking up the threads of the idea of the embed-
market in land by the demands of community cohe- ded economy. Central to that notion is the relative
siveness; and the hostile attitude toward trade by an invisibility of the embedded economy. Invisibility
anticosmopolitanism born of a fear for the solidarity means roughly that core aspects of the economy
of the community. Seemingly economic activities (division of labor, patterns of distribution, agent
were not purely such but rather were infused with motivations and purposes) are so intermingled with
the demands of status, citizenship, and so on (Austin noneconomic values and institutions as not to consti-
and Vidal-Naquet 1977, 9; Humphreys 1978, 137, tute a distinct theoretical sphere. More exactly, it
143-44; Polanyi 1957a, 79; Vidal-Naquet 1965, 136; suggests that because there are no theoretically visi-
Will 1954b, 17-18).4 The oikos, or household, with its ble boundary lines demarcating that realm from its
noneconomic social gradations and purposes (both surrounding social locus, "to speak of 'the economy'
rooted in its sense of justice and the good) was the of a primitive society is an exercise in unreality.
ideal type in the light of which the city economy was Structurally, 'the economy' does not exist. Rather
understood. The city's emporium, though something than a distinct and specialized organization, the
needful, was an object of suspicion and contempt, 'economy' is something that generalized social
controlled and kept away from the heart of commu- groups and relations, notably kinship groups and
nity: "Athens had need of merchants and slaves. But relations do" (Sahlins 1972, 76, emphasis original; see
neither merchantsnor slaves were Athens; they were also Finley 1974, 49; Polanyi 1957a, 71; idem 1977, 44,
an elsewhereof democracy, an elsewhere which made 55; Vidal-Naquet 1965, 136; idem 1981, 211-221).
it possible" (Vidal-Naquet 1990, 15; see also Mosse What we take to be an economic category is there
1983, 58-62; Vidal-Naquet1981, 214). "charged with a plurality of unquantifiable, incom-
Similar principles are applied by James Scott to the mensurable functions, among which the economic
study of modern peasant villages. Scott's work fo- function is never isolated and constituted as such";
cuses on the organization of these communities consequently, it has a determination that "escapes
around the objective of securing the subsistence the realm of the economy" and so cannot constitute a
needs of their members. The peasant village is here part of an economic discourse (Bourdieu 1979, 43;
said to be constituted so as to minimize risks to its Tribe 1978, 33-36).
members' (uncertain) subsistence. With that starting Thus when Socrates discusses oikonomiki (house-
proposition, Scott's analysis could easily be cast as hold management, or economics) with Ischomachos
presenting the economic form of the village as a type (in Xenophon's Oeconomicus), they converse about
of risk insurance, reciprocity and charity as devices matters such as shirking and discipline, but in a
useful for evening out the fluctuations of the family's manner that makes them inseparable from ethical
food supply, and institutions such as the commons as questions of the good life, from gender-based divi-
a rational response to ecologically generated vulner- sions, and from a concern with rulership and politics.
abilities (1976, 3, 6, 24, 29, 40-41). Yet Scott appears to The concept of the division of labor provides a good
rejectthis sort of materialwelfare explanation, opting illustration of this. To be sure, labor in the ancient
instead for something closer to the moral economic economy was divided, its tasks distributed, but the
argument. The economy of these villages, he says, is principles and purposes governing that allocation
embedded in a moral universe in which justice (con- indicate (to the moral economist) that it cannot be
strued as the right to subsistence) is central, as is also considered as an "economizing" practice. Principles
the notion of a just price. It is this moral universe- dictating the allocationof function typically included

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American Political Science Review Vol. 88, No. 3

gender (e.g., the norm of erga gunaikln, or women's they are said to induce, the "formal" idea of the
work) and citizenship status, and its purpose was economy (and other social phenomena), are not uni-
likely to be the creation of something more beautiful versals but historically and culturally bounded. The
or the preservation of the appropriate order of the range of formal theory is thereby limited to one era,
human community, household or city, rather than the one that first gave rise to it. In other times, there
the production of more things or of things more may have been no conception of available choice
cheaply-as in the division of labor in Adam Smith's among means, the logic of maximizing calculation
pin factory (Finley 1982, 186-87; Hodges 1970, 216; may have been displaced by the demands of solidar-
Vernant 1969, 211) It is the institutional and value- ity, or the definition of the human condition as one
embeddedness of the economy-the fact that it is lost marked by scarcity and the endless growth of needs
in the totality of social phenomena-that renders it may have been explicitly rejected (as it was by Aris-
theoretically indistinct. totle and is, according to Sahlins [1972, 2, 13, 37], in
This (not, as Schumpeter maintained, the primitive the "original affluent" societies). Surplus, scarcity,
and pretheoretical cast of ancient economics) explains and economizing choices are useful analytical tools
the remarkable ethical-political quality of those writ- only for societies that name them as such, where they
ings. It invites the most basic questions of cultural can constitute an economic discourse and that, the
interpretation: How are we to interrogate these soci- moral economists tell us, has not been the case for
eties about our word-concept the economy, which much of human history (ibid. 2, 13, 37; see also
would scarcely be translatable into their idiom. Thus Polanyi 1957b, 243; idem 1977, 29-30). What they call
arises the debate with rational choice and similar the "substantive" economy-human beings provi-
approaches, for the moral economists hold that the sioning themselves in an ongoing interchange with
cluster of concepts that together constitute the nature-converges with the "formal" conception of
groundwork of modern economic theory are radically society and economy only in modernity.
distorting when applied outside of market societies. So far, we have seen the idea of the moral, or
Such applications, it is said, will produce a picture of embedded, economy as it plays out along two dimen-
institutions and behavior that is profoundly false, sions; institutional and explanatory. Now I also ob-
transforming persons into homo oeconomicus on the served that the moral economic argument has a third,
market model and their society into a prop for that normative, side. Indeed, the very appellation under
economy (as it is in our age). What is in fact invisible which this group of writings is gathered points di-
will be given the illusory appearance of visibility: we rectly to that ethical dimension. Reserving a full
will think we see in ancient Greece or in the peasant discussion of these facets, I shall for now simply
villages of the developing world something called the mention some of the normatively oriented properties
economy, with suitably motivated actors and with that these authors attribute to nonmarket societies.
the institutions that sustain their activities. The moral Once more the idea of the embedded economy will
economist's claim, then, is that modern economic provide us the guiding thread, and following Pola-
theory, born of market society, cannot be used to nyi, I shall privilege its (Aristotelian) "householding"
analyze nonmarket communities (Dalton 1961, 1, 7; variant: "[Aristotle's] famous distinction of house-
Polanyi 1966, xviii; idem 1977, 19-20). The reasons holding proper and money-making ... was probably
given are various but of a common stock. Scott, for the most prophetic pointer ever made in the realm of
example, argues that approaches that are too materi- the social sciences. ... In denouncing the principle
alistic and individualistic, focusing on peasant bud- of production for gain 'as not natural to man', as
gets and goals, miss the vital component of the boundless and limitless, Aristotle was, in effect, aim-
village economy, which is its moral vision, its sense ing at the crucial point, namely the divorcedness of a
of justice, its sense of subsistence rights, obligations separate economic motive from the social relations in
to charity, and so forth. And analysts concerned with which these limitations inhere" (Polanyi 1957c, 53-
the ancient world maintain that economic concepts 54). What draws the moral economist to this idea of
are singularly ill suited to understanding economic the household is already suggestive of a normative
life in classical Greece because of the "heavy en- and critical intent, for the household is seen as a
croachment" there of the political with the resulting nonmarket community, antiacquisitive, the "highest
absence of an autonomous economic sphere (Finley form of economic sociability," in which "man [is] the
1965, 33; Scott 1976, 165-67, 188-89; Will 1954a, 209). end of production" (Sahlins 1972, 76, 84, 86, 94; see
Polanyi, Sahlins, and others push these claims one also MacIntyre 1984, 227).
step further: in so far as economic theory (and the One ready way to construe that valuation is that in
economic approach to human behavior) rests on the embedded economy, the production and distri-
assumptions of economizing behavior-of scarcity- bution of the means of human livelihood are subor-
driven optimizing choices-it is for that reason, too, dinated to the pursuit of the good life broadly under-
the product of our society, faithfully mirroring it but stood, a subordination that expresses the economy's
causing us to see nonmarket societies as if in a camera governed character. The invisibility of the economy
obscura (Bourdieu 1979, 1-7; Sahlins 1972, 2-39; Dal- and of its characteristic ends is an index of this
ton 1961, 7; Pearson 1957, 320; Polanyi 1957b, 243-44; governance and of the extent to which these other
idem 1977). This amounts to the assertion that scar- goals dominate. The latter goals might include Aris-
city, surplus, and the economizing rationality that totle's notion of the good life, the possibility of which

