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6. You and your colleagues work for Boston-based marketing software company HubSpot
in the Human Resources department. Write an e-mail to the board of directors explaining
why opening a new development office in Colombia would suit the company's search
for highly qualified personnel.

Who is HubSpot? (The Boston-based marketing software startup prides itself on

offering employees plenty of opportunities to learn, try new things and grow their
careers. That can sometimes come at the expense of time away from the office -
HubSpot's recent survey of young executives found that 1 in 2 people say they
need to improve their work-life balance.
The company is making significant progress in that area by providing workers with
unlimited vacation days, allowing pets in the office and offering free beer.
To: admin@hubspot.com

Subject: Colombia Development Office

Dear Brian Halligan, Dharmesh Shah and other board of directors members that
works in the honorable HubSpot Company, Boston. We would like to address you
as the human resources department representatives, in order to touch a decisive
issue regarding the opening of a new development office in Colombia, starting
from the basic idea of HubSpot as a platform dedicated to Customer Relationship
Management where you use all the necessary tools to grow better, either by
increasing leads, accelerating sales, optimizing customer service or creating a
powerful website. Therefore, the philosophy that HubSpot handles since it
emerged as a company, revolves around having a greater reach by helping
millions to get your best, which represents the executives demand symbol, it´s
caused by the entrepreneurs and clearly industry experts, who bring years of
experience to a young company. Resulting in a strong culture working tirelessly to
help the team scale, grow and succeed.
For this reason, on behalf of HubSpot's human resources department, we firmly
believe that employees who are in a pleasant work environment are more
productive, since they have favorable stimuli allowing them to have a good mood
and perform their work in a positive way. On the contrary, a bad work environment
is a factor that affects productivity and can even lead to abandonment of the
position. For all the above mentioned, Colombia presents itself as an attractive
place for responsible teams by offering a remarkable and inclusive experience for
candidates and employees in a full pursuit of a common goal.
It is important to mention that, in Colombia, it is faithfully believed that business
can grow with conscience hand in hand with ethics to achieve success. This is
consistent with the company's objective, as thousands of customers around the
world use the powerful and simple tools to attract, engage and delight customers.
But, behind it all, we see the strong will of its employees. In Colombia as a
destination country, there is a great sense of flexibility, autonomy and
transparency, seeking greater productivity, achieving greater growth and
increased profits. In addition to being in a constant learning process, where young
entrepreneurs with great potential are incorporated to develop a deepening of the
work required in a competitive and changing international context.

The Colombian work environment has the fundamental objective to keep the moral
of workers high, their motivation, satisfaction and productivity. But, not only that,
also by developing a good work environment through a corporate culture results in
a highly qualified work team. Taking into account that the new generations are in
constant search of benefits and opportunities that allow them to grow. So, now it is
a matter of attacking the personal aspects to be able to perform their work in a
more optimal way. That is why Colombia is reiterated as a strategic point where
you work as a united team, knowing that it is much more effective than one full of
individualistic talents, it is vital to build a collaborative company culture.

It also emphasizes that in today's changing environment (and even more so for the
marketing sector where HubSpot is located, which has been revolutionized by the
advent of the Internet and social networks), not innovating can mean the death of
the company. By sustaining a good organizational culture, the bonds of corporate
identity and responsibility are strengthened among the three main agents: the
brand, the work team and the customers. Therefore, by keeping in mind the skills
of Colombian professionals in terms of originality, HubSpot is able to project
stability and raise quality levels in each production cycle of the current activity.
Last but not least, the labor context that is developed in each stage of Colombian
educational training, is firmly based on the correct business leadership as its main
aspect. In addition, a key aspect to take into account is the geographical location of
Colombia, which offers a great panorama for the use of free time, activities related
to the coastal areas, the enjoyment of gastronomy and a good tour of the main
emblematic places of the country, which generates a good relationship between
welfare, leisure and the optimal development of the work.
Nowadays, we all agree that companies must choose to take care of their
employees because it is not only about providing a service; now, they will be
considered as the main representatives of the brand. Therefore, the service offered
by their workers is the most important thing, hence the importance of implementing
an organizational culture that fosters diversity, ambition and a collective attitude of
being able to do it, and as it is traditionally said in Colombia, to be the best at doing
it.
Therefore, it is time to bet that the success of companies is given by their
employees, because that is the basis of a committed performance and a
sustainable business. For this reason, the central question revolves around
Colombia, why not create an organizational culture based on a new development
office for HubSpot, customers and employees to love?
This is a very solid and ambitious proposal, where there is much to be gained.
Aimed at taking advantage of the quality of human resources available in a country
as responsible and visionary as Colombia. We hope in the most attentive way that
with the development of this message you can have information subject to a
correct decision making that will be the first step to be infected with that
immeasurable desire to move forward as it is a good working team made up of
Colombian leaders with good foundation in their professional capacities.

Thank you very much,

HubSpot Human Resources Department, Boston.