The Strategic decision process is not just a way of making money.

They look at in the bigger picture

which inclines to achieve company’s goal. This kind of decision-making process is analysed critically in
lining them into company objective. They need to prepare for future scenarios that might be faced by the
company.
For example:
The manager of the bread company notice that consumers want fresh and quality bread than bread
has a long life but have a cheap price. If their goal is to have high-quality bread then they will have high-
quality bread. But if their goal to have the cheapest bread they will continue to find other ways to
maintain the life of the bread than have good quality.

In short the strategy of decision process base on how can they reach closer to the goals set by the
company.