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presupposes the containment of provisioning activ- as a whole. The first of these ideas is the institutional
ity; the bonds of community against the atomism of thesis, fundamental for the moral economists, of the
market society; Scott's moral universe of the peasant autonomous, "self-regulating" character of markets
village's subsistence rights and corresponding sense in modernity (Hopkins 1957, 299; Polanyi 1957a, 68;
of justice; Thompson's related observations on the Polanyi 1957c, 41, 71; Polanyi 1977, 10, 47). That, they
English crowd; and altruism and gift economies argue, is the most striking feature of modern mar-
(Mauss 1967, 66; Polanyi 1957a, 71; idem 1977, xlvii; kets-and so it must appear, given their background
Scott 1976, 5, 13, 33, 42, 167, 176-77, 189; Thompson theory of the embedded economy. For the first time
1971; Titmuss 1971). What unites them is the thesis in human history, the economy is not located in the
that these humane attributes are a function of the enveloping and determining noneconomic context
subordination (embeddedness) of the economy in of the oikos, the city, the royal household, and so on.
premarket societies. This estimation is sometimes Institutionalized in the self-regulating market, it
qualified, as in Scott's warning against idealizing breaks free from the embrace of the sovereign com-
village practices and Polanyi's observations on gen- munity, becoming autonomous and therefore purely
der-based divisions of labor and the importance of economic.
status in premodern communities. Even with these The second component of the idea of the disem-
reservations, however, there is no mistaking the bedded economy is that of the market as pervasive.
conclusion that for the moral economists, the move We saw that the moral economist holds that earlier
from Gemeinschaftto Gesellschaftentailed a loss of a societies were integrated through noneconomic insti-
certain vital human quality that typified earlier soci- tutions. Characteristic of modernity on the other
eties. As Evans-Pritchard observes, Mauss and others hand is that the market threatens to become the
are telling us "how much we have lost, whatever we dominant mechanism integrating the entirety of so-
may have otherwise gained, by the substitution of a ciety (Polanyi 1957c, 57, 69; idem 1966, xvi; idem
rational economic system for a system in which the 1977, 9). The magnitude of the market's reach can be
exchange of goods was not a mechanical but a moral measured by the extent of commodification, by the
transaction" (Evans-Pritchard 1967, ix). range of goods subject to commercial traffic. In par-
ticular, the case for the pervasiveness of the market in
modernity rests on the commodification of land and
THE WORLD OF THE MARKET labor. When nature and persons, the world and
human activity, are made into objects of sale-when
Central to the moral economic account is that the that is the dominant mode for their transaction-the
transition from the embedded economy to market remaining barriers to marketization must be frail
society marked a radical watershed in human history: indeed. The former world is turned inside out, and
"[We] go into Gesellschaft as into a foreign place." now a whole society becomes embedded in the
(Tdnnies 1979, 4). Polanyi argues that nothing com- self-regulating mechanism of its own economy; the
parable to market society has ever before been wit- economy envelops society, refashioning its ethos and
nessed. Of course, markets predate modernity, but relations after its own image.
for the most part, they were marginal, often heavily Unlike its predecessors, the disembedded economy
administered. In domestic markets, we still find the is theoretically visible. Thus with modernity was born
dominance of nonmarket institutions and relations. the concept of the economy (Polanyi 1977, 6). Before
Thus exchanges within the community are governed our age there was no "separateness" to much of the
by the same "general social relationships" that mold economy, no condition of existing apart from politics
that association as a whole: the exchangers are not or other noneconomic institutions. Consequently, it
equal, commodity-owning ciphers but members of a could have no separate phenomenology. With the
particular household, male or female, young or old, emergence of the disembedded economy as an au-
and so on, with each attribute carrying a social tonomous sphere and with institutions, motives, and
meaning that bears upon all their transactions. Mar- laws that are specifically economic, a lawlike and
kets did not integrate society or even that part of it independent science of the economy construed as the
taken up with provisioning human beings (Dalton "allocation of material goods to satisfy material
1961, 9; Polanyi 1977, 7; see also Evans-Pritchard wants" becomes possible for the first time (Jonas
1940, 91).6 1958; Polanyi 1977, 12, 47). But something else hap-
Till now we have discussed only the embedded pens as well, for with market society comes the
economy. In the following pages, I want to move into possibility of economics extending its explanatory
some of the institutional, explanatory, and normative range beyond the economy as just defined. Drawing
detail of the "great transformation" that modernity is on the "basic analytical tools" of rational maximizing
said to have wrought. At the core of this idea of a behavior, markets, and prices, an economic approach
watershed change are two related claims: (1) that in to the whole of human behavior becomes feasible,
modernity, the economy is disembedded, that is, it is one that makes visible the "implicit economic struc-
an autonomous sphere governed by laws of its own ture" of even such seemingly affectional communities
and (2) that the disembedded economy presses out- as the family: monogamy is understood as "the most
ward, tending to become integrativenot only of those efficient maritalform," and children as commodities
domains concerned with our livelihood but of society "presumed to have modest price elasticities because

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American Political Science Review Vol. 88, No. 3

they do not have close substitutes" (see Becker 1974, Critique1. We saw that the notion of the self-regulat-
300-301, 305; idem 1981, 106; idem 1976, 5-8, 14; ing market was central both to the moral economist's
Coase 1978, 207-8; idem 1988, 1-3; Posner 1983, 1, 3, description of the characteristic institutional arrange-
5).7 ments of modernity and to the claim that only in our
With society embedded in the self-regulating mar- era is a lawlike account of strictly economic phenom-
ket, economic society and homo oeconomicus are not ena possible. More radically still, market society
distorting overlays but rather the most adequate makes the entirety of human behaviors and institu-
expression of modernity. In a mirror image of the tions available to the economic approach. In earlier
premodern world, the economy, wrenched from its times, the economy was an instrument of society's
(former) embedded location, merges once again with purposes-the subsistence of its members or the
society, now not because of its saturation by the possibility of a good life. It was a tool and, like all
noneconomic norms and institutions of the commu- tools, subordinate to its users' ends. Today, con-
nity but as a result of its very pervasiveness, a versely, it is the economy and its self-generated ends
condition captured in the phrase "market society." that govern and with a power such as to transform
Assumptions concerning the pursuit of material gain, society's order and purposes and to substitute for
calculation, and a certain atomism or selfishness are them the logic of calculation and maximization. Not
privileged by this approach-and rightly so, for mar- only is it extraordinarily thorough in dissolving the
ket society does generate ever new wants, giving the traditional community and its bonds, but its sway is
impression that there never can be a state of suffi- so great that it reaches down into even the micro
ciency, and induces economizing behavior of just the level, inducing choices and behavior consistent with
sort depicted in formal theory. But the formal or its ends. Never has an economic system compelled
economic approach goes further, on this account of it, individuals so universally and with such necessity
and argues that in all times and places human beings (Wolf 1971, 278-79; Polanyi 1957c, 73; idem 1968,
face and act on the basis of scarcity constraints that 62-63). The market, in short, extends the reach of the
engender economizing behavior (Dalton 1961, 4-5; economy in controlling individuals, and that in turn
Pearson 1957, 320, 330; Polanyi 1957b, 244; idem 1968, is made possible by its disembedded, self-regulating
64; idem 1977, 19-25). The pretension that these quality. One measure of this transformation is the
concepts are of universal applicability is, as we shall array of perverse effects attributed to the pervasive
see, a major part of what the moral economist faults market, for example, effects on subsistence, labor,
it for. Here-but here alone-that approach has ex- and the environment.8
planatory power.
The moral economist's reflection on modernity has Critique2. There is a group of ideas broadly related to
its institutional and theoretical dimensions, but it is the Gemeinschaftview of modernity as the withering
powerfully motivated by evaluative issues as well. of community, an argument associated with the writ-
What Evans-Pritchard says of Mauss speaks also for ings of, among others, Tonnies.9 Here the critical
the approach as a whole: "[He] is asking himself not anchor is the concept of market society as "econo-
only how we can understand these archaic institu- mized," as one in which the relations and goals
tions but also how an understanding of them helps us associated with the acquisitive economy triumph
the better to understand our own, and perhaps to over higher ends and more human bonds, for among
improve them" (1967, ix). What sort of society, the those things that have been lost in the great transfor-
moral economist asks, would be amenable to such an mation is the tightly woven fabric of community, the
explanation? A society in which the economy but not mesh of obligations and expectations that overrode
the community is self-regulating; in which contract self-interest and made each person a part of a greater
becomes the cement of an atomized world; in which whole, whether as a member of a household or
no ends other than (market) economic ones are kinship group or as a citizen. In its stead emerged an
pursued. Once more, the key notion is the disembed- atomized society in which the interdependency of
ded economy, understood in the first instance as individuals was not mediated through political, so-
self-regulating and therefore purely economic. When cial, or religious institutions but via the market and
the moral economists assert that the modern market contract. The noneconomic bonds of the world before
is self-regulating and all-embracing, they mean, modernity were supplanted by those forged from
among other things, that it has escaped the control economic self-interest, creating thereby something
of the community. That opening move in the moral very much like the community of traders, the root-
economist's normative argument can branch out less, floating world of the cash nexus, so much
along an array of critical avenues, including: (1) a despised in ancient societies (Mauss 1967, 63-81;
quasi-Marxian critique of the autonomy of the market Wolf 1971, xviii, 279, 282-83; on atomism and indi-
as a source of unfreedom; (2) a Gemeinschaft-type, vidualism, see Polanyi 1957c, 163).
communitarian sense of the loss of solidarity in
market society and its replacement by an economi- Critique3. The contrast between economic and other
cally generated atomism; (3) a critique based on the (presumably superior) goods is suggested by the
idea of the good and its radical displacement in dominant motif of the moral economic approach, that
market modernity. Let me say a few words about is, the juxtaposition of economized modernity and
each of these. the noneconomic premodern world. Need, fear, and

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The Moral Economy September 1994

acquisitiveness are the forces that here govern behav- alternative typology of economic regimes (Hechter
ior to an extent previously unheard of: everything 1983, 173; North 1977, 706). The challenge to the
and everyone must be viewed as a possible object of moral economic school turns around the explanation
gain or as a competitor for goods. Little room is left of these nonmarket forms. Polanyi, we recall, argued
thereby for purposes other than those stamped in the that these societies resist analysis in terms of scarcity
mold of the market. The market, in other words, and an economizing rationality, a form of analysis
through its extensive presence and its capacity to that must inevitably dislodge their economy from its
structure choices, creates a situation in which ple- informing social nexus. This claim faces a number of
onexia, the ancient malaise of the acquisitive soul, competitors and counters. One maps a theory that-
becomes a systemic property driving out goods other while rejecting an anachronistic employment of the-
than its own. From that vantage point, the moral ories rooted in contemporary society-nevertheless
economic history of modernity can be read as a accords primacy to economic forces broadly con-
reaction to these perverse effects, as a struggle be- strued in the explanation of nonmarket societies.
tween the market and society's efforts to regain Marxism is one such possibility, and it employs the
governance, to assert goods other than those of the familiar conceptual tools of technology, scarcity,
self-regulating market. For the moral economist, mo- classes, states, and exploitation (see North 1981,
dernity as market society is virtually from the mo- 61-63). A second approach begins with the presence,
ment of its birth a contested form, to be queried in its even in market society, of institutions whose internal
theoretical expression (the economic approach to working are not marketlike (e.g., firm, family, gov-
human behavior) and challenged politically. The ernment). A theory that can account for that presence
former we see in the work of the moral economists may also be of use in explaining entire societies
themselves and above all in their efforts to keep alive organized in a similar manner. On this view, the
the memory of an economic order different from our existence of nonmarket economies, contemporary or
own; the latter is evident in peasant rebellions against historical, may be understood in the light of the
the encroaching market-rebellions sometimes seek- transaction costs associated with markets. Because of
ing the preservation of the structures of traditional enforcement, measurement, information, and other
society and at other times venturing novel forms of costs, markets may, under certain conditions, simply
the embedded economy (Wolf 1971, 282). It is also be more expensive than nonmarket regimes. This
expressed in the emergence of both socialist politics approach is also able to provide a causal story for
and antimodern movements on the Right and in the economic regime change as a consequence of (among
creation of institutions that reassert society's gover- other things) altered costs.10
nance over both the production and distribution of And that points to one of the major inadequacies of
the means of its own livelihood and the consequences the moral economic model, namely, that it has only
of the market for its other concerns. Such projects for thin theoretical resources with which to explain eco-
reembedding the economy flow naturally from the nomic change-why economic regimes come into
picture of market society as ruled over by a disem- being and pass away. In particular, it is hard to see
bedded, self-legislating economy coupled with the what non-ad hoc explanation would be used to
critical estimation of that society. They are the fitting account for the emergence of markets out of embed-
terminus of a theory that offers us an account of ded economies. And while it certainly offers an
nonmarket societies, not out of antiquarian or anthro- explanation for the demise of the entirely unfettered
pological interest alone but as pointing to alternative market, it does not tell us the causal story behind the
ways in which the economy could be integrated into failures of the "invisible hand" (Godelier 1974, 1371-
society. Perhaps because the idea of the moral econ- 72; Hechter 1983, 183, 187; North 1977, 715). The
omy has in our times been developed, for the most moral economic approach is, in other words, oriented
part, by anthropologists and others for whom the toward the static state and is therefore less valuable
most pressing task was the Methodenstreit,the norma- when the question is of change across time. That in
tive facets of their argument cannot be unfolded turn awakens the suspicion that its account even of
directly from the texts we are considering. I therefore stable states may be inadequate, for if it is unable to
postpone my discussion of it until the concluding explain their demise, it may well not have an ade-
section of the essay, where I draw on other writings quate understanding of the sources of their stability
related to this tradition. either.
Let me pause here to focus on the extension of the
transaction cost approach. This is a natural target for
EVALUATING THE MORAL ECONOMY the moral economist, who might answer that in using
the theory of the firm as our foundation, we are led to
I now want to turn to an assessment of the moral read back into the premodern world a sort of implicit
economic approach, then to a reconstruction of its market made up of just those kinds of institutions
normative center. First, as even their critics are pre- and motivations that were virtually absent from it, for
pared to allow, the moral economists' most important the manager of the firm can be seen as driven by
achievements are their underscoring that markets market-generated imperatives to regulate the internal
have not always been the dominant institutional workings of his organization in the most efficient
mode of economic transactionand their offeringof an manner. And because that behavior-inducing struc-

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ture is absent in nonmarket communities, theories of village becomes redundant. The village, in short, is
the firm will give a misleading picture of the founda- governed by risk aversion (a stance, Scott notes, not
tions of the premodern rejection of markets, making absent from capitalist corporations), and it econo-
them appear more economic than they in fact were. mizes around its principal constraints. The specifica-
This retort offers a useful cautionary note, telling us tion of the end is, to be sure, a matter of "moral
that we must attend to the institutional specificity of vision," of a certain perception of justice. But given
the economy and to how it is understood by those for that end and the scarcity situation that confronts the
whom it is a part of their enveloping horizon. In village, the resulting choices are amenable to eco-
short, it tells us that both in its being and in the type nomic analysis (broadly understood), as also is the
of explanation it calls for, a firm whose command- study of their unintended consequences. Scott him-
type hierarchical arrangement is shaped by market self seems virtually to invite this sort of retranslation,
pressures is something quite different from, for ex- saying that "peasant economics is better understood
ample, the redistributionist kingly households of the as a special case of what standard macroeconomic
archaic Mediterranean world or, for that matter, a theory would predict" (Scott 1976, 14).13
modern family. Alternately, we might consider that other focal
But perhaps the moral economic argument adopts point of the moral economic argument, classical
too narrow a conception of the economic and econo- Greece. Here again, the economy and its typical
mizing, which, in turn, is the result of its attempt to behaviors are arguably quite visible: scarcity and
deny the choice-theoretic approach access to nonmar- economizing are fully in evidence, though located in
ket societies by challenging the usefulness of notions a nonmarket context. To see this, we might reflect on
of scarcity, scarcity-induced choice, and so on. To say one of the most extensive ancient discussions of labor
that market-type scarcity, surplus, and the sorts of discipline and the division of labor-that set out in
behavior that they help to structure are largely absent Xenophon's Oeconomicus. Socrates wants to learn
before modernity is, even if accurate, not to prove the how Ischomachos, a wealthy estate owner, has ac-
case that economizing behavior does not exist there at quired the means to be able to engage in the affairs of
all or that it is not an important explanatory device for his city and friends. In other words, how has
understanding those societies. The economic ap- Ischomachos arranged it so that he is not bound
proach may well provide an interpretative key to down by penury or excessive need? Ischomachos is
such societies so long as it is attentive to their not seeking to maximize wealth without limit but
defining institutional and motivational differences rather to be leisured, to find a way to escape from
(Bates 1983, 139-40).11 Scarcity, surplus, and econo- economic activity altogether. Much of their discus-
mizing are wrongly defined if they are restricted to sion centers on the managerial role of the wife in the
their market form and if that is the barrier to under- oikos economy, the need for overseers, and (in an
standing important institutions and behaviors in non- ancient version of the principal-agent problem) the
market societies as economic at their root, then what issue of how to motivate the wife and overseer to do
is needed is to go beyond the too-pinched conception the master's work efficiently. The Oeconomicus,then,
of the economic offered by the moral economists abounds in discussions of shirking, discipline, and
(Hechter 1983, 165n; LeClair 1962, 1180-1185; Smelser motivational problems within the household that
1959, 176-77). would not seem out of place in a modern text, with
Indeed, when we consider core aspects of the one exception. What leads Ischomachos to reflect
behaviors they put forward as illustrative of the carefully on the internal organization of his economy,
noneconomic character of these societies, we see the to employ his work force most efficiently, is an
extent to which they lend themselves to retranslation ethical-political conception of the good life that re-
into the vocabulary of the economic approach.'2 Take quires him to maximize one very scarce good-time-
Scott's argument that peasant villages are moral econ- for the sake of a life given over to free praxis. Scarcity,
omies because their governing objective is not indi- maximizing, choice of technique: all can be discerned
vidual maximization of wealth but the protection of in that distant conversation between Socrates and
the community as a whole against a collapse of Ischomachos, and we should not be blinded to them
subsistence. The end is "moral" and so, presumably, by too cramped an understanding of the economic as
inaccessible to economic reasoning. Yet if we look at identical with its market expression.14
Scott's analysis of these villages, it becomes apparent Still, even if it seems that this issue can readily be
that many of their behaviors and institutional forms brought to closure (as it arguably can if the moral
are economizing responses to a situation of severe economist's case rests solely on an excessively restric-
risk in regard to subsistence goods. They may well tive understanding of the economy), there neverthe-
subscribe to the proposition that justice demands that less remains a concern that in this sort of translation
all be preserved from hunger, but it is the scarcity of of the idiom of the nonmarket world into our own, it
means to ward off this ill that produces their econo- may happen that "things get lost"-perhaps some
mizing decisions, including their resistance to the very important things (Geertz 1983, 10). My tone has
intrusions of the market with its threatening fluctua- suggested that we could readily speak about, say,
tions and unacceptable distributive outcomes. Alter Ischomachos's maximizing rationality as expressed in
those scarcity constraints (through, e.g., state-led the use of his wife and servants. But now turn the
social assistance programs), and the structure of the table and consider what Ischomachos would have

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answered to a query about his oikonomiki, his eco- pudiation of market society. A promising starting
nomic prowess. He might well have explained it as point, however, is the idea of embeddedness. This
part of the "total social phenomena" of his house- notion contains a normative clause grounded in the
hold-tied it to his status as a citizen of this Athenian claim that in nonmarket societies it is the community
polis and to his being male and of a certain age. Were that absorbs the economy-directs it or infuses it with
we to answer him, "No, we mean tell us about your its values-rather than, as in modernity, being ruled
economicskills," his response would be the same, and by it. When we unfold the notion of the economy
he would be bewildered at our pressing him to hive embedded in or under the governance of the commu-
off whatever this "economy" is from the rest of the nity, what we find is the "domination moment" as
relations of his oikos and its place in the city. Or, still central to the community and the encroachment of
within the "total social phenomena" of his world status and other forms of hierarchical gradation upon
(i.e., looking from within its ethical and political society and economy (Brunner 1956, 43-44; Finley
architecture), he might, like Odysseus take offence, 1974, 49). These aspects are not mere scarifications on
thinking that we were calling him a trader, one of an otherwise noble edifice but are crucial to the
those marginal people, the metics, whose only father- workings of many of those communities and to the
land is profit, and who therefore are the "elsewhere" shape of the economy within them. While similar
of the city (Odyssey 8.158-68). Evans-Pritchard's Nuer properties have been observed in some peasant com-
would probably be similarly perplexed were we to munities (see Bates and Curry 1992; Popkin 1979, 28,
speak about exchanges apart from (for example) 61), I shall focus here on the concept of embedded-
kinship ties. The (arguably) jarring and counterintu- ness in ancient Greek society.
itive quality of the account of the family as a commu- We might begin by observing that the oikos, or
nity of traders intimates something of this loss, as (on household economy, literature was, at its birth in
a wider canvas) does Emile Benveniste's observation classical Greece, bound up with a critique of both
that "everything having to do with economic notions markets and democracy for their indifference to the
is bound up with much greater representations that rank ordering of persons and of the goods that ought
call into play the ensemble of human relations, or of to be pursued (Humphreys 1983, 12). By contrast, the
relations with the gods" (1969, 202). embedded economy was located in the koindnia-in
Would Ischomachos' and the Nuer's perplexity be its affective bonds, in its proportional equality (hier-
diminished if we were to inform them that what we archy)-and was subject to its ruling ends. In this
meant by economic was a "science of human choice," world, the economy did not disrupt the rank order of
of choices made by rational, self-interested maximiz- human beings but rewarded each according to his
ers-if, that is, we replaced the cramped concept of worth. Persons there are not the ciphers they will
the economy by a more expansive, choice-theoretic become in markets but individuals whose different
approach? For we who live in a world suffused by worth shapes exchanges between them (Finley 1974,
calculation and by a rationality disposed toward a 34; Godelier 1986, 231). Embedded also means, in this
future as a realm of possibilities to be exploited, such context, that each does what is proper to his or her
a view of choice may come as naturally as the air we status-male and female, freeman and slave, adult
breathe. But in the moral economic account, that is a and child. And it signified the tight solidarity of the
disposition "insensibly acquired . . . and taken for community against the universalism of commerce
granted," which is peculiar to us and foreign to (see, e.g., Aristotle, Politics 1258a39-1258b8; Demos-
members of other civilizations for whom these spe- thenes, Private Orations 37.52; Lysias, Orations 22.14,
cific ideas of the future, time, and rational calculation 31.6-7). Finally, embeddedconveyed the sense of "sub-
are largely absent (Bourdieu 1979, 4-8). What these ordinate to the proper ends or purposes"-not the
ambiguities illustrate is that this part of the debate Midas or animallike passions of the many, not the
virtually calls out to be carried one step further-into "cloak of many colors" (as Plato in Republic 557c
fundamental questions of language and interpreta- mockingly calls the diversity of goods under demo-
tion across cultures addressed to the proponents of cratic regimes) but the pursuit of ta kala, the beautiful
the economic approach. Anthropologists, drawing on life made possible by detachment from provisioning
(or paralleling) Wittgenstein and Winch among oth- activity, a detachment secured in its turn by domina-
ers, have already traveled down much of this road. In tion over others. Both of the two defining elements of
thinking about the interpretation of the economy, the ancient idea of the embedded economy, as lo-
about rational choice and related theories, we might cated within the framework of the community and
well profit from their reflections-not necessarily made instrumental to the pursuit of the good life, are
from their conclusions, but at least in their question- suffused with hierarchy-the good rank-ordering of
ing and challenges. ends and persons. The location of the economy-the
How does the idea of the premodern embedded form of its embeddedness-would have been incom-
economy provide a critical fulcrum against market prehensible to them without that cosmos. What the
society? As important as the normative valuation of moral economist calls the disembedded economy of
nonmarket societies is to the moral economic argu- the market was condemned (as was democracy) from
ment, it is very difficult to get a purchase on it, the standpoint of the oikos (and the best regime) for its
because, as I have said, it is even more thinly devel- egalitarianism and indifference to rank order, its
oped in this literature than is the basis of their re- neglect of the best life, and its openness to something

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outside of the tight bonds of the community's hier- The mode of producing and distributing the means
archical solidarity. for human sustenance embodied in the market is
We may suspect, then, that the moral economic expressive not of a human propensity to truck, trade,
reading of the embedded economy is colored by a and barter or of the desire to acquire ever more things
certain romanticism (Godelier 1986, 181; on a similar but rather of a moral redrawing of the community
temptation in communitarian political philosophy, and of the place of the economy within it. What that
see Kymlicka 1991, 85-90; Humphreys 1978, 38). transition yields is a new form of moral embedded-
Were this simply, in Habermas' wonderful turn of ness for the economy. The attributes claimed for it are
phrase, "the melancholy charm of irretrievable pasts familiar: an economy whose actors are considered
and the radiance of nostalgic remembrance of what equals and a system indifferent to their noneconomic
had been sacrificed to modernization" (1987, 329), attributes; a contractarian, voluntaristic institutional
then the moral economists' starry-eyed appreciation context for exchanges; and the view that the public
of the world before markets would be less troubling. authority should not decide among preferences-that
But they mean to use that world as a mirror in which one is entitled to live one's life "from the inside,"
we may more readily see the flaws of our own, and in selecting and ordering one's preferences according to
the course of doing that, they abstract from its par- the good as one understands it and seeking to engage
ticular binding cement, from its hierarchy and dom- the voluntary cooperation of others in one's pursuit
ination. In other words, they seem to have put to one of them. At its foundation, this redrawing involves a
side their insistence on sensitivity to the historical shift away from the patriarchal household model,
and institutional context. Yet embeddedness is with its hierarchal and unfree core. To say that the
hardly intelligible apart from that context, and once it "world we lost" was characterized by the subordina-
is extracted from its specificity it loses much of its tion of the economy to the noneconomic values and
conceptual substance, becoming an ill-defined, if norms of the community whereas market society has
seductive, perception of a "thick" community. And freed the economy from those moorings is to misrep-
as a countermodel to the market, that world sheds resent the meaning of modernity, a meaning that has
its lustre the moment its mode of embeddedness is to be located in no small measure in a rejection of the
unpacked. By leaving unsaid how the economy was household model in the economic sphere and its
subordinated and contained, this approach also close analogues at the political level and in an attempt
causes us to miss something crucial about the theory to fashion a new community and economy.17
of market society, namely the extent to which it too is Consider, as an application of this argument, that
a moral economics, developed in response to the in market society, labor and land have been made
embedded premodern household model."5 I now into commodities, a proposition that is intended to
want to examine critically the notion of the disembed- show the degree to which the self-regulating market
ded market and its normative implications. has taken hold of-and economized-society, even
As we saw, the governing juxtaposition of the down to the level of such "fictitious" commodities as
moral economic argument-the embedded economy nature and human activity. A more natural construc-
as opposed to the self-regulating juggernaut mar- tion of this process of "commodification" is that land
ket-also yields a picture of market society ruled over and labor are removed from their status-determined,
by its disembedded economic institutions. There is, nonconsensual location in the social hierarchy. Land
however, something misleading and false in this is freed from its attachment to patrimonial lineage,
account-at least as misleading as its corollary claim with (as Tocqueville observed) the resulting democ-
that there is no recognizable economic behavior in ratization of the agrarian economy. Labor is taken
premarket societies, for surely the market is embedded from its servile status (determined by gender and
in both significations of that term: institutional and other ascriptive factors) and made a part of the
normative. The institutional context is evident and I self-ownership of the person, something to be freely
shall not dwell on it here. It consists, among other disposed of. Viewed in that light, it is once again
things, of a mesh of property rights made operative inaccurate to characterize the "great transformation"
in the form of law, of contracts and their enforcement as one from a society in which noneconomic, human
and so on. The market, in other words, flourishes values ruled to a modern order in which the primary
only amidst an array of "external" institutional sup- determinants are the all-embracing and purely eco-
ports.16 When it is said that markets are institution- nomic laws of the juggernaut market. There was
ally disembedded, therefore, it is unclear what pre- indeed a great transformation, but it might be better
cisely is meant-except, perhaps, that they are not expressed as a move from a community and its
(wholly) regulated from above, as if by a very visible economy (heavily encroached upon by hierarchy and
hand. That last way of speaking of their embedded- status) to a society in which a certain equality and
ness permits us to see their ethical locale, for it autonomy were accorded primacy.
suggests that we can think of markets as being one A similarly contestable reading is at work in the
institutional outcome of the normative shift from way the embedded/disembedded distinction is used
status to contract. I shall develop that thought in to weave the moral history of modernity as the battle
order to suggest how the embedded/disembedded lan- between the self-regulating juggernaut market and a
guage may easily be seen as misconstruing the nor- society trying to impose a certain humaneness upon
mative characterof modernity. it. A less tendentious reading is that voluntary (con-

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The Moral Economy September 1994

tractual) relations among persons, whether in eco- idea is not uniquely specified by the particular struc-
nomic or other matters, represent a central good in ture of the classical Greek oikos, the latter is neverthe-
liberal market society and that therefore any interdic- less a good starting point. Because in linking oikosand
tion of what is voluntarily agreed to among persons oikonomiki, "household" and "economics," it inti-
must be taken, in the first instance, as a prima facie mates another understanding of the economy as
evil. However, this is not to say that voluntary located in the mesh of family (or community) rela-
agreements are the only good to be secured, at tions and purposes.19 We can approach this idea by
whatever cost to other values society may wish to unfolding it into the two parts of the meaning of
advance. It is to assert, however, that the interdiction Aristotle's idea of the economy en tais koindniais, "in
of freely made agreements must be understood as a the framework of the community."20 The first sug-
normative loss and weighed accordingly against the gests that the provisioning of human beings is em-
expected benefits. The many ways in which society bedded or submerged in a nexus of relations-rela-
now regulates contracts and markets represent not a tions of justice, if you will. For example, on certain
reembedding of a purely economic sphere but the holidays, members of families give gifts to one an-
seeking of a balance among competing goods, one of other, and those exchanges are embedded in the
which is the importance attached to the market as a framework of their community-their religious be-
forum composed of voluntary contracts that can, liefs, their norms of deference and of reciprocal
despite their importance, also on occasion be re- obligation between parents and children and so forth.
stricted so as allow for other goods to be realized. We By the same token, in a political community of equals
could say then that what the moral economists call who prize freedom above all, relations of distribution
the reembedding of the economy is better explained and of production will adapt to that overarching
as the workings of a society possessing a plurality of pattern. So, likewise, in a society that recognizes
goods. In Michael Walzer's terms, the market is one deep inequalities among its members, the economy
sphere of justice, and when its operations "abut" on will most probably take on yet another form. The
different spheres with other principles of justice, economy, in short, is suffused by the norms of the
society may decide to limit its effects by regulating it community of which it is a part, and we would expect
in various ways (Walzer 1983). The embedded/disembed- that where divergence occurs either economic rela-
ded conceptual framework obscures the character of tions will be refashioned so as to bring them into
market society by simultaneously understating the harmony with the community or the latter's values
presence of recognizable and distinct economic be- will, in a process of reflective equilibrium, undergo
havior in archaic societies and insisting on too radical change. In this sense, and contrary to Polanyi-type
a detachment of the modern economy from its sus- arguments, all economies, including the near-to-
taining institutional and normative nexus.18 pervasive-market economies, are moral economies,
embedded in the (ethical) framework of their commu-
nities.
A second (and related) way of unpacking the
THE MORAL THEORY OF THE concept of the economy en tais koinoniaisis as a part of
EMBEDDED ECONOMY the view that all communities aim at some good, the
perception of which informs the life of that associa-
Here is roughly where we stand: the moral econo- tion in its many and varies aspects (Aristotle, Politics
mists are committed to a theory of the radical excep- 1252al-5). We have just seen one manner of speaking
tionalism of market society, a view that entails (so about that claim, and the language of aiming or
they maintain) that the mode of explanation of mo- "being directed to" suggests another. From that
dernity must be similarly novel. Some are also given perspective, the economy is understood as instru-
to the use of premodern (householding) models-the mental to the good, and that claim marks the begin-
classical Greek especially (half of Polanyi's last major ning of a teleological inquiry about the good and
work, The Livelihood of Man, is devoted to ancient about the place of the economy in relation to it. Here
Greece)-as part of a critical apparatus employed is a schematic version of this aspect of the classical
against the world of the market. For reasons already theory as it proceeds from the starting point of the
suggested, I take the latter to be largely unsustainable household. Wealth is an instrument or tool: Aristotle
in the late twentieth century; the former is a valuable speaks of "wealth ... and instruments generally"
invitation to further exploration of the issues sur- and again of property as "tools for the purpose of
rounding the interpretation of economic forms. While life," and Xenophon has Socrates discuss "the instru-
acknowledging the difficulties to which the founda- ment wealth" (organa chrimata; see Xenophon, Oeco-
tional embedded/disembedded contrast gives rise, what I nomicus 2.13; Aristotle, Nicomachean Ethics 1987a28;
wish to pursue further is the claim that far from being idem, Politics 1253b31-32). Like all instruments, it has
unserviceable, this approach suggests a powerful an end or purpose external to itself and in light of
(and debatable) way of thinking normatively about which its worth is judged. Wealth not governed by
the economy. such ends does not constitute a good for human
At the center of this part of the reconstruction of beings, because it has lost its telos-directed nature.
the moral economic argument is the idea of the Instead, it becomes a dead weight, a thing to be borne
embedded economy, and while, as I just said, that but that does not serve its proper end; or worse, it

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causes that peculiar corruption of the soul, pleonexia, within which to think about the economy. Because
the unlimited desire for things, a Midas-like passion that framework makes economics-unavoidably and
that (as was the case with Midas himself) deprives at the outset-an ethical inquiry, it is a worthwhile
those whom it afflicts of the ability to use properly the antidote to what Amartya Sen has called the "engi-
things they have. neering" approach to economics, an approach that
So knowledge of the purpose that wealth ought to seems at times almost to revel in its nonethical
serve is essential to its character as an instrument in character (Sen 1987, 2). For this framework points to
the service of the good-essential, in other words, to two related paths, reflecting the dual types of inquiry
its being wealth at all. We do not recognize wealth as that emerged from our analysis of en tais koinoniais.In
wealth (much less know how to organize and deploy the first place, it says that economic science is incom-
it) before we have answered the query what end it plete if it does not embed its studies in an overarching
serves-and not what derivative ends but, rather, account of the location of the economy in the wider
what highest end for the person or the community. A architecture of the community, of which the economy
plow is an instrument, and the slave is a "living tool" is simply one moment. Second, it tells us that this
in the service of the oikos master, as also are his wife overarching account must be centrally informed by
and overseers (Aristotle, Nicomacheanethics 1161b3-5; the question of the good to which the economy and
idem Politics 1253b24-54a8, 1255b30-40; Xenophon, its sustaining institutional nexus are, or ought to be,
Oeconomicusvii. 10-17, xii.12-20). They create mate- subordinate. In so doing, it directs us beyond the
rial things for him (food, clothes, etc.) and by carry- language of rights, self-ownership, and in general the
ing the burden of direct production and supervision liberal way of framing the normative study of the
allow him time for higher activities. Yet none of these economy, for the question "To what end?" leads us
are wealth (at least not yet), for they await an answer to see the limits of a theory grounded in exclusionary
to the question of how they are to be used, of the final rights and neutrality, a theory that (from the stand-
good in relation to which they are but so many point of the moral economy) neglects the most basic
instruments. The person who is truly a good econo- of queries as to what good is served by the economy.
mist, who possesses oikonomiki, is the one who can Taken in its entirety, this theory insists on the study
answer that question. It surprises us perhaps, but not of the community and its institutions grounded in the
them, that Socrates, poor, pale, and shoeless, should ethos that invests them with their life and form as
lead Xenophon's discussion of economics; for he was, central to an adequate and complete account of the
after all, "the chief of helpers in the quest of virtue" economy. It insists, in other words, on the economy
(Xenophon, Memorabilia4.8.11). as something that we do, that involves us in certain
Any human community-the household or the patterns of relations with our fellow human beings
city-has thus to ask itself this primordial question and with nature, and for a purpose or end. The
concerning the location of the economy in its hierar- question "What good is thereby served?" is essential
chy of goods. Not to subordinate the economy to to understanding what we do when we do the things
those rank-ordered goods is, in a basic sense, to called economic-much more essential than grasping
render the community incoherent from the point of the most efficient way of doing them.
view of justice-to cause perverse distributions of I said that the institutional and teleological senses
things and to allow wealth itself to become the chief of en tais koinoniaisare related, and that relationship is
good. Classical Greek philosophers saw this subordi- evident in what we have just discussed. The end-
nation as directed to the master's leisure and praxis the good aimed at-informs the institutional struc-
and those in turn to the possibility of philosophic or ture of the community, including the character and
citizen activity. The classical city, for its part, inter- location of the economy within it. But the household-
vened in the economy for the sake of securing food model teleological theory that we have been consid-
supplies but also to allow for the participation of poor ering does not simply want to map out a (normative)
citizens in democratic institutions.21 In both cases, form of explanation. Its interrogative path defined by
the embedded economy could be seen as the practical the question "For what purpose?" and emphasizing
conclusion to an inquiry concerning the end or pur- the instrumentality of wealth in the light of that
pose of economic activity. Economics as the science of question was meant precisely to call into doubt the
wealth-its acquisition and employment-must be market and democracy as forms for the economic and
guided by the question of wealth's purpose or render political integration of the community and to chal-
itself radically incomplete. It presupposes another lenge them as ways of life (see Booth 1994; Hum-
science, a moral or political one, just as the object of phreys 1983, 12). We have already spoken of one
its study, the specific institutional form of the econ- dimension of this. The good oikos represented a
omy, presupposes our common answer to the ques- regulated economy, hierarchically organized accord-
tion, "To what end?" ing to the respective worth (proportional equality) of
The answers ventured by the ancients to this its members, husband, wife, children, free servants,
question, a rentier life for the oikos master and for the and slaves and subordinated to a sovereign good.
city, are now museum pieces, valuable primarily as a The world of the emporium by contrast was anarchi-
warning against romanticism. However, as I have cal, indifferent to the community and its order, and
just suggested, it is possible to tease out of those bound together by the pursuit of money alone. De-
arguments the materialsfor an alternativeframework mocracy, like the market, is blind to the necessary

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The Moral Economy September 1994

closedness of community (Plato, Republic563a) and to to issue in some variant of a theory of institutional
all but a narrow and partial facet of the good. neutrality among those life plans rooted in, for exam-
We can generalize this still further by observing ple, liberal conversational constraints that rule out
again that that type of inquiry was intended to attempts to legitimate power through claims to a
display the (related) limits of the market and democ- knowledge of the good or to a personal superiority, in
racy. This it does by driving the question of the good the idea of a modus vivendi in the face of moral
towards a telos, a ruling good (or goods).22 Whether heterogeneity or in the notion of an overlapping
by the dramatic and ascending path of Socratic dia- consensus (see, e.g., Ackerman 1980, 8-12; Larmore
logue or in the more mundane Aristotelian variant, 1987, 129-30; Rawls 1993). If the moral economist
conceptions of the good are challenged and under- allows the interrogative path to end there, what she
mined until that terminus is attained. Their thrust is has accepted is (arguably) a more reflective form of
to show that not all goods (or lives) are equal and that liberalism-guided by the question of the good rather
a failure to perceive and to be governed by the than by a theory of rights alone, but a liberalism
highest possible good produces a radical deficiency. nonetheless.
Neutrality and an egalitarian pluralism are the hall- If, however, she follows that road as far it was
marks of that deficiency, yet they are institutionally meant to be followed and as far as its internal logic
enshrined as the virtues of the market and democ- suggests it ought to be, pluralism (the "cloak of many
racy. This, in brief, is how the critique of them in its colors") and neutrality or an overlapping consensus
classical form is worked through. Democracy, like in place of a comprehensive and sovereign good (the
money, tends to make all things alike, for both are in "empty acropolis") will not be satisfactory. What
their different ways egalitarian and thus oblivious of then presses onto the philosophical stage is (some-
ranked distinction-the one to the worth of the thing very much like) a theory of the good as over
person, the other to the use value of the thing for the against the shadow world of the market and democ-
attaining of the human telos. One result is that racy, the world structured so as to allow for a plural-
unequal things and persons are rendered (conven- ity of life-plans lived from the inside (see Rawls 1993,
tionally) equal by democratic citizenship and money 134-135, 146n). In other words, because neutrality
respectively (Aristotle, Nicomachean Ethics 1131a25- among competing life plans is (from this standpoint)
33, 1133a20-23; idem, Politics 1280a8-17, 1281a-8, at best a chimerical answer to the question of the
1317b4-9; Plato, Republic 558c). Mirrored in the lives good and of wealth and the economy as instruments
we lead as members of a democracy (and presumably in its service, the moral economist will be led beyond
of the emporium), our characters become, Aristotle the threshold of liberal conversation. In brief, it is
writes, like masterless (adespotois) households in difficult to see a via media by which this part of the
which one can do whatever one wants (Nicomachean project can be pursued and not end up in a challenge
Ethics 1161a8-9; Politics 1317b10; see also Plato, Repub- to a social pluralism of ends and the norm of choosing
lic 557b). One does as he wishes because the idea of a one's own life plans. Yet even if that is so, there is still
sovereign good (the master) is absent and in its much to be learned from an engagement with the
absence all desires and pleasures, all life plans, are moral economic argument. For their writings draw us
treated and honored equally. In other words, this into a way of thinking about the economy that is
equality and indifference as among persons and ways radically at odds with both the economic approach to
of life is possible where, in Plato's words, "the human behavior and institutions and with the rights-
acropolis [of the soul is] empty" (Republic560b, 561b- based theorizing that has long commanded the con-
c). For Aristotle as for Plato, that is an empty soul and ceptual heights of normative economics. They invite
city, a failed life and an inferior community, and its us-political scientists and philosophers-to place
root cause is that the question of the telos, of the good the economy in a larger cosmos of human goods, to
life for citizen and human being, has been neglected. see it as permeated by the norms of the enveloping
The "cloak of many colors," the celebration of the society and thus to look at it in a light different from
multiplicity and diversity of lives and ends, is testi- the one that we are accustomed to. That, I would
mony to the incompleteness of these institutions (and suggest, makes the encounter with the moral econo-
souls), evidence that they have not only not come to mists worthwhile, however far we may choose to
the end of the interrogative path "For what pur- follow them along the road they marked out.
pose?" but that they have lost sight of it altogether.
Here then is the nub of the dilemma for contem-
porary moral economists who wish to travel down Notes
that path. There is an answer to the question, "For
what end is the economy in this specific, market, 1. For recent social-scientific discussions, see Bates 1983;
form?" The answer might be expressed, "So that Bates and Curry 1992; Hechter 1983; North 1977; Popkin 1979;
within this sphere I may do with my things, my Scott 1976; Taylor 1993.
labor, and so on as I wish, consistent with a recogni- 2. The German terms Gemeinschaftand Gesellschaft, best
tion of the right of others to do likewise; in short, so known from Tonnies's (1979) study, resist translation into
English, because our nearest equivalents, "community" and
that as far as is possible under conditions of interde- "society," are so close in meaning as to smudge just those
pendency, I may lead my life 'from the inside'." Such distinctions that the German usage was meant to capture. The
an answer, when completely developed, is very likely difficulty is not merely terminological, however, for the no-

664
American Political Science Review Vol. 88, No. 3

tion, central to the moral economic argument, of a radical valuation of the shift from status to contract is instructive in
separation between two great epochs, their corresponding this regard.
normative structures, and the theories needed to explain 18. For an explanation of the firm as an embedded institu-
them is (as we shall see) questionable. Among contemporary tion, see Granovetter 1985, 487-504. This article is a powerful
communitarians, Alasdair MacIntyre recognizes the affinity of sociological critique of both the economic and embedded
his own work with the moral economic school but does not approaches.
develop it (1988, 211; see also MacIntyre 1984, 227-28). 19. On the philological background to this, see Singer 1958.
3. Finley (1975) is critical of parts of Polanyi's project. 20. I follow Will's suggestion and translate Aristotle's en
Some of the classical historians cited in this essay (e.g., ... tais koindniais(NicomacheanEthics 1132b32) by "framework
Vidal-Naquet and Will) develop arguments similar to those of of the community" (1954a, 215). Aristotle is here discussing
the moral economists without, however, directly employing reciprocity, but the idea clearly informs the entire economic
their writings; others such as Humphreys and Finley address discussion of book 5, as well as the analysis of the household
them explicitly. Above all, many of them share with the moral in the Politics, book 1.
economists a suspicion of the economic approach to the 21. On food policy, see Garnsey 1988; on civic salaries, see
analysis of these societies. To the best of my knowledge, they Will 1975.
have not engaged in the normative/critical dimensions of the 22. For analyses suggesting a range of goods in Aristotle,
moral economic project. Other classical historians are sharply rather than a single "grand end," see Broadie 1991, 198-202;
critical of the moral economic school (Ste. Croix 1959-60; Nussbaum 1986, 352-53, 498, n. 20; Salkever 1990; Saxon-
Veyne 1974, 1976). I shall draw on their writings to fill out house 1992, 185-232. Relatedly, see Yack 1985, 94, 99, 109;
points only thinly developed in the canonical "moral econo- idem 1993, 25-87 (community, esp. 43-50), 106 (democracy),
my" literature, and these references should not therefore be 170-71 (political dialogue and the common good). Rawls 1993,
taken as including them among the members of this school (if 134-35 (and even more so MacIntyre 1984, 146-64) stress the
more restrictive perfectionist reading, though needless to say
that designation is even appropriate for such a heterogeneous
with very different conclusions.
cluster of theories).
4. On the complexities of understanding investment in
the classical Greek world, see Millet 1983.
5. For a canonical statement of the debate over the limits
of scarcity, cf. Aristotle, Politics 1257b28 and 1323b7-10 and
Menger 1976, 94-96, 98-99, 100-101, 289-90.
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William James Booth is Associate Professor of Political Science, McGill University,


Montreal PQ Canada H3A 2T7.

